Maynuu

What Maynuu does

Founded in 2020 by Wafiq Rodzuan during the COVID-19 lockdown, Maynuu Sdn. Bhd. is a Malaysian SaaS ecommerce platform that targets small and mid-sized F&B businesses across Malaysia and Singapore. The platform enables restaurants, cafes, food trucks, home-based bakers, and chains to accept delivery, self-pickup, and dine-in orders through their own branded online shops, replacing the manual processes previously handled via phone, WhatsApp, and Google Forms and avoiding the 30-40% commissions charged by third-party food delivery marketplaces such as GrabFood and Foodpanda. As of the latest reporting, Maynuu powers 12,488+ F&B businesses and has facilitated RM116.54 million in cumulative GMV, 108,534 successful deliveries, and RM1 million in cumulative savings for merchants and customers.

The product is built around three core modules: Online Ordering (digital menu with built-in payment gateway), Seamless Delivery (2-click acceptance with aggregator integrations to Lalamove, Grab Express, and Flexi Time), and PayTerus QR (table-side dine-in QR-code ordering and payment). Supporting features include menu management with CSV import, a centralized order dashboard, branded shop customization with free subdomain or custom domain options, marketing tools (discount coupons, ad-campaign tracking, upsells), and a sales analytics dashboard. The platform also operates a merchant discovery marketplace as a top-of-funnel organic acquisition channel.

Maynuu monetizes via a transaction fee / take-rate model rather than commission, with merchants retaining 100% of listed revenue. Distribution is entirely self-serve and product-led, with no sales team; merchants register, configure branded shops independently, and share links via social media, WhatsApp, or custom domains. The company remains bootstrapped with no disclosed external funding, operates with a lean 9-person team, and has expanded to a Singapore regional office (entity 53439202D) at WCEGA Tower in Bukit Batok. Headquarters are in Petaling Jaya, Selangor, Malaysia.

Name

Maynuu

Legal name

Maynuu Sdn. Bhd.

Website

https://maynuu.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Maynuu is a Malaysian SaaS ecommerce platform that lets F&B businesses accept online orders, integrate multiple delivery fleets, and process dine-in QR payments without paying 30-40% third-party marketplace commissions. The bootstrapped, self-serve platform serves 12,488+ restaurants, cafes, food trucks, and home-based food businesses across Malaysia and Singapore.

Ownership category

akta.pro rank

Product category

F&B E-commerce Software

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Online ordering platform
• F&B ecommerce software
• Food delivery integration
• Restaurant payment gateway
• QR dine-in ordering

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fee / Take Rate: Maynuu charges a small transaction fee or take rate rather than commission. The platform enables businesses to avoid the 30-40% commission charged by third-party delivery marketplaces. Businesses keep 100% of their revenue while customers pay only a small extra fee. The company has facilitated RM116.54 million in total GMV processed and RM59.31 million in total payment to merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Maynuu provides a SaaS ecommerce platform that lets food and beverage businesses create their own branded online shops with a digital menu, built-in payment gateway and integrated delivery orchestration. The platform combines three core modules — Online Ordering, Seamless Delivery and PayTerus QR (a QR-based dine-in ordering and payment feature) — with menu, order, branding, marketing and analytics tools, and operates on a no-commission model where merchants retain 100% of revenue.

Product overview

Maynuu is an ecommerce platform that provides F&B businesses with a complete online ordering and delivery management solution. The platform consists of three core product modules: Online Ordering (for creating digital menus with built-in payment gateway), Seamless Delivery (for managing delivery integrations with multiple fleet partners), and PayTerus QR (for dine-in QR code ordering and payments). These are complemented by supporting platform features including Menu Management, Order Management, Shop Customization (with branding and custom domain options), Marketing Tools (coupons, campaign tracking, upsells), and Sales Analytics. The platform operates on a no-commission model where businesses retain 100% of their revenue. Maynuu powers over 12,488 F&B businesses across Malaysia and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• PayTerus QR: QR code payment feature enabling dine-in customers to order and pay from their table by scanning a QR code.

Products and services

• Online Ordering Online Ordering module that enables F&B businesses to create their own digital menu with built-in payment gateway and delivery integration, allowing them to accept delivery, self-pickup and dine-in orders directly through a branded online shop without paying third-party marketplace commissions.
• Seamless Delivery Delivery management module enabling two-click acceptance of delivery orders and integration with multiple delivery fleet services such as Lalamove and Grab Express, providing access to the largest delivery networks for order fulfillment.
• PayTerus QR QR code-based dine-in solution that allows dine-in customers to scan a QR code at their table to view the menu, place orders and make payments directly from their smartphone without waiting for staff.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Soru GroupminorStrategic or Co-development PartnerSoru Group is listed as a partner of Maynuu. The partnership appears to be a merchant customer relationship where Soru Group businesses use the Maynuu platform for their ordering needs.
• Amanz NXTminorStrategic or Co-development PartnerAmanz NXT is listed as a partner. The company is located at A-32-06 Mercu Summer Suites, Jalan Cendana, Off Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia. Nature of partnership not fully specified.

Scale indicators8 records

Expansion highlights5 records

Regional players

• Hungry Hub: SE Asia-focused restaurant tech / online ordering platform operating in similar geographies (Singapore, Malaysia, Thailand); comparable F&B merchant base and dining/ordering proposition.
• Foodics: MENA-headquartered restaurant tech platform with growing expansion into SE Asia; offers POS, online ordering, and payments comparable to Maynuu's stack, increasingly relevant for cross-regional SMB F&B SaaS competition.
• Choco (formerly TabSquare): Restaurant technology platform with strong presence in Singapore and SE Asia — directly comparable geography and target merchant segment to Maynuu's Malaysia-Singapore operations.

Direct peers

• GloriaFood (now Restaurant365): Free online ordering system for restaurants and F&B businesses with POS integrations; directly overlapping SMB F&B merchant base and zero-commission positioning relative to delivery marketplaces.
• Owner.com: All-in-one online ordering and marketing platform targeting independent restaurants; competes on the same SMB F&B pain point (high marketplace commissions) with branded direct ordering.
• Deliverect: Online ordering and delivery management platform that aggregates restaurant orders across channels and integrates with delivery fleets; closely comparable to Maynuu's online ordering + multi-fleet delivery integration product.
• ChowNow: Commission-free online ordering platform for independent restaurants; closest analog to Maynuu — both target SMB F&B merchants with direct branded ordering to undercut third-party marketplace commissions.

Broad incumbents

• Toast: Full-stack restaurant technology platform (POS, online ordering, payments, marketing) serving SMB and chain restaurants; broad incumbent with overlapping online ordering and payment functionality, though typically more enterprise-oriented than Maynuu's micro-merchant focus.
• Square for Restaurants (Block): Restaurant POS with built-in online ordering, payments, and delivery integrations; large incumbent covering broader SMB F&B with significantly larger resources than Maynuu.
• Olo: Enterprise online ordering and restaurant platform powering branded direct ordering for chains; same online ordering category but skewed toward larger chains versus Maynuu's SMB focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MaynuuMY
• Facebookfacebook.com/maynuumenu
• Instagraminstagram.com/maynuumy
• LinkedInlinkedin.com/company/maynuu-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maynuu