What Hungry Hub does

Hungry Hub is a Thailand-based restaurant reservation and dining-deals platform, founded in 2014 and headquartered in Bangkok, that aggregates more than 2,000 restaurant and hotel partners across the country. The company has facilitated over 10 million cumulative diner reservations and reports a 4.6/5 average verified-diner rating across 300,000+ verified diners. The platform serves both individual consumers seeking discounted dining experiences and corporate customers purchasing managed dining solutions, with a strong orientation toward Bangkok hotel buffets, rooftops, and premium casual-dining venues.

The core technology comprises a responsive web platform (web.hungryhub.com) and native iOS/Android mobile applications that enable restaurant discovery, table reservation, and deal purchase. Product features include the "Come More Pay Less" tiered group-pricing engine, exclusive deal packages (up to 50% off menu price), digital gift cards redeemable across the partner network, a Hungry Points loyalty program, subscription voucher packages, and a dedicated corporate dining portal (business.hungryhub.com). Payment infrastructure supports major international methods including Visa, Mastercard, JCB, Amex, UnionPay, Alipay, and WeChat Pay, alongside the local LINE social channel for consumer engagement.

Hungry Hub operates a transaction-based revenue model, earning commissions from restaurant partners on bookings facilitated through the platform. Pricing is structured in tiers ranging from budget deals starting at ฿129 per person to premium fine-dining packages exceeding ฿4,990 per person, with hotel buffet packages concentrated in the ฿400–1,500 mid-range. The company has raised venture funding including a Series A round led by ORZON Ventures in 2022 and prior participation from 500 Global and Expara. Distribution is digital-first across owned web and mobile properties, supplemented by a flagship marketing partnership with Marriott Bonvoy and hotel-anchor supply relationships with major Thai and international chains.

Name

Hungry Hub

Legal name

Hungry Hub

Website

https://hungryhub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Hungry Hub is a Thailand-based restaurant reservation and dining-deals platform aggregating 2,000+ partner restaurants and hotels across Bangkok and Thailand, serving individual diners and corporate customers with exclusive discounted packages via web and mobile apps.

Ownership category

akta.pro rank

Product category

Restaurant Reservation Marketplace

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant reservation platform
• Dining deals marketplace
• Hotel buffet bookings
• Restaurant discovery app
• Corporate dining program

Headquarters

HQ city

Bangkok Yai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Transaction Commission: Commission fees earned from restaurant partners for bookings made through the platform. Restaurants pay a percentage or fixed fee for each diner reservation facilitated.
2. Deal Package Revenue: Revenue from exclusive dining packages and promotional deals offered to consumers at partner restaurants

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hungry Hub operates a Thailand-based online restaurant and hotel reservation platform where diners can discover, book tables, and access exclusive fixed-price deals at over 2,000 partner restaurants, buffets, and hotels. The platform monetizes via transaction commissions on bookings and deal-package sales negotiated with restaurant partners, and is accessible via web and native iOS/Android apps.

Product overview

Hungry Hub operates as a unified restaurant reservation and dining deals platform serving the Thailand market. The core offering is the Hungry Hub Platform, a discovery and booking system that aggregates 2,000+ restaurant partners including hotels, buffets, and specialty dining venues. The platform is accessible via a responsive web application and native iOS/Android mobile apps. Additional products include Gift Cards for gifting and payments, Corporate Dining for business clients, the Come More Pay Less tiered pricing program, Hungry Points loyalty rewards, Subscription Vouchers for anniversary promotions, and Restaurant Deals offering exclusive discount vouchers. The platform targets both consumer diners (10+ million served) and business customers seeking dining management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• NAMA Japanese and Seafood Buffet: A Japanese and seafood buffet restaurant brand operated on the Hungry Hub platform
• Copper Beyond Buffet

Products and services

• Hungry Hub Platform Core web platform that aggregates 2,000+ restaurant, buffet, and hotel partners across Thailand, allowing individual diners to search, discover, and book tables with exclusive negotiated deals and discounts.
• Hungry Hub Mobile App Native iOS and Android mobile applications that let diners discover restaurants, view exclusive deals, and make reservations from their phones.
• Hungry Hub Gift Card Digital gift card that can be purchased online and redeemed at 2,000+ partner restaurants across Thailand for personal gifting or payment.
• Corporate Dining Program Business dining solution that enables companies to manage employee dining benefits, team events, and client entertainment at partner restaurants through a dedicated business portal.
• Hungry Points Loyalty Program Rewards and loyalty program that allows diners to earn points on each booking and redeem them for discounts at partner restaurants.
• Hungry Hub Subscription Voucher Annual subscription voucher program that provides members with bundled voucher packages for partner restaurants, marketed for anniversary and special-occasion dining.

Quantifiable outcome

• 10 million+ diners have used the platform to find restaurant reservations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Marriott BonvoyflagshipGTM or Marketing PartnerStrategic dining festival partnership featuring exclusive fixed-price package deals across Marriott hotels in Thailand. The 'Eat Out with Marriott Bonvoy' campaign runs from May-August 2026, offering special dining promotions at Marriott properties listed on Hungry Hub.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TheFork (by Tripadvisor): Global restaurant reservation and deals platform operating across Europe, Asia-Pacific, and Latin America. Most directly comparable to Hungry Hub in core booking-with-discount functionality and restaurant partner network model.
• Chope: Asia-Pacific restaurant reservation platform headquartered in Singapore covering Thailand, Singapore, Hong Kong, Indonesia, and China. Closest geographic and feature-set competitor with similar restaurant deal packages.
• Quandoo: Restaurant reservation marketplace operating across Europe and Asia-Pacific (including Thailand). Directly comparable business model of connecting diners to restaurants via a discovery and booking platform.
• Eatigo: Time-based restaurant reservation platform operating across Southeast Asia including Thailand. Directly comparable discount-led reservation model, with deep penetration in Bangkok's hotel buffet segment that overlaps with Hungry Hub's core verticals.

Broad incumbents

• OpenTable: Global leader in online restaurant reservations owned by Booking Holdings. Competes in the same restaurant booking category but at much larger scale and primarily focused on full-service restaurants in Western markets.
• GrabFood (Grab): Southeast Asian super-app food delivery and merchant services platform. Competes for the same restaurant partner relationships and diner wallet share in Thailand with much larger capital base.
• Zomato: India-headquartered restaurant discovery, reviews, and table-booking platform. Comparable dining marketplace model though its primary market is India and it has broader food delivery as well.
• Resy (American Express): Restaurant reservation platform owned by American Express. Comparable reservation-with-offers model, particularly relevant as a competitor for premium/hotel restaurant partners Hungry Hub courts.

Emerging players

• LINE MAN Wongnai: Thai super-app combining food delivery, restaurant reviews, and reservations. Strongest local competitor to Hungry Hub in Thailand with broader service portfolio and deep integration with the LINE messaging ecosystem.
• Wongnai: Thailand's leading restaurant discovery and review platform, now part of LINE MAN Corporation. Adjacent competitor in restaurant discovery; could expand into reservation/deal offerings overlapping with Hungry Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hungryhub
• Facebookfacebook.com/HungryHub
• LinkedInlinkedin.com/company/appservation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry Hub