Linkt

What Linkt does

Linkt is the consumer-facing toll road payment brand of Transurban Limited (ASX: TCL), providing electronic toll collection and account management services across major urban motorways in Melbourne, Sydney, and Brisbane. Its product surface comprises three account types (Prepaid with a $20 minimum balance and no opening fee; Postpaid with a $3.50-$5.00 opening fee and end-of-day auto payments; Commercial at $71.50/year with bulk vehicle management, monthly invoicing, and 14-day payment terms) and short-term passes including a $3.50 Visitor's Pass valid for 30 days, 24-hour passes for CityLink, West Gate Tunnel, and the Tulla corridor, and a Weekend Pass for CityLink. Underlying collection technology combines transponder-based tag detection with license-plate video matching for tagless account holders, supported by 24/7 safety monitoring across the network.

The platform is operated through the Linkt mobile app (iOS and Android) and a self-serve website, with a Toll Calculator and a Trip Compare tool that consumes Google Maps Directions API and Informed Sources fuel price data. Revenue is generated transactionally from per-trip toll fees scaled by vehicle class and time of day, plus subscription account fees and one-time pass purchases; administrative fees apply to non-account holders who receive toll invoices. Commercial fleet customers are served by a dedicated account team, while individual motorists are acquired through digital marketing, the Big Buzz Giveaway promotional campaign, and the Linkt Rewards loyalty program offering fuel discounts at 7-Eleven (26c/L), $120 toll credits for Origin Energy customers, and travel and automotive discounts via Trip.com, Europcar, mycar, and Star Car Wash.

Linkt's competitive position rests on Transurban's government concession agreements covering CityLink, West Gate Tunnel, and EastLink in Melbourne; nine toll roads in Sydney; and seven toll roads in Queensland, giving the brand an exclusive or preferential collection position across Australia's three largest metro markets. The Linkt trademark is held by Transurban Limited and licensed to CityLink Melbourne (ABN 65 070 810 678), Tollaust Pty Ltd (ABN 37 050 538 693) for Sydney operations, and Queensland Motorways Management Pty Ltd (ABN 86 010 630 921) for Brisbane. Recent strategic actions include the 2025 West Gate Tunnel opening, a 2026 vehicle misclassification refund program affecting approximately 90,000 vehicles and 1.4 million trips, registration under Australia's new SMS Sender ID verification regime effective 1 July 2026, and an updated Queensland Customer Service Agreement.

Name

Linkt

Legal name

Transurban Limited (ABN 96 098 143 410)

Website

https://linkt.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Linkt is Transurban Limited's consumer toll payment brand, offering electronic toll accounts, passes, and a mobile app for motorists and commercial fleets across Melbourne, Sydney, and Brisbane toll road networks.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC) (TLAJABAA)

akta.pro secondary industry

Back-Office Toll Transaction Processing, Billing & Customer Account Management (TLAJABAC)

Keywords

• Electronic toll collection
• Toll road payments
• Commercial fleet accounts
• Transponder tag services
• Urban toll infrastructure

Headquarters

HQ city

Docklands

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Toll Transaction Fees: Revenue generated from processing and collecting toll payments from motorists using the toll road network. Fees are charged per trip based on vehicle class, distance traveled, and time of day. Account holders pay through prepaid credit or postpaid auto-payments; non-account holders receive toll invoices with admin fees.
2. Account Fees: Monthly/annual fees from Prepaid, Postpaid, and Commercial accounts. Postpaid accounts charge $3.50-$5.00 opening fee. Commercial accounts charge $71.50 annual fee. Revenue from account maintenance and service delivery.
3. Pass Sales: One-time fees for short-term passes including 24-hour passes, weekend passes, and visitor passes for occasional toll road users in Melbourne and other regions.
4. Video Matching Fees: Fees charged to match license plate numbers to accounts when traveling without a tag. Fee varies by road.
5. Refunds and Compensation: Compensation payments issued to affected customers for system errors (vehicle misclassification). Undercharges are not pursued from motorists.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Linkt provides electronic toll payment and account management services for motorists using toll roads across Melbourne (CityLink, West Gate Tunnel, EastLink), Sydney (Cross City Tunnel, Lane Cove Tunnel, WestConnex, etc.), and Brisbane (Gateway Motorway, Logan Motorway, etc.). The offering includes Prepaid, Postpaid, and Commercial accounts, short-term passes (24-hour, weekend, visitor), the Linkt Tag transponder device, a mobile app for account management, and the Linkt Rewards loyalty program.

Product overview

Linkt is a toll road payment platform operated by Transurban Limited, offering multiple account types (Prepaid, Postpaid, Commercial) and short-term passes (Visitor's Pass, 24 Hour passes, Weekend Pass) for travel on Australian toll roads in Melbourne (CityLink, West Gate Tunnel, EastLink), Sydney (Cross City Tunnel, Eastern Distributor, Hills M2, Lane Cove Tunnel, NorthConnex, WestConnex, M5 South-West, Westlink M7), and Brisbane (AirportlinkM7, Clem7, Gateway Motorway, Go Between Bridge, Legacy Way, Logan Motorway, Toowoomba Bypass). The platform includes the Linkt mobile app for account management, the Linkt Tag transponder for automatic tolling, the Toll Calculator and Trip Compare planning tools, and the Linkt Rewards loyalty program. Tagless account options and video-matching fees provide alternatives to physical transponders.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepaid Account
• Postpaid Account
• Commercial Account
• Visitor's Pass
• 24 Hour CityLink Pass
• CityLink Weekend Pass
• 24 Hour Tulla Pass
• 24 Hour West Gate Tunnel Pass
• Linkt Tag
• Linkt Rewards
• Linkt App

Quantifiable outcome

• Incident response time of 5 minutes or less on average for breakdowns on toll roads
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 7-ElevencoreGTM or Marketing Partner · 15 June 2026Fuel discount partnership offering 26c per litre off at 7-Eleven stores for frequent toll road users. Customers with 10+ toll trips during promotion periods can redeem single-use fuel discounts. Discount barcodes available in Linkt app. Partnership provides fuel savings as part of Linkt Rewards program.
• Origin EnergycoreGTM or Marketing PartnerJoint promotion offering $120 Linkt toll credit for new or switching Origin Affinity Variable plan customers. Sign up by deadline with ongoing service to receive credit. Part of Linkt Rewards customer incentive program.
• Trip.comminorGTM or Marketing PartnerTravel rewards partner offering 3% off flights and 8% off hotels on eligible bookings. Part of Linkt Rewards program with special holiday package giveaways.
• EuropcarminorGTM or Marketing PartnerCar hire rewards partner offering up to 20% off base rate on vehicle rentals in Australia. Included in Linkt Rewards program for customer savings on travel.
• mycarminorGTM or Marketing PartnerCar maintenance partner offering up to $40 off servicing and mobile pre-purchase inspections. Part of Linkt Rewards program for automotive service discounts.
• Star Car WashminorGTM or Marketing PartnerCar wash partner offering savings up to $15 on car washes and up to $50 on car detailing. Part of Linkt Rewards program.
• Australian GovernmentcoreStrategic or Co-development PartnerGovernment-mandated SMS Sender ID registration scheme effective July 2026. New rules require businesses to register SMS Sender IDs, allowing legitimate messages from registered brands like Linkt to display verified names while unverified senders are labeled accordingly. Helps distinguish genuine toll alerts from spoofed scam messages.
• Google MapscoreTechnology or IntegrationTrip planning integration using Google Maps Directions API for route calculations and travel time estimates. Powers Trip Compare feature for comparing tolled and untolled routes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E-ZPass Interagency Group: E-ZPass is the largest electronic toll collection system in the US, serving 19 states with interoperable transponder-based toll payment and account-based billing. Directly comparable to Linkt in operating model: prepaid/postpaid accounts, tag-based detection, back-office processing, and video matching for tagless travel.
• SunPass (Florida Department of Transportation): SunPass is Florida's statewide electronic toll collection system with prepaid and postpaid account tiers, transponder-based tolling, and interoperable video billing. Functionally analogous to Linkt's multi-account structure across dispersed toll road networks.
• FasTrak (Caltrans/BAIFA): FasTrak operates California's electronic toll collection across bridges, express lanes, and toll roads using transponder and license plate-based billing. Closely mirrors Linkt's tag/tagless dual model and account-based payment structure across multiple toll facilities.
• EastLink Melbourne: EastLink is Melbourne's competing urban toll road with its own electronic tolling system and account-based payment options. Competes directly with Linkt-managed CityLink and West Gate Tunnel for Melbourne commuters, offering a local market comparison for Linkt's customer acquisition and pricing dynamics.
• Good To Go! (Washington State): Good To Go! is Washington's statewide electronic toll collection system offering sticker tags, Flex passes, and pay-by-plate accounts. Directly comparable to Linkt in offering multiple account types, transponder and video-matching options, and self-serve digital account management.

Emerging players

• Kapsch TrafficCom: Kapsch TrafficCom provides electronic toll collection technology, including RFID transponders, video matching systems, and back-office processing platforms. Comparable to Linkt as an enabling technology provider for toll payment infrastructure, though Kapsch operates upstream in the technology stack rather than as a consumer-facing brand.

Broad incumbents

• Cintra (Ferrovial): Cintra is Ferrovial's toll road subsidiary managing highway concessions across North America, Europe, and other regions. Comparable as a global toll infrastructure operator with consumer-facing payment operations on its concession portfolio, similar in scale and operational model to Transurban/Linkt.
• Abertis: Abertis is one of the world's largest toll road operators with concessions across Europe, the Americas, and Asia. Comparable as a global toll infrastructure operator managing multi-state, multi-country concession portfolios with consumer-facing toll payment services.
• Transurban Limited: Transurban is Linkt's parent company and the largest toll road operator in Australia, with additional toll road interests in North America. As the parent, it provides infrastructure, concession agreements, and operational support underpinning Linkt's brand and payment operations.
• Atlantia: Atlantia is an Italian-headquartered toll road and infrastructure operator with global concession holdings including Australian assets via its Abertis stake. Comparable as a long-term toll concession holder managing consumer toll payment systems across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/linkttollroads
• Facebookfacebook.com/TransurbanLinkt
• Xx.com/Linkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linkt