MIDAR
MIDAR is Egypt's leading private master developer, state-owned bank-backed, that plans and operates two large smart cities — Mostakbal City and MADA (~11,000 feddans in East Cairo) — partnering with 36 real estate developers and running in-house facility management, transport, and electricity distribution subsidiaries.
- Company typePrivate
- Founded2006
- HeadquartersCairo, Egypt
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MIDAR does
MIDAR for Investment and Urban Development is a Cairo-headquartered private joint-stock company operating as Egypt's leading master developer. Founded in 2006 and institutionally backed by state-owned financial shareholders — Misr Capital, National Investment Bank, Bank Misr, National Bank of Egypt, and Arab Contractors — the company plans, develops infrastructure for, and operates two large-scale master-planned cities in East Cairo and New Cairo: Mostakbal City (~5,408 feddans) and MADA (~6,032 feddans), targeting a combined expected population of approximately one million residents across roughly 11,000 feddans of landmark area.
The company's core product is the master-planned smart city itself, integrating IoT infrastructure, smart-grid electricity distribution, and sustainable transport. MIDAR was the first Egyptian company to obtain an IoT license from the National Telecommunications Regulatory Authority, and operates three wholly-owned ancillary subsidiaries — CTRL (facility management and City Command and Control Center), WAYZ (transportation services connecting cities to Greater Cairo), and Circuit (licensed electricity distribution). Smart-city sustainability is delivered through energy efficiency measures, passive urban design, solar street lighting, and waste materials reuse. The platform has accumulated ISO 9001, ISO 14001, ISO 45001, and (for WAYZ) ISO 39001 certifications.
MIDAR's business model is B2B: the company partners with leading real estate developers — including SODIC, Emaar Misr, Hassan Allam Properties, Mountain View, Al Ahly Sabbour, Tatweer Misr, Misr Italia Properties, Madinet Masr, and more recently international entrants Majid Al Futtaim, Sumou Holding, and Gruppo San Donato — that acquire land or development rights within MIDAR cities and then sell finished residential, commercial, hospitality, and entertainment products to end consumers. MIDAR generates revenue through one-time land/development-right transactions and ongoing managed services from the three ancillary subsidiaries. With 36 partner developers and 55 projects underway, plus multi-billion-EGP commitments signed during 2025–2026 (SODIC at EGP 110B, Emaar Misr at EGP 100B, Majid Al Futtaim at USD 3.1B+), MIDAR is positioning as the dominant platform layer for Egypt's large-scale private urban development.
MIDAR firmographics
Firmographics- Name
- MIDAR
- Legal name
- MIDAR for Investment and Urban Development
- Website
- https://midar.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIDAR is Egypt's leading private master developer, state-owned bank-backed, that plans and operates two large smart cities — Mostakbal City and MADA (~11,000 feddans in East Cairo) — partnering with 36 real estate developers and running in-house facility management, transport, and electricity distribution subsidiaries.
- Ownership category
- akta.pro rank
MIDAR industry classification
Industry- Product category
- Master Real Estate Development
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where MIDAR is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
MIDAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Land Development and Sales: MIDAR as master developer transforms undeveloped land into fully-fledged smart cities through master planning, infrastructure development, and strategic implementation. Revenue is generated through partnerships with developers who acquire land or development rights within MIDAR's cities.
- Ancillary Services: Three specialized ancillary companies provide essential services for MIDAR cities: CTRL for facility management, WAYZ for transportation, and Circuit for electricity distribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MIDAR product offering
Product offeringCore offering
MIDAR is Egypt's leading master developer that transforms undeveloped land into fully-fledged smart cities through master planning, infrastructure development, and strategic implementation. The company operates two major city developments — Mostakbal City (~5,200 feddans in East Cairo) and MADA (~5,800 feddans in New Cairo) — and partners with top-tier real estate developers to build residential, commercial, hospitality, and entertainment projects within these master-planned cities. MIDAR also operates three ancillary service subsidiaries: CTRL (facility management), WAYZ (transportation), and Circuit (electricity distribution).
Product overview
MIDAR is Egypt's leading master developer specializing in urban development through transformation of undeveloped land into fully-fledged smart cities. The company operates two major city developments: Mostakbal City (smart green city, ~5,200 feddans) and MADA (largest entertainment city, ~5,800 feddans). Supporting these cities are three ancillary companies: CTRL for facility management and smart city integration, WAYZ for transportation services, and Circuit for electricity distribution. Additional branded service areas include Mercato (commercial services hub) and Vibes (entertainment zone). The platform combines master planning, infrastructure development, and strategic implementation with sustainability and technological innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Mostakbal City (مستقبل سيتي): First integrated green smart city in East Cairo, spanning 5,200 acres with residential, commercial, and recreational developments
- MADA (مدى)
- Wayz (وايز)
- CTRL (كنترول)
- Circuit (سيركت)
- Vibes (ڤايبز)
- Mercato (ميركاتو)
Products and services
- Mostakbal City (مستقبل سيتي)
Companies that use MIDAR
Customer profileSegments2 records
Ideal customer profiles2 records
MIDAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MIDAR partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, major, core and minor.
- Majid Al FuttaimflagshipStrategic partnership to develop a mixed-use project in MADA City, New Cairo with initial development value of USD 3.1 billion. Project spans approximately 553 feddans with around 6,000 residential units, office, commercial, hospitality, and entertainment components. First phase covers 200 feddans over four years. Total development value could exceed USD 4 billion including potential 60-feddan retail and entertainment destination. This marks Majid Al Futtaim's entry into Egypt's residential real estate market after nearly three decades.
- Gruppo GKSD ItalymajorAgreement signed with Italy's Gruppo San Donato and GK Investment Holding to develop €500-600 million fully integrated international medical and education hub in MADA.
- SODICcorePartnership to develop Egypt's first fully integrated wellness and sustainable community in MADA, New Cairo, with total investments of EGP 110 billion.
- Adeer InternationalminorStrategic revenue-sharing partnership with Adeer International, a subsidiary of Saudi-based Sumou Holding, to develop Boulevard Project in Mostakbal City with investments exceeding EGP 70 billion.
- Emaar MisrcoreFirst partnership to develop first integrated residential project in MADA, East Cairo, with investments of EGP 100 billion.
- Sumou HoldingmajorStrategic alliance with Sumou Holding, ADEER International, and Hassan Allam Properties to inject USD 2 billion into Egypt's hospitality and leisure sectors.
- WAYZcoreSubsidiary transportation company launched to connect Mostakbal City and MADA with key hubs in Greater Cairo. WAYZ manages and operates transportation systems within MIDAR cities, providing residents and visitors with comfortable transportation options. WAYZ became the first Egyptian company to obtain ISO 39001 certification for road traffic safety management.
- TLD - The Land DevelopersminorPartnership to execute a residential project spanning approximately 20 acres in Mostakbal City, New Cairo.
- Hassan Allam PropertiescoreContract for development of new project in Mostakbal City. This represents Hassan Allam Properties' third project within the city.
- Al Ahly SabbourcorePartnership to develop 181-acre plot in Mostakbal City as part of Al Ahly Sabbour's strategy to expand land portfolio.
- Cornerstone DevelopmentminorPartnership agreement to develop 60 acres in Phase III of Mostakbal City with focus on latest construction technologies and sustainability elements.
- Mountain ViewcorePartnership for ALIVA project spanning 638 acres in Phase IV of Mostakbal City. Contract signed for opening escrow account with Arab African International Bank.
- CTRLcoreSubsidiary facility management company that streamlines facility management with expert precision. CTRL operates the City's Command and Control Center (CCC) enabling integration of all facility management activities.
- CircuitcoreSubsidiary electricity distribution company responsible for managing and distributing electricity in MIDAR cities under license number (40/distribution) from the regulator. Ensures reliable, efficient electricity distribution and invests in renewable energy technologies including solar PV stations.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
MIDAR competitors and assessment
Company assessmentRegional players
- Tatweer Misr: Large Egyptian master developer with multi-thousand-feddan mixed-use city developments (e.g., Fouka Bay, Bloomfields). Directly comparable to MIDAR as a top-tier Egyptian master developer partnering with sub-developers for large-scale urban projects.
- Ora Developers: Egypt-based real estate developer (Naguib Sawiris) active in large-scale residential and mixed-use projects. Comparable as an Egyptian developer with city-scale project capability and premium positioning in the same market segment.
- City Edge: Major Egyptian master developer behind large mixed-use projects (e.g., New Alamein). Comparable as a top-tier Egyptian developer of integrated city-scale communities, with similar partner-developer models and national-scale ambitions.
- Palm Hills Development: Major Egyptian real estate developer with integrated city-scale projects (Palm Hills, Hacienda, Badya). Comparable to MIDAR as a top-tier Egyptian developer building large master-planned communities targeting premium residential buyers.
Direct peers
- SODIC: Leading Egyptian real estate developer partnered with MIDAR for the EGP 110 billion wellness community in MADA. Comparable as a high-end Egyptian developer with comparable project scale and similar premium positioning in East Cairo.
- Madinet Nasr Housing (Madinet Masr): Egyptian real estate developer actively partnered with MIDAR for Phase IV of Mostakbal City. Comparable as a tier-1 Egyptian developer engaged in large-scale residential urban projects and a direct user of MIDAR's master-developer platform.
- Hassan Allam Properties: Egyptian real estate developer with three active projects within Mostakbal City under MIDAR's master plan. Comparable as a tier-1 Egyptian developer building residential and mixed-use projects at city-scale within a master-developer ecosystem.
- Emaar Misr: Egyptian arm of Emaar Properties, partnered with MIDAR for the EGP 100 billion first integrated residential project in MADA. Comparable as a top-tier Egyptian developer with city-scale mixed-use capabilities and premium branding.
- Al Ahly Sabbour: Egyptian real estate developer partnered with MIDAR for 181 acres in Mostakbal City. Comparable as an established Egyptian developer pursuing large-scale residential community projects in the same East Cairo corridor.
- Mountain View: Egyptian real estate developer partnered with MIDAR on the 638-acre ALIVA project in Mostakbal City. Comparable as a tier-1 Egyptian developer with similar residential community focus and active co-development model within MIDAR cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MIDAR social profiles
Digital presenceMIDAR compliance and trust
Trust signalCompliance4 records
MIDAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDAR leadership team
Management profileNumber of profiles
Profiles8 records
MIDAR subsidiaries and ownership
Company hierarchySubsidiaries3 records
MIDAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDAR
What does MIDAR do?
MIDAR is Egypt's leading master developer that transforms undeveloped land into fully-fledged smart cities through master planning, infrastructure development, and strategic implementation. The company operates two major city developments — Mostakbal City (~5,200 feddans in East Cairo) and MADA (~5,800 feddans in New Cairo) — and partners with top-tier real estate developers to build residential, commercial, hospitality, and entertainment projects within these master-planned cities. MIDAR also operates three ancillary service subsidiaries: CTRL (facility management), WAYZ (transportation), and Circuit (electricity distribution).
Is MIDAR a public or private company?
MIDAR is a private company. It is classified as corporate owned and is currently operating.
When was MIDAR founded?
MIDAR was founded in 2006. It employs 101 to 250 people.
Where is MIDAR based?
MIDAR is headquartered in Cairo, Egypt, in the Africa region.
How does MIDAR make money?
Two revenue lines are on record. Land Development and Sales are the primary driver. The others are ancillary Services.
Who are MIDAR's main competitors?
Regional players on record are Tatweer Misr, Ora Developers, City Edge and Palm Hills Development. Direct peers are SODIC, Madinet Nasr Housing (Madinet Masr), Hassan Allam Properties, Emaar Misr, Al Ahly Sabbour and Mountain View.
Does MIDAR have an API?
No public API is recorded for MIDAR.
What industry is MIDAR in?
MIDAR's product category is Master Real Estate Development. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 53131 and its SIC code is 6552.