AMIS

What AMIS does

AMIS (Asociación Mexicana de Instituciones de Seguros, A.C.), founded in 1940 and headquartered in Mexico City, is the official trade association representing Mexico's insurance industry. It serves as the unified voice for 85 member insurance companies before public, private, and social authorities, and is structured as a private non-profit civil association (Asociación Civil) governed by its member companies and led by a President and Executive Committee. The association's senior leadership combines regulatory depth — its Directora General, Norma Alicia Rosas Rodríguez, previously served as President of Mexico's CNSF from 2015 to 2018 — with industry executive continuity under re-elected President Pedro Pacheco Villagrán for the 2026-2027 term.

The association's operational footprint centers on three internal data and service platforms — the Centro Estadístico (centralized industry statistics), CUTI (Canal Único de Transferencia de Información), and GUAC (Gestor Único de Administración de Catálogos) — together with eight standing committees covering Autos, Jurídico, Tecnologías de la Información, Gobierno del Dato, Inclusión Financiera, Finanzas, Riesgos, Agropecuario, and Asuntos Públicos. Its public-facing assets include the AMIS Insurance Directory of member companies, consumer-education content on auto, life, health, property, and travel insurance categories, and the 35th Convención AMIS scheduled for May 2026 at Expo Santa Fe (CDMX), which attracts major global re/insurers, consultancies, and technology providers as sponsors and speakers.

AMIS is funded through member dues, Convención AMIS sponsorship revenue, and partner relationships with global reinsurers, consultancies, and technology firms (Solera, Swiss Re, KPMG, Deloitte/AWS, Guidewire, Capgemini, BlackRock, RGA, WTW, Mercado Pago). The association does not underwrite insurance or sell policies; its value proposition is regulatory representation, centralized statistical intelligence, professional development, financial education, and market development. Sector-wide figures often cited by AMIS — 85 insurers covering risks equivalent to 17 times Mexico's GDP and over 1,460 million pesos paid daily in claims in 2024 — pertain to the member companies collectively rather than to AMIS itself.

Name

AMIS

Legal name

Asociación Mexicana de Instituciones de Seguros, A.C.

Website

https://sitio.amis.com.mx

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

AMIS (founded 1940) is the official Mexican insurance trade association, representing 85 insurance companies through regulatory advocacy, the Centro Estadístico data platform, and the annual Convención AMIS industry convention.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels4 records

Marketing channels6 records

Core offering

AMIS is a non-profit trade association (Asociación Civil) representing 85 insurance companies in Mexico, founded in 1940. Its core offerings are industry representation and regulatory advocacy before Mexican authorities, centralized industry data and statistical reporting through the Centro Estadístico, standardized data exchange platforms (CUTI and GUAC), professional education and financial literacy programs, and the annual Convención AMIS industry convention.

Product overview

AMIS (Asociación Mexicana de Instituciones de Seguros) is an industry association representing insurance companies in Mexico. Its website provides educational information about various insurance product categories rather than a unified technology product platform. The core offerings include vehicle insurance (with three coverage tiers: Básica, Limitada, and Amplia), life and retirement insurance, health insurance, property insurance for homes and businesses, and travel insurance. These products are offered by AMIS's member insurance companies, not by AMIS itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Centro Estadístico AMIS Centralized statistical data center serving Mexico's insurance industry, providing aggregated industry data, benchmarking and statistical publications for AMIS's 85 member insurance companies.
• CUTI - Canal Único de Transferencia de Información Standardized, sector-wide data transfer channel that enables uniform exchange of insurance information between insurers, adjusters and regulators in Mexico.
• GUAC - Gestor Único de Administración de Catálogos Centralized catalog management platform that standardizes vehicle valuations used by Mexican insurers and adjusters in auto insurance claims, supporting consistency and reducing fraud across the sector.
• Convención AMIS Annual flagship convention of the Mexican insurance sector organized by AMIS, convening executives, regulators and service providers for networking, knowledge sharing and sponsorship opportunities.
• Directorio de Aseguradoras AMIS Online directory of AMIS's 85 member insurance companies, providing the public and sector stakeholders with contact and basic information about Mexican insurers.
• Programas de Educación Financiera (incl. Proyecto Minerva y Diplomado en Educación Financiera) Financial literacy and professional education programs operated by AMIS, including the Minerva Project (targeting children/youth) and the Diplomado en Educación Financiera, aimed at raising insurance awareness and capability across Mexico.
• Semana del Seguro Annual public awareness campaign ("Insurance Week") organized by AMIS to promote the value and penetration of insurance across Mexico, supported through a dedicated microsite (ponteseguro.com.mx).

Quantifiable outcome

• 70% of families with life insurance maintain their standard of living after the death of the primary provider
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, major and minor.

• SoleraflagshipGTM or Marketing Partner · 12 May 2026Solera is the main sponsor of the 35th Convención AMIS 2026. Solera is a global company specializing in automotive intelligence, present in more than 100 countries, transforming large volumes of automotive ecosystem data into actionable information for insurance and mobility sectors.
• Deloitte AWSmajorGTM or Marketing Partner · 12 May 2026Sponsor of Convención AMIS 2026, representing consulting and cloud services for insurance industry transformation.
• Bolsa Mexicana de Valores (BMV)majorStrategic or Co-development Partner · 12 May 2026Sponsor of Convención AMIS 2026, Mexico's stock exchange providing capital markets expertise.
• RGA ReinsurancemajorStrategic or Co-development Partner · 12 May 2026Sponsor of Convención AMIS 2026, reinsurance company specializing in life and health insurance solutions.
• WTW (Willis Towers Watson)majorStrategic or Co-development Partner · 12 May 2026Sponsor of Convención AMIS 2026, global advisory and brokerage firm providing insurance and risk management solutions.
• KPMGminorImplementation/ SI/ Consulting Partner · 12 May 2026Sponsor of Convención AMIS 2026, professional services and consulting firm.
• Swiss ReminorStrategic or Co-development Partner · 12 May 2026Sponsor of Convención AMIS 2026, global reinsurance company.
• Mercado PagominorGTM or Marketing Partner · 12 May 2026Sponsor of Convención AMIS 2026, digital payments platform.
• UNDP Colombia (Insurance & Risk Finance Facility)majorStrategic or Co-development Partner · 7 August 2025AMIS collaborates with UNDP Colombia's Insurance & Risk Finance Facility on initiatives related to disaster resilience and insurance penetration. Diana González coordinates this IRFF work in Colombia.
• CONDUSEF (Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros)majorStrategic or Co-development PartnerCONDUSEF is Mexico's consumer protection agency for financial services. AMIS works with CONDUSEF on financial education programs including the Diplomado en Educación Financiera. Oscar Rosado Jiménez serves as President of CONDUSEF.
• HeForShe InitiativeminorStrategic or Co-development PartnerAMIS participates in the HeForShe initiative, promoting gender equality and women's participation in leadership positions in insurance companies.
• Government Authorities (State and Federal)majorStrategic or Co-development PartnerAMIS works with government authorities to share information for crime prevention and vehicle recovery. The association provides data on vehicle theft statistics to support law enforcement efforts. Norma Alicia Rosas emphasized the importance of this collaboration for public safety.
• Auna SegurosminorGTM or Marketing PartnerSponsor of Convención AMIS 2026, health and general insurance company.
• DentaliaminorGTM or Marketing PartnerSponsor of Convención AMIS 2026, dental insurance provider.
• Ocean International ReinsuranceminorStrategic or Co-development PartnerSponsor of Convención AMIS 2026, international reinsurance company.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Insurance Information Institute (III): U.S. insurance industry non-profit association that communicates data, research, and policy positions on behalf of property/casualty insurers. Comparable to AMIS as a membership-funded industry advocacy and data organization serving a national insurance market.
• Insurance Europe: European insurance and reinsurance federation representing national member associations. Comparable to AMIS at a regional level as an umbrella body coordinating industry data, advocacy, and policy positions across multiple national markets.
• Cámara de Aseguradores de Chile (AACH): Chilean insurance industry trade association. Comparable as a regional Latin American association performing the same industry representation, statistical reporting, and member services function as AMIS in Mexico.
• Insurance Bureau of Canada (IBC): Canadian industry association for property and casualty insurers. Comparable to AMIS for its role in industry advocacy, public education on insurance, and data publication on behalf of domestic insurers.
• Association of British Insurers (ABI): U.K. trade association representing insurance and long-term savings providers. Comparable to AMIS as a member-driven body that provides industry representation, policy advocacy, and statistical services to its country's insurance market.
• Confederação Nacional das Empresas de Seguros Gerais (CNseg): Brazil's national confederation representing insurance, reinsurance, and private pension companies. Direct Latin American counterpart to AMIS in structure and mission: representing the industry before regulators and providing data, advocacy, and event programming.

Others

• LIMRA: U.S.-based research and consulting organization serving the insurance and financial services industry worldwide. Comparable to AMIS as an industry-supporting institution that provides benchmarking, data, and professional development to insurer members.
• Comisión Nacional de Seguros y Fianzas (CNSF): Mexican federal regulator for insurance and surety institutions. Closely intertwined with AMIS — the current AMIS DG Norma Alicia Rosas was previously CNSF President — making it the structural counterpart and key counterparty for AMIS's advocacy and data efforts.
• Global Federation of Insurance Associations (GFIA): Umbrella federation of national and regional insurance associations worldwide. AMIS's DG Norma Alicia Rosas sits on its executive committee; GFIA is the global coordination layer for bodies like AMIS, making it a structural peer in the trade-association ecosystem.
• Consejo Mexicano de Negocios (CMN): Council of leading Mexican business executives across sectors. Adjacent peer given AMIS's role in policy advocacy and its members' CEOs often participating in CMN; comparable as a high-level Mexican business association but with broader cross-sector scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMIS_mx
• YouTubeyoutube.com/@AMISOFICIAL
• Facebookfacebook.com/AMISmx
• LinkedInlinkedin.com/company/amismx
• Instagraminstagram.com/amis_mx
• TikToktiktok.com/@amis_mx?lang=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMIS