BIOUP Kosmetyki Naturalne

What BIOUP Kosmetyki Naturalne does

BIOUP Kosmetyki Naturalne is a Polish direct-to-consumer natural cosmetics brand operating as a civil partnership (BIOUP s.c.) under founder Karolina, headquartered in Warsaw. The company develops and sells a portfolio of vegan, Ecocert-certified facial skincare products — including hyaluronic acid serums (3% triple-molecular weight), vitamin C treatments at 4%, 8%, and 15% concentrations (Ascorbyl Tetraizopalmitate), ceramide and copper-peptide serums, retinal treatments (0.05% and 0.1%), eye-care products, cleansers, single-origin botanical oils, mineral SPF, and bundled sets — priced from 39 PLN to 289 PLN and distributed exclusively through its own e-commerce storefront at bioup.pl with no third-party retail or marketplace presence.

The technical foundation rests on formulation know-how: a proprietary triple-molecular-weight hyaluronic acid complex at 3% (HMW, LMW, ULMW each at 1%), stable oil-soluble vitamin C using Ascorbyl Tetraizopalmitate at 0.5–3% (effective at lower concentrations and gentle on sensitive skin), CO2 supercritical extraction for rosehip and oat-germ oils, and handcrafted artisanal preparation of sorbet creams minimizing heat processing to preserve ingredient integrity. The catalog also includes advanced actives — peptides, retinal, Q10, retinol — alongside exotic botanicals (mango, papaya, guava, prickly pear, baobab). Free shipping applies above 220 PLN, orders ship within two business days, and a 14-day return policy is offered.

Commercially, BIOUP runs a content-driven DTC funnel: an educational blog covering ingredient selection and skin-type guidance, a free skin-type quiz for product recommendation, and active presence on Instagram, Facebook, and YouTube, with email capture offering a 5% discount code. Target customers are predominantly Polish women seeking natural, certified, science-backed skincare for sensitive, dry, mature, oily, or capillary-prone skin. The company is bootstrapped, privately held, has 1–10 employees, and has been operating for under three years with no disclosed external funding, partnerships, or patents.

Name

BIOUP Kosmetyki Naturalne

Legal name

BIOUP s.c.

Website

https://bioup.pl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

BIOUP Kosmetyki Naturalne is a Polish, founder-led DTC brand selling vegan, Ecocert-certified natural facial skincare — serums, creams, oils, and sets — directly to Polish consumers via its bioup.pl storefront, targeting women with sensitive, dry, mature, or problematic skin.

Ownership category

akta.pro rank

Product category

Natural and organic facial skincare cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Natural/Organic & Clean Skincare (CRABAAAH), Eye & Lip Skincare (CRABAAAC)

Keywords

• Natural skincare
• Vegan cosmetics
• Facial serums
• Organic beauty
• Anti-aging creams

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchases of cosmetic products through their own online store. Products include serums, creams, oils, cleansers, and sets at price points ranging from 39 PLN to 179 PLN.
2. Bundled Product Sets: Pre-configured product bundles offering savings compared to individual purchases, such as Ceramide Expert Set (289 PLN), Opuncja Plus Set (189 PLN), and Comprehensive Eye Care Set (199 PLN).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BIOUP formulates and sells natural, vegan, and Ecocert-certified organic facial skincare products — including hyaluronic acid serums, vitamin C serums/creams, ceramide serums, retinal serums, peptide serums, eye creams, cleansing oils, SPF creams, and bundled product sets — directly to consumers through its own e-commerce store at bioup.pl. The brand combines certified organic botanical ingredients with proprietary formulations such as triple-molecular hyaluronic acid and oil-based vitamin C.

Product overview

BIOUP Kosmetyki Naturalne to polska marka kosmetyków naturalnych i wegańskich oferująca szeroki portfolio produktów do pielęgnacji twarzy, skóry wokół oczu i włosów. Linia produktów obejmuje: nawilżające serum (Kwas hialuronowy 3%, Eliksir MANGO ENERGY, Serum CERAMIDE Complex 5%), serum z witaminą C w różnych stężeniach (4%, 8%, 15% Vitamin C Tetra), peelingi i kwasy (peeling PHA), kosmetyki pod oczy (EYE LATTE, ESPRESSO, VITAMIN TREASURE, PEPTIDE Anti-wrinkle 360), kremy (z ceramidami, Eko Sorbet MANGO, SPF 30), olejki (hydrofilowy do mycia, Olej z Opuncji Figowej, Skwalan), sera z retinalem (0,05% i 0,1%), serum peptydowe (Peptide Copper 0,5%) oraz zestawy pielęgnacyjne. Produkty oparte są na naturalnych składnikach (owies, wiesiołek, ogórek, owoce egzotyczne) z certyfikacją organiczną i Ecocert. Marka oferuje również bezpłatny test cery doboru produktów.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Visible improvement in skin condition typically observed after 6-10 weeks of regular vitamin C serum use
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resibo: Polish natural skincare brand with overlapping target customer (conscious women, sensitive/dry/mature skin), similar Ecocert/clean positioning, comparable premium price points, and direct-to-consumer e-commerce distribution. Direct head-to-head competitor in the Polish premium natural skincare segment.
• Nacomi: Polish indie natural cosmetics brand offering serums, creams, oils and hair care with a comparable D2C focus and similar price tiers (sub-100 PLN entry products, premium serums). Competes directly in the same Polish online natural skincare category.
• YOPE: Polish natural personal care brand with a similar founder-led, natural-ingredient story and D2C + selective retail distribution. Comparable on brand philosophy and customer profile, though broader product scope (body care, home).
• GlySkinCare: Polish natural/vegan skincare brand with strong D2C presence, similar ingredient philosophy, and overlapping customer segments (sensitive skin, conscious women). Direct competitor in the Polish premium natural skincare online channel.

Broad incumbents

• Ziaja: Large Polish cosmetics manufacturer with extensive skincare portfolio including natural lines (Ziaja Med, Ziaja Botanic). Dominates Polish drugstore/pharmacy distribution; relevant as the mass-market reference point BIOUP differentiates against with premium positioning.
• The Ordinary (DECIEM): Science-forward, single-active skincare brand with overlapping product categories (hyaluronic acid serums, vitamin C, peptides, retinoids). Comparable ingredient-philosophy (high-concentration actives, transparent formulations) but at global scale and a much lower price tier.
• Bielenda: One of the largest Polish skincare brands offering extensive natural, vegan, and premium sub-brands across facial care. Operates broadly in the same category with much larger distribution scale and pricing tiers spanning entry to premium.
• Weleda: Global natural cosmetics company with certified natural ingredients (Natrue), premium facial skincare, and overlapping customer values (sensitive skin, natural/organic). Reference incumbent for the European certified-natural skincare segment BIOUP competes in.
• Dr. Hauschka: German natural cosmetics brand with certified natural/organic formulations, similar 'natural + scientific precision' positioning, and overlapping facial skincare portfolio (serums, creams, oils). A benchmark for scaling the BIOUP model in international markets.

Regional players

• Annemarie Börlind: German natural cosmetics company with overlapping 'natural + science' positioning, similar Ecocert-grade ingredients, and facial skincare portfolio. Comparable product philosophy though with established EU retail distribution and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgaW2hjHHBKtf_22qwg3F6w?view_as=subscriber
• Facebookfacebook.com/BIOUP.kosmetyki
• Instagraminstagram.com/bioup_kosmetyki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIOUP Kosmetyki Naturalne