homegenius
homegenius is a U.S. real estate brokerage and AI-powered home search platform, operating as a wholly-owned subsidiary of Radian Group Inc., serving home buyers, sellers, and property owners with licensed brokerage services across all 50 states and DC.
- Company typePrivate
- Founded2019
- HeadquartersMidvale, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What homegenius does
homegenius is a real estate brokerage and technology platform that operates as a wholly-owned subsidiary of Radian Group Inc. (NYSE: RDN), a publicly traded mortgage insurance and real estate services conglomerate. The company markets itself as an AI-native real estate brand, offering a direct-to-consumer web platform for home search, property valuation, and agent connection, and is licensed as a real estate brokerage in every U.S. state and the District of Columbia. Its principal headquarters is at 6330 South 3000 East, Suite 600, Salt Lake City, Utah, with its parent headquartered at 550 East Swedesford Road, Suite 350, Wayne, Pennsylvania.
The core technology stack centers on two proprietary, trademarked products: homegeniusIQ®, a computer-vision-driven search and room condition scoring system that lets users upload inspirational home images and receive matched listings and per-room condition scores, and geniusprice®, an instant property valuation tool. Supporting features include a 'Claim a Home' workflow that exposes transaction history, historical photos, and a remodel-impact estimator for claimed properties, as well as agent-connect and educational content surfaces. Distribution is product-led through a self-serve website, with a parallel agent channel for higher-touch transactions.
The revenue model is transaction-driven and vertically integrated. homegenius earns brokerage commissions (3-6% of sale price), program/participation fees (1-8% of sale price), and referral or affiliate revenue from Radian-affiliated title insurance (Radian Title Insurance Inc.), settlement services (Radian Settlement Services Inc.), escrow (Radian Escrow Services LLC), mortgage insurance (Radian Guaranty Inc.), and home, renters, auto and casualty insurance (Covered Insurance Solutions Inc.). Pricing varies widely (total effective cost range of 4-14% of sale price depending on service bundle), and there are no publicly disclosed revenue, headcount, funding, or unit-economics figures for the homegenius entities, limiting financial visibility despite the parent's public reporting.
homegenius firmographics
Firmographics- Name
- homegenius
- Legal name
- homegenius Real Estate LLC and homegenius Real Estate Inc.
- Website
- https://homegenius.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- homegenius is a U.S. real estate brokerage and AI-powered home search platform, operating as a wholly-owned subsidiary of Radian Group Inc., serving home buyers, sellers, and property owners with licensed brokerage services across all 50 states and DC.
- Ownership category
- akta.pro rank
homegenius industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Title Abstract and Settlement Offices (541191)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where homegenius is headquartered
LocationHeadquarters
- HQ city
- Midvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
homegenius business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Real Estate Brokerage Fees: Traditional real estate brokerage commissions charged on property sales transactions. Fees are calculated as a percentage of the final sale price.
- Program/Participation Fees: Fees charged for platform participation, ranging from 1% to 8% of the sales price for services rendered through the homegenius platform.
- Title and Settlement Services: Affiliated title insurance and settlement services provided through Radian Group subsidiaries including Radian Title Insurance Inc., Radian Settlement Services Inc., and Radian Escrow Services LLC.
- Mortgage Insurance Referrals: Referrals to affiliated mortgage insurance provider Radian Guaranty Inc. generating revenue through the affiliated business arrangement.
- Insurance Solutions: Homeowner's, renter's, automobile and other casualty insurance offered through affiliated partner Covered Insurance Solutions Inc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Standard Real Estate Brokerage Services |
| Transaction based/ take rate | Pay-as-you-go | Settlement Services |
| Usage-based | Annual | Mortgage Insurance |
| Usage-based | Annual | Home and Renters Insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
homegenius product offering
Product offeringCore offering
homegenius is a digital real estate platform that provides AI-powered home search and property valuation tools alongside licensed real estate brokerage services operating in all 50 U.S. states and the District of Columbia. The company bundles consumer-facing home discovery, agent-matching, and affiliated title and settlement services through its subsidiaries homegenius Real Estate LLC and Red Bell Real Estate, LLC. It operates as a wholly owned subsidiary of Radian Group Inc. (NYSE: RDN), a mortgage and real estate services company.
Product overview
Homegenius is a real estate platform offering a unified ecosystem of products centered on its AI-powered home search technology. The core platform comprises homegeniusIQ® for AI-driven image-based home matching and room condition scoring, paired with geniusprice® for property valuation estimates. Users can search active listings, claim properties to access transaction histories and remodel impact analysis, and connect with real estate agents. The platform is vertically integrated with affiliated title/settlement services (Radian) and insurance products (Covered Insurance Solutions) to support the full home purchase journey.
Differentiator
Problem solved
Functional benefit
Brands
- homegeniusIQ®: AI-powered home search technology that provides room condition scoring and image-based home matching features.
- geniusprice®
Products and services
- homegeniusIQ® AI-powered home search and discovery platform that helps consumers find properties through personalized search, recommendations, and rich property data. Targeted at individual home buyers and property researchers.
- geniusprice® Automated property valuation and pricing tool that delivers on-demand home value estimates to help homeowners and prospective buyers understand current market value.
- homegenius Real Estate Brokerage Services Licensed residential real estate brokerage services for home buyers and sellers, providing agent representation, agent matching, and transaction management across all 50 U.S. states and the District of Columbia through homegenius Real Estate LLC.
- Red Bell Real Estate Brokerage Services Residential real estate brokerage services delivered through affiliated entity Red Bell Real Estate, LLC, providing buyer and seller agent representation across the United States.
- Title and Settlement Services Title insurance and settlement services offered through affiliated companies, supporting end-to-end real estate transactions for home buyers and sellers.
Companies that use homegenius
Customer profileSegments3 records
Ideal customer profiles1 record
homegenius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
homegenius partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Radian Guaranty Inc.coreAffiliated mortgage insurance provider within the Radian Group family. Provides mortgage insurance products and services as part of the integrated real estate transaction ecosystem. Fees range from $180-6,000 per year for mortgage insurance coverage.
- Radian Title Insurance Inc.coreAffiliated title insurance provider offering purchase title and closing fees ranging from $500-10,000. Integrated into the homegenius transaction workflow for seamless closing services.
- Radian Settlement Services Inc.coreAffiliated title and settlement services provider offering purchase title and closing fees of $500-10,000. Provides integrated settlement services as part of the affiliated business arrangement.
- Radian Escrow Services LLCcoreAffiliated escrow services provider offering closing services at $500-1,500 per transaction. Completes the settlement services ecosystem alongside other Radian affiliates.
- Covered Insurance Solutions Inc.minorInsurance partner offering homeowner's, renter's, automobile and other casualty insurance. Homeowner's/Auto: $500-5,700/year; Renter's: $150-500/year. Provides integrated insurance solutions within the real estate transaction.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
homegenius competitors and assessment
Company assessmentDirect peers
- Rocket Homes: Rocket Homes is a fintech-enabled real estate marketplace connecting consumers with partner agents and integrating Rocket's mortgage offering, very comparable to homegenius's Radian-affiliated mortgage and settlement stack.
- Redfin: Redfin is a tech-enabled residential brokerage with its own consumer search portal and agent network, directly comparable to homegenius's dual PLG-plus-agent-connect model.
- Realtor.com (Move Inc.): Realtor.com is a national residential listing portal owned by Move Inc. (a News Corp subsidiary) and overlaps with homegenius on consumer search, property data, and agent lead generation.
- Zillow Group: Zillow operates the dominant consumer real-estate search portal alongside Zillow Premier Agent and Zillow Home Loans, making it the most direct competitor to homegenius's AI-driven home search and brokerage funnel.
- eXp Realty: eXp is a cloud-based residential brokerage operating nationally with a technology-forward agent platform, similar to homegenius's licensed-in-all-50-states digital brokerage positioning.
- Compass: Compass runs a national tech-enabled brokerage with proprietary agent tools and a consumer search experience, mirroring homegenius's combination of AI-powered search and licensed-agent fulfillment.
Emerging players
- Tomo: Tomo is an early-stage fintech-enabled home-buying platform with agent matching and mortgage integration, intersecting with homegenius's PLG search and agent-connect funnel.
- Opendoor: Opendoor is a tech-enabled iBuyer combining data-driven home valuation, instant offers, and integrated closings, partially comparable to homegenius's AI valuation and full-stack affiliated services.
Broad incumbents
- Homes.com (CoStar Group): Homes.com is CoStar Group's consumer-facing residential portal launched to take on Zillow, operating as a larger, capital-rich incumbent entering home-search territory adjacent to homegenius's platform.
- Anywhere Real Estate (Coldwell Banker, Sotheby's): Anywhere Real Estate owns national franchise brands including Coldwell Banker and Sotheby's, operating as a large incumbent brokerage network that competes for agent recruitment and consumer mindshare against digital-first players like homegenius.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
homegenius social profiles
Digital presencehomegenius financial estimates
Financial estimateRevenue estimate
Valuation estimate
homegenius leadership team
Management profileNumber of profiles
homegenius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homegenius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homegenius
What does homegenius do?
homegenius is a digital real estate platform that provides AI-powered home search and property valuation tools alongside licensed real estate brokerage services operating in all 50 U.S. states and the District of Columbia. The company bundles consumer-facing home discovery, agent-matching, and affiliated title and settlement services through its subsidiaries homegenius Real Estate LLC and Red Bell Real Estate, LLC. It operates as a wholly owned subsidiary of Radian Group Inc. (NYSE: RDN), a mortgage and real estate services company.
Is homegenius a public or private company?
homegenius is a private company. It is classified as corporate owned and is currently operating.
When was homegenius founded?
homegenius was founded in 2019. It employs 1,001 to 5,000 people.
Where is homegenius based?
homegenius is headquartered in Midvale, United States, in the North America region.
How does homegenius make money?
Five revenue lines are on record. Real Estate Brokerage Fees are the primary driver. The others are program/Participation Fees, title and Settlement Services, mortgage Insurance Referrals and insurance Solutions.
Who are homegenius's main competitors?
Direct peers on record are Rocket Homes, Redfin, Realtor.com (Move Inc.), Zillow Group, eXp Realty and Compass. Emerging players are Tomo and Opendoor. Broad incumbents are Homes.com (CoStar Group) and Anywhere Real Estate (Coldwell Banker, Sotheby's).
Does homegenius have an API?
No public API is recorded for homegenius.
What industry is homegenius in?
homegenius's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.