What Tile Factory Outlet does

Tile Factory Outlet (TFO) is a privately held Australian tile retailer operating under Tile Factory Outlet Pty Ltd, founded in 2001 and headquartered in Smithfield, NSW. The company sells tiles and adjacent building materials — including porcelain, ceramic, natural stone, mosaic, large-format, subway, outdoor, pool, and timber-/marble-/concrete-look tiles, plus bathroomware (tapware, vanities, toilets) and tiling adhesives/accessories — across a 936-item catalog sourced directly from manufacturers worldwide. Its stated value proposition rests on an outlet pricing model offering up to 70-80% off retail prices through direct factory imports that bypass traditional distribution intermediaries.

TFO distributes through two retail showrooms (Smithfield flagship and warehouse plus the Alexandria inner-city showroom opened in 2025), an e-commerce storefront with Australia-wide delivery, and a dedicated Commercial Division serving builders, developers, architects, and designers. Supporting services include free 45-minute design consultations with in-house interior designers and the TFO Tile Visualiser digital preview tool. The business serves two primary customer segments — residential homeowners undertaking renovations and trade/commercial buyers needing volume supply — with inventory scale exceeding 700,000m² of tiles and 250,000 mosaic sheets held in stock.

Revenue is generated through one-time unit-based sales priced per square meter, per sheet, or per piece depending on product type, with tiered pricing spanning clearance tiles from $14/m² to premium Italian imports such as Roberto Cavalli tiles at $675-775 per piece. The company is independently operated with no disclosed external investors, parent entity, or subsidiary structure, and operates with 11-50 employees. Media exposure includes features on Selling Houses Australia (Season 17) and a 4.1 Google rating across 1,037 customer reviews.

Name

Tile Factory Outlet

Legal name

Tile Factory Outlet Pty Ltd

Website

https://tfo.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tile Factory Outlet is a privately held Sydney-based specialty retailer selling floor, wall, bathroom, outdoor, and natural-stone tiles plus bathroomware directly to residential renovators, builders, and developers via two showrooms, e-commerce, and a dedicated commercial division.

Ownership category

akta.pro rank

Product category

Tile & Flooring Retail

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)

Keywords

• Tile retail
• Porcelain tiles
• Natural stone tiles
• Bathroomware fittings
• Tile visualiser tool

Headquarters

HQ city

Smithfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Building Material Sales: TFO generates revenue through direct sales of tiles (porcelain, ceramic, natural stone, mosaic), bathroomware (tapware, vanities, toilets), and adhesives/accessories to residential and commercial customers. The outlet model emphasizes high-volume direct imports from manufacturers worldwide to offer discounted prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tile Factory Outlet (TFO) is an Australian tile retailer that imports and resells tiles (porcelain, ceramic, natural stone, mosaic, large format, pavers), bathroomware (tapware, vanities, toilets), adhesives and tiling accessories directly from manufacturers worldwide. It sells through two Sydney showrooms (Smithfield warehouse and Alexandria) and an e-commerce store, supported by free 45-minute in-house interior design consultations and a dedicated commercial division for trade customers. The outlet model eliminates middlemen to offer tiles at up to 70-80% off typical retail prices.

Product overview

Tile Factory Outlet (TFO) is a tile retailer operating as a single unified e-commerce and showroom platform. The product portfolio centers on tiles as the core offering, encompassing floor tiles, wall tiles, bathroom tiles, porcelain tiles, ceramic tiles, natural stone tiles (including travertine and marble), mosaic tiles, large format tiles, porcelain panels, and porcelain pavers. The company differentiates by country of origin with dedicated Italian Tiles and Spanish Tiles collections from manufacturers like Italgraniti, Refin, and Gardenia-Orchidea. Additional product categories include subway tiles, outdoor tiles, pool tiles, wall cladding & stackstone, bathroomware (tapware, vanities, toilets), and adhesives & accessories. Style-based categories include Timber Look Tiles, Marble Look Tiles, Concrete Look Tiles, and Terrazzo Look Tiles. The company also offers a TFO Tile Visualiser digital tool for visualization, free Design Consultation services, and a Commercial Division for builders and architects. Products are sold through online store and two showrooms (Smithfield and Alexandria), with same-day pickup and delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Tiles Extensive range of floor tiles including porcelain, ceramic, natural stone and various styles and finishes, sold per square metre for residential and commercial flooring applications.
• Wall Tiles Selection of wall tiles including subway tiles, decorative tiles and various finishes for kitchen, bathroom and interior wall applications.
• Bathroom Tiles Tiles specifically curated for bathroom use, including wall tiles, floor tiles and mosaics packaged for bathroom renovation projects.
• Porcelain Tiles High-quality porcelain tiles in various sizes, finishes and styles including rectified, anti-slip and polished options.
• Ceramic Tiles Ceramic wall and floor tiles in various sizes and finishes including gloss, matt and rectified options.
• Natural Stone Tiles Natural stone tiles including travertine, marble, limestone and slate in various finishes for floors, walls and outdoor areas.
• Mosaic Tiles Wide variety of mosaic tiles including porcelain, glass, marble and natural stone mosaics in multiple shapes and patterns, sold per sheet.
• Outdoor Tiles Outdoor tiles including porcelain pavers, anti-slip tiles and natural stone for patios, driveways and outdoor living areas.
• Italian Tiles Premium tiles imported from Italy featuring designs from manufacturers such as Italgraniti, Refin, Gardenia-Orchidea, Rondine and Casatua.
• Spanish Tiles Spanish tiles featuring progressive designs and quality porcelain products imported directly from Spain.
• Wall Cladding & Stackstone Natural and manufactured stone wall cladding products for internal and external feature walls.
• Bathroomware Bathroom fixtures including tapware, vanities and toilets to complement tile installations.
• Adhesives & Accessories Tiling supplies including adhesives, grout and tiling tools required for tile installation.
• Clearance Tiles Discounted end-of-line and clearance tiles offered at markdowns of up to 80% off original retail prices.
• Design Consultation Service Free 45-minute design consultation with in-house interior designers to help customers select tiles, colours and styles for renovation projects.
• Commercial Division (Trade Service) Dedicated service for builders, developers, architects and designers offering bulk purchasing, volume pricing and project support for commercial tile procurement.

Quantifiable outcome

• Save up to 70% on tiles compared to retail prices
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Sydney Children's Hospital FoundationminorOthersTFO proudly supports the Sydney Children's Hospital Foundation as part of community outreach initiatives, contributing to organizations strengthening communities.
• Giant StepsminorOthersTFO supports Giant Steps, a charitable organization, as part of its community impact program.
• WaysideminorOthersTFO supports Wayside through its community support initiatives, supporting causes that create real change.
• TAFE NSWminorOthersTFO supports TAFE NSW as part of its commitment to education and skills development in the community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bunnings Warehouse: Australia's dominant home improvement chain (owned by Wesfarmers) with a national store network. Sells tiles, bathroomware, and adhesives as part of a broader DIY assortment, competing on price and convenience rather than tile specialization.
• Mitre 10: Australian hardware and home improvement retailer cooperative. Sells tiles, adhesives, and tiling tools as part of a broader DIY/trade assortment — comparable to TFO at the lower end of its range but not a tile specialist.

Direct peers

• Italian Ceramics & Design (ICD): Sydney-based importer and retailer of premium Italian tiles. Overlaps directly with TFO on Italian tile assortment and inner-Sydney showroom trade, though positioned as a premium/specification specialist rather than a discount outlet.
• Cambridge Australia: Australian tile, bathroom, and kitchen surfaces retailer with showroom locations. Competes with TFO in floor and wall tiles and bathroomware, with comparable residential and trade customer bases.
• Tile Cloud: Online-first Australian tile retailer emphasizing design-led assortments and e-commerce. Competes with TFO on direct-to-consumer tile sales but with a smaller showroom footprint and a digital-first positioning.
• Beaumont Tiles: Australia's largest tile retailer with a national showroom network across every mainland state. Directly competes with TFO on floor, wall, and bathroom tiles, with similar product breadth and a trade/commercial offering.
• Earp Bros: Australian tile and stone specialist with showrooms and a designer/trade focus. Overlaps with TFO on imported Italian and Spanish tiles but skews more premium/specification-driven versus TFO's outlet positioning.
• National Tiles: Australian tile and bathroomware retailer operating showrooms nationally with an online store. Closely comparable to TFO across product range, target customers (DIY homeowners and trade), and price positioning.
• Tile Imports (Tile Importer Distributors): Australian importer and online tile retailer specializing in Italian, Spanish, and European tiles. Comparable to TFO on direct-import model and online-first tile assortment, with a smaller physical showroom presence.

Emerging players

• Reece Limited: Australian bathroom, plumbing, and HVAC trade supplier with growing tile and surface offerings through acquisitions. Overlaps with TFO on bathroomware (tapware, vanities, toilets) more than on tile assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tfotiles
• YouTubeyoutube.com/user/TilesAustralia1
• Facebookfacebook.com/tilefactoryoutlet
• Instagraminstagram.com/tfotiles
• Pinterestpinterest.com/tfotiles
• LinkedInlinkedin.com/company/tile-factory-outlet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tile Factory Outlet