TileCloud
TileCloud is an Australian direct-to-consumer ecommerce retailer headquartered in Sydney, selling tiles, tapware, and bathroom, kitchen, and laundry renovation products to homeowners nationwide, complemented by a physical showroom, design services, and an exclusive sister-brand tapware line.
- Company typePrivate
- Founded2017
- HeadquartersRosebery, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TileCloud does
TileCloud is an Australian direct-to-consumer ecommerce retailer specializing in tiles, tapware, and complementary bathroom, kitchen, and laundry renovation products. The company, founded in 2017 and headquartered in Rosebery, Sydney at 34 Rosebery Avenue, operates a Shopify-based online storefront at tilecloud.com.au alongside a single physical showroom and warehouse at the same address. Its core catalogue spans wall and floor tiles (ceramic, porcelain, stone-look, encaustic-look, subway, mosaic, kit kat, terrazzo-look) sold per square meter at roughly $31-$200/m2, plus tapware (mixers, spouts, showers) sold per unit at $228-$910, with additional lines in vanities, basins, kitchen sinks, toilets, mirrors, door hardware, outdoor products, and tile accessories. The company also retails tapware exclusively from sister brand Yabby Bathware, which shares the same Rosebery headquarters.
The business runs a transactional one-time-purchase revenue model with two primary streams: product sales through the ecommerce site and showroom, and shipping revenue tiered by weight and destination (Australia Post from $4.95 for items under 20kg, freight from $70 for bulky tiles, with free shipping on tapware orders over $1,000). Customer acquisition relies heavily on content marketing, including an extensive renovation blog, an interactive Style Quiz, free in-house Design Appointments, and a 5-sample-for-$15 refundable Samples Service, distributed across Instagram, Pinterest, Facebook, TikTok, YouTube, and email. Customers are primarily Australian homeowners undertaking renovations, with a secondary trade-professional segment served via a dedicated /trade portal. National delivery is fulfilled through Australia Post and freight partners, with the company reporting 90% of deliveries arriving ahead of schedule and a cumulative base of 150,000+ customers and a 4.6-star Google rating.
TileCloud operates as a privately held Australian proprietary limited company (TileCloud Pty Ltd, ABN 57 686 206 566) with 1-10 employees, no disclosed funding, no parent entity, and only one named executive (CFO Paul Jamison) in the available materials. Its technology stack is built on Shopify with a Sanity-backed content layer, and there is no evidence of proprietary AI/ML, APIs, SDKs, patents, or third-party integrations beyond standard ecommerce tooling. The relationship with Yabby Bathware (ABN 83 644 161 991), a related but legally distinct entity at the same address, is the most distinctive structural feature and the basis for joint promotional offers such as the 10% bundle discount on Yabby tapware purchased alongside tiles.
TileCloud firmographics
Firmographics- Name
- TileCloud
- Legal name
- TileCloud Pty Ltd
- Website
- https://tilecloud.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TileCloud is an Australian direct-to-consumer ecommerce retailer headquartered in Sydney, selling tiles, tapware, and bathroom, kitchen, and laundry renovation products to homeowners nationwide, complemented by a physical showroom, design services, and an exclusive sister-brand tapware line.
- Ownership category
- akta.pro rank
TileCloud industry classification
Industry- Product category
- Tile and Bathroom Fixtures Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG), Stone & Tile Cleaners (Granite/Marble/Ceramic) (CRAJACAE)
Keywords
Where TileCloud is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TileCloud business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Tile and Tapware Sales: Direct sales of tiles, tapware, and bathroom products to consumers through e-commerce platform and showroom. Products are sold at per-unit or per-square-meter pricing with one-time transaction model.
- Delivery Services: Shipping fees charged based on weight and destination within Australia. Bulky items (over 20kg) ship via freight partners starting from $70, while lighter items ship via Australia Post from $4.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tiles priced per square meter |
| Unit Pricing | Pay-as-you-go | Tapware products priced per unit |
| Other | Pay-as-you-go | Delivery fees by region |
| Other | Pay-as-you-go | Sample tiles |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
TileCloud product offering
Product offeringCore offering
TileCloud is an Australian online retailer selling wall and floor tiles (ceramic, porcelain, stone-look, encaustic-look, subway, mosaic, kit kat, terrazzo) and a curated range of bathroom fixtures including tapware, toilets, vanities, basins, mirrors, showers, door hardware and tile accessories, marketed primarily to Australian homeowners undertaking renovations. Sales are fulfilled through tilecloud.com.au (Shopify) and a Sydney showroom, with design support via a Style Quiz, in-house Design Appointments, and a refundable 5-for-$15 Sample Service.
Product overview
TileCloud is an Australian online tile and bathroom products retailer operating as a unified ecommerce platform. The core product offering centers on tiles (wall tiles, floor tiles, subway tiles, mosaic tiles, stone-look, encaustic-look tiles in various materials, sizes, and styles), complemented by a sub-brand Yabby Tapware for bathroom and kitchen tapware. The company also sells complementary bathroom products including toilets, mirrors, vanities, basins, sinks, showers, and accessories. Value-added services include a Style Quiz for design guidance, Design Appointments with in-house designers, and a Samples Service for pre-purchase product evaluation. The Redfern Project provides renovation inspiration through room-by-room galleries and editorial content.
Differentiator
Problem solved
Functional benefit
Brands
- Yabby: Yabby is an Australian company specialising in tapware and hardware products for bathroom, kitchen, and laundry renovations. The brand offers taps, mixers, showers, and accessories at the intersection of quality, design, and price. Products are stainless steel construction with electroplated or PVD finishes. Yabby is a distinct brand operated by Yabby Bathware Pty Ltd (ABN 83 644 161 991), sharing the same Rosebery, NSW address as TileCloud.
Products and services
- Tiles TileCloud's primary product category offering wall and floor tiles (subway, mosaic, kit kat, terrazzo-look, stone-look) in ceramic and porcelain across multiple sizes, finishes (gloss, matte) and curated style packs (Japandi, Coastal, Hamptons, Mediterranean, Industrial, Mid-Century Modern, Modern Australian, Minimalist, Rustic Farmhouse). Sold per square meter to Australian homeowners renovating bathrooms, kitchens, laundries, living areas and outdoor spaces.
- Tapware Bathroom and kitchen tapware including sink mixers, wall mixers, spouts, taps, tapware sets, pot fillers, shower sets, rain showers and handheld showers in finishes such as antique brass, brushed brass, matte black, gunmetal, chrome, stainless steel and warm brushed nickel. Sold per unit to renovating Australian homeowners.
- Toilets Toilet suites and in-wall (concealed cistern) toilets, with related toilet accessories, sold as part of a complete bathroom package to Australian renovators.
- Mirrors Bathroom mirrors including wall mirrors, full-length mirrors and shaving cabinets, sold as complement to tiles and tapware for full bathroom fit-outs.
- Vanities Bathroom vanities in 900mm and 1500mm sizes for residential renovation projects, sold as part of TileCloud's full-bathroom offering.
- Basins and Kitchen Sinks Benchtop basins, wall-hung basins, single sinks, double sinks and farmhouse sinks sold to homeowners renovating bathrooms and kitchens.
- Showers Shower sets, rain showers and handheld shower sprayers sold as part of the bathroom tapware ecosystem for residential renovations.
- Outdoor Products Outdoor tiles, outdoor showers and outdoor kitchen fixtures for Australian outdoor living and pool areas.
- Door Hardware Door handles, front door sets, cabinet handles and knobs, door hinges and glass hardware sold to complement TileCloud's interior fixtures range.
- Bathroom Accessories Heated towel rails, towel rails, robe hooks, toilet roll holders, soap dishes and valves retailed as bathroom finishing touches.
- Waste Products Basin and bath plugs, kitchen sink plugs, bottle traps, floor wastes and strip drains sold as finishing plumbing hardware.
- Tile Accessories Grout, silicone sealants, tile cleaners and tile sealers sold as installation and maintenance consumables to complement tile purchases.
- Yabby Tapware Sister-brand Australian-made tapware (Yabby Bathware Pty Ltd, ABN 83 644 161 991) sold exclusively through TileCloud — taps, mixers, showers and accessories in stainless steel with electroplated or PVD finishes — positioned at the intersection of quality, design and price.
- Samples Service Physical sample service allowing customers to order 5 tile or tapware samples for $15 AUD, with the cost fully refunded on a subsequent full purchase; samples remain valid for 6 months, enabling pre-purchase evaluation of colour and texture.
- Design Appointment Free in-house design consultation where TileCloud's design team helps customers select tiles, tapware and fixtures for renovation projects; bookable online through the company website.
- Style Quiz Interactive online quiz that helps customers discover their interior design style by answering preference questions and recommending suitable TileCloud tile, tapware and aesthetic options.
Quantifiable outcome
- 90% of deliveries arrive ahead of schedule
- +2 more outcomes
Companies that use TileCloud
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
TileCloud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TileCloud partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yabby Tapware (Yabby Bathware Pty Ltd)coreYabby is a sister company located at the same address (34 Rosebery Avenue, Rosebery, NSW) specializing in bathroom tapware and hardware. TileCloud resells Yabby products alongside tiles. Joint promotions offer 10% off Yabby tapware when purchased with tiles. Shared promotional events and sales (VIP early access, EOFY promotions). Yabby products include taps, mixers, showers and accessories made from stainless steel.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TileCloud competitors and assessment
Company assessmentOthers
- Yabby Bathware: Sister company of TileCloud, co-located at the same Rosebery address; Australian tapware brand sold primarily through TileCloud. Included as a related-party ecosystem participant rather than a competitor.
Direct peers
- Tilebar: US-based online-first tile and bath retailer known for design-led curation and aggressive content marketing. Closest international analog to TileCloud's online-only, design-forward positioning.
- Tile Republic: Australian online-first tile retailer competing on selection, price, and DTC convenience. Most direct e-commerce competitor to TileCloud with overlapping customer base and product mix.
- Walls and Floors: UK online tile and flooring retailer with comparable DTC and sample-driven proposition. Similar mid-market positioning and logistics model to TileCloud.
- Beaumont Tiles: Australia's largest specialty tile retailer with a national showroom network, trade accounts, and a broad tile plus bathroom product range. Directly comparable to TileCloud on category, customer (homeowners + trade), and value proposition, with a far larger physical footprint.
Broad incumbents
- Bunnings Warehouse: Wesfarmers-owned dominant Australian home improvement and DIY retailer carrying tiles, bathroom, and renovation products. Competes on convenience, price, and breadth rather than design curation.
- Reece Limited: ASX-listed Australian leader in plumbing, bathroom, and HVAC products with a national trade and retail network. Overlaps with TileCloud on bathroom product categories (tapware, showers, vanities) but is far broader and trade-led.
- Topps Tiles: UK-listed market leader in tile retail with both trade and consumer propositions. Directly comparable in category and dual trade/DTC model, with much greater scale; included as a benchmark for what category maturity looks like.
Regional players
- Tile Giant: UK tile specialist with a strong trade and consumer mix and growing digital channel. Comparable in specialty positioning to TileCloud but primarily UK-focused with no Australian overlap.
- Tile Mountain: UK online-first tile retailer with national delivery and a strong DTC content and sample program. Highly analogous business model to TileCloud, but UK-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TileCloud social profiles
Digital presenceTileCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
TileCloud leadership team
Management profileNumber of profiles
Profiles1 record
TileCloud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TileCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TileCloud
What does TileCloud do?
TileCloud is an Australian online retailer selling wall and floor tiles (ceramic, porcelain, stone-look, encaustic-look, subway, mosaic, kit kat, terrazzo) and a curated range of bathroom fixtures including tapware, toilets, vanities, basins, mirrors, showers, door hardware and tile accessories, marketed primarily to Australian homeowners undertaking renovations. Sales are fulfilled through tilecloud.com.au (Shopify) and a Sydney showroom, with design support via a Style Quiz, in-house Design Appointments, and a refundable 5-for-$15 Sample Service.
Is TileCloud a public or private company?
TileCloud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TileCloud founded?
TileCloud was founded in 2017. It employs 1 to 10 people.
Where is TileCloud based?
TileCloud is headquartered in Rosebery, Australia, in the Oceania region.
How does TileCloud make money?
Two revenue lines are on record. Tile and Tapware Sales are the primary driver. The others are delivery Services.
Who are TileCloud's main competitors?
Yabby Bathware is listed as an others. Direct peers are Tilebar, Tile Republic, Walls and Floors and Beaumont Tiles. Broad incumbents are Bunnings Warehouse, Reece Limited and Topps Tiles. Regional players are Tile Giant and Tile Mountain.
Does TileCloud have an API?
No public API is recorded for TileCloud.
What industry is TileCloud in?
TileCloud's product category is Tile and Bathroom Fixtures Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 449121 and its SIC code is 5700.