Decode Science

What Decode Science does

Decode Science is a privately held Australian distributor of genomics and molecular biology products, founded in 2018 and headquartered in Mount Waverley, Victoria, with a regional office in Wellington, New Zealand. The company serves research institutions, clinical genomics labs, core facilities, and biotechnology companies across the Australia and New Zealand region, acting as an authorized channel partner for a curated portfolio of international brands including Twist Bioscience (synthetic DNA and NGS reagents), MGI (DNBSEQ sequencing platforms and automated systems), Parse Biosciences (Evercode single-cell solutions), Quanterix (Simoa biomarker detection), BiOptic (Qsep fragment analyzers), Bionano (optical genome mapping), Bruker (Beacon single-cell platforms), Synthego and EditCo (CRISPR tools), Akoya Biosciences (spatial biology), SeqWell, STOmics, Genoox (Franklin bioinformatics), SoftGenetics, QuantumSeq, Atrandi Biosciences, and Hawk Biosystems.

The business operates a technically-led distribution model rather than developing its own core genomics technology. The portfolio spans sequencing instruments, library preparation reagents, single-cell and spatial transcriptomics kits, optical genome mapping systems, capillary gel electrophoresis instruments, ultra-sensitive immunoassay platforms, CRISPR tools and engineered cells, and analysis software. Layered onto product resale are value-added services: a modular NGS Validation Support offering aligned to NATA clinical accreditation requirements (consultancy, wet lab, dry lab validation), field application scientist support for workflow optimization, and a QR code-based instrument service request system covering Quanterix, MGI, Bruker, Element Biosciences, and Akoya platforms.

Revenue is generated primarily through resale of instruments, consumables, and reagents purchased from partner brands and sold to ANZ customers in AUD, supplemented by recurring consumables revenue (Qsep cartridges, Sanger reagents, Simoa assay kits, single-cell library prep kits) and professional services. Pricing is entirely quote-based with formal written quotations valid for 30 days, 30-day payment terms, and deposit requirements for orders above AUD 150,000. The company employs ~22–25 staff including field sales representatives, field application scientists, clinical genomics specialists, product managers, scientific support, logistics, warehouse, and service engineering, executing direct field sales and inside sales motions across both Australia and New Zealand.

Name

Decode Science

Legal name

Decode Science Australia Pty Ltd

Website

https://decodescience.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Decode Science is a privately held ANZ distributor, founded in 2018, that sells and supports genomics and molecular biology products from international brands including Twist Bioscience, MGI, Parse Biosciences, Quanterix, BiOptic, and Bruker, serving research institutions, clinical labs, core facilities, and biotech companies across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution and Resale: Decode Science operates as an Australian and New Zealand distributor for international genomics and molecular biology brands. The company purchases products from partner brands and resells to ANZ customers, earning margin on the difference. Revenue is generated through sale of instruments, consumables, reagents, and kits across multiple partner brands.
2. Technical Support and Services: The company provides value-added services including NGS validation support (consultancy, wet lab, dry lab), field application support, workflow consulting, and instrument service support. These services complement product sales and help drive adoption of partner technologies.
3. Consumables and Reagents: Ongoing revenue from consumables including Qsep cartridges (DNA, RNA, protein), sequencing reagents (QuantumSeq Sanger reagents), Simoa assay kits, and single-cell library preparation kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Decode Science is an Australia and New Zealand distributor that resells genomics and molecular biology instruments, consumables, and reagents from more than 15 international partner brands. The company augments product resale with value-added technical services including NGS validation support, field application scientist assistance, and instrument service engineering. Customers span academic research institutions, clinical genomics labs, core facilities, and biotechnology companies across ANZ.

Product overview

Decode Science is a genomics and molecular biology distributor serving Australia and New Zealand, founded in 2018. Rather than a single unified platform, the company distributes an integrated portfolio of best-in-class partner products organized around key technology categories: MGI DNBSEQ sequencing platforms (including T1+, T7, E25, G400, G99) and automated systems for library prep, extraction, and sample handling; Parse Biosciences Evercode single-cell RNA sequencing solutions including WT (whole transcriptome), TCR, and BCR kits plus Evercode WT FFPE for archived samples; Twist Bioscience synthetic DNA products (genes, oligo pools, libraries) and NGS solutions (library prep, panels, controls); BiOptic Qsep fragment analyzers (Qsep1, Qsep100, Qsep400) with associated consumable cartridges for DNA, RNA, and protein analysis; Quanterix Simoa ultrasensitive biomarker detection platforms (SR-X, HD-X) and dry blood extraction kits; Bionano optical genome mapping systems (Saphyr, Stratys); CRISPR tools from Synthego and EditCo including gene knockout kits and engineered cells; Bruker Beacon Discovery optofluidic single-cell platforms; QuantumSeq Sanger sequencing reagents as BigDye alternatives; and SoftGenetics bioinformatics software. The company complements its product portfolio with NGS validation support services and dedicated instrument service support.

Differentiator

Problem solved

Functional benefit

Products and services

• MGI DNBSEQ Sequencing Platforms
• MGI Automated Systems
• Parse Biosciences Evercode Single-Cell RNA Sequencing
• Twist Bioscience Synthetic DNA Products
• Twist Bioscience NGS Library Preparation and Panels
• Twist Bioscience Synthetic Controls
• BiOptic Qsep Fragment Analyzers
• Quanterix Simoa Biomarker Detection Platforms
• Bionano Optical Genome Mapping Systems
• Bruker Beacon Optofluidic Single-Cell Analysis Platforms
• Synthego CRISPR Tools and Engineered Cells
• EditCo Gene Editing Products
• QuantumSeq Sanger Sequencing Reagents
• SoftGenetics Bioinformatics Software
• SeqWell ExpressPlex and Tagify Solutions
• STOmics Spatial Transcriptomics Solutions
• Akoya Biosciences Spatial Biology Solutions
• Genoox Franklin Bioinformatics Platform
• NGS Validation Support Services
• Instrument Service Support

Quantifiable outcome

• 10,000+ successful deliveries across ANZ since 2018
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Twist BiosciencecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Flagship partnership established in 2019. Decode Science serves as authorized distributor for Twist Bioscience products in Australia and New Zealand, including synthetic DNA (genes, clonal genes, gene fragments), oligo pools, libraries, and IgG antibodies. Partnership includes integrated online ordering portal for streamlined quote and order processing. Joint marketing activities include Twist Travel Grant program offering $2,000 AUD travel grants for qualifying orders.
• MGIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for MGI sequencing platforms including DNBSEQ-T1+, DNBSEQ T7+, DNBSEQ G400, DNBSEQ G99, and DNBSEQ E25. Also distributes MGI automated systems for library preparation (SMART-8, SP-960, SP-100), nucleic acid extraction (NE32, NE384, NEX), automated sequencing (FLP-L50), and sample transfer (STP-B1000, SP-7000, SP-3000).
• Parse BiosciencescoreChannel Partner/ Reseller/ DistributorOfficial distributor for Parse Biosciences in ANZ. Products include Evercode Whole Transcriptome (Mini, Standard, Mega, Penta), Evercode TCR (Mini, Standard, Mega), Evercode BCR, and related kits. Decode Science provides local access to Parse's instrument-free single-cell sequencing solutions with application support and experimental design guidance.
• QuanterixcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Quanterix Simoa technology in Australia and New Zealand. Products include SR-X Biomarker Detection System, HD-X Automated Immunoassay Analyzer, Simoa assay kits, and Simoa Dry Blood Extraction Kit. Decode Science provides region-based technical and application support.
• BiOpticcoreChannel Partner/ Reseller/ DistributorOfficial distributor for BiOptic Qsep bio-fragment analysers in ANZ. Products include Qsep1, Qsep1-Plus, Qsep100, Qsep400 instruments and associated consumables (DNA, RNA, protein cartridges). Decode Science provides custom-configured systems with on-site FAS support and workflow consulting.
• Bionano GenomicscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Bionano optical genome mapping systems including Saphyr and Stratys platforms, sample preparation kits, compute solutions, and OGM data services. Products enable detection of structural variants through direct observation of labeled DNA molecules.
• Bruker Cellular AnalysiscoreChannel Partner/ Reseller/ DistributorTrusted partner for Bruker Cellular Analysis products including Beacon Discovery, Beacon Quest, Beacon, and Beacon Select optofluidic instruments for live single-cell functional analysis. Supports antibody discovery, T cell profiling, cell line development, and cell therapy applications.
• Akoya BiosciencescoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Akoya Biosciences spatial biology solutions in ANZ.
• SeqWellcoreChannel Partner/ Reseller/ DistributorDistribution partner for SeqWell products including ExpressPlex and Tagify solutions for plasmid, amplicon sequencing, and gene editing QC applications.
• STOmicscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for STOmics spatial omics solutions in ANZ.
• SynthegocoreChannel Partner/ Reseller/ DistributorDistribution partner for Synthego CRISPR tools, engineered cells, and bioinformatic solutions in ANZ.
• EditCocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for EditCo gene editing products including knockout and knock-in immortalized cells, iPS cells, primary cells, CRISPR reagents, gene knockout kits, and arrayed gRNA libraries.
• Genoox (Franklin)coreChannel Partner/ Reseller/ DistributorDistribution partner for Genoox Franklin bioinformatics platform in ANZ. Franklin enables secondary analysis pipeline establishment for NGS validation support services.
• Hawk BiosystemscoreChannel Partner/ Reseller/ DistributorOfficial distributor partner for Hawk Biosystems products in ANZ.
• Atrandi BiosciencescoreChannel Partner/ Reseller/ DistributorOfficial distributor partner for Atrandi Biosciences products in ANZ.
• SoftGeneticssupportingChannel Partner/ Reseller/ DistributorDistribution partner for SoftGenetics software solutions including Mutation Surveyor, NextGENe, NextGENeLR, Geneticist Assistant, Gene Marker, and ChimeR Marker for sequencing and fragment analysis.
• Quantum SciencesupportingChannel Partner/ Reseller/ DistributorDistribution partner for QuantumSeq Sanger sequencing reagents including QuantumDye Terminator kits (v1.1, v3.1, dGTP v3.1), QuantumPOP 7 polymer, and QuantumSAP PCR cleanup reagent. Products serve as drop-in replacements for BigDye and POP-7.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Illumina: Global sequencing leader with established direct sales and service operations across ANZ. Competes at the product level with several Decode Science partner lines (notably MGI vs Illumina sequencing platforms) and overlaps in clinical genomics customers.
• Bio-Techne: Major life sciences reagents and instruments supplier with growing ANZ presence. Comparable in serving translational research and clinical biomarker customers, with overlap in proteomics reagents that sit adjacent to Decode Science's Quanterix franchise.
• Thermo Fisher Scientific: Largest life sciences tools and reagents company with comprehensive ANZ direct operations spanning instruments, reagents and services. Overlaps with Decode Science's portfolio across NGS, qPCR and cell biology workflows.
• Revvity: Life sciences and diagnostics company (formerly PerkinElmer) with established ANZ operations across reagents, instruments and clinical genomics. Competes at the workflow level with several Decode Science partner lines.
• Bio-Rad Laboratories: Global life sciences manufacturer and supplier with ANZ distribution covering genomics, proteomics and clinical diagnostics. Competes for the same academic and clinical lab customers and overlaps in digital PCR, NGS and cell biology.
• Oxford Nanopore Technologies: Sequencing platform vendor with growing direct ANZ presence. Comparable to Decode Science at the sequencing-instrument layer and competing for the same clinical and research sequencing customers.

Emerging players

• Element Biosciences: Next-generation sequencing platform vendor whose AVITI system competes at the product level with MGI sequencers distributed by Decode Science. Comparable because it is building ANZ channels for the same clinical and research sequencing customers.
• 10x Genomics: Single-cell and spatial genomics vendor whose Chromium platform competes directly with Parse Biosciences (a Decode Science partner) for ANZ single-cell customers. Comparable because they target the same research workflows and increasingly sell direct into ANZ.

Direct peers

• GeneWorks: Australian life sciences distributor with a comparable model of supplying molecular biology and genomics research reagents, consumables and instruments to academic and clinical customers across ANZ. Directly comparable to Decode Science in customer base, channel approach and product categories.
• Millennium Science: Australian distributor of genomics, proteomics and cell biology instruments and consumables, with ANZ field sales and application support. Closely comparable to Decode Science in target customers (research and clinical labs) and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Decode_Science
• LinkedInlinkedin.com/company/decode-science

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decode Science