Cross Creek Nursery
Cross Creek Nursery is a family-owned garden center and landscaping company serving Central Virginia through two retail locations, in-house plant cultivation farms, and five divisions spanning landscape design/build, grounds management, interior plant maintenance, and a florist studio.
- Company typePrivate
- Founded1974
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Cross Creek Nursery does
Cross Creek Nursery and Landscape is a family-owned horticulture and landscaping company founded in 1974 in Richmond, Virginia, originally as Tropical Treehouse in the Carytown neighborhood. The company is owned across multiple generations of the McAuliffe family (Andrew, Gene, Mark, and Jason McAuliffe) and operates with a team of more than 200 professionals distributed across five divisions: Garden Centers, Landscape Design & Build, Grounds Management, Interior Maintenance, and the in-house Cross Creek Florist.
The business is anchored by two retail garden centers in the Greater Richmond area. The Midlothian Garden Center on Courthouse Road (501 Courthouse Rd, Richmond, VA 23236) opened in 1983 and spans 24 acres; the West End Garden Center on Ashland Road in Rockville, VA opened in 2022 and covers 15 acres. Plant inventory is largely grown on company-operated farms in Nottoway County and Hanover County, giving Cross Creek control over plant quality and climate acclimation for Central Virginia. Beyond retail, the company sells professional landscape design and hardscape installation with multi-year warranties, recurring grounds maintenance and interior plant maintenance contracts, custom floral arrangements for weddings and events, and a wholesale/contractor supply channel for licensed landscapers.
Revenue is generated through a mix of one-time retail transactions, project-based professional services quoted per engagement, and subscription-style recurring contracts for grounds and interior maintenance. Distribution is omnichannel within the region: physical retail at both garden centers, an e-commerce storefront with zoned local delivery, direct sales for landscape and maintenance services, and wholesale pricing for licensed contractors. Supporting programs include a free Garden Club loyalty program, ICPI and NDS trade certifications, a BBB A+ rating, and active community, social media, and event-based marketing. The company has remained privately held with no outside funding.
Cross Creek Nursery firmographics
Firmographics- Name
- Cross Creek Nursery
- Legal name
- Cross Creek Nursery and Landscape
- Website
- https://crosscreeknursery.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cross Creek Nursery is a family-owned garden center and landscaping company serving Central Virginia through two retail locations, in-house plant cultivation farms, and five divisions spanning landscape design/build, grounds management, interior plant maintenance, and a florist studio.
- Ownership category
- akta.pro rank
Cross Creek Nursery industry classification
Industry- Product category
- Garden Center and Landscape Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142), Landscaping Services (561730)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Seasonal Color, Planting & Horticultural Services (BPABADAL), Raised Garden Beds & Planter Box Installation (HSAIAFAK)
Keywords
Where Cross Creek Nursery is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Cross Creek Nursery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Plant Sales: Sale of trees, shrubs, annuals, perennials, houseplants, and related garden products through two retail garden centers and e-commerce platform. Most plants are grown locally at company farms.
- Landscape Design & Build Services: Custom landscape design, hardscape installation, patios, walkways, outdoor living spaces, fire features. Sold via quote consultations.
- Grounds Management: Ongoing landscape maintenance services including mowing, pruning, mulching, and seasonal cleanups for residential and commercial properties.
- Interior Plant Maintenance: Commercial plant maintenance and ongoing care for businesses' indoor spaces.
- Florist Services: Custom floral arrangements for weddings, events, and everyday occasions. Stem bar, subscription services, and delivery.
- Wholesale & Contractor Sales: Wholesale pricing for licensed landscape contractors, gardeners, and general contractors in the Richmond area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Garden Club - Free Loyalty Program |
| Unit Pricing | Pay-as-you-go | Installation Services |
| Unit Pricing | Pay-as-you-go | Delivery Fees |
| Other | Pay-as-you-go | Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Contractor Pricing |
| Other | Pay-as-you-go | Tree/Shrub Warranty |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cross Creek Nursery product offering
Product offeringCore offering
Cross Creek Nursery operates two retail garden centers (Midlothian and West End) spanning 39+ acres in the Richmond, Virginia area, selling locally grown trees, shrubs, annuals, perennials, and garden products. The company also provides integrated landscape services through four additional divisions: Landscape Design & Build (custom landscape and hardscape installations), Grounds Management (residential and commercial maintenance), Interior Maintenance (commercial plant care), and an in-house Florist (weddings, events, and everyday arrangements).
Product overview
Cross Creek Nursery operates as a full-service garden center and landscaping company with a multi-divisional structure. The core offering includes two retail garden centers (Midlothian and West End) spanning 39 combined acres, complemented by Landscape Design & Build, Grounds Management, Interior Maintenance, and an in-house Florist division. The company grows most plants locally at its Nottoway County and Hanover County farms. Additional services include Delivery & Installation, Wholesale & Contractor pricing, and a free Garden Club loyalty program. The product portfolio spans live plants (trees, shrubs, annuals, perennials, houseplants), floral arrangements, hardgoods (mulch, soil, fertilizers), and gift cards, unified by the company's 50+ year history and local growing operations.
Differentiator
Problem solved
Functional benefit
Brands
- Cross Creek Florist: In-house floral team specializing in weddings, events, and custom arrangements for everyday occasions.
Products and services
- Garden Centers Retail nursery operations at two locations (Midlothian 24 acres, West End 15 acres) offering locally grown trees, shrubs, annuals, perennials, tropical plants, and gardening supplies for residential customers.
- Landscape Design & Build Custom landscape design and installation services for residential and commercial properties including patios, outdoor kitchens, walkways, fire features, poolscapes, container gardens, and garden installations, backed by a 5-year craftsmanship warranty.
- Grounds Management Professional landscape maintenance for residential and commercial properties including full-service programs, garden maintenance, turf care, mowing, pruning, mulching, and seasonal cleanups on a recurring basis.
- Interior Maintenance Commercial plant maintenance, custom indoor plant styling, and holiday decoration services for businesses to enhance indoor spaces with plantscapes and ongoing plant care.
- Cross Creek Florist In-house floral design studio specializing in custom floral arrangements for weddings, events, everyday occasions, and holiday decorations, including Stem Bar, floral subscriptions, and event/wedding flowers.
- Delivery & Installation Local delivery of plants, mulch, sod, and bulk materials across the Richmond area with zone-based fees, plus professional installation services for trees and shrubs with warranty.
- Wholesale & Contractor Program Wholesale pricing program for licensed landscape contractors, gardeners, and general contractors in the Richmond area, offering bulk material and plant pricing with final-sale terms.
- Garden Products Retail garden supplies including bagged and bulk mulch, soils, fertilizers, pottery, statuary, tools, and sod for residential gardeners.
- Plants Inventory Retail selection of trees, shrubs, annuals, perennials, ferns, hostas, azaleas, boxwoods, hollies, hydrangeas, roses, houseplants, succulents, and aquatic plants grown locally at company farms.
- Gift Cards Gift cards available in $25, $50, $100, $250, and $500 denominations (custom values by phone), redeemable for plants and garden center products only.
Quantifiable outcome
- Tree and shrub replacement warranty for one year with proper care
- +2 more outcomes
Companies that use Cross Creek Nursery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Cross Creek Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cross Creek Nursery partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Cross Creek Nursery competitors and assessment
Company assessmentEmerging players
- Yardzen: Online landscape design platform connecting homeowners with professional landscape designers and curated plant plans. An emerging digital competitor targeting the residential landscape design customer that Cross Creek serves through its Design & Build division.
Direct peers
- Monrovia Nursery Company: Major wholesale nursery grower producing ornamental plants, shrubs, and trees sold through independent garden centers nationwide. Comparable as a plant-production peer that supplies the same retail channel Cross Creek operates in.
- Homestead Gardens: Family-owned, multi-acre independent garden center in Davidsonville, Maryland offering retail plants, landscape design/build, and maintenance services. Closely comparable multi-division mid-Atlantic garden center operating model with similar seasonality and customer mix.
- McDonald Garden Center: Multi-generation, family-owned independent garden center based in Hampton, Virginia with retail plants, landscaping services, and a similar mid-Atlantic regional footprint. Operates as a directly comparable independent Virginia garden center brand.
- Strange's Florist, Greenhouses & Garden Center: Richmond, Virginia-based independent garden center and florist with comparable offerings across retail plants, floral design, and landscape services. Direct local-market peer in the same metro.
Broad incumbents
- TruGreen: National lawn and landscape maintenance company offering subscription-based turf care and grounds management to residential and commercial customers. Comparable on the recurring residential grounds management business line, but operating at vastly larger national scale.
- BrightView Holdings: Largest U.S. commercial landscaping services provider (NYSE: BV) offering landscape maintenance, design/build, and snow removal to enterprise customers. Comparable on the grounds management and design/build service lines, but at national enterprise scale versus Cross Creek's regional SMB and residential mix.
- Lowe's Companies: National home improvement big-box retailer (NYSE: LOW) carrying live plants, garden supplies, and basic landscaping products. Competes with Cross Creek on commodity garden center retail but does not offer landscape design/build or full-service grounds management.
- Davey Tree Expert Co. Large employee-owned tree care, landscape, and environmental services firm providing grounds management, tree care, and landscape design across the U.S. Comparable on commercial grounds management and tree/shrub care services.
- SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies (NYSE: SITE) serving landscape contractors with irrigation, hardscape, nursery, and lighting products. Comparable on the wholesale/contractor supply side of Cross Creek's business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cross Creek Nursery social profiles
Digital presenceCross Creek Nursery compliance and trust
Trust signalCompliance3 records
Cross Creek Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Creek Nursery leadership team
Management profileNumber of profiles
Profiles4 records
Cross Creek Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Creek Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Creek Nursery
What does Cross Creek Nursery do?
Cross Creek Nursery operates two retail garden centers (Midlothian and West End) spanning 39+ acres in the Richmond, Virginia area, selling locally grown trees, shrubs, annuals, perennials, and garden products. The company also provides integrated landscape services through four additional divisions: Landscape Design & Build (custom landscape and hardscape installations), Grounds Management (residential and commercial maintenance), Interior Maintenance (commercial plant care), and an in-house Florist (weddings, events, and everyday arrangements).
Is Cross Creek Nursery a public or private company?
Cross Creek Nursery is a private company. It is classified as family owned and is currently operating.
When was Cross Creek Nursery founded?
Cross Creek Nursery was founded in 1974. It employs 101 to 250 people.
Where is Cross Creek Nursery based?
Cross Creek Nursery is headquartered in Richmond, United States, in the North America region.
How does Cross Creek Nursery make money?
Six revenue lines are on record. Retail Plant Sales are the primary driver. The others are landscape Design & Build Services, grounds Management, interior Plant Maintenance, florist Services and wholesale & Contractor Sales.
Who are Cross Creek Nursery's main competitors?
Yardzen is listed as an emerging player. Direct peers are Monrovia Nursery Company, Homestead Gardens, McDonald Garden Center and Strange's Florist, Greenhouses & Garden Center. Broad incumbents are TruGreen, BrightView Holdings, Lowe's Companies, Davey Tree Expert Co. and SiteOne Landscape Supply.
Does Cross Creek Nursery have an API?
No public API is recorded for Cross Creek Nursery.
What industry is Cross Creek Nursery in?
Cross Creek Nursery's product category is Garden Center and Landscape Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 44424 and its SIC code is 5200.