Euroroll
- Company typePrivate
- Founded1982
- HeadquartersWerne, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Euroroll firmographics
Firmographics- Name
- Euroroll
- Legal name
- Euroroll GmbH
- Website
- https://euroroll.de
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Euroroll industry classification
Industry- Product category
- Material Handling Equipment / Warehouse Storage Systems
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
Keywords
Where Euroroll is headquartered
LocationHeadquarters
- HQ city
- Werne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Euroroll business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Storage System Sales: Sale of complete gravity-powered pallet flow and carton flow storage systems including frames, roller tracks, brake components, and accessories. Systems are custom-designed for customer requirements.
- Conveyor Roller Components: Sale of individual conveyor rollers (Series A-K), roller tracks, brake rollers, and replacement parts. Includes standard, v-belt, poly-V, sprocket, and conical roller variants.
- Consulting and Service: Advisory services including system planning, employee training, maintenance, inspection, and testing services with customer pallets and loads. Includes installation supervision and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Euroroll product offering
Product offeringCore offering
Euroroll GmbH designs, engineers, and manufactures dynamic, gravity-powered storage and order-picking systems for warehouses and distribution centers. Its core products include pallet flow racks (E.GO), carton flow racks (Flex, Tempo, Vario), push-back pallet racks (KomPack), and pallet tracking systems, all engineered to optimize space utilization and throughput without requiring electrical power. The company delivers custom-configured solutions to industrial customers in automotive, retail, consumer goods, logistics, pharmaceutical, and cold-storage sectors.
Product overview
Euroroll GmbH is a German manufacturer of dynamic gravity-powered storage and conveyor technology established in 1982. The product portfolio consists of gravity-powered pallet flow systems (Pallet Flow and Cart Push-Back) and carton flow systems (Carton Flow with WheelFlow, TrackFlow, and RollerFlow variants), complemented by a comprehensive range of conveyor rollers (Series A-K) and braking/control components (EBT2S, EBR, N-Line, Superfix). All systems operate without external energy sources, utilizing gravity to transport goods from loading to picking areas. The modular architecture allows customization for various pallet types, carton sizes, and industry requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- E.GO Pallet Flow System Dynamic gravity-powered pallet flow racking system for high-density storage of palletized goods in warehouses and distribution centers. Built for industrial customers in automotive, retail, consumer goods, logistics, pharmaceutical, and cold-storage sectors that need FIFO rotation and maximum pallet density within a fixed footprint.
- Flex Carton Flow System Carton flow rack system designed for split-case and carton-pick operations, providing gravity-driven flow of cartons from reserve to pick face. Targeted at retail, consumer goods, and 3PL operators with high SKU counts and frequent carton picking.
- Tempo Carton Flow System Carton flow rack system engineered for medium-throughput carton handling applications, providing inclined roller or wheel rails that deliver cartons to the pick face via gravity. Used by distribution and order-picking operations that require ergonomic, fast carton access.
- Vario Carton Flow System Versatile carton flow rack system within the Vario line, configurable to different carton sizes, lane widths, and pitch, supporting mixed-SKU carton picking operations in retail and consumer goods warehouses.
- KomPack Push-Back System Push-back pallet rack system that stores multiple pallets deep per lane using nested carts, allowing LIFO loading and retrieval from the same aisle. Designed for high-density pallet storage of slower-moving SKUs in industrial and logistics warehouses.
- Pallet Tracking System Pallet tracking system designed to integrate with Euroroll's dynamic storage racks, providing visibility and monitoring of pallet positions within flow rack lanes. Used by warehouse operators that require real-time inventory location data inside high-density pallet storage installations.
Quantifiable outcome
- Up to 50% space reduction in traditional warehouse comparison for pallet flow systems
- +4 more outcomes
Companies that use Euroroll
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Euroroll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Euroroll partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Fraunhofer InstitutecoreCollaborative research partnership resulting in published whitepaper comparing Pallet Flow and Pallet Shuttle systems. The Fraunhofer Institute worked with Euroroll to analyze advantages and disadvantages of both systems, demonstrating lower operational costs, high throughput, and easy integration for Pallet Flow systems.
- MHEDA (Material Handling Equipment Distributors Association)minorIndustry association membership. MHEDA is the premier trade association serving the material handling business community for over 65 years, providing networking opportunities, benchmarking data, and industry insights.
- MHI (Material Handling Institute)minorMHI member company. Industry association membership providing access to material handling industry resources, standards, and professional development.
- IHK Dortmund (Chamber of Industry and Commerce)minorVocational training partnership. Euroroll recognized as IHK training company, collaborating on apprenticeship programs and workforce development with regional chamber.
- Anne-Frank Gymnasium WerneminorEducational partnership supporting students in technical careers through internships and promoting entry into professional life in the technical industry.
- Freiherr vom Stein Berufskolleg WerneminorVocational school partnership providing training opportunities for future technicians and supporting career development in technical fields.
- BFW Hamm (Berufsfortbildungswerk Hamm)minorVocational retraining institution partnership for professional qualification and workforce development programs.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Euroroll competitors and assessment
Company assessmentDirect peers
- Interroll Holding AG: Swiss-listed global manufacturer of conveyor rollers, drum motors, and pallet/carton flow systems. Most direct competitor to Euroroll, with overlapping product families (conveyor rollers, flow rack modules) and similar customer base in logistics, retail, and manufacturing DCs.
- BSS Bohnenberg GmbH: German specialist in dynamic storage and conveying technology (Through-Flow, FIFO/LIFO flow rack, push-back). Closest niche competitor to Euroroll in the DACH region, sharing the same gravity-flow value proposition and customer verticals.
- TGW Logistics Group: Austrian-headquartered integrator of dynamic storage and automated warehouse systems, including pallet flow and shuttle solutions. Competes with Euroroll in pallet and carton flow projects for European 3PLs, retail, and manufacturing customers.
- Hänel Büro- und Lagersysteme: German manufacturer of vertical lift storage and dynamic storage systems for parts and small-loads. Competes with Euroroll in industrial storage use cases, especially for high-density picking and parts warehousing.
- Mecalux: Spanish manufacturer of racking, pallet flow, and carton flow systems as well as warehouse automation software. Direct competitor in European and Latin American markets with a similar dynamic-storage value proposition.
- Stokvis Industrial Systems: Dutch supplier of pallet handling equipment, flow rack systems, and conveyor components. Comparable niche European competitor in dynamic storage and conveyor solutions for logistics and manufacturing.
Broad incumbents
- Swisslog (KUKA Group): Global warehouse automation incumbent offering AS/RS, shuttle, conveyor, and picking solutions. Competes with Euroroll on large DC projects where dynamic flow is one option within a broader automation portfolio.
- Dematic (KION Group): Global intralogistics integrator with a broad portfolio spanning conveyor, sortation, AS/RS, and flow rack. Overlaps with Euroroll on flow rack and conveyor components inside larger end-to-end warehouse projects.
- Kardex Group: Swiss-listed provider of automated storage and retrieval systems, including vertical lift modules and dynamic storage. Competes in adjacent storage-density use cases for industrial and retail customers.
- SSI Schäfer: German family-owned intralogistics major offering racking, flow rack, conveyor, and automation. Overlaps with Euroroll on pallet flow, carton flow, and conveyor roller components inside larger warehouse builds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Euroroll social profiles
Digital presenceEuroroll compliance and trust
Trust signalCompliance4 records
Euroroll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroroll leadership team
Management profileNumber of profiles
Profiles2 records
Euroroll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroroll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroroll
What does Euroroll do?
Euroroll GmbH designs, engineers, and manufactures dynamic, gravity-powered storage and order-picking systems for warehouses and distribution centers. Its core products include pallet flow racks (E.GO), carton flow racks (Flex, Tempo, Vario), push-back pallet racks (KomPack), and pallet tracking systems, all engineered to optimize space utilization and throughput without requiring electrical power. The company delivers custom-configured solutions to industrial customers in automotive, retail, consumer goods, logistics, pharmaceutical, and cold-storage sectors.
Is Euroroll a public or private company?
Euroroll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Euroroll founded?
Euroroll was founded in 1982. It employs 51 to 100 people.
Where is Euroroll based?
Euroroll is headquartered in Werne, Germany, in the Europe region.
How does Euroroll make money?
Three revenue lines are on record. Storage System Sales are the primary driver. The others are conveyor Roller Components and consulting and Service.
Who are Euroroll's main competitors?
Direct peers on record are Interroll Holding AG, BSS Bohnenberg GmbH, TGW Logistics Group, Hänel Büro- und Lagersysteme, Mecalux and Stokvis Industrial Systems. Broad incumbents are Swisslog (KUKA Group), Dematic (KION Group), Kardex Group and SSI Schäfer.
Does Euroroll have an API?
No public API is recorded for Euroroll.
What industry is Euroroll in?
Euroroll's product category is Material Handling Equipment / Warehouse Storage Systems. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines). Its NAICS code is 333924 and its SIC code is 3537.