Southlake Style

What Southlake Style does

Southlake Style is a privately held, locally owned lifestyle media company founded in 2006 by Mike and Nicole Tesoriero and operated under the Greenhouse Ventures holding entity. The company publishes a free monthly lifestyle magazine distributed via direct mail to residents of Southlake and surrounding affluent Northeast Tarrant County communities (Westlake, Trophy Club, Colleyville, and Keller), supplemented by pickup locations at local businesses. Its product portfolio spans the flagship Southlake Style Magazine (12 issues per year), the Dragon Pride high school sports magazine (3 issues per year), Custom Publications for external clients, themed Special Sections, the annual Readers' Choice Awards program, and recurring community events such as the Women's Luncheon.

The business is built on a print-digital-events platform. The digital layer runs on the Metro Publisher content management system and reaches 77,000+ monthly active users, supported by five distinct email newsletters (Monthly Insider, Style Guide, On The Menu, Luxe Listings, Dragon Pride Insider) and active social channels on Facebook, Twitter, and Instagram. Total cross-platform audience reach is stated at 141,000+ monthly. Technology investment appears modest: no proprietary AI/ML, no native app, no public API, and the platform is a third-party CMS — differentiation is editorial and community-driven rather than technology-driven.

Revenue is generated entirely through advertising and related services: print ad placements, digital display and online sponsorships, event sponsorships (Women's Luncheon, Beauty, Bellinis & Brunch), and professional services for Custom Publications. Pricing is not publicly disclosed and is quote-based; readers receive the magazine free. The customer base is composed predominantly of local SMB advertisers in retail, food and beverage, home services, healthcare, and luxury real estate, with no disclosed enterprise anchor accounts. Headcount is in the 11-50 range, and the company is profitable on a private, founder-led basis with no external funding rounds disclosed.

Name

Southlake Style

Legal name

Southlake Style (Greenhouse Ventures)

Website

https://southlakestyle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Southlake Style is a locally owned lifestyle media company founded in 2006 that publishes a free monthly magazine, digital platform, and community events serving affluent Northeast Tarrant County residents and local SMB advertisers.

Ownership category

akta.pro rank

Product category

Local Lifestyle Media Publishing

NAICS

Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Home, Garden & DIY Magazines (MPAJAEAG), Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Local lifestyle magazine
• Community publishing
• Print advertising
• Digital publishing
• Event sponsorships

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Print Advertising: Revenue from local businesses purchasing print ad placements in the monthly magazine. The magazine is distributed free to residents and visitors at pickup locations.
2. Digital Advertising: Revenue from digital ad placements targeting the website's monthly audience of 77,000+ users. Includes display ads and online sponsorships.
3. Event Sponsorships: Revenue from branded event sponsorships including Women's Luncheon, Beauty Bellinis & Brunch, and other community events.
4. Custom Publications: Award-winning custom publication services creating unique content, photography and design professionally printed for external clients seeking branded print materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Southlake Style is a free monthly lifestyle magazine covering community news, dining, shopping, events, and local lifestyle content for affluent Northeast Tarrant County residents. The company sells print and digital advertising, sponsorships, and custom publication services to local and regional businesses seeking access to the Southlake-area audience.

Product overview

Southlake Style operates as a locally owned and operated lifestyle media company launched in 2006, offering a portfolio of print and digital products. The core offering is Southlake Style Magazine, a free monthly publication distributed to Northeast Tarrant County (Southlake, Westlake, Trophy Club, Colleyville, Keller), along with Dragon Pride Magazine published three times yearly for high school sports coverage. These are complemented by Custom Publications for client-branded materials, Special Sections covering themed editorial categories (Dining Guides, Health & Wellness, Women In Business, etc.), the Readers' Choice annual awards program, and the Women's Luncheon community event. The company maintains a digital platform reaching 77,000+ monthly active users, supported by email newsletters and promotional campaigns. The portfolio functions as an integrated print-digital-events media platform serving the local community and advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Dragon Pride: A high school sports magazine covering Carroll ISD Dragon sports, published three times per year.
• Custom Publications

Products and services

• Southlake Style Magazine

Quantifiable outcome

• 77,000+ monthly active and engaged digital audience
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Greenhouse VenturescoreOthersSouthlake Style is owned and operated by Greenhouse Ventures. Copyright 2019 Greenhouse Ventures. All rights reserved. The publication uses Metro Publisher platform for website and content management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• D Magazine: Dallas-based monthly city lifestyle magazine covering dining, shopping, real estate, and local culture. The most direct local competitor serving a similar affluent DFW audience with comparable print, digital, and event monetization.
• San Antonio Magazine: City lifestyle magazine covering San Antonio with comparable editorial verticals (dining, home, culture, people) and a multi-platform ad-driven business model.
• Community Impact Newspaper: Free hyperlocal newspaper covering DFW-area suburbs including Southlake, Plano, Frisco, and Colleyville. Competes directly for the same local advertiser dollars and affluent-suburb reader attention via a similar free-distribution, ad-supported model.
• Houstonia Magazine: Houston-focused monthly lifestyle magazine covering dining, neighborhoods, wellness, and home. Operates a similar integrated print/digital/events platform monetized through local advertising and custom publishing.
• Austin Monthly: City-level monthly lifestyle magazine serving Austin, Texas with coverage of dining, culture, home, and events. Closely analogous city-lifestyle print + digital + events business model in a comparable affluent Texas market.
• Fort Worth Magazine: Long-running regional lifestyle magazine covering Fort Worth and surrounding Tarrant County communities. Operates with an analogous ad-supported print + digital + events model targeting affluent North Texas readers.

Broad incumbents

• Modern Luxury: National publisher of city-edition luxury lifestyle magazines including a Dallas edition. Competes for the same affluent Dallas-Fort Worth lifestyle advertising budgets at greater scale and broader reach, operating as a multi-market incumbent in the same luxury ad category.
• Texas Monthly: Statewide Texas lifestyle, culture, and dining magazine. Operates across the same editorial verticals (food, home, travel, community profiles) at a much larger scale and represents the dominant statewide incumbent in the Texas lifestyle magazine category.

Regional players

• People Newspapers: Park Cities and Preston Hollow neighborhood newspapers/magazines in Dallas, focused on affluent North Texas communities. Closely comparable hyperlocal, free-distribution, ad-supported model serving adjacent affluent DFW sub-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/southlakestyle
• Facebookfacebook.com/SouthlakeStyleMag
• Instagraminstagram.com/southlakestylemag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southlake Style