Loyl.Me

What Loyl.Me does

Loyl.Me, operating under the brand name Oappso Loyalty, is a self-serve digital loyalty platform that enables small and medium businesses to create, distribute, and manage digital stamp cards stored directly in customers' Apple Wallet and Google Wallet applications. Founded in 2012 and headquartered in Denver with a London mailing address, the company operates with a 1-10 person team and serves a global SMB customer base. The offering consists of a SaaS web application for card creation and management, complemented by the Oappso Stamp mobile app for iOS and Android that enables merchants to issue stamps in person, remotely, or automatically via integrations.

The core technology stack is built around Apple Wallet and Google Wallet APIs, allowing end customers to receive and store loyalty cards on their phones without needing to download a separate consumer app. Feature set includes push messaging, geo-location based reminders when customers enter the merchant's location, a live statistics dashboard, no-code custom card design, anti-fraud protection, and Zapier-based automation for remote or auto stamping. The product is marketed as 'AI-powered' on the website, but no specific AI capabilities, models, or implementation details are disclosed in the available data.

The business model is a product-led growth subscription SaaS with three pricing tiers: Basic at $18/month, Plus at $24/month, and Pro at $30/month, each offering progressive feature access. Customer acquisition is primarily direct-to-merchant through the company website with a 7-day free trial and no credit card required, supplemented by a reseller program offering 25% ongoing commission. The product is sold globally and targets SMBs seeking to replace traditional paper stamp cards, with the company reporting a 30% average sales increase for Pro users who actively promote their loyalty programs. No funding rounds, no named customers, and no management team are disclosed.

Name

Loyl.Me

Legal name

Oappso Loyalty

Website

https://loyl.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Loyl.Me (Oappso Loyalty) is a self-serve SaaS platform that enables small and medium businesses to create digital loyalty stamp cards stored in customers' Apple Wallet and Google Wallet, sold globally via subscription tiers from $18 to $30 per month.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

SIC

Services-Advertising (7310)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

Keywords

• Digital loyalty platform
• Mobile wallet loyalty
• Stamp card software
• SMB marketing automation
• Customer retention tools

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription SaaS: Monthly subscription model with three pricing tiers (Basic $18/mo, Plus $24/mo, Pro $30/mo) offering escalating features including push messaging, remote stamping, customer email collection, data export, and automation capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Loyl.Me (doing business as Oappso Loyalty) operates a SaaS platform that enables small and medium businesses to create, brand, and distribute digital loyalty stamp cards to their customers via Apple Wallet and Google Wallet. Merchants use the companion Oappso Stamp mobile app on iOS/Android to issue stamps and rewards in person, remotely, or via automated Zapier workflows. The platform layers on push messaging, geo-location reminders, no-code card design, anti-fraud protection, and a data and stats dashboard for customer marketing insights.

Product overview

Oappso Loyalty is a single unified SaaS platform for digital loyalty stamp cards, consisting of the core Oappso Loyalty web application and the companion Oappso Stamp mobile app for iOS and Android. The platform offers three pricing tiers (Basic at $18/mo, Plus at $24/mo, and Pro at $30/mo) that provide progressive feature access including digital card creation, Apple/Google Wallet integration, push messaging, location-based reminders, analytics, and Zapier automation. The product is positioned as AI-powered for digital loyalty and stamp card management.

Differentiator

Problem solved

Functional benefit

Products and services

• Oappso Loyalty Platform Core SaaS platform that lets SMBs create, brand, distribute, and manage digital loyalty stamp cards via Apple Wallet and Google Wallet, with built-in push messaging, geo-location reminders, live analytics, anti-fraud protection, no-code design tools, and Zapier automation.
• Oappso Stamp App

Quantifiable outcome

• 30% average increase in total sales for Pro version users who actively promote their loyalty cards

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Apple (Apple Wallet, App Store)coreTechnology or IntegrationOappso Loyalty integrates with Apple Wallet allowing customers to store digital loyalty cards on iPhones. The Oappso Stamp App is available on the Apple App Store for merchants to stamp cards.
• Google (Google Wallet, Play Store)coreTechnology or IntegrationOappso Loyalty integrates with Google Wallet allowing Android customers to store digital loyalty cards. The Oappso Stamp App is available on Google Play Store.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stamp Me: Stamp Me is a digital loyalty stamp card app for small businesses that lets merchants issue virtual stamps to customers' phones. It is the closest functional analogue to Oappso Loyalty's stamp-card-in-wallet approach.
• Smile.io: Smile.io is a loyalty, referral, and VIP program platform primarily for e-commerce SMBs and Shopify merchants. Closely comparable on core loyalty mechanics and SMB SaaS model.
• Fivestars: Fivestars is a customer loyalty and marketing platform purpose-built for small and local businesses, competing head-on for the same SMB wallet with punch-card replacement, rewards, and CRM-lite features.
• LoyalZoo: LoyalZoo is a digital loyalty program for independent retailers and SMBs that replaces paper stamp cards with mobile-based rewards. Targets the same horizontal SMB segment with similar SaaS subscription pricing.
• Kangaroo Rewards: Kangaroo Rewards is a digital loyalty and customer engagement platform built for small and mid-sized retailers. Comparable positioning, customer base, and feature set (rewards, campaigns, analytics).

Broad incumbents

• Antavo: Antavo is a loyalty cloud platform for mid-market and enterprise brands, offering programs beyond simple stamp cards. Broader portfolio but overlapping category on loyalty-as-a-service delivery.
• Square Loyalty (Block): Square Loyalty is a loyalty module bundled inside Block's payments and POS ecosystem. It competes with Oappso for SMB loyalty spend but benefits from being part of a much broader commerce platform.
• Yotpo Loyalty: Yotpo is a broader e-commerce marketing platform that includes a loyalty and referrals product. Comparable in offering but skewed toward online merchants rather than local brick-and-mortar SMBs.
• Paytronix: Paytronix (which absorbed Belly) is an established loyalty and guest engagement platform for restaurants and convenience-store-style SMBs. Comparable loyalty mechanics with deeper enterprise capability.

Emerging players

• PassKit: PassKit is a platform for creating and distributing Apple Wallet and Google Wallet passes, including loyalty cards. Comparable on wallet-native distribution and SMB self-serve onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loylme
• Facebookfacebook.com/Loylme
• LinkedInlinkedin.com/company/loyl-me

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyl.Me