East Coast FM

Name

East Coast FM

Legal name

East Coast Radio Ltd

Website

https://eastcoast.fm

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Commercial radio advertising
• FM radio broadcast
• Podcast streaming
• Community media

Headquarters

HQ city

Bray

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-Air Advertising: The primary revenue stream for East Coast FM comes from selling advertising slots and sponsorships to local businesses in County Wicklow. The station offers 'Advertise with us' functionality on their website where businesses can purchase on-air time.
2. Competitions and Sponsorships: The station generates revenue through sponsored competitions and promotions, with prizes provided by local businesses such as hotels and restaurants in exchange for brand exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

East Coast FM is a local commercial radio station broadcasting across County Wicklow, Ireland on multiple FM frequencies. The station delivers hyper-local news, weather, sports, music, and community programming, and sells on-air advertising and sponsorship packages to local businesses seeking access to the Wicklow audience. Content is also distributed via a sister station (BOB FM), mobile apps, website streaming, podcast platforms, and an Amazon Alexa skill.

Product overview

East Coast FM is a local commercial radio station serving County Wicklow, Ireland, operating from Radio Centre in Bray. The station broadcasts on multiple FM frequencies across the county and offers a multi-platform media portfolio consisting of: (1) the core live radio broadcast service with scheduled programming including morning shows, drive-time shows, and music blocks; (2) BOB FM as a complementary music-focused station; (3) an extensive podcast library covering local news, community topics, health, sustainability, and entertainment; (4) mobile applications for iOS, Android, and Amazon Alexa for on-demand listening; (5) interactive competitions and giveaways; (6) local news and weather services. The station is licensed by Coimisiún na Meán and operated by East Coast Radio Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• BOB FM: A spin-off radio station under the East Coast FM umbrella, also broadcasting from the same platform
• The Voice Vault
• Freshly Squeezed
• The Morning Show
• East Coast Drive

Products and services

• East Coast FM Radio Broadcast

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Coimisiún na MeáncoreOthersRegulatory body that licences East Coast FM as a sound broadcasting service for County Wicklow. The station operates under this official broadcast licence.
• JNLR (Joint National Listenership Research)coreOthersNational radio audience measurement body providing listenership data that East Coast FM uses to demonstrate audience reach to advertisers. JNLR radio ratings data is referenced on the station's website.
• Sustainable Media IrelandminorOthersIndustry organization for sustainable media in Ireland. East Coast FM is listed as a member of Sustainable Media Ireland.
• Parkview Hotel NewtownmountkennedyminorChannel Partner/ Reseller/ DistributorPrize sponsor for Quizabit competition on Freshly Squeezed, providing overnight hotel stays as competition prizes in exchange for brand exposure to East Coast FM listeners.
• Four Star Pizza BrayminorChannel Partner/ Reseller/ DistributorSponsor of 'Meal On Air' competition on East Coast Drive with Dave Harrington, providing pizza prizes for winners in exchange for advertising exposure.
• Virgin Media IrelandminorOthersReferenced as conducting research on Ireland's best music festivals. East Coast FM covered news about Wicklow festivals (Beyond the Pale, Kaleidoscope) ranking in Virgin Media Ireland's festival photography study.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RTÉ Radio: RTÉ is Ireland's national public broadcaster operating RTÉ Radio 1, 2fm and lyric fm — a broader incumbent whose Wicklow audience overlaps with East Coast FM but whose remit, funding model and programming scope are national rather than county-local.
• iRadio: iRadio is a national commercial broadcaster with regional studios across the north-west, midlands and north-east of Ireland — a broader incumbent competing for the same listener and advertiser attention in Wicklow without being restricted to a single county.

Direct peers

• Midlands 103: Midlands 103 is the Coimisiún na Meán-licensed local commercial station for the Irish midlands, operating multi-frequency FM and selling to a regional SMB base comparable to East Coast FM's Wicklow advertisers.
• KCLR 96FM: KCLR is a Coimisiún na Meán-licensed local commercial radio station covering Carlow and Kilkenny with multiple FM frequencies and a similar SMB-advertising model, making it the closest structural peer to East Coast FM.
• Shannonside FM: Shannonside FM is the Coimisiún na Meán-licensed local commercial station for the midlands/Shannon region, with multi-frequency coverage and an advertising-led revenue model paralleling East Coast FM.
• South East Radio: South East Radio is the licensed local commercial station for County Wexford, operating on multiple frequencies and selling local advertising to Wexford SMBs — directly comparable on geography, licensing and revenue model.
• Live 95 (Limerick's Live 95FM): Live 95 is Limerick's licensed local commercial station, broadcasting on multiple frequencies and generating revenue from local advertising — a structurally identical single-region Irish radio operator.
• WLR FM: WLR FM is the local commercial radio station for Waterford, licensed by Coimisiún na Meán and monetised through local advertising — a near-identical business model serving a single Irish county.
• Galway Bay FM: Galway Bay FM is the licensed local commercial station for County Galway with multiple FM frequencies and a strong local news/sports proposition — the closest larger analogue to East Coast FM's hyper-local playbook.
• Highland Radio: Highland Radio is the local commercial station serving Donegal, licensed by Coimisiún na Meán and funded through local advertising and sponsorships — directly comparable as a single-county Irish local broadcaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eastcoastfm
• Facebookfacebook.com/eastcoastfm
• Instagraminstagram.com/eastcoast.fm
• LinkedInlinkedin.com/company/east-coast-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast FM