What Shannonside FM does

Shannonside FM is an independent regional commercial radio station headquartered in Longford, Ireland, broadcasting on FM across the Border Counties, Midlands and West of Ireland — covering Longford, Leitrim, Roscommon, Cavan, Donegal, Monaghan, Sligo, Mayo and Galway. The station operates a unified broadcast platform that combines traditional FM transmission with digital streaming via shannonside.ie, a dedicated iOS/Android mobile app, and an on-demand podcast library featuring over 30 series (including The Joe Finnegan Show, Let's Talk, Music Through The Night, and specialty sports and community programming). Editorial output emphasizes local news, GAA sports coverage, death notices, and community information.

Core products and services include live radio programming, local and regional news reporting, sports coverage (notably GAA and camogie), an extensive podcast archive, a helplines directory, a local business directory, a Jobline employment service, and the Vision Ireland Radio Bingo game (operated in partnership with Vision Ireland, formerly NCBI). The underlying technology is conventional FM radio broadcasting augmented by digital streaming infrastructure, a podcast hosting platform, and a mobile application; no proprietary technology stack or AI capabilities are disclosed.

Revenue is generated through three primary streams: (1) local radio advertising sold direct to SMBs across the broadcast region, including a "Working Together" promotion offering €1,000 in combined radio and digital advertising packages; (2) digital advertising on shannonside.ie comprising sponsored content, podcast sponsorships, and banner placements across news, sport, death notices, and podcast sections; and (3) transaction revenue from Radio Bingo books sold at €5 each through local retail outlets (Centra, SuperValu, Spar, Gala, Texaco, and independents) across Longford, Roscommon, and Leitrim. Pricing for advertising is quote-based and not publicly disclosed. The go-to-market motion is sales-led, with direct SMB outreach and promotional campaigns.

Name

Shannonside FM

Legal name

Shannonside FM

Website

https://shannonside.ie

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Shannonside FM is an independent regional commercial radio station based in Longford, Ireland, broadcasting on FM to the Border Counties, Midlands, and West of Ireland. It serves local communities with news, GAA sports, podcasts, death notices, and operates Vision Ireland Radio Bingo alongside local SMB advertising.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Local radio broadcasting
• Regional radio station
• Radio advertising sales
• Community news coverage
• Digital podcast streaming

Headquarters

HQ city

Longford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: The station generates revenue primarily through selling radio advertising spots to local businesses in the Border Counties, Midlands and West regions. The Working Together promotion offers €1,000 worth of radio (50%) and digital (50%) advertising packages as prizes to local businesses.
2. Digital Advertising: Digital advertising on the shannonside.ie website, including sponsored content, podcast sponsorships, and banner advertisements across the site's news, sport, death notices, and podcast sections.
3. Radio Bingo: Vision Ireland Radio Bingo generates revenue through the sale of bingo books (€5 per book) distributed through local retail outlets across Longford, Roscommon, and Leitrim counties, with daily prizes and jackpot events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Shannonside FM is a regional radio station broadcasting on FM to the Border Counties, Midlands and West of Ireland (Longford, Leitrim, Roscommon, Cavan, Donegal, Monaghan, Sligo, Mayo, Galway). It sells radio and digital advertising to local businesses, produces on-demand podcasts, and operates community services including Vision Ireland Radio Bingo (bingo books sold at €5 each through local retail outlets), a business directory, helplines directory, Jobline, death notices, and news and sports coverage.

Product overview

Shannonside FM is a regional radio station broadcasting to the Border Counties, Midlands and West of Ireland (Leitrim, Longford, Roscommon and surrounding areas). The station operates a unified broadcast platform offering live radio programming alongside on-demand digital content. Core offerings include live radio shows (The Joe Finnegan Show, Let's Talk, Music Through The Night), a podcast platform with extensive archive content, news and sports coverage, and community services such as Vision Ireland Radio Bingo, a business directory, helplines directory, Jobline employment service, and death notices. The station also conducts promotional activities like the Working Together advertising competition and hosts the annual A Night with the Stars fundraising event.

Differentiator

Problem solved

Functional benefit

Products and services

• Shannonside FM Radio Broadcasting

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Vision Ireland (formerly NCBI)coreStrategic or Co-development PartnerVision Ireland Radio Bingo is operated in partnership with Vision Ireland (formerly the National Council for the Blind of Ireland/NCBI). Shannonside FM broadcasts daily bingo draws with prizes, supporting Vision Ireland's fundraising efforts. The partnership includes weekly jackpot prizes (€20,600 jackpot mentioned) and daily €400 prizes. Bingo books are sold through local outlets to support the charity's services.
• Jack and Jill FoundationminorGTM or Marketing PartnerShannonside FM's Let's Talk program covered a 5K race event in Boyle where proceeds went to the Jack and Jill Foundation. This represents community partnership for charity fundraising events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iRadio: iRadio is a Bauer-owned national commercial pop/CHR radio station targeting younger demographics across Ireland, a substitute audio option for Shannonside FM listeners and a competing channel for regional advertiser campaigns.
• RTÉ Radio: RTÉ Radio is Ireland's public service broadcaster operating national radio networks (Radio 1, 2FM, lyric FM, Raidió na Gaeltachta) that compete for both listener share and ad/underwriting budgets in the same regional markets served by Shannonside FM.
• Bauer Media Audio Ireland: Bauer Media Audio Ireland operates a portfolio of national and regional commercial radio brands (including Today FM, Newstalk, 98FM, SPIN, and regional stations) competing for the same advertiser budgets Shannonside FM targets, though at a substantially larger national scale.

Direct peers

• Clare FM: Clare FM is an independent commercial local radio station in County Clare with similar hyperlocal news, GAA sports coverage, and community-driven programming to Shannonside FM.
• Highland Radio: Highland Radio is a Donegal-based regional commercial radio station with locally produced news, sport, and talk shows, overlapping Shannonside FM's broadcast region and SMB advertiser base.
• Northern Sound: Northern Sound is the brand co-launched with Shannonside FM (DBA 'Shannonside Northern Sound') and is a regional FM station serving the Border Counties of Ireland; near-identical format, geography-overlap, and programming philosophy make it the closest direct peer.
• Radio Kerry: Radio Kerry is a commercial local radio station serving County Kerry with news, sport, and community programming funded by local advertising, structurally equivalent to Shannonside FM's Midlands/Border offering.
• KCLR 96FM: KCLR 96FM is a Carlow-Kilkenny-based commercial local radio station producing local news, talk, and sports for a regional Irish county market closely comparable to Shannonside FM's footprint and revenue model.
• Tipp FM: Tipp FM is an independent commercial local radio station serving County Tipperary with hyperlocal news, sport (especially GAA), and community content, mirroring Shannonside FM's regional Irish commercial model.
• Midlands 103: Midlands 103 is a commercial local radio station covering the Irish Midlands with a comparable mix of local news, sport, talk, community programming, and advertiser-sponsored promotions, making it a structural analogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shannonsidenews
• Facebookfacebook.com/ShannonsideFM
• LinkedInlinkedin.com/company/shannonside

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shannonside FM