Advocacy Wealth Management

Atlanta-based, SEC-registered investment advisory firm specializing in post-settlement financial planning, trust services, and wealth management for plaintiffs, attorneys, and institutional/UHNW clients as part of The Forge Companies.

Company typePrivate
Founded2007
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Advocacy Wealth Management does

Advocacy Wealth Management (AWM) is a privately held, SEC-registered investment advisory firm headquartered in Atlanta, Georgia, founded in 2007 as a subsidiary of The Forge Companies. AWM provides fee-based wealth management and financial planning services with a specific focus on individuals recovering from crisis and post-settlement financial planning, including structured settlements, traditional annuities, 529 plans, ABLE accounts, government benefits preservation, Medicare Secondary Payer (MSP) compliance, trust planning, and Life Care Plan analysis. The firm operates on a planning-driven compensation model in which no separate fee is charged for the financial plan; instead, compensation comes from the investments, annuities, or trusts selected through the planning process, with no minimum account threshold.

AWM's go-to-market is sales-led, running through dedicated financial advisors who work nationally with estate planning, elder law and trial attorneys, trustees, settlement planners, business owners, law firms, plaintiffs, and individual clients. Custody and execution are handled through Fidelity Clearing and Custody Solutions, on which AWM's advertised per-trade pricing schedule is based. The firm serves four primary segments: plaintiffs/injured individuals (the lead persona), plaintiff and trial attorneys (enterprise), trustees and trust clients, and — following the August 2024 merger with Montag & Caldwell — institutional and ultra-high-net-worth clients.

The August 2024 combination brought Montag & Caldwell's eight Chartered Financial Analysts together with AWM's ten Certified Financial Planners, adding proprietary investment strategies (large cap growth, mid cap growth, thematic growth, fixed income, and balanced) and global tactical allocation capabilities to the platform. Trust services are delivered through the affiliated entity Advocacy Trust (advocacytrust.com), and fee deferral solutions for contingent-fee plaintiff attorneys are offered through The Forge Companies. There is no proprietary technology product; the platform is a relationship-based, advisor-led advisory practice.

Advocacy Wealth Management firmographics

Firmographics

Name: Advocacy Wealth Management
Legal name: Advocacy Wealth Management, LLC
Website: https://advocacywealth.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: Atlanta-based, SEC-registered investment advisory firm specializing in post-settlement financial planning, trust services, and wealth management for plaintiffs, attorneys, and institutional/UHNW clients as part of The Forge Companies.
Ownership category
akta.pro rank

Advocacy Wealth Management industry classification

Industry

Product category: Wealth Management
NAICS: Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592)
SIC: Investment Advice (6282)
akta.pro primary industry: Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
akta.pro secondary industries: Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

Wealth management services
Financial planning services
Settlement planning
Investment advisory
Trust services

Where Advocacy Wealth Management is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Advocacy Wealth Management business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Investment Advisory Fees: Advocacy Wealth creates financial plans based on client needs. Clients do not pay extra for planning; rather, planning drives the selection of investments, annuities or trusts for which Advocacy Wealth will be compensated. The company evaluates all suitable financial instruments including tax-free or tax-deferred structured settlements, traditional annuities, and 529 plans.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Online Equity Orders (Household accounts under $1M, eDelivery enrolled)
Transaction based/ take rate	Pay-as-you-go	Online Equity Orders (Household accounts under $1M, not eDelivery enrolled)
Transaction based/ take rate	Pay-as-you-go	iShares ETFs and Fidelity Nasdaq Composite Index
Transaction based/ take rate	Pay-as-you-go	Options
Transaction based/ take rate	Pay-as-you-go	Fidelity NTF Funds
Transaction based/ take rate	Pay-as-you-go	Transaction Fee Funds
Other	Pay-as-you-go	Wire fees
Other	Pay-as-you-go	Account closeout
Usage-based	Monthly	Margin borrowing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Advocacy Wealth Management product offering

Product offering

Core offering

Advocacy Wealth Management is a registered investment advisory firm that provides comprehensive financial planning and wealth management services, with a specialization in liquidity, cash flows, and capital preservation for individuals and families recovering from crises. The firm creates customized financial plans and is compensated through the selection of investments, annuities, or trusts rather than separate planning fees. Following the August 2024 Montag & Caldwell partnership, the firm also delivers proprietary investment management strategies to institutional and ultra-high-net-worth clients.

Product overview

Advocacy Wealth Management is a unified wealth management platform providing financial planning and investment advisory services. The core offering combines personalized financial planning (including settlement planning, structured settlements, annuities, and estate planning) with investment management strategies. Following the August 2024 partnership with Montag & Caldwell, the platform expanded to include Montag & Caldwell's proprietary investment products spanning large cap growth, mid cap growth, thematic growth, fixed income, and balanced strategies, plus global tactical allocation models. Trust services are delivered through a separate affiliated entity, Advocacy Trust.

Differentiator

Problem solved

Functional benefit

Products and services

Advocacy Wealth Management A registered investment advisory firm providing comprehensive financial planning and wealth management services, specializing in liquidity, cash flows, and capital preservation for individuals and families recovering from crises, including settlement planning, structured settlements, annuities, 529 plans, and ABLE accounts.
Montag & Caldwell One of Atlanta's first independent investment advisory firms, providing proprietary investment products and strategies including large cap growth, mid cap growth, thematic growth, fixed income, and balanced strategies. Became part of the AWM family in August 2024.
Trust Services Holistic trust planning and fiduciary services offered through Advocacy Trust, providing personalized support for navigating complex financial situations including post-settlement trust structures.
Settlement Planning Services Financial planning services specifically designed for plaintiffs and individuals receiving legal settlements, including evaluation of tax-free or tax-deferred structured settlements, traditional annuities, government benefits preservation, Medicare Secondary Payer Compliance, and Life Care Plan analysis.
Fee Deferral Solutions Specialized financial solutions for contingent-fee plaintiff attorneys to defer recognition of taxable income, allowing lump-sum fees to work over time without immediate massive tax bills.

Companies that use Advocacy Wealth Management

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Advocacy Wealth Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Advocacy Wealth Management partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Montag & CaldwellcoreStrategic or Co-development Partner · 1 August 2024In August 2024, Advocacy Wealth Management joined forces with Montag & Caldwell, one of Atlanta's first independent investment advisory firms. The partnership allows AWM to provide clients with access to Montag & Caldwell's proprietary investment strategies and expertise. The combination brings together 8 Chartered Financial Analysts with AWM's 10 Certified Financial Planners. Montag & Caldwell, now an Advocacy Wealth Company, continues to offer large cap growth, mid cap growth, and thematic growth strategies along with fixed income and balanced strategies.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Advocacy Wealth Management competitors and assessment

Company assessment

Broad incumbents

Wealth Enhancement Group: National RIA platform providing wealth management, financial planning, and tax services. Comparable business model targeting HNW clients with comprehensive advisory offerings, though materially larger in scale and headcount.
Mariner Wealth Advisors: National RIA serving HNW and UHNW clients with financial planning, investment management, and tax services. Comparable in offering the same integrated advisory and planning stack that AWM provides, but at substantially greater scale and with institutional capabilities.
Carson Group (Carson Wealth): National RIA and advisor support platform offering wealth management and financial planning to HNW individuals. Comparable hybrid model combining advisor-led planning with centralized investment solutions.
Mercer Advisors: National RIA specializing in holistic financial planning and investment management for HNW individuals. Competes in the same fee-based advisory model with comparable CFP-led planning approach and broad service offerings.
Edelman Financial Engines: Large national RIA combining traditional financial planning with automated/digital advice. Comparable hybrid advice approach (AWM's stated positioning), serving a similar mass-affluent to HNW client base across the country.
Captrust: National RIA providing investment advisory and financial planning services to HNW individuals, families, and institutions. Comparable in offering institutional-grade investment strategies (akin to Montag & Caldwell's equity capabilities) alongside personal wealth advisory.
Creative Planning: Large national RIA offering comprehensive wealth management, financial planning, and tax services. Comparable business model and target customer (mass-affluent to HNW) though far larger in scale and broader in offerings.

Direct peers

Moneta Group: Mid-size national RIA offering fee-only financial planning and investment management. Comparable scale, fee-only structure, and integrated CFP-led planning approach for HNW individuals and families.
SignatureFD: Atlanta-headquartered RIA offering wealth management, financial planning, and investment advisory services. Most direct peer given overlapping geography, similar mid-market size, and shared employee alumni (per AWM's own associate profile listing SignatureFD prior employment).
Ronald Blue Trust: Fee-only RIA providing comprehensive financial planning, investment management, and tax services with a values-based orientation. Comparable in scale, planning-first compensation model, and CFP-heavy team composition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Advocacy Wealth Management compliance and trust

Trust signal

Compliance1 record

Advocacy Wealth Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Advocacy Wealth Management leadership team

Management profile

Number of profiles

Profiles20 records

Advocacy Wealth Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Advocacy Wealth Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocacy Wealth Management

What does Advocacy Wealth Management do?

Is Advocacy Wealth Management a public or private company?

Advocacy Wealth Management is a private company. It is classified as corporate owned and is currently operating.

When was Advocacy Wealth Management founded?

Advocacy Wealth Management was founded in 2007. It employs 11 to 50 people.

Where is Advocacy Wealth Management based?

Advocacy Wealth Management is headquartered in Atlanta, United States, in the North America region.

How does Advocacy Wealth Management make money?

One revenue line is on record: investment Advisory Fees.

Who are Advocacy Wealth Management's main competitors?

Broad incumbents on record are Wealth Enhancement Group, Mariner Wealth Advisors, Carson Group (Carson Wealth), Mercer Advisors, Edelman Financial Engines, Captrust and Creative Planning. Direct peers are Moneta Group, SignatureFD and Ronald Blue Trust.

Does Advocacy Wealth Management have an API?

No public API is recorded for Advocacy Wealth Management.

What industry is Advocacy Wealth Management in?

Advocacy Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAAAAAE, Hybrid Advice (Advisor + Digital) Platforms. Its NAICS code is 523940 and its SIC code is 6282.