NicholsMD

What NicholsMD does

NicholsMD is a founder-owned, luxury boutique dermatology and cosmetic surgery practice founded in 2013 by Harvard-trained, board-certified dermatologist Dr. Kim Nichols. The practice operates three wholly-owned locations across Fairfield County, Connecticut — the flagship NicholsMD of Greenwich (relocated to 32 Field Point Road in June 2025), SkinLab by NicholsMD in Harbor Point, and NicholsMD of Fairfield — supported by a team of approximately 11-50 employees including five board-certified nurse practitioners, master aestheticians, and operations staff.

The service offering spans medical dermatology (full-body skin exams, acne and rosacea treatment, skin cancer screenings, Galleri multi-cancer detection), cosmetic injectables (Botox, Dysport, Daxxify, Xeomin, Jeuveau, Letybo, fillers), laser and device treatments (Fraxel Dual, AviClear, CO2RE, Excel V+, Laser Genesis, Ultherapy Prime, Ellacor Micro-Coring), body contouring (CoolSculpting, EmSculpt, Kybella, Avéli, Sculptra Butt Lift), and an expanding wellness line including hormone replacement therapy, GLP-1 weight management, NAD+ and vitamin IV drips. A proprietary signature treatment, The Greenwich Secret™, combines microneedling with radiofrequency and is trademarked to the practice. The #NaturalAtNichols Annual Treatment Plan bundles injectables, laser, and skincare/wellness credits into a prepaid membership.

The business model is direct-to-consumer, generating revenue through professional services delivered in-clinic and an e-commerce storefront (shop.kimnicholsmd.com) selling medical-grade skincare including SkinCeuticals and Dr. Nichols' branded products. Pricing is quote-based rather than publicly listed, with complimentary first-visit exams and same-day treatment assurance used to convert consultations. Marketing is concentrated in content (blog, articles, videos), earned media (The Today Show, Dr. Oz Show, women's press), Instagram, YouTube, and the NicholsMD Insider email program. The practice is 100% women-owned and operated and has no disclosed external investment or parent company.

Name

NicholsMD

Legal name

NicholsMD of Greenwich

Website

https://kimnicholsmd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NicholsMD is a founder-owned luxury boutique dermatology practice operating three locations across Fairfield County, Connecticut, offering medical dermatology, cosmetic injectables, laser and body contouring treatments, and an expanding wellness line to affluent direct-to-consumer patients.

Ownership category

akta.pro rank

Product category

Cosmetic and Medical Dermatology Services

NAICS

Offices of Physicians (6211), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHLAKACAA

General & Medical Dermatology

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYHLAKACAE

Cosmetic Dermatology (Aesthetic Injectables)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Cosmetic dermatology services
• Medical dermatology care
• Aesthetic injectable treatments
• Laser skin treatments
• Body contouring procedures

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Medical Services: Revenue generated from in-office dermatology and cosmetic treatments including injectables, laser treatments, body contouring, facials, chemical peels, hormone therapy, and wellness treatments. Services are provided by Dr. Kim Nichols and board-certified nurse practitioners at three locations.
2. Skincare Product Sales: Sale of medical-grade skincare products through the NicholsMD online shop, including SkinCeuticals products, Dr. Nichols' branded products (Pore-Refining Pads, Acne Clearing Pads, Gold Undereye Masques, Organic Body Lotion), and supplements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

NicholsMD provides in-office medical and cosmetic dermatology treatments including neuromodulator injectables (Botox, Dysport, Daxxify), dermal fillers, laser skin treatments (Fraxel, AviClear, CO2RE), body contouring (CoolSculpting, EmSculpt, Kybella, Aveli), facials and chemical peels, bioidentical hormone replacement therapy, and wellness treatments. Services are delivered by Dr. Kim Nichols and board-certified nurse practitioners at three boutique locations in Fairfield County, Connecticut, with an e-commerce shop selling medical-grade skincare products.

Product overview

NicholsMD of Greenwich is a luxury boutique dermatology practice offering a comprehensive portfolio of dermatological and aesthetic treatments across multiple categories. The practice operates three locations in Fairfield County (Greenwich, Harbor Point/SkinLab, and Fairfield). Core offerings include injectable treatments (Botox, Dysport, Daxxify, Xeomin, Jeuveau, Letybo), laser treatments (Fraxel, AviClear, CO2RE, Excel V+, Laser Genesis), body contouring (CoolSculpting, EmSculpt, Kybella, Aveli, Sculptra), facials and chemical peels (HydraFacial, VI Peel, TCA Peel), medical treatments (Hormone Replacement Therapy, Testosterone Replacement Therapy, PRP/PRF for hair, weight loss with GLP-1), and wellness services (B12/B-Complex injections, NAD+, Glutathione, Vitamin IV). The practice features signature treatments including The Greenwich Secret (microneedling with radiofrequency) and #NaturalAtNichols Annual Treatment Plan. Dr. Kim Nichols serves as founding director, supported by board-certified nurse practitioners and licensed aestheticians.

Differentiator

Problem solved

Functional benefit

Brands

• The Greenwich Secret™: A signature treatment combining microneedling and radiofrequency technology to lift, tighten, and retexturize skin.

Products and services

• Botox and Wrinkle Reducer Injectable Treatments Injectable neuromodulator treatments using Botox, Dysport, Letybo, Xeomin, Jeuveau, or Daxxify to temporarily smooth fine lines and wrinkles and address therapeutic concerns such as hyperhidrosis, trapezius tension, and facial slimming. For adult cosmetic and therapeutic patients.
• Laser Skin Treatments

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Tribeca MedSpa: Tribeca MedSpa is a high-end medical spa in Manhattan offering injectables, laser, body contouring, and wellness services — comparable to NicholsMD's luxury positioning but serving a different (NYC) geography.
• UnionDerm / Union Square Laser Dermatology: Union Square Laser Dermatology is a Manhattan-based physician-led dermatology and cosmetic practice offering injectables, lasers, and skin treatments — a comparable boutique model operating in NYC rather than Fairfield County.
• Skinney Medspa: Skinney Medspa is a multi-location luxury medspa in Manhattan offering injectables, body treatments, and skin care — directly comparable to NicholsMD's positioning but operating in NYC rather than the Connecticut suburbs.

Broad incumbents

• LaserAway: LaserAway is a large national medspa chain offering laser hair removal, body contouring, injectables, and skin treatments across many U.S. markets — a broader incumbent overlapping with NicholsMD on aesthetic services.
• Ideal Image: Ideal Image is one of the largest U.S. medspa chains, with a national footprint focused on injectables, laser hair removal, body contouring, and skin rejuvenation — competing for the same affluent cosmetic patient as NicholsMD.
• Advanced Dermatology, P.C. Advanced Dermatology is a large multi-location dermatology group practice offering both medical and cosmetic dermatology including injectables, lasers, and Mohs surgery — a broader incumbent operating at much larger scale than NicholsMD.
• Schweiger Dermatology Group: Schweiger Dermatology is a large, multi-location dermatology practice across the Northeast offering medical and cosmetic dermatology, including injectables, lasers, and body treatments — comparable to NicholsMD but operating at significantly larger scale and broader geographic footprint.

Emerging players

• Ever/Body: Ever/Body is a modern, design-forward medspa chain offering injectables, laser treatments, and body contouring in urban and affluent suburban markets — overlapping directly with NicholsMD's aesthetic service portfolio and target demographic.

Direct peers

• Westlake Dermatology & Cosmetic Surgery: Westlake Dermatology is a multi-location physician-led dermatology and cosmetic surgery practice offering a similar menu of injectables, lasers, body contouring, and medical-grade skincare — a strong direct comp in boutique dermatology model.
• SkinSpirit: SkinSpirit is a multi-location luxury medical spa offering injectables, laser treatments, body contouring, and skincare with a physician-led boutique positioning — the closest direct comp to NicholsMD's three-location, high-end aesthetic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NicholsMD_Derm
• YouTubeyoutube.com/channel/UCsH5Hr_kzXf0LAdCztDEitQ
• Facebookfacebook.com/NicholsMD
• LinkedInlinkedin.com/company/nicholsmd-of-greenwich
• Instagraminstagram.com/nicholsmd_dermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NicholsMD