Impactful
- Company typePrivate
- Founded-
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Impactful firmographics
Firmographics- Name
- Impactful
- Legal name
- iMPACTFUL Group, Inc.
- Website
- https://impactful.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Impactful industry classification
Industry- Product category
- Mental Health Education Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)
- akta.pro secondary industries
- Behavior, Discipline, PBIS/MTSS & Intervention Tracking (EDAFAEAJ), Behavioral & Social-Emotional Support (ABA, PBIS, Counseling) (EDAJAKAE)
Keywords
Where Impactful is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Impactful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Licensing: Year-long licensing access to the Creative Coping Toolkit for school districts, typically purchased per district or school with annual renewals. Plymouth Public Schools example shows district-wide licensing with multiple schools.
- Enterprise/Business Licensing: Corporate licensing for Fortune 500 companies and businesses to provide mental health education to employees and their families, strengthening company culture and driving EAP engagement.
- Government/Military Licensing: Licensing programs for government agencies and military services providing mental health education to military members, families, and veterans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School/District Licensing - Tiered by size |
| Subscription | Annual | Business/Corporate Licensing |
| Subscription | Annual | Government/Military Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Impactful product offering
Product offeringCore offering
Impactful operates the Creative Coping Toolkit (CCT), an interactive online dashboard that delivers film-based mental health literacy education to schools, businesses, and government agencies. The CCT bundles four award-winning documentary film programs (Angst, LIKE, The Upstanders, RACE to Be Human) plus the Nevertheless film, organized into 48 learning modules with 24 CBT-based activities. An AI companion called GiGi provides personalized guidance in nearly every language.
Product overview
Impactful (iMPACTFUL) offers a unified platform called the Creative Coping Toolkit (CCT), an interactive mental health education program for schools, businesses, and government agencies. The CCT comprises four award-winning film programs (Angst, LIKE, The Upstanders, RACE to Be Human) plus a recently launched AI companion called GiGi. The platform includes 273 total assets with 80% film-based content organized into 48 learning modules, 24 interactive CBT activities, discussion guides, and an Engagement Impact Reporting Tool. The system follows a tiered support model (Tier I and Tier II) aligned with CASEL SEL Core Competences and provides year-long engagement support through a dedicated team.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Coping Toolkit (CCT): A film and evidence-based mental health literacy program utilizing film and story to address anxiety, online safety, bullying and belonging. Includes 273 assets with 80% film-based content and 48 learning modules.
Products and services
- Creative Coping Toolkit (CCT) A turnkey interactive mental health education program utilizing film and story to address anxiety, online safety, bullying, and belonging. The platform includes 273 assets (80% film-based), 48 learning modules, 24 interactive CBT activities, and year-round engagement support through a dedicated Engagement Team. Sold via annual subscription licensing to schools, businesses, and government agencies.
- Angst Award-winning, evidence-based mental health literacy film program exploring anxiety in youth, helping viewers understand the brain science behind anxiety symptoms and learn healthy coping tools. Part of the Creative Coping Toolkit and used independently by schools and corporate wellness teams.
- LIKE Film program exploring the addictiveness of social media and the role and impact of technology in daily life. Provides easy-to-implement strategies to transform behavior and create healthy balance with devices. Directed by CEO Scilla Andreen.
- The Upstanders Film program teaching about the power of connection and resilience to end bullying behavior both online and in person. Shows the importance of empathy, self-care, and reflection to transform attitudes and actions. Co-developed with David's Legacy Foundation.
- RACE To Be Human Mental health literacy program exploring the impact of race and racism on mental health, addressing confusion around these conversations, and providing strategies for creating communities defined by curiosity, empathy, and resilience.
- Nevertheless Film program included in the Creative Coping Toolkit addressing mental health topics through storytelling and supporting themes of dignity, kindness, and resilience.
- GiGi AI Companion AI companion within the Creative Coping Toolkit offering personalized guidance, classroom navigation support, and access to the knowledge base in nearly every language. Designed as a teaching sidekick for educators and a support tool for parents and caregivers.
Quantifiable outcome
- 85% of district's Angst viewers think mental health support is somewhat to extremely important for their school to address
- +2 more outcomes
Companies that use Impactful
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Impactful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Impactful partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- NAMI (National Alliance on Mental Illness)minoriMPACTFUL attended and presented at NAMICon 2023, screening RACE to Be Human with standing-room-only attendance and positive engagement. The event celebrated unique voices in mental health.
- EdWebminoriMPACTFUL hosted 'Easing Back-to-School Anxiety' webinar with EdWeb featuring CEO Scilla Andreen alongside Dr. Wendy Amato and Keely Keller from Teaching Channel.
- Teaching ChannelminorPartnership with Teaching Channel featuring CEO Scilla Andreen on Teaching Channel Talks podcast discussing the Creative Coping Toolkits and inspiration behind iMPACTFUL.
- Frameworks of Tampa BayminorAcademy Prep partners with Frameworks of Tampa Bay, a company providing specialized SEL education plans catered to individual schools. Together they implemented SEL programming in 2019.
- David's Legacy FoundationcorePartnership with David's Legacy Foundation, founded by Maurine Molak after losing her son David to suicide from cyberbullying. The foundation collaborates on The Upstanders Creative Coping Toolkit, sharing David's story to foster compassion and belonging. The partnership supports advocacy for David's Law and KOSA legislation against cyberbullying.
- Common Sense Media EducationcoreCommon Sense Media Education partners with iMPACTFUL, with VP of Outreach & Engagement Merve Lapus endorsing the Creative Coping Toolkit as essential for informing behavior, decisions, and coping strategies.
- Kenneth Cole / Mental Health CoalitionminorKenneth Cole, founder of the Mental Health Coalition, spoke at NAMICon about the fractured mental health system and need for sustainable models to address mental health for all ages.
- King's College LondonminorSEL Champion Michelle Koay completed a Master of Science course with King's College London specializing in Psychology & Neuroscience of Mental Health in 2019.
- SAMHSA / Project AWAREcoreProject AWARE (Advancing Wellness and Resiliency in Education) is a 5-year grant through SAMHSA that focuses on improving mental health and reducing substance abuse in youth. iMPACTFUL partners with Project AWARE to provide film-based SEL resources in schools.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Impactful competitors and assessment
Company assessmentBroad incumbents
- Nearpod: K-12 instructional platform with a sizable library of SEL and social-emotional learning content. Comparable through its video-based SEL lessons sold to schools, though Nearpod is broader across all subjects.
- ClassDojo: Widely used K-12 classroom engagement and SEL platform with free-tier distribution. Comparable as a ubiquitous K-12 SEL/behavior product, though more general-purpose than Impactful's film-led model.
- Calm Business: Enterprise wellness subscription offering meditation, sleep, and mental health content to employees. Overlaps with Impactful's enterprise business-licensing use case around mental health literacy and EAP engagement.
- Panorama Education: Large K-12 student-success platform covering SEL surveys, MTSS, and college/career readiness. Overlaps with Impactful on SEL and MTSS-aligned interventions but operates at much broader scale with data infrastructure.
- Headspace Health: Major consumer and enterprise mental wellness platform sold to employers and health plans. Comparable to Impactful's enterprise/B2B mental health education segment, though focused on meditation/coaching rather than film-based SEL.
Direct peers
- Committee for Children (Second Step): Nonprofit provider of the Second Step SEL curriculum for K-12 schools. Closely comparable to Impactful as a CASEL-aligned, evidence-based SEL program sold via district licensing with classroom lesson plans and family engagement materials.
- Rethink Ed: K-12 SEL, mental health, and behavior platform with district-wide subscriptions and professional learning content. Directly comparable to Impactful's school-focused tier 1/tier 2 SEL offering.
- Aperture Education: SEL assessment and curriculum platform for K-12 districts, including the DESSA suite. Comparable to Impactful on CASEL-aligned SEL measurement and instruction, with strong overlap in district-level decision makers.
- EVERFI (Blackbaud): Digital SEL, mental health, and wellness curricula sold to K-12 schools and corporate employers. Overlaps with Impactful across both school and enterprise segments and uses a similar digital subscription model.
Others
- Mental Health Coalition: Nonprofit coalition of organizations addressing the mental health system. Comparable to Impactful as a mission-aligned mental health advocacy organization, and identified as a current partner (Kenneth Cole).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Impactful social profiles
Digital presenceImpactful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impactful leadership team
Management profileNumber of profiles
Profiles1 record
Impactful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impactful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impactful
What does Impactful do?
Impactful operates the Creative Coping Toolkit (CCT), an interactive online dashboard that delivers film-based mental health literacy education to schools, businesses, and government agencies. The CCT bundles four award-winning documentary film programs (Angst, LIKE, The Upstanders, RACE to Be Human) plus the Nevertheless film, organized into 48 learning modules with 24 CBT-based activities. An AI companion called GiGi provides personalized guidance in nearly every language.
Is Impactful a public or private company?
Impactful is a private company. It is classified as corporate owned and is currently operating.
When was Impactful founded?
Impactful was founded in -1. It employs 11 to 50 people.
Where is Impactful based?
Impactful is headquartered in Seattle, United States, in the North America region.
How does Impactful make money?
Three revenue lines are on record. School Licensing is the primary driver. The others are enterprise/Business Licensing and government/Military Licensing.
Who are Impactful's main competitors?
Broad incumbents on record are Nearpod, ClassDojo, Calm Business, Panorama Education and Headspace Health. Direct peers are Committee for Children (Second Step), Rethink Ed, Aperture Education and EVERFI (Blackbaud). Mental Health Coalition is listed as an others.
Does Impactful have an API?
No public API is recorded for Impactful.
What industry is Impactful in?
Impactful's product category is Mental Health Education Software. Its primary akta.pro industry code is EDAFAKAG, Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines), with a secondary code of EDAFAEAJ, Behavior, Discipline, PBIS/MTSS & Intervention Tracking. Its NAICS code is 61171 and its SIC code is 7372.