Old Hickory Furniture

What Old Hickory Furniture does

Old Hickory Furniture Co. is a 125-year-old American manufacturer of handcrafted rustic hickory furniture headquartered and produced at a single facility in Shelbyville, Indiana, employing 45 craftspeople. The company builds made-to-order seating, tables, beds, custom millwork, cabinetry, lighting, and case goods using sustainably harvested self-regenerating hickory saplings from Tennessee and Mississippi, processed via winter cutting, kiln-drying at 160°F for a week, boiling, pressure-bending, and assembly with mortise-and-tenon joinery, wood glue, and hand-caning. Standard bark textures include Regular Bark and Tahoe Bark, with customization across nine wood species, multiple stains, fabric grades 10-100, leather, Pendleton, Sunbrella, Johnson Woolen Mills Heritage Wool, and customer-supplied materials.

Old Hickory sells primarily through three channels: authorized retailers and dealers (including Bass Pro Shops and regional galleries), direct relationships with interior designers, and direct enterprise sales to hospitality and luxury residential clients. Revenue is generated entirely through one-time, made-to-order transactions — standard retail prices range from approximately $250 for coat trees up to roughly $4,000 for high-end beds, while custom hospitality and millwork projects are quote-based. The customer base spans national park lodges (Old Faithful Inn, Glacier Bay Lodge), historic resorts (Grove Park Inn since 1913), Disney Resorts, private clubs, ski lounges (Jackson's Hideaway), celebrity homeowners, interior designers, and residential consumers.

Under Beau Parsons, who acquired the company in Q2 2025, Old Hickory has accelerated partnerships with designers (Max Humphrey's Lodge Collection launched October 2024, Russel Wright American-Way reissue launching October 2025), a strategic exclusive Mountain West manufacturer agreement with Nassar Land Company announced December 2025, and brand collaborations with Johnson Woolen Mills, Pendleton, and Sunbrella. Distribution and logistics have been in-housed to enable direct customer communication, and the company continues to participate in High Point Market and Western Design Conference as primary demand-generation venues. Historical annual revenue has ranged from $4 million to $14 million over the past 20 years per VP of sales Bob Morrison.

Name

Old Hickory Furniture

Legal name

Old Hickory Furniture Co.

Website

https://oldhickory.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Hickory Furniture is a 125-year-old American manufacturer of handcrafted hickory furniture serving hospitality (national park lodges, resorts, private clubs), luxury residential buyers, and interior designers through made-to-order production and customization from its Shelbyville, Indiana facility.

Ownership category

akta.pro rank

Product category

Handcrafted Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture Manufacturing (33712), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Furniture & Built-In Wood Repair (Shelving, Mantels, Built-ins) (HSAGABAK)

Keywords

• Handcrafted hickory furniture
• Rustic wood furniture
• Custom furniture manufacturing
• Hospitality furniture supply
• Made-to-order furniture

Headquarters

HQ city

Shelbyville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Standard Furniture Sales: One-time sales of handcrafted rustic furniture through retailers and interior designers. Retail prices range from $600-$1,200 for rockers, $250 for coat trees, to $4,000 for high-end beds. Made-to-order and customizable.
2. Custom Furniture Orders: Fully customized furniture, lighting, fixtures, cabinets, displays, and millwork for residential and commercial projects. Pricing varies and requires direct contact with sales team.
3. Hospitality/Commercial Furnishings: Bespoke furniture solutions for hotels, lodges, restaurants, and private clubs. The company works directly with hospitality designers and property decision-makers for unique installations.
4. Designer Collaboration Collections: Co-designed product lines with interior designers such as Max Humphrey (Lodge Collection) and historic reissues with Manitoga/Russel Wright, expanding reach in residential design market.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Old Hickory Furniture handcrafts made-to-order rustic American furniture in Shelbyville, Indiana, using sustainably sourced hickory saplings and traditional mortise-and-tenon joinery techniques unchanged since the 1890s. The company produces beds, tables, chairs, rockers, settees, lighting, cabinets, displays, and millwork with extensive customization across bark textures, wood species, stains, fabrics, and leathers. Products are sold primarily through authorized retailers and interior designers for residential buyers and directly to hospitality operators for hotels, lodges, resorts, and private clubs.

Product overview

Old Hickory Furniture is a single-product-portfolio company offering handcrafted rustic American-made hickory furniture. Its core offering is handcrafted furniture made from sustainably sourced hickory saplings and other natural wood species, with extensive customization options for bark texture, stain finishes, and upholstery. The product portfolio includes the Lodge Collection (co-designed with Max Humphrey), the Russel Wright Collection (reimagined 1941 designs), the Heritage Wool collaboration with Johnson Woolen Mills, Custom Furniture and Millwork, and Hospitality Furnishings. All products share Old Hickory's signature craftsmanship: mortise-and-tenon assembly, hand-canework, and made-to-order production in Shelbyville, Indiana. The company also offers the 32K Two Hoop Chair as its flagship product alongside dozens of named product lines across residential and commercial segments.

Differentiator

Problem solved

Functional benefit

Products and services

• The Lodge Collection by Max Humphrey A furniture collection co-designed with interior designer Max Humphrey, featuring rustic lodge-inspired pieces including the "Don't Feed The Bears" lounge chair and "Sawing Logs" bed frame, crafted from natural wood materials with customizable bark finishes, targeted at residential and hospitality buyers seeking rugged American lodge aesthetics.
• Russel Wright Collection A reimagined collection based on designer Russel Wright's iconic 1941 "American-Way" pieces, blending Wright's clean, practical Modernist style with Old Hickory's signature hickory craftsmanship for modern living, targeting residential buyers seeking modernist-meets-rustic aesthetics.
• Custom Furniture & Millwork Custom-designed furniture, lighting, fixtures, cabinets, displays, and millwork offered as made-to-order handcrafted pieces with options for custom dimensions, stains, paints, finishes, wood species, and fabrics/leathers, serving both residential and commercial/hospitality buyers with unique specifications.
• Hospitality Furnishings Furniture products tailored for the hospitality industry, including national park lodges, private clubs, restaurants, ski resorts, and family resorts, focused on rustic style that is beautiful, comfortable, and durable for rigorous settings, sold directly to hospitality designers and property decision-makers.
• 32K Two Hoop Chair The best-selling Old Hickory product of all time, a versatile two-hoop hickory chair available in numerous customization options including bark texture, stain, and upholstered or woven seat and back configurations.
• Heritage Wool Handcrafted Hickory A product line combining Old Hickory's handcrafted hickory furniture with Heritage Wool fabrics from Johnson Woolen Mills, pairing rustic craftsmanship with materials rooted in heritage, durability, and timeless style for select furniture pieces.

Quantifiable outcome

• 125+ years of continuous operation as one of America's oldest furniture manufacturers
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nassar Land Company (Nassar Development)coreStrategic or Co-development Partner · 3 December 2025Strategic partnership with Colorado-based luxury lifestyle developer to create handcrafted interiors for luxury homes across Colorado and the Mountain West. Old Hickory serves as exclusive manufacturer of reclaimed case goods and millwork. Collaboration combines Old Hickory's 125-year furniture legacy with Nassar's design-build expertise and sister company Flight Fabrication & Iron's blacksmith-level steel fabrication capabilities.
• Max HumphreycoreStrategic or Co-development PartnerFirst co-designed product line, The Lodge Collection, launched October 2024 at High Point Market. Inspired by rugged beauty of American West with natural wood materials and classic American craftsmanship. Collection includes whimsical pieces like 'Don't Feed The Bears' lounge chair and 'Sawing Logs' bed frame. Max Humphrey is a renowned interior designer and bestselling author of 'LODGE: An Indoorsy Tour of America's National Parks'.
• Manitoga / Russel WrightminorStrategic or Co-development PartnerPartnership to recreate pieces from historic Russel Wright drawings, recreating the legendary American-Way collection first designed with Old Hickory in 1941. Limited but significant project recreating modernist designs from the 1930s-1950s era.
• Johnson Woolen MillsminorStrategic or Co-development PartnerCollaboration pairing Old Hickory handcrafted furniture with heritage wool textiles from Johnson Woolen Mills. Introduced Heritage Wool fabric collection available on select Old Hickory Furniture pieces, combining storied wool fabrics with rustic furniture craftsmanship.
• Jackson's Hideaway (Park City, Utah)minorStrategic or Co-development PartnerCustom furniture collaboration for private ski lounge at Park City Resort. Featured custom and classic Old Hickory products including 32K Two Hoop Chairs, tavern chairs, and custom walnut buffet with live edge doors.
• Pendleton / SunbrellaminorGTM or Marketing PartnerPerformance fabric collaboration providing Pendleton and Sunbrella fabrics for upholstered furniture items, offering fresh yet classic aesthetic options for hospitality settings.
• Gibbs Smith PublishersminorGTM or Marketing PartnerCollaboration at Western Design Conference featuring Gibbs Smith Western lifestyle and décor books alongside Old Hickory furniture in a Lodge Library display.
• Emma Elizabeth Trading CompanyminorStrategic or Co-development PartnerNew York City-based designer who created a custom project featuring Old Hickory barstools, custom cabinets, and lantern pendant lights for a modern rustic kitchen.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Arhaus: Arhaus is a U.S.-based premium sustainable home furnishings retailer with showrooms and a curated catalog of artisan-driven furniture. Comparable to Old Hickory on premium price points, sustainable sourcing narrative, and showroom-led designer acquisition, but Arhaus is retail-led and far larger.
• Restoration Hardware (RH): RH is a large publicly traded premium home furnishings brand with showrooms, galleries, and a broad portfolio spanning interiors, hospitality, and outdoor. Comparable to Old Hickory on premium pricing, designer-friendly positioning, and growing hospitality exposure, but vastly larger scale and broader aesthetic.
• Frontgate: Frontgate is a Berkshire Hathaway-owned premium home brand selling outdoor, indoor, and hospitality-grade furniture. Comparable to Old Hickory on premium residential and resort customer base, including country clubs and luxury lodges, but Frontgate is multi-category and import-heavy.

Direct peers

• Stickley: Stickley is a Manlius, NY-based handcrafted wood furniture maker with a 125-year heritage focused on Mission and Craftsman-style solid wood furniture. It is the closest direct peer to Old Hickory in terms of heritage brand, solid-wood construction, made-to-order model, and premium pricing.
• Bassett Furniture: Bassett Furniture is a U.S.-based wood furniture manufacturer with a custom upholstery and case goods business serving both retail and hospitality customers. Comparable to Old Hickory on domestic wood-furniture manufacturing and multi-channel retail/wholesale distribution.
• Century Furniture: Century Furniture is a Hickory, NC-based premium residential and hospitality furniture manufacturer with deep designer relationships and custom capabilities. Comparable to Old Hickory on American manufacturing heritage, custom hospitality/residential order book, and designer-driven distribution.
• Ethan Allen: Ethan Allen is a publicly traded vertically integrated custom furniture manufacturer with a U.S. craftsman workforce and made-to-order residential furniture model. Comparable to Old Hickory on customization depth, U.S. manufacturing footprint, and direct-to-consumer designer-driven sales motion.
• Hancock & Moore: Hancock & Moore is a premium American-made furniture maker specializing in leather seating and case goods, owned by La-Z-Boy. Comparable to Old Hickory on premium positioning, made-in-USA craft manufacturing, and reliance on interior designers and specialty retailers.
• La-Z-Boy: La-Z-Boy is a major U.S.-based furniture manufacturer with branded residential retail, hospitality furnishings (through American Drew/Pennsylvania House), and made-in-USA capabilities. Comparable to Old Hickory on U.S. manufacturing scale and multi-segment residential/hospitality reach.
• Henredon: Henredon is a heritage American furniture maker (founded 1945, part of Heritage Home Group) known for high-end case goods and upholstery. Comparable to Old Hickory on heritage-driven premium positioning and designer-led distribution in luxury residential.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ohfco
• Facebookfacebook.com/profile.php?id=100082862185972
• Instagraminstagram.com/oldhickoryfurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Hickory Furniture