What JIFFY does

JIFFY is the foodservice-facing brand of Chelsea Milling Company, a privately held, family-owned U.S. manufacturer of prepared dry baking mixes headquartered in Chelsea, Michigan. Founded in 1930, the company operates a vertically integrated production platform in which it mills its own flour and controls all downstream steps — mixing, packaging, and warehousing — at a single facility. It sells two parallel product lines: the JIFFY line of complete baking mixes (formulated with egg and oil for scratch-baked taste with add-water-only preparation) and the CMC line of egg-free complete mixes designed for dietary and religious observances. The combined portfolio comprises 13 JIFFY SKUs and 19 CMC SKUs spanning muffins, biscuits, pancakes and waffles, breads, pizza crust, cookies, cakes, and cornbreads, packaged in 5 lb and 50 lb foodservice formats plus 12/2.5 lb retail configurations. Select CMC products carry Whole Grain-Rich certification qualifying them for U.S. School Meal Programs.

The company serves U.S. foodservice operators — including restaurants, hotels, hospitals, and schools — through a B2B direct sales motion (website inquiry, email, phone), supplemented by annual trade show presence at the National Restaurant Association Show and content marketing across its website blog and social channels (LinkedIn, Instagram, Facebook). Pricing is not publicly disclosed; products are quoted through sales inquiry. The company holds FSSC 22000, Kosher, and Halal certifications, and backs its products with a 100% product and service guarantee. Revenue is not disclosed, the company has no institutional funding, and it has remained under continuous family ownership since founding.

Name

JIFFY

Legal name

Chelsea Milling Company

Website

https://jiffyfoodservice.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

JIFFY is the foodservice brand of Chelsea Milling Company, a family-owned U.S. manufacturer of complete dry baking mixes (including JIFFY and egg-free CMC lines) serving restaurants, hotels, hospitals, and schools since 1930 through direct B2B sales.

Ownership category

akta.pro rank

Product category

Baking Mix Manufacturing / Foodservice Ingredients

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

akta.pro secondary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

Keywords

• Dry baking mixes
• Foodservice baking supplies
• Complete muffin mixes
• Complete cake mixes
• Commercial baking mixes

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Baking Mix Product Sales: Manufactures and sells complete dry baking mixes to foodservice operators. Products available in various bag sizes (5 lb, 50 lb) and case configurations. Two product lines: JIFFY (with egg/oil) and CMC (egg-free).

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

JIFFY Foodservice (Chelsea Milling Company) manufactures complete dry baking mixes for the foodservice industry. The company offers two product lines: JIFFY mixes (containing egg and oil for add-water-only preparation with scratch-baked taste) and CMC egg-free mixes (for dietary and religious observances). Products span muffins, biscuits, pancakes, waffles, cookies, cakes, cornbreads, breads, and pizza crusts, packaged in 5 lb and 50 lb bag sizes for foodservice operators including restaurants, hotels, hospitals, and schools.

Product overview

JIFFY Foodservice (Chelsea Milling Company) is a family-owned manufacturer of prepared dry baking mixes serving the foodservice industry since 1930. The company offers two distinct product lines: the JIFFY complete baking mixes (containing egg and oil for scratch-baked taste) and the CMC (Chelsea Milling Company) egg-free line designed for dietary and religious observances. The JIFFY portfolio includes 13 products spanning muffins, biscuits, pancakes/waffles, cookies, cakes, and cornbreads. The CMC portfolio includes 19 egg-free products including muffins, biscuits, breads, pancakes/waffles, pizza crust, cookies, and cakes, with several meeting Whole Grain-Rich criteria for school meal programs. Both lines are complete baking mixes requiring only water addition, formulated for speed and stress-free preparation while minimizing waste in foodservice operations. The company backs all products with a 100% product and service guarantee and holds FSSC 22000 certification.

Differentiator

Problem solved

Functional benefit

Brands

• JIFFY: Complete baking mixes formulated with egg and oil to provide a scratch-baked taste for foodservice operations
• CMC

Products and services

• JIFFY Basic Muffin Mix A complete baking mix that bakes up moist with a versatile, neutral flavor profile supporting a variety of creative inclusions. Certified Kosher and Halal. Packaged for foodservice operations.
• JIFFY Buttermilk Biscuit Mix A flaky, moist, tender biscuit mix that is easy to customize and split for various culinary creations. Packaged for foodservice.
• JIFFY Buttermilk Pancake & Waffle Mix A complete baking mix perfected to cook up fluffy pancakes and crispy waffles, formulated for high-volume kitchens.
• JIFFY Cookie Base Mix A neutral-flavored base mix crafted for adaptability, allowing users to add-in whatever ingredients they desire for customized cookies.
• JIFFY Crème Cake Base Mix An extremely versatile mix that transitions effortlessly from muffins to loaves, ring cakes to specialty creations, with a thick batter formula that suspends inclusions.
• JIFFY Devil's Food Cake Mix A chocolate cake mix with a blend of cocoas that bakes up consistently rich, dark, and fluffy. Certified Kosher.
• JIFFY Fudge Brownie Mix A premium brownie mix that produces fudgy, dense, moist, and rich brownies with custom cocoa blending and a shiny, crackly top.
• JIFFY Southern Cornbread & Muffin Mix A savory cornbread mix with rich corn and buttermilk flavor, perfect for food pairings or center of plate creation.
• JIFFY Sweet Cornbread & Muffin Mix The signature sweet corn mix delivering the classic JIFFY taste with texture ideal for the daily demands of foodservice.
• JIFFY Sweet Cream Pancake & Waffle Mix A versatile mix with real cream creating a smooth, rich texture with the right amount of sweetness. Winner of the 2024 FABI Award Favorite. Contains egg and sweet cream for zero waste.
• JIFFY White Cake Mix A go-to cake mix for endless quick and easy dessert ideas, baking up moist with consistent volume and flat tops.
• JIFFY Yellow Cake Mix A classic cake mix with excellent volume and moist texture that consistently bakes up flat, featuring rich vanilla and butter flavor.
• JIFFY Corn Muffin Mix (Foodservice) America's Favorite retail corn muffin mix packaged for foodservice in 12/2.5 lb boxes. Requires added milk and egg.
• CMC Basic Muffin Mix An egg-free muffin mix that creates a delicious muffin with a cake-like texture. Part of the CMC line for dietary and religious observances.
• CMC Biscuit Mix An egg-free biscuit mix that bakes into hearty biscuits in drop style, cut, or sheet pan formats.
• CMC Blueberry Muffin Mix An egg-free muffin mix with abundance of blueberry flavored bits. Certified Kosher and Halal.
• CMC Bread & Roll Mix An egg-free yeast-raised bakery mix that creates aromatic, flavorful white bread loaves, hotdog/hamburger buns, dinner rolls, and hoagie rolls.
• CMC Buttermilk Biscuit Mix An egg-free buttermilk biscuit mix that bakes into hearty biscuits suitable for breakfast sandwiches or standalone service.
• CMC Chocolate Cake Mix An egg-free chocolate cake mix that bakes into a flavorful, fine-textured cake for layer cakes, sheet cakes, and cupcakes.
• CMC Coffee Cake Mix An egg-free coffee cake mix that bakes into a moist, cinnamon-flavored cake with fine texture.
• CMC Devil's Food Cake Mix An egg-free devil's food cake mix made with real cocoa that bakes into a flavorful, fine-textured chocolate cake.
• CMC Fudge Brownie Mix An egg-free fudge brownie mix made with real cocoa that creates a sweet, moist brownie with high-quality ingredients.
• CMC Oatmeal Cookie Mix An egg-free oatmeal cookie mix made with real cinnamon that creates crunchy outside and chewy inside homestyle cookies. Meets Whole Grain-Rich Criteria for School Meal Programs.
• CMC Pancake & Waffle Mix An egg-free pancake and waffle mix that creates light, fluffy results with customizable toppings.
• CMC Pizza Crust Mix An egg-free pizza crust mix that provides a quick, easy way to make delicious pizza crust, breadsticks, and more.
• CMC Southern Cornbread Mix An egg-free cornbread mix that bakes into traditional, moist southern-style cornbread appealing to southern palate.
• CMC Spice Cake Mix An egg-free spice cake mix made with a blend of warm, flavorful spices that bakes into an aromatic, fine-textured cake.
• CMC Sugar Cookie Mix An egg-free sugar cookie mix that creates delicious cookies with crunchy outside and chewy inside texture.
• CMC Sweet Cornbread Mix An egg-free sweet cornbread mix that bakes into golden, moist cornbread, sweeter than the southern variety.
• CMC White Cake Mix An egg-free white cake mix that bakes into a sweet, vanilla-flavored cake suitable for sheet cakes, layer cakes, and cupcakes.
• CMC Yellow Cake Mix An egg-free yellow cake mix that bakes into a delicious, flavorful cake adaptable for various bakery applications.
• CMC Whole Grain Bread & Roll Mix An egg-free whole grain bread and roll mix made with whole-grain white wheat flour. Meets Whole Grain-Rich Criteria for School Meal Programs.
• CMC Whole Grain Pancake & Waffle Mix An egg-free whole grain pancake and waffle mix made with whole-grain white wheat flour. Meets Whole Grain-Rich Criteria for School Meal Programs.

Quantifiable outcome

• 100% yield with zero waste capability
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bob's Red Mill: Bob's Red Mill manufactures grain-based flours, mixes, and baking products from its own mill and serves both retail and foodservice. It overlaps JIFFY on the milling-to-mix value chain and on pancake, muffin, and biscuit mix categories.
• Hodgson Mill: Hodgson Mill is a grain-based manufacturer with a baking-mix portfolio (pancake, muffin, biscuit, cornbread) overlapping JIFFY's category footprint. It operates a mill-to-mix model analogous to JIFFY's vertically integrated Chelsea, MI facility.
• Martha White (King Arthur Baking Company): Martha White (acquired by King Arthur Baking) is a legacy Southern baking-mix brand competing in cornmeal, cornbread, and pancake mixes — categories that directly overlap with JIFFY's signature products and foodservice positioning.
• Dawn Food Products: Dawn Foods is a major bakery ingredient and mix supplier serving bakeries, foodservice, and in-store bakeries. It competes with JIFFY in complete baking mixes sold to professional operators and has a substantially larger foodservice distribution footprint.
• Rich Products Corporation: Rich Products supplies bakery, foodservice, and in-store bakery solutions including dry mixes and frozen baked goods. It competes in the same operator segments (restaurants, healthcare, schools) as JIFFY and offers comparable back-of-house convenience.
• Continental Mills (Krusteaz): Continental Mills' Krusteaz is the most direct competitor in dry baking mixes for both retail and foodservice, with overlapping product categories (pancake, muffin, biscuit, cornbread mixes) and a comparable complete-mix value proposition targeting operators.

Emerging players

• Ardent Mills: Ardent Mills is a major flour-milling and grain-products company that supplies B2B flour, mixes, and bakery ingredients. While primarily upstream from JIFFY's positioning, it increasingly offers complete baking-mix products and competes for foodservice accounts.

Broad incumbents

• Duncan Hines (Conagra Brands): Duncan Hines is a baking-mix brand under Conagra Brands with overlapping cake, brownie, and cookie mix categories. It serves as a broad-incumbent foodservice competitor with corporate scale advantages in distribution and trade marketing.
• Betty Crocker Foodservice (General Mills): Betty Crocker, another General Mills brand, sells cake, brownie, and muffin mixes into foodservice. It overlaps JIFFY's portfolio categories but benefits from General Mills' national foodservice broker network and broadline-distributor relationships.
• Pillsbury Foodservice (General Mills): Pillsbury is a flagship baking brand within General Mills serving both retail and foodservice channels. It competes directly with JIFFY on complete mixes (biscuit, muffin, pancake) but operates as part of a multi-brand portfolio with materially greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jiffyfoodservice
• LinkedInlinkedin.com/company/jiffyfoodservice
• Instagraminstagram.com/jiffyfoodservice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JIFFY