What ASD Lighting does

ASD Lighting Corp is a U.S.-based, privately held LED lighting manufacturer founded in 1999, headquartered in The Woodlands, Texas, with 11-50 employees. The company designs and sells a broad portfolio of commercial and residential LED fixtures through a distribution-only model, directing buyers to authorized wholesalers and retailers via a 'Where to Buy' locator on its e-commerce-enabled website.

The product line is organized into commercial offerings — including the WHB7-SMART-RGBW smart-controlled linear high bay (160-220W, 167,000-hour rated life, Bluetooth APP control with 16.7M color combinations) and the FL2 LED floodlight with photocell and 150 Lm/W efficiency — and residential offerings spanning low-voltage (12-24V) landscape fixtures (LSP-FH, BPL01, BPL02, LSP-CH, LSP-SH), outdoor wall cylinders (OCLR, OCLS, WGLR), under-cabinet swivels (UCS), and downlight retrofit kits (LRK-GB, LRKR, LRK-FLAT). Most SKUs are color- and/or power-selectable and carry UL, ETL, and frequently DLC Premium, Energy Star, and Title 24 certifications, backed by a 5-year limited warranty.

Revenue is generated almost entirely through hardware sales of LED fixtures and accessories (including recent sensor and battery back-up accessories) to electrical distributors, lighting showrooms, and online resellers. The company does not publish pricing on its website, and final transaction pricing is set by channel partners. The customer base is split roughly evenly between commercial/industrial end users (warehouses, retail, gyms) and residential buyers, with no named end-customer accounts disclosed and no enterprise-anchor dependencies.

Name

ASD Lighting

Legal name

ASD Lighting Corp

Website

https://asd-lighting.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ASD Lighting Corp is a Texas-based, privately held LED lighting manufacturer (founded 1999) that designs and sells UL/ETL/DLC-certified commercial and residential LED fixtures — including smart-controlled high bays, floodlights, and landscape lighting — exclusively through a network of U.S. distributors and retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Product Sales: ASD Lighting generates revenue through the direct sale of LED lighting fixtures including residential products (landscape lighting, path lights, bollard lights, wall cylinders), commercial products (linear high bays, floodlights), and related electrical products. The company sells directly through its e-commerce platform and through partner distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ASD Lighting designs, manufactures, and distributes a portfolio of LED lighting fixtures for commercial and residential applications, including smart RGBW linear high bays, LED floodlights with photocells, low-voltage landscape path and bollard lights, outdoor wall cylinders, under-cabinet swivel lights, and LED downlight retrofit kits. Products are sold through a network of channel partners and distributors accessible via the company's 'Where to Buy' section, with detailed product catalogs, IES files, cut sheets, and flyers available for download on the company website.

Product overview

ASD Lighting is a lighting equipment and electrical products company offering a comprehensive portfolio of LED lighting solutions. The product lineup spans Commercial and Residential categories. Commercial products include the WHB7-SMART-RGBW Smart RGBW Linear High Bay series and FL2 LED Floodlights with Photocells. Residential products encompass landscape lighting (LSP-FH, LSP-CH, LSP-SH pathway lights; BPL01, BPL02 bollard lights), outdoor wall cylinders (OCLR, OCLS, WGLR), outdoor bollards (BGLR), under cabinet lighting (UCS), and retrofit downlights (LRK-GB, LRKR, LRK-FLAT). All products feature LED technology with color temperature selection, extended lifespans (50,000-167,000 hours), and certifications including UL, ETL, DLC, and Energy Star. The company is headquartered in The Woodlands, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• WHB7-SMART-RGBW Smart RGBW Linear High Bay Smart RGBW full-surface linear high bay fixture for commercial and industrial applications such as warehouses, supermarkets, retail stores, and gyms. Available in 160W and 220W with selectable 3500K-5000K plus RGB color, 16.7 million color combinations via smartphone APP, three mounting styles, and anti-glare polycarbonate lens.
• FL2 LED Floodlight with Photocell Color- and power-selectable LED floodlight delivering up to 150 lumens per watt with built-in photocell for dusk-to-dawn operation. Available in 15/30/60W and 30/55/80W configurations across 3000K-5000K color temperatures, IP65 rated for wet locations, and certified by UL and DLC Premium.
• BGLR Bulb Round Outdoor Bollard Retro Retro-design outdoor bollard light with E26 base, decorative grid, die-cast aluminum housing, and tempered glass cover for residential landscape applications. Offered in 12" and 24" sizes with wet-location rating and ETL certification.
• LSP-FH Low Voltage Landscape Flat Hat Pathway Light 5W low-voltage LED flat hat pathway light operating on 12-24V circuits with five selectable color temperatures (2700K-5000K), IP65 rating, 50,000+ hours lifespan, and UL certification for residential landscape lighting.
• BPL02 Low Voltage Landscape LED Four-Sided Pathway Light 3W low-voltage LED four-sided pathway light at 21 inches tall with IP65 rating and five color temperature options for residential outdoor landscapes.
• BPL01 Low Voltage Landscape LED Pathway Light with Decorative Grid 3W low-voltage LED pathway light at 17.5 inches tall with decorative grid design, die-cast aluminum body, and 4.9 ft power cord for ease of installation in residential landscapes.
• LSP-CH Low Voltage Landscape LED Cone Head Pathway Light 5W low-voltage LED cone head pathway light with IP65 rating, die-cast aluminum body, and five selectable color temperatures for residential landscape use.
• LSP-SH Low Voltage Landscape LED Saucer Head Pathway Light 5W low-voltage LED saucer head pathway light with IP65 rating and five selectable color temperatures for residential outdoor landscape applications.
• OCLR Bulb Round Outdoor Wall Cylinders Modern outdoor wall cylinder fixtures with E26 base providing up/down illumination and a 50-degree beam angle. Available in 8" and 12" sizes with White, Black, and Stainless Steel finishes, wet-location rated.
• WGLR Bulb Outdoor Wall Cylinders Retro or modern outdoor wall cylinder fixtures providing up and down illumination with E26 base and die-cast aluminum housing. Available in 8" and 13" sizes with Grid, Amber, and Smoky glass options.
• OCLS Bulb Square Outdoor Wall Cylinders Modern square outdoor wall cylinder fixtures with E26 base offering up, down, or dual-direction illumination and a 50-degree beam angle. Available in 8" and 12" sizes in Black finish, wet-location rated.
• UCS LED Under Cabinet Swivel Light LED under-cabinet swivel light with a 50-degree swivel lens for directional task lighting, available in 12" to 48" lengths at 120V. Features Hi/Low switch for 100% or 50% brightness, 3CCT (2700K-4000K), TRIAC dimming from 10%-100%, and damp-location rating.
• LRK-GB LED Downlight Retrofit Kit Gimbal LED downlight retrofit kit with a 25-degree gimbal swivel lens for sloped ceilings and directional lighting. Available in 4" and 6" sizes with 5CCT options (2700K-5000K), 95-degree beam angle, CRI90+, IP24 and wet-location rated.
• LRKR LED Downlight Retrofit Kit LED downlight retrofit kit with classic baffle trim design in 4" and 6" round/square options. Features 5CCT selectable (2700K-5000K), 95-degree beam angle, CRI90+, IP43 and wet-location rated, Energy Star and Title 24 compliant, Dead Front compliant.
• LRK-FLAT LED Round Flat Downlight Retrofit Kit Low-profile IC-rated 6" round flat LED downlight retrofit kit at 12W with no can or housing required. Features 5CCT selectable (2700K-5000K), 100-degree beam angle, and CRI90+.

Quantifiable outcome

• Product lifespans up to 167,000 hours reducing replacement frequency
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• TCP Lighting: TCP manufactures LED bulbs and fixtures for residential and commercial channels with strong distributor presence, overlapping with ASD on LED retrofit and panel/downlight families.
• MaxLite: MaxLite manufactures indoor and outdoor LED lighting for commercial and residential channels, sells through electrical distributors, and overlaps with ASD on floodlights, wall packs, downlights, and color-selectable platforms. Closely comparable on portfolio breadth and distribution-led GTM.
• Feit Electric: Feit Electric is a US LED manufacturer with broad residential indoor/outdoor and light commercial exposure through mass-market and electrical channels, competing directly with ASD's residential wall and landscape range.
• Sunco Lighting: Sunco is a direct-to-channel LED lighting brand selling through e-commerce and distribution with broad commercial/residential SKU coverage including downlights, panels, and outdoor fixtures — direct competitor to ASD on price and breadth.
• NICOR Lighting: NICOR manufactures residential and light-commercial LED fixtures including downlights and under-cabinet lighting sold through distributors, overlapping with ASD's LRK retrofit and UCS under-cabinet families.
• Green Creative: Green Creative designs and sells LED fixtures with strong emphasis on color-selectable and high-efficacy SKUs into the commercial/industrial channel via distributors, head-to-head with ASD's FL2 and color-selectable lineups.
• RAB Lighting: RAB Lighting is a US-based LED fixture manufacturer focused on commercial outdoor and area lighting, directly competing with ASD's outdoor wall cylinders, floodlights, and landscape line on distributor channels.

Emerging players

• Philips Hue / Signify: Signify's Philips Hue and commercial smart lighting lines threaten ASD's smart RGBW positioning by bringing app-controlled color-changing capability from smart-home into adjacent commercial and outdoor segments.

Broad incumbents

• Acuity Brands: Acuity Brands (Lithonia, Juno, etc.) is the largest US lighting manufacturer with comprehensive commercial and residential portfolios; competes with ASD across high-bay, downlight, and outdoor categories but at far greater scale and brand recognition.
• Hubbell Lighting: Hubbell Lighting (including Progress and Halo) is a major incumbent in residential and commercial lighting sold through electrical distribution, overlapping with ASD's indoor and outdoor fixture families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASD Lighting