What SmartMeasures does

SmartMeasures is a privately-held Australian SaaS company founded in 2018 and headquartered in Melbourne that combines predictive AI with behavioural science to reduce customer churn and customer debt for large energy retailers and utilities. The platform is built around a dual-engine architecture: a Prediction AI that identifies at-risk customers by analysing disparate operational, behavioural, and external signals (the company discloses four distinct prediction AIs for debt risk and reports >70% prediction accuracy), and a Treatment AI that determines when and how to intervene, delivering hyper-personalised, behavioural-science-informed messages through optimal channels. Two core products are sold — SmartMeasures Churn Reduction and SmartMeasures Debt Reduction — with the system operating continuously and improving through closed-loop feedback.

The company sells on an Outcome as a Service (OaaS) basis targeting enterprises with annual churn costs exceeding $10M, with multi-year contracts and consultative, event-driven field sales. Named enterprise customers include Simply Energy (churn reduction) and ENGIE (debt reduction), and the company is expanding from its Australian base into US retail energy providers following a 2024 announcement at EMC24 in Houston. Marketing is content-led, anchored by an extensive blog, conference presence (Australian Energy Week, Enlit, EMC), webinar partnerships (Chartwell), an ROI savings calculator, and case studies.

The operating structure comprises the parent SmartMeasures Group Pty Ltd with two wholly-owned subsidiaries: SmartMeasures Pty Ltd (operations) and SmartMeasures IP Pty Ltd (IP holding). The company is founder-led by Libby Dale and Mike Crooks, with a small operating team (including a Commercial Manager, an Engagement and Delivery Manager, and an Insights Integration Consultant). No external venture capital or private equity funding has been disclosed in available materials.

Name

SmartMeasures

Legal name

SmartMeasures Group Pty Ltd

Website

https://smartmeasures.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartMeasures is a Melbourne-based AI and behavioural science SaaS platform that predicts and reduces customer churn and debt for large energy retailers and utilities, using a dual-engine Prediction AI and Treatment AI architecture delivered as an outcome-based managed service.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS/Managed Service Subscription: AI-powered software platform delivered as a managed service. The company operates on an Outcome as a Service (OaaS) model where customers pay for measurable business outcomes rather than just software access. Pricing is likely based on customer base size, number of predictions, or achieved savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SmartMeasures is an AI and behavioural-science software platform that predicts customer churn and customer debt at the individual level for enterprise energy retailers and utilities. It runs a dual AI engine — a Prediction Engine that scores customer health from disparate operational, behavioural, and external data signals, and a Treatment Engine that automatically delivers hyper-personalised, behaviourally-framed messages to at-risk customers to retain them or shift payment behaviour.

Product overview

SmartMeasures is an AI platform that combines machine learning prediction engines with behavioral science to address two critical business challenges: customer churn and customer debt. The platform operates through two core solutions—Churn Reduction and Debt Reduction—each using a dual-engine architecture: a prediction engine that continuously monitors customer health signals and identifies at-risk individuals, and a treatment engine that automatically delivers hyper-personalized intervention messages optimized through behavioral science. The platform is always-on and constantly adapting to changing customer circumstances and business conditions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduces customer churn by 10% (conservative estimate)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Simply EnergycoreStrategic or Co-development PartnerSimply Energy is a key customer and case study partner. Andrea Bernard, GM Marketing & Sales at Simply Energy, provides a testimonial about the SmartMeasures approach and participated in the CX Awards 2023 submission. Simply Energy uses SmartMeasures for churn reduction and has seen hyper-personalised treatment plans that learn and improve over time.
• ENGIEcoreStrategic or Co-development PartnerENGIE is an energy retailer customer using SmartMeasures for debt reduction. Joel Arnold, Head of Credit Risk & Collections at ENGIE, provides a testimonial about implementing predictive models to proactively reach out to customers before accounts become delinquent.
• SmartMeasures IP Pty LtdcoreOthersWholly-owned subsidiary within the SmartMeasures corporate group. Part of the SmartMeasures Group Pty Ltd parent company structure alongside SmartMeasures Pty Ltd.
• SmartMeasures Pty LtdcoreOthersOperating subsidiary within the SmartMeasures corporate group. The website and services are governed by terms of use operated by SmartMeasures Pty Ltd.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Salesforce Einstein and Marketing Cloud offer predictive churn, customer journey orchestration, and engagement automation within the dominant CRM platform. SmartMeasures itself launched at Salesforce World Tour, signalling both partnership and competitive overlap risk.
• Qualtrics: Qualtrics XM for Customer Experience provides churn prediction, sentiment analytics, and experience management for enterprise customers including utilities. It competes for CX and retention budget at the same enterprise buyers as SmartMeasures but as part of a broader XM suite.
• Medallia: Medallia offers enterprise experience management and predictive analytics that include churn and at-risk customer identification. It is a broader incumbent that overlaps with SmartMeasures' predictive customer-health scoring but at much larger scale across multiple verticals.
• Pegasystems (Pega): Pega's Customer Decision Hub provides real-time next-best-action and churn/retention AI for large enterprises including utilities and financial services. It is a broader incumbent platform that overlaps with SmartMeasures' treatment-engine capabilities but as part of a much wider product suite.

Direct peers

• ChurnZero: ChurnZero is a customer-success platform purpose-built to reduce churn through health scoring, predictive analytics, and automated customer plays. It overlaps directly with SmartMeasures' churn-prediction and treatment-engine functionality across subscription-based businesses.
• Bidgely: Bidgely applies AI/ML to utility customer data for energy disaggregation, personalized insights, and customer engagement. It serves the same energy-retail buyer and competes for the same analytics-driven retention budgets as SmartMeasures.
• Totango: Totango is a customer success and retention platform with predictive churn scoring and journey orchestration capabilities aimed at SaaS and subscription businesses. It is a comparable direct peer on the churn-prediction and intervention side of SmartMeasures' offering.
• Uplight: Uplight provides a customer engagement and energy-management platform for utilities, including personalization, behavioural messaging, and churn reduction use cases. It is the most directly comparable peer in the energy-retail vertical that SmartMeasures targets.
• Gainsight: Gainsight pioneered the customer-success software category, offering customer health scoring, renewal management, and churn risk identification at enterprise scale. Its customer-health methodology and play-based retention workflows map closely to SmartMeasures' prediction-and-treatment approach.

Emerging players

• Amplitude: Amplitude provides product analytics with predictive capabilities including churn and retention cohorts. While primarily a product-analytics platform rather than a churn-treatment engine, it increasingly overlaps with the predictive side of SmartMeasures' offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartmeasuresai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMeasures