Pedigree Ski Shop Inc

What Pedigree Ski Shop Inc does

Pedigree Ski Shop Inc is a family-owned specialty retailer of winter and seasonal sports equipment and apparel, founded in 1962 by John and Jay Fuerst and headquartered in the New York Metro area. The company operates four brick-and-mortar retail stores across the New York Metro area and Connecticut, complemented by a full e-commerce storefront at pedigreeskishop.com that ships globally with free ground shipping on orders over $200 and offers in-store pickup. The catalog is anchored in ski hardgoods — skis, boots, bindings, poles — stocked from premium brands including Salomon, Rossignol, Nordica, Atomic, Blizzard, and HEAD TYROLIA, alongside a layered apparel assortment (ski jackets, pants, base layers, vests) from Arc'teryx, Patagonia, Obermeyer, and Giro, plus accessories (helmets, goggles, gloves, bags) from Treviso and Transpack. Pricing spans roughly $4 for small accessories to $950+ for premium skis and boots on a pay-as-you-go, unit-priced basis.

The business has diversified into adjacent categories — snowboards (marketed under a wholly-owned sub-brand called "44 Board"), tennis equipment and apparel (rackets, shoes, clothing), and golf apparel — using the same specialist-retailer operating model and shared staff expertise. Technology footprint is limited to a standard e-commerce platform plus a dedicated rental/service registration portal (workticket.pedigreeskishop.com); no proprietary software, no AI/ML capabilities, and no patents or trademarks are listed in the source data. Marketing is concentrated in three channels: an Insider email newsletter, organic search via the e-commerce site, and referral-style partnerships with 15+ Northeast ski resorts (Jiminy Peak, Stowe, Killington, Whiteface, Stratton, Windham, Hunter, Okemo, Sugarbush, and others) whose logos are displayed on the website.

Revenue is generated entirely through direct-to-consumer product sales — in-store transactions and online orders — with no subscription, membership, or B2B revenue streams. The company is privately held by the five children of the founders, with no disclosed outside equity or debt capital, no funding rounds, and no regulatory or M&A actions on record. Operating geographies are explicitly domestic (NY Metro, Connecticut) for the retail footprint, while the e-commerce channel extends globally. The customer base is fragmented consumer retail across men's, women's, and kids' apparel and equipment shoppers, with no enterprise anchor customers and no disclosed customer count metrics.

Name

Pedigree Ski Shop Inc

Legal name

Pedigree Ski Shop Inc

Website

https://pedigreeskishop.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedigree Ski Shop Inc is a family-owned specialty retailer founded in 1962, operating four stores in the New York Metro area and Connecticut plus a global e-commerce site, selling premium ski, snowboard, tennis, and golf equipment and apparel to consumer shoppers.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMAJAA

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAB

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAC

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMAJAE

Ski & Snowboard Rental & Demo Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

SECONDARYCRAMABAJ

Winter Sports (Ski/Snowboard) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Ski equipment retail
• Snowboard equipment sales
• Winter sports apparel
• Ski wear retail
• Outdoor sporting goods

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of ski, snowboard, tennis, and golf equipment and apparel through four retail stores and an e-commerce platform. Revenue is generated through one-time product transactions across categories including jackets, pants, layering, footwear, accessories, skis, snowboards, and sporting equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pedigree Ski Shop is a multi-channel specialty retailer selling premium ski, snowboard, tennis, and golf equipment and apparel through four retail stores in the New York Metro area and Connecticut, plus an e-commerce website. The company stocks branded products from manufacturers such as Salomon, Rossignol, Nordica, Atomic, Arc'teryx, Patagonia, and Giro across categories including skis, boots, bindings, jackets, pants, layering, helmets, goggles, gloves, and bags. It also offers rental registration and equipment service appointments through an online work-ticket system.

Product overview

Pedigree Ski Shop Inc is a multi-channel specialty retailer offering ski, snowboard, tennis, and golf equipment and apparel. Founded in 1962 and headquartered in New York, the company operates four retail stores and an e-commerce platform. The product portfolio centers on premium ski equipment including skis, ski boots, bindings, and poles from brands like Salomon, Rossignol, Nordica, and Atomic. The company also offers snowboard equipment, comprehensive apparel lines for men, women, and children (including ski jackets, pants, layering, and vests), and tennis/golf products. Accessories include helmets, goggles, gloves, ski bags, and boot bags from brands like Giro, Treviso, and Transpack. Services include rental registration and repair services through their work ticket system. The company positions itself as offering hard-to-find premium brands with a focus on accessibility and affordability for outdoor sports enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Ski Jackets Ski-specific jackets designed for winter sports, including insulated, shell, snowboard, fleece, casual, and performance styles for men.
• Women's Ski Jackets Ski-specific jackets for women, available in insulated, shell, snowboard, fleece, casual, and long coat styles from premium brands.
• Kid's Ski Jackets Ski jackets designed for children, including insulated and shell options for young skiers.
• Ski Equipment (Skis) Complete range of skis from brands including Rossignol, Atomic, Salomon, Elan, Blizzard, HEAD TYROLIA, Nordica, Line, Stockli, Volkl Sport, Armada, and WSR.
• Ski Boots Ski boots from brands including Salomon, Rossignol, Nordica, Lange USA, Dalbello, Tecnica, and HEAD TYROLIA for men, women, and juniors.
• Ski Bindings Ski bindings from HEAD TYROLIA, Marker USA, Look, Salomon, and other manufacturers.
• Ski Poles Ski poles from Leki and other brands for all skill levels.
• Snowboard Equipment Complete range of snowboards and related equipment for snowboarders.
• Snowboard Boots Snowboard boots available in various styles for all skill levels.
• Snowboard Bindings Snowboard bindings for connecting boots to snowboards.
• Ski Bags Ski bags and ski boot bags from Transpack and other brands for transporting equipment.
• Snowboard Bags Board bags and backpacks for transporting snowboards and gear.
• Ski Accessories Sunglasses/goggles, helmets, car rack systems, boot heaters & dryers, snowshoes, and other ski accessories from brands including Giro, Oakley, POC, and Smith Sports Optics.
• Ski Helmets Ski helmets from Giro, Oakley, POC, and Smith Sports Optics for protection on the slopes.
• Ski Goggles Ski goggles from Oakley, Giro, Treviso, and Smith for eye protection and visibility.
• Ski Gloves Ski gloves and mittens from Treviso and other brands with waterproof breathable membranes.
• Tennis Equipment Tennis rackets, racket string, platform tennis paddles, pickleball paddles, tennis bags, grips, dampeners, balls, and ball hoppers.
• Tennis Clothing Tennis apparel for men, women, boys, and girls including shirts, shorts, skirts, dresses, socks, and jackets.
• Tennis Shoes Tennis footwear for men, women, and children.
• Golf Apparel Golf clothing including shirts, pants, shorts, and hats for men and women.
• Ski Layering Base layers and mid layers for men, women, and kids for temperature regulation during skiing.
• Ski Vests Insulated and fleece vests for men, women, and children.
• Ski Pants Ski pants including insulated, shell, and snowboard pants for men, women, and kids.
• Rental & Service Registration Online registration system for ski and snowboard rentals and service appointments through the work-ticket platform.
• Gift Cards Digital and physical gift cards for Pedigree Ski Shop purchases.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ski Resort PartnersminorOthersThe website displays logos of ski resort partners including Jiminy Peak, Catamount, Stratton, Killington, Windham, Hunter, Butternut, Stowe, Mt. Snow, Okemo, Sugarbush, Bromley, Gore Mountain, Whiteface, Mountain Creek, and Pico. These appear to be resort-area retail partnerships.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Evo: Seattle-based ski, snowboard, and outdoor lifestyle retailer with flagship store plus a large e-commerce platform. Directly comparable on product mix (skis, snowboards, premium apparel) and DTC execution, though at much larger scale.
• Ski Barn: New Jersey / New York–based specialty ski and snowboard apparel and equipment retailer operating multiple brick-and-mortar stores plus e-commerce. Highly comparable given the overlap in geography, premium assortment approach, and DTC ski-shop model.
• Skis.com: Online ski retailer specializing in skis, boots, bindings, and apparel from leading brands. Directly comparable on hard-goods depth and DTC ski-shop model, though purely online and without Pedigree's retail floor.
• Sun & Ski Sports: Multi-store specialty retailer of ski, snowboard, and outdoor apparel and equipment with strong East Coast/Carolinas footprint. Comparable multi-store specialty ski-retail model with both apparel and hard-goods depth.
• Buckman's Ski & Snowboard Shops: Multi-store family-owned ski and snowboard specialty retailer based in Pennsylvania with both in-store and online channels. Closely comparable multi-store specialty format and curated premium hard-goods and apparel assortment.
• The House Outdoor Gear Exchange: Outdoor and ski/snowboard online specialty retailer offering skis, snowboards, apparel, and accessories. Directly comparable e-commerce-first ski-specialty format, slightly more clearance-oriented merchandising approach.

Broad incumbents

• REI Co-op: Consumer co-operative retailing outdoor gear including ski equipment and apparel via stores and a major e-commerce platform. Overlaps in premium apparel and ski hard goods; broader, mass-market positioning differentiates it from Pedigree's curated specialty focus.
• Backcountry: Large online outdoor and ski specialty retailer offering skis, apparel, and accessories from many of the same premium brands Pedigree carries. Comparable on product overlap but operates at much broader scale as a multi-category outdoor incumbent.

Regional players

• Christy Sports: Multi-store ski and snowboard retailer concentrated in Colorado and the Mountain West. Highly comparable specialty ski retail model, but serves a different geography than Pedigree's Northeast focus.
• Sturtevants: Pacific Northwest specialty ski and snowboard retailer with stores in Bend and Hood River plus e-commerce. Comparable specialty ski retail model and curated premium assortment, but concentrated in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PedigreeSkiShop
• LinkedInlinkedin.com/company/pedigree-ski-shop

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedigree Ski Shop Inc