tokati Medienagentur

What tokati Medienagentur does

tokati Medienagentur is a full-service creative advertising agency (Werbeagentur) operating as tokati GmbH, founded in 2001 and headquartered at Bergstraße 45, Schwerin, Germany. The agency serves clients primarily in the Mecklenburg-Vorpommern region and offers four core service pillars: design (print and digital), web design and development, branding, and online marketing including SEO. Technical implementation is built on mainstream web technologies — HTML, CSS, JavaScript, WordPress, and Typo3 CMS — with hosting and IT infrastructure provided by sister company Bergwerk IT on German servers. The agency has developed proprietary accessibility plugins (custom font sizing, contrast modes, link highlighting, reading modes, and alt-text automation) that are deployed across client websites including easyParken, Hof Dannwisch, and DRK Rügen-Stralsund. Additional service modules include Google for Jobs integration, podcast production, EU Widerrufsbutton compliance implementation, and custom-built web applications such as configurators and help-finder maps.

The business model is professional services revenue, with project-based pricing determined by scope, complexity, and timeline, plus retainer arrangements for ongoing client work. Billing cadence includes multi-year contracts. Go-to-market is sales-led, leveraging direct client outreach, the company's website with prominent "Projekt starten" CTAs, and organic social media presence on LinkedIn, Instagram, and Facebook. The client base is diversified across government/municipal (Stadt Schwerin), nonprofit/social services (DRK, Caritas, Diakonie MV), manufacturing (RATTUNDE AG), agriculture/bio farming (Hof Dannwisch, Hofkiste), hospitality (Gut Zülow), sports (Mecklenburger Stiere), and local services (easyParken). The company is privately held with no external institutional investment, managed by Holger Franck (Geschäftsführung/CEO), and shares office space and ownership with sister companies Bergwerk IT (IT infrastructure) and Bettersorted (AI-powered business solutions).

Revenue is not publicly disclosed. The company's GDPR/DSGVO compliance posture is documented, with a data processing agreement (AVV) in place with Bergwerk IT as hosting provider. Geographic expansion is limited; the agency is regionally anchored in Mecklenburg-Vorpommern with some national project work, most notably the multilingual international website for RATTUNDE AG. No funding rounds, acquisitions, or material leadership changes are documented.

Name

tokati Medienagentur

Legal name

tokati GmbH

Website

https://tokati.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

tokati Medienagentur is a full-service German creative agency founded in 2001 in Schwerin, providing design, web development, branding, and digital marketing services to regional clients in Mecklenburg-Vorpommern, including municipal government, nonprofit organizations, and mid-market enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwerin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Agency Services: Project-based professional services spanning design, web development, branding, and marketing. Clients engage tokati for specific deliverables including websites, corporate design, print materials, campaigns, and ongoing marketing support. Revenue is generated through project fees and retainer arrangements for continuous client work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

tokati Medienagentur is a full-service creative advertising agency that designs and delivers corporate design, branding, print and digital design, responsive websites (on WordPress and Typo3), e-commerce shops, and online marketing/SEO campaigns for regional businesses, nonprofits, and public-sector clients in Mecklenburg-Vorpommern. Services are delivered as custom projects and retainers, complemented by specialized modules such as accessibility (Barrierefreiheit) implementation, Google for Jobs integration, podcast production, and bespoke web-based tools and configurators.

Product overview

tokati Medienagentur is a full-service advertising and digital agency offering an integrated portfolio of creative and technical services. The core offering spans four main pillars: Design (print and digital), Web (website design and development), Branding (brand identity and corporate identity), and Marketing (SEO and online marketing). Services are delivered as custom solutions and modular offerings that work together cohesively. Technical web services include responsive website development, e-commerce/onlineshop creation, accessibility implementation (Barrierefreiheit), and CMS integration (WordPress/Typo3). They also offer specialized modules such as Google for Jobs integration, podcast production, EU revocation button implementation, and custom web-based tools. The agency has developed notable custom solutions including interactive product configurators, help-finder applications, and planning tools for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Web Development (Webdesign & Webentwicklung) Custom responsive website design and development for businesses and organizations, including SEO optimization, multilingual capabilities, CMS integration (WordPress or Typo3), security, hosting, and ongoing technical support.
• Design (Print & Digital) Graphic design services covering corporate design, logo development, print materials (flyers, brochures, magazines, business cards), and digital/UX-UI design.
• Branding Brand development services including brand identity, corporate identity, visual guidelines, logo development, color and typography concepts, and messaging strategy for businesses and organizations.
• Online Marketing & SEO Digital marketing services including search engine optimization, content marketing, social media strategies, online advertising, newsletter/email marketing, and analytics optimization for businesses and organizations.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bergwerk ITcoreTechnology or Integration · 1 January 2001Bergwerk IT is a sister company operating under shared ownership with tokati. The companies share office space at Bergstraße 45 in Schwerin and collaborate on client projects. Bergwerk IT provides IT services, web development, hosting, network infrastructure, and hardware support. This partnership enables tokati to offer integrated digital solutions including hosting, security, and technical development alongside creative services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent German creative agency providing branding, advertising, and digital services. Comparable as a similarly positioned independent German agency with creative + digital capabilities.
• denkwerk: Cologne-based independent German digital agency focused on digital marketing, UX, and web development. Comparable to tokati for digital-first client engagements and SEO/marketing capabilities.
• ressourcenmangel: Berlin-based independent creative agency with advertising, digital, and brand offerings. Comparable to tokati as an independent German agency competing for similar mid-market and public-sector briefs.
• Scholz & Volkmer: Independent German digital creative agency of similar size offering strategy, design, web, and content services. Comparable as a mid-sized non-network German agency combining digital and brand work for regional and national clients.
• HEIMAT: Berlin-based independent German creative agency delivering advertising, digital, and brand work. Comparable to tokati as an independent non-network agency with similar integrated service offerings, though operating at larger scale.
• Grabarz & Partner: Hamburg-based independent German creative agency delivering integrated brand and digital campaigns. Comparable as a non-network German creative firm serving similar mid-market and brand-led clients.
• Kolle Rebbe: Hamburg-based independent German creative agency offering brand, advertising, and digital services. Comparable to tokati as a non-network German creative firm focused on integrated campaigns and brand storytelling.

Broad incumbents

• Scholz & Friends: Established German creative agency group headquartered in Hamburg, offering brand strategy, advertising, and digital services. Comparable in service scope but operates at substantially larger scale than tokati's regional Schwerin footprint.
• Serviceplan Group: One of Germany's largest independent agency groups offering full-service advertising, digital, and media across multiple specialist houses. Comparable to tokati for service breadth, though operating at significantly larger scale with national and international reach.
• Jung von Matt: Major Hamburg-based German creative agency network with offices across Europe. Comparable in offering integrated creative and digital work, though at significantly larger scale with broader geographic and client reach than tokati.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tokatimedienagentur
• LinkedInlinkedin.com/company/tokati-medienagentur
• Instagraminstagram.com/tokati_werbeagentur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tokati Medienagentur