Achalay

What Achalay does

Achalay is an AI-forward digital marketing agency headquartered in Buenos Aires, Argentina, delivering subscription-based 360° marketing services to small and medium businesses, e-commerce operators, and B2B enterprises across LATAM, Spain, and the United States. Founded in 2017 and operating with a team of 1-10 people, the company bundles strategy, design, content, SEO, PPC, CRO, CRM implementation, motion graphics, and WooCommerce development into tiered monthly subscriptions ranging from $1,400 to $10,000 USD, plus local-currency ARS pricing for the Argentine market.

The underlying technology stack is application-layer rather than proprietary infrastructure: workflows are automated using n8n and Make; CRM and marketing automation are built on HubSpot; e-commerce delivery runs on WordPress and WooCommerce; AI capabilities are delivered through applied use of third-party models across text, image, video, and audio modalities, packaged as AI agents (chatbot, WhatsApp bot, avatar generation, live data analysis) and free tools hosted at tools.achalay.net. Achalay holds Google Partner certification and frames its delivery model around a proprietary 7-stage 'Always On' Growth Method drawing on Stanford Design Thinking. The company is privately held, bootstrapped, and operates as a founder-led agency with no disclosed institutional investment, funding rounds, or M&A activity.

Name

Achalay

Legal name

Achalay!

Website

https://achalay.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Achalay is a Buenos Aires-based, AI-forward digital marketing agency offering 360° subscription-based marketing services (strategy, SEO, PPC, CRO, CRM, design, and motion graphics) to SMBs, e-commerce operators, and B2B enterprises across LATAM, Spain, and the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Digital marketing agency
• AI marketing automation
• Performance marketing services
• SEO and PPC management
• Subscription marketing plans

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. 360° Subscription Services: Monthly subscription plans providing comprehensive marketing services including strategy, design, content, SEO, and PPC. Plans range from 40 hours/month (Plan Inicial) to 160 hours/month (Plan Avanzado) with personalized All-Inclusive options up to 10,000 USD/month.
2. Professional Services: Hourly consulting and specialized services billed at 22.5-37.8 USD/hour depending on plan, including web development, WooCommerce maintenance, and motion graphics production.
3. AI Tools Freemium: Free AI-powered tools (AI Buyer Persona, VPC Generator) available to generate leads and demonstrate capabilities, with potential premium tool offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Achalay is an AI-forward digital marketing agency that delivers comprehensive 360° marketing services under monthly subscription plans. Its core offerings cover strategy, design, content, SEO, PPC, conversion rate optimization, CRM and marketing automation, web design and development, motion graphics, and proprietary AI agents for clients in LATAM, Spain, and the United States.

Product overview

Achalay is an AI-forward digital marketing agency offering a comprehensive suite of services through subscription-based plans and modular offerings. The portfolio includes Suscripciones 360° (Growth Partner, Ecommerce, B2B, Lead Generation, and Social Media plans), PPC & SEO services, Growth Marketing (CRO, CRM & Marketing Automation, Discovery/Research), Diseño & Desarrollo (UX/UI, Web Development, WooCommerce, Web Maintenance), Infografías y Motion Graphics, and Agentes AI (AI chatbots, WhatsApp automation, AI avatar generation, automation with n8n/Make, AI SEO). Free tools include AI Buyer Persona and VPC Generator. The company operates as a Google Partner delivering campaigns across LATAM, Spain, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• AI Buyer Persona: Free AI-powered tool for generating buyer personas. Available at tools.achalay.net.
• VPC Generator
• Marketing Prompts

Products and services

• Suscripciones 360° (360° Marketing Subscriptions) Monthly retainer marketing service that bundles strategy, design, content, SEO, and PPC execution as a complete outsourced marketing department for businesses that do not want to build an in-house team.
• PPC & SEO Services Standalone paid media buying and organic search optimization services for businesses that need advertising campaigns or SEO improvements without a full subscription engagement.
• Growth Marketing End-to-end growth marketing engagement including CRO, CRM implementation, marketing automation, and market research aimed at driving measurable business growth for clients.
• Diseño & Desarrollo (Design & Web Development) Creative design and website development services that produce UX/UI, landing pages, e-commerce sites, and advertising assets for clients across web and social channels.
• Agentes AI (AI Agents Suite) AI-powered automation services delivering custom chatbots, WhatsApp automation, AI-generated avatars, process automation, and AI-driven SEO for clients seeking generative AI capabilities within their marketing operations.
• Web Maintenance Ongoing maintenance service for WordPress and WooCommerce sites covering security updates, performance optimization, content updates, and 24/7 uptime monitoring for clients needing ongoing site upkeep.
• WooCommerce Development Custom e-commerce development on WordPress and WooCommerce with payment gateway integration, responsive design, and performance optimization for online retailers.
• Infografías y Motion Graphics

Quantifiable outcome

• 54% increase in qualified leads for DHL LATAM campaigns
• +2 more outcomes

Named customers8 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Partner status certified agency. Achalay works with optimized strategies and advanced tools to help businesses grow with effective Google Ads campaigns. The partnership demonstrates expertise in Google advertising platforms and access to partner resources and support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rock Content: Brazil-based content marketing and digital services platform with subscription-based offerings and a marketplace model. Highly comparable to Achalay as both target LATAM mid-market clients with productized marketing subscriptions and free tool funnels.
• WebFX: US-based digital marketing agency offering subscription-style monthly plans for SEO, PPC, and CRO across SMB and mid-market clients. Comparable in its flat-fee recurring pricing model and multi-service (SEO + PPC + design) bundling.
• Lounge Lizard: US-based digital marketing agency offering website design, SEO, PPC, and branding on retainer-style engagements. Comparable in bundling web development with performance marketing, and similar mid-market positioning with creative + technical execution.
• Animal: Subscription-based creative and growth marketing agency offering monthly retainers with bundled creative, content, and performance services. Directly comparable business model and target customer profile (growth-stage companies seeking integrated marketing).
• Panamera Agency: LATAM-based digital marketing agency offering subscription plans for SMBs with a multi-service bundle similar to Achalay's 360° model. Comparable target segment and recurring-revenue approach, though smaller in scale.

Broad incumbents

• Jellyfish: Global digital marketing agency offering media planning, SEO, content, and creative services across enterprise clients. Comparable in service breadth and Google Partner ecosystem position, but operates at much larger scale with proprietary technology stack.
• Globant: Large LATAM-headquartered digital and cognitive transformation firm offering marketing services among its broader portfolio. Comparable in geographic origin and digital marketing capability, but operates at vastly greater scale with enterprise focus.
• VML: Global advertising and marketing agency (WPP network) offering brand strategy, creative, performance media, and CX. Comparable in offering an integrated marketing bundle to enterprise clients, but at a vastly larger scale with network resources.

Emerging players

• Reforge: Subscription-based growth and marketing education platform serving tech companies and growth-stage teams. Comparable subscription-driven business model and target persona (growth marketers, B2B), though focused on education/courses rather than agency execution.

Regional players

• We Are Marketing: Spain-headquartered digital marketing agency serving LATAM and European clients with performance marketing, SEO, and analytics. Comparable geographic focus (Spain/LATAM) and service mix, though slightly different scale and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/achalay_mkt
• YouTubeyoutube.com/@achalay-marketing?si=E0oARjoW9hj3A_Uz
• LinkedInar.linkedin.com/company/achalay-mkt?trk=public_post_main-feed-card-text
• Instagraminstagram.com/achalay_marketing
• TikToktiktok.com/@achalay_marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achalay