We Are Marketing

What We Are Marketing does

We Are Marketing is a B2B marketing agency headquartered in Vilnius, Lithuania, established in 2012 and operating as a private limited company (UAB We are markting). The firm serves primarily enterprise and mid-market B2B clients across the Baltic States and selected international markets, delivering full-service marketing from strategy through execution. Its offering is organized into four pillars: marketing strategy and management (GTM strategy, communication strategy, employer branding strategy, positioning, fractional CMO services, training); brand image and digital representation (brand identity, website development, sales enablement materials); content, communication and audience growth (video, social media, thought leadership/PR, employee advocacy, internal communications campaigns); and demand generation and sales development (outreach, paid digital advertising on LinkedIn/Meta/Google, recruitment marketing, trade shows). The agency also publishes proprietary quantitative B2B marketing research for the Lithuanian market, with sector studies focused on industrial (2023) and IT (2025) segments.

Notable client engagements span automotive (Inchcape), IT (Softera, ATEA, TransUnion), legal (Ellex, AAA Law), manufacturing (NKT, Sparta, Dokka Fasteners), energy (KN Energies, Elektrum, IAE), real estate (Apex Alliance) and tourism/government (Klaipėda Travel). The team comprises 20+ specialists across communication/PR, brand design, UI/UX, B2B digital marketing, web development, graphic design, marketing strategy and project management, with founding partners Julius Kaknevičius (15+ years of B2B experience, Lancaster University marketing background) and Neringa Petrauskaitė (17+ years of international marketing experience, social sciences doctoral studies), led day-to-day by CEO Laura Bertašiūtė.

The revenue model is professional services, with quote-based project pricing supplemented by annual agency retainers (industry benchmarks: $60,000-$144,000 for enterprise-level engagements). The technology stack is intentionally non-proprietary, using WordPress, Framer, and headless CMS solutions with clients retaining ownership of logins, documentation and code. AI is used as an assistive layer within the web development workflow (analysis, localization, SEO/GEO, development/QA) rather than as a proprietary model, with strategic decisions explicitly retained by humans. The firm is privately held, management-owned, with no disclosed external institutional investment.

Name

We Are Marketing

Legal name

UAB We are markting

Website

https://wearemarketing.lt

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Marketing is a Vilnius-based B2B marketing agency founded in 2012, offering full-service marketing support from strategy and brand through web development to demand generation, serving enterprise and mid-market B2B clients primarily in the Baltic States and selected international markets.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B marketing services
• Brand identity development
• Lead generation campaigns
• Employer branding services
• Website development services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. B2B Marketing Agency Services: Full-service B2B marketing agency providing strategy, brand, communication and lead generation services to business clients. Services include marketing strategy, brand identity, websites, content, campaigns, and demand generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

We Are Marketing is a B2B marketing agency that delivers end-to-end marketing services from strategy to execution for business clients. Offerings span marketing strategy (GTM, positioning, communication, employer branding, fractional CMO), brand identity and digital representation (logos, brandbooks, B2B websites), content and audience growth (video, social media, PR, employee advocacy, internal communications), and demand generation (outreach campaigns, paid digital ads on LinkedIn/Meta/Google, recruitment marketing, trade shows). The agency also publishes proprietary quantitative B2B marketing research covering Lithuanian companies.

Product overview

We Are Marketing is a B2B marketing agency offering a comprehensive suite of services organized into four main areas: Marketing Strategy (including Go-To-Market Strategy, Communication Strategy, Employer Branding Strategy, Positioning, and Fractional CMO services), Brand Image and Digital Representation (covering Brand Identity Development, Website Development, and Sales Tools), Content, Communication and Audience Growth (including Video Services, Social Media Communication, Thought Leadership & PR, Employee Advocacy Programme, and Internal Communications Campaigns), and Demand Generation and Sales Development (Outreach Campaigns, Digital Marketing Campaigns on LinkedIn/Meta/Google, Recruitment Marketing Campaigns, and Trade Shows & Events). The agency also publishes original B2B marketing research for Lithuanian companies, including general B2B research and sector-specific studies for industrial and IT companies. A website price calculator tool is available for quick project estimates.

Differentiator

Problem solved

Functional benefit

Products and services

• Go-To-Market (GTM) Strategy Strategic service helping businesses enter new markets by identifying target segments, analyzing competitors and market conditions, developing positioning and messaging, and creating acquisition funnels to secure first customers.
• Communication Strategy Strategic planning service defining how, what, where, and when to communicate with key audiences, including operational plans and 12-month budgets.
• Employer Branding Strategy Strategic service helping organizations stand out as employers by creating unique employer brand identities based on genuine strengths, including stakeholder interviews and competitive analysis.
• Positioning Strategic service clarifying what makes a brand different from competitors and identifying focus areas while strengthening competitive positioning.
• Strategic Management (Fractional CMO) Fractional Chief Marketing Officer service providing strategic marketing leadership and management for organizations without in-house marketing leadership.
• Training Marketing training services to develop internal team capabilities.
• Brand Identity Development Creation and development of brand visual identities including logos, color palettes, typography, and comprehensive brandbooks.
• Website Development B2B website creation combining strategy, design, and technology focused on sales conversion. Includes consultation, strategy, web design, content preparation, development, testing, launch, and 3-month post-launch support. Uses WordPress, Framer, and headless CMS solutions.
• Sales Tools Creation of sales enablement materials including catalogs, brochures, presentations, and commercial offer documents.
• Video Services Video production services including promotional videos, filming, editing, and animation tailored to client industry and goals.
• Social Media Communication Management and execution of social media communications across platforms.
• Thought Leadership and PR Public relations and thought leadership content creation to establish expertise and industry presence.
• Employee Advocacy Programme Systematic programme to involve employees in continuous company brand awareness building through guidelines, knowledge sharing, support, and motivational systems. Includes LinkedIn training, content moderation, and KPI monitoring.
• Internal Communications Campaigns Internal communication campaign planning and execution to engage employees.
• Outreach Campaigns Direct outreach campaigns to generate leads and business opportunities.
• Digital Marketing Campaigns Paid digital advertising campaigns across LinkedIn, Meta (Facebook/Instagram), and Google platforms.
• Recruitment Marketing Campaigns Marketing campaigns specifically designed to attract and recruit talent, including innovative approaches such as dating app-based recruitment.
• Trade Shows and Events Marketing support and presence for trade shows and industry events.
• B2B Marketing Research (Lithuania) Comprehensive quantitative B2B marketing research covering Lithuanian companies, including surveys of 188+ respondents on marketing challenges, priorities, budgets, channels, and measurement.
• Industrial Companies Marketing Research Specialized B2B marketing research focused on industrial sector companies in Lithuania, including interview-based insights.
• IT Companies Marketing Research Specialized B2B marketing research focused on technology and IT companies in Lithuania, including interviews with marketing leaders.

Quantifiable outcome

• 188 companies participated in first quantitative B2B marketing research in Lithuania
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inspired Marketing: Lithuanian digital marketing agency offering B2B and B2C marketing services including strategy, branding, web, and digital campaigns. Closest geographic and service-line competitor to We Are Marketing in the Vilnius market.
• Velocity Partners: Specialized B2B marketing agency focused on technology and B2B SaaS clients, providing content marketing, demand generation, and ABM services. Comparable in B2B focus and full-stack demand gen offering.
• The Marketing Practice: Global B2B marketing agency delivering strategy, demand generation, content, and ABM programs for enterprise technology and industrial clients. Directly comparable in B2B specialization and full-funnel service model.
• Stein IAS: B2B creative and content agency within the IPG network, focused on industrial, technology, and healthcare clients. Comparable in B2B creative strategy, employer branding, and demand generation offerings.
• Godfrey: B2B marketing agency specializing in industrial, manufacturing, and technology clients, offering brand strategy, content, and digital marketing. Comparable in B2B specialization toward industrial verticals similar to WAM's Lithuanian manufacturing client base.

Broad incumbents

• Ogilvy: Global full-service advertising and marketing agency network offering brand strategy, advertising, PR, and digital services. Represents the scale incumbent against which WAM competes for enterprise and multinational clients.
• Dentsu Creative: Global creative agency network within Dentsu offering brand, campaign, and digital marketing services across B2B and B2C. Competes for the same enterprise clients seeking integrated communications across markets.
• Publicis Groupe: Global advertising and marketing services holding company providing strategy, creative, media, and digital transformation across networks including Leo Burnett, Saatchi, and Publicis Sapient. The scale alternative for clients needing multi-market execution.

Emerging players

• Tenbound: B2B SaaS sales and marketing agency specializing in go-to-market strategy, demand generation, and pipeline optimization. Comparable in tight B2B focus and GTM strategy service line.
• B2B International: B2B-focused marketing research and strategy consultancy producing proprietary B2B research globally. Directly comparable in research-led thought leadership approach, though operating at larger scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearemktg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Marketing