1Look Real Estate

What 1Look Real Estate does

1Look Real Estate operates a consumer-facing real estate portal at northatlantahomefinders.com, focused exclusively on the North Atlanta, Georgia metropolitan area. The site lets residential home buyers search IDX-listed properties, save searches with automated notifications, request home valuations delivered within 30 seconds, and connect with affiliated real estate agents via an in-site messaging system. A companion mobile app, Etta, delivers push notifications for saved searches, and a monthly HomePulse report provides neighborhood market trend updates. The legal entity behind the site is Commissions, Inc., a Georgia-incorporated corporation headquartered at 300 Galleria Pkwy SE, Suite 1500 in Atlanta.

The underlying technology stack is CINC, an FNF Real Estate Technology (FNF RE Tech) platform owned by Fidelity National Financial. CINC provides IDX website functionality, CRM, lead generation, and marketing automation, and is shared across the FNF RE Tech portfolio alongside Real Geeks, SkySlope, RealSatisfied, Agent Pronto, and HelloCondo. The site integrates Meta Pixel for paid social retargeting, Microsoft Clarity for behavioral analytics, an AI chatbot for customer service automation, and generative AI for property copy — explicitly flagged in the terms as potentially inaccurate.

Revenue is generated via referrals of consumers to affiliated real estate agents and mortgage lenders, suggesting a commission-based transaction model at the parent Commissions, Inc. level. Consumer-facing services are free; the platform monetizes by capturing lead flow that is routed to brokerage professionals and preferred vendors. 1Look Real Estate has no disclosed headcount, funding history, management team, or financials, and operates as a regional sub-brand within an enterprise parent's real estate technology portfolio rather than as an independent venture-backed company.

Name

1Look Real Estate

Legal name

Commissions, Inc.

Website

https://northatlantahomefinders.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

1Look Real Estate (northatlantahomefinders.com) is a consumer-facing North Atlanta real estate portal — operated by Commissions, Inc. and powered by CINC — that offers IDX property search, agent messaging, home estimates, and neighborhood trend reports, monetizing via agent and lender referrals under Fidelity National Financial's RE Tech portfolio.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Real estate search
• Home valuation tools
• Real estate agent referrals
• Property listing platform
• Residential real estate services

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Agent Referrals: Platform connects consumers with real estate professionals and mortgage lenders. The company is operated by Commissions, Inc., suggesting a commission-based model where the brokerage earns fees from real estate transactions facilitated through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

1Look Real Estate operates northatlantahomefinders.com, a consumer-facing real estate portal that enables residential home buyers and sellers in the North Atlanta market to search property listings, receive automated home value estimates, connect with affiliated real estate agents via on-site messaging, and obtain monthly neighborhood trend reports. The platform is operated by Commissions, Inc. and powered by the CINC technology stack from Fidelity National Financial's Real Estate Technology ecosystem, monetizing through commissions earned when referred consumers transact with affiliated agents.

Product overview

1Look Real Estate (operating as northatlantahomefinders.com) is a consumer-facing real estate portal powered by CINC technology, an FNF Real Estate Technology company. The platform provides a unified real estate search experience combining property search with IDX listings, agent messaging, home valuation reports, and neighborhood insights. The core product integrates property search functionality with saved search alerts, agent communication tools, and the Etta mobile app for property notifications. The company is part of a broader network of real estate technology companies under Fidelity National Financial that includes CINC (lead generation/CRM), Real Geeks (IDX websites), SkySlope (transaction management), RealSatisfied (reviews), Agent Pronto (agent matching), and HelloCondo (condo search), representing a coordinated ecosystem of tools spanning the consumer and professional sides of real estate transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Etta: Mobile application for receiving property alerts from saved searches
• CINC
• HomePulse

Products and services

• 1Look Real Estate Consumer Portal (northatlantahomefinders.com) Consumer-facing real estate portal for home buyers and sellers in the North Atlanta market, providing property search, saved-search notifications, agent messaging, home valuation, and neighborhood trend reports. Free to consumers and powered by CINC technology.
• Home Estimate Report Automated home valuation tool providing a personalized report estimating a property's value based on market data and trends, delivered approximately 30 seconds after address submission. Targeted at home sellers in the North Atlanta market.
• Neighborhood Pulse Updates Automatic monthly updates delivering neighborhood-specific real estate trends and market insights to subscribed users in the North Atlanta market.
• Etta Mobile App Mobile application for iOS/Android devices that delivers instant property alerts from a user's saved searches on northatlantahomefinders.com. Targeted at North Atlanta home buyers wanting push notifications on new listings matching their criteria.
• HomePulse Monthly Report Free monthly report providing property market insights and home value data for the user's claimed property/area in the North Atlanta market. Targeted at homeowners and prospective buyers wanting ongoing local market intelligence.
• Preferred Vendors Network Curated directory of third-party service providers accessible to platform consumers, including lenders, mortgage brokers, and contractors assisting with real estate transactions. Targeted at North Atlanta home buyers and sellers needing ancillary transaction services.

Quantifiable outcome

• 30-second home estimate delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CINCcoreTechnology or IntegrationCINC provides the core technology platform powering northatlantahomefinders.com. CINC is an FNF RE Tech company that provides real estate agents, teams, and brokerages with tools to generate, manage, and convert leads, combining websites, CRM functionality, and marketing capabilities.
• Local MLScoreTechnology or IntegrationMultiple Listing Service provider supplying property listing data to the platform. Content on the site includes data from Local MLS and affiliated parties.
• Agent ProntominorChannel Partner/ Reseller/ DistributorPart of the FNF RE Tech ecosystem. Agent matching service that connects home buyers and sellers with real estate agents based on needs and location.
• Preferred VendorsminorChannel Partner/ Reseller/ DistributorThird-party service providers including lenders and mortgage brokers referenced on the platform to assist consumers with real estate transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Agent Pronto: FNF RE Tech brand that matches home buyers and sellers with vetted real estate agents by location; provides a directly comparable agent-matching funnel to 1Look's North Atlanta offering.

Broad incumbents

• Zillow: National real estate marketplace dominating residential property search, home valuations (Zestimate), agent routing, and consumer lead generation; directly competes with 1Look's North Atlanta portal for SEO traffic, buyer/seller intent, and agent referral economics.
• Redfin: Tech-enabled brokerage and consumer portal offering property search, agent matching, and home valuation; overlaps with 1Look's search-plus-agent-assist model, with greater scale and direct agent rosters in major metros including Atlanta.
• Realtor.com: Operated by Move (News Corp) with MLS-direct listing syndication, Realtor.com competes for the same North Atlanta home-buyer and home-seller searches, comparable home valuation tools, and agent-lead connections.
• Homes.com: CoStar-owned residential portal rapidly scaling investment in agent and consumer acquisition; directly competitive for North Atlanta SEO, listing display, and agent referral share.
• Keller Williams Realty: Large agent-centric brokerage with significant North Atlanta agent population and its own consumer search tools; competes for the same buyer/seller lead flow and agent affiliation.
• Compass: Tech-enabled national brokerage with proprietary search platform and agent matching; competes for premium-segment agents and high-intent consumers in major metros including Atlanta.

Others

• Real Geeks: FNF RE Tech sibling offering IDX websites and CRM for individual agents and teams — competes for the same agent/brokerage customers and reflects how the broader ecosystem positions around real estate lead capture.
• CINC (cincpro.com): Sibling platform inside the FNF RE Tech ecosystem and the underlying technology powering northatlantahomefinders.com — illustrates the template play the consumer site could be replicated from at other geographies.

Emerging players

• HelloCondo: FNF RE Tech sibling specializing in condo-specific search and tools; shares data infrastructure and consumer funnel mechanics with 1Look while targeting a narrower property type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/1lookhomes
• Facebookfacebook.com/1LookHomes
• LinkedInlinkedin.com/company/1lookhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1Look Real Estate