CINC
CINC (Commissions, Inc.) is an all-in-one real estate lead generation and CRM platform serving 50,000+ agents and teams across the US and Canada. It combines Google and Facebook advertising, IDX websites, marketing automation, and AI-powered conversation intelligence for real estate professionals.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CINC does
CINC (Commissions, Inc.), founded in 2011 and headquartered in Atlanta, Georgia, is an all-in-one real estate lead generation and conversion CRM platform serving more than 50,000 real estate agents, teams, and brokerages across the United States and Canada. The platform combines four tightly integrated pillars: (1) full-service Google Premier and Meta Business Partner lead generation that manages more than $30 million in annual ad spend and produces roughly 6 million leads per year for clients; (2) an IDX-powered consumer website with lead capture and Seller Suite home-evaluation landing pages; (3) an intelligent CRM with pipeline management, automated drip workflows (AutoTracks), and behavioral messaging; and (4) a 24/7 AI conversation intelligence layer branded CINC AI, plus the Etta home shopping app and the PROLINC referral network. The legal entity is HBN Media, Inc., affiliated with Fidelity National Financial (FNF).
CINC firmographics
Firmographics- Name
- CINC
- Legal name
- HBN Media, Inc.
- Website
- https://cincpro.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CINC (Commissions, Inc.) is an all-in-one real estate lead generation and CRM platform serving 50,000+ agents and teams across the US and Canada. It combines Google and Facebook advertising, IDX websites, marketing automation, and AI-powered conversation intelligence for real estate professionals.
- Ownership category
- akta.pro rank
CINC industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industries
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where CINC is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CINC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Monthly subscription fees for CRM, IDX website, automation tools, and communication features. Plans scale from Solo (1 user) to Select (50+ users) with tiered pricing based on team size and feature access.
- Advertising Services: Revenue from ad spend management and management fees. CINC manages over $30 million in annual ad spend for clients on Google and Facebook platforms, charging advertising fees comprised of ad spend plus management fee.
- Telecom Management Fees: Fees for communication tools including dialer, text messaging, and call recording services integrated into the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo plan for single agents |
| Subscription | Monthly | Ramp plan for small teams (up to 4 users) |
| Subscription | Monthly | Pro plan for growing teams (up to 49 users) |
| Subscription | Monthly | Select plan for multi-location teams (50+ users) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
CINC product offering
Product offeringCore offering
CINC provides an all-in-one real estate lead generation and conversion CRM platform that combines paid advertising management on Google and Facebook, an intelligent CRM with automated nurturing, IDX-powered consumer websites, AI-driven conversation intelligence, and team management tools. The platform is delivered to real estate agents, teams, and brokerages via tiered monthly subscriptions (Solo through Select) and supports the full lead-to-close lifecycle.
Product overview
CINC (Commissions Inc) is an all-in-one real estate lead generation and conversion CRM platform delivered as a unified platform-plus-modules architecture. The core CINC Platform combines Lead Generation (Google/Facebook ads managing $30M+ annual ad spend), CINC CRM for contact/pipeline management, Consumer Website with IDX search, Communication Tools (text/video/dialer), Automation with AutoTracks workflows, and Team Management. Add-on modules include CINC AI for 24/7 conversation intelligence, Seller Suite for listing leads, Mobile Apps for on-the-go access, and PROLINC Referral Network for agent-to-agent referrals. The platform is offered in four solution tiers: Solo (1 user), Ramp (up to 4 users), Pro (up to 49 users), and Select (50+ users for multi-location teams). Supporting tools include the Etta home shopping app for lead data collection. CINC serves 50,000+ agents across the US and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Etta: Top-rated home shopping app for real estate agents to collect lead preferences and needs.
- PROLINC Referral Network
- CINC AI
Products and services
- CINC Platform Unified SaaS platform for real estate professionals that integrates lead generation, intelligent CRM pipeline management, IDX consumer websites, automated nurturing workflows, multi-channel communication, and team administration. Used by solo agents, small teams, and multi-location brokerages across the US and Canada.
- Lead Generation Service Managed paid advertising service where CINC's team builds and runs hyper-local Google and Facebook campaigns to deliver qualified buyer and seller leads to subscribing agents.
- CINC CRM Real estate customer relationship management system with contact management, lead scoring, pipeline organization, and engagement automation for tracking prospects, leads, and past clients.
- IDX Consumer Website IDX-powered consumer-facing real estate search website that connects to MLS listing data and captures hyper-local buyer and seller leads.
- CINC AI AI-powered 24/7 text conversation intelligence add-on that autonomously engages real estate leads, runs behavioral messaging, and notifies agents when prospects are ready to talk.
- Seller Suite Suite of home evaluation landing pages, property alerts, and seller-focused lead capture tools for generating listing leads.
- Communication Tools Multi-channel communication suite including SMS/text messaging, video messaging, dialer, call recording, and behavioral messaging for engaging leads.
- Automation (AutoTracks) Workflow automation engine with AutoTracks drip campaigns, task automation, and behavioral triggers for consistent lead follow-up.
- CINC Agent Mobile App Native iOS and Android mobile application giving agents on-the-go access to the CINC platform for managing leads, contacts, and communications.
- PROLINC Referral Network Verified agent-to-agent referral network that connects CINC subscribers with qualified referrals from other real estate professionals.
- Etta Home Shopping App Consumer home shopping app that collects detailed lead preferences and needs data, integrated into the CINC platform for database enrichment.
Quantifiable outcome
- 6 million leads generated annually for clients
- +5 more outcomes
Companies that use CINC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
CINC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature10 records
CINC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Agent ProntoflagshipCINC and Agent Pronto launched the first quarterly all-state buy-side performance index ranking top 25 buyer's agents and teams in every state. The partnership establishes the first consistent public measure of buy-side performance and provides baseline metrics under the 2024 NAR settlement rules. Also released state-by-state buy-side performance analysis addressing demand for transparent buy-side data.
- GooglecoreCINC is a Google Premier Business Partner operating as Google's certified partner for real estate advertising. Manages Google Ads campaigns for clients and integrates with Google's advertising ecosystem including Local Service Ads.
- Meta (Facebook/Instagram)coreCINC is a Meta Business Partner with Facebook Premium partnership status for generating real estate leads. Manages Facebook and Instagram advertising campaigns for clients as an authorized partner.
- Fidelity National Financial (FNF)minorCINC is a subsidiary of Fidelity National Financial, Inc. (FNF) along with other FNF subsidiaries. CINCPro.com discloses sharing personal information with affiliates and FNF subsidiaries.
- Multiple Listing Service (MLS)coreCINC platform integrates with MLS for displaying authorized listing data. Users must verify MLS or Realtor association membership to access certain services.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
CINC competitors and assessment
Company assessmentEmerging players
- Zurple: Zurple is a real estate CRM and predictive lead scoring platform focused on AI-driven customer engagement for agents and small teams, overlapping with CINC's intelligent CRM and AI conversation features.
Direct peers
- Real Geeks: Real Geeks provides real estate websites with IDX, CRM, and lead generation tools for agents and teams, particularly strong among solo and small-team agents — a directly comparable offering at the SMB end of CINC's Solo/Ramp tiers.
- Follow Up Boss: Follow Up Boss is a leading real estate CRM focused on lead routing, integrations, and pipeline management for teams and brokerages — a directly comparable CRM competitor frequently benchmarked against CINC's CRM offering.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is a direct competitor offering an all-in-one real estate CRM, lead generation, IDX websites, and marketing automation for agents and teams across North America, with very similar Solo/Team/Enterprise tiering.
- BoomTown: BoomTown is a leading real estate lead generation and CRM platform serving teams and brokerages, with comparable Google/Facebook-driven lead gen, IDX sites, and CRM workflows targeting the same mid-market team and enterprise segments.
- Lofty (Chime Technologies): Lofty (formerly Chime) is an AI-powered real estate CRM and marketing automation platform serving agents, teams, and brokerages, with comparable features around lead gen, IDX sites, and AI-driven engagement.
- Ylopo: Ylopo is a real estate lead generation and IDX website provider using Google/Facebook ads and AI-powered conversational tools (Ylopo AI, Ylopo Live) for agents and teams — a direct competitor in the AI-enhanced lead gen space.
Broad incumbents
- Zillow Premier Agent: Zillow Premier Agent is the dominant consumer-facing real estate marketplace with its own agent lead generation product; CINC explicitly positions against Zillow as an alternative lead source. Zillow's owned audience makes it a scaled incumbent rather than a pure CRM peer.
- Compass: Compass is a national real estate brokerage that has built proprietary CRM, lead generation, and agent technology tools. While primarily a brokerage, its in-house tech stack competes for the same multi-location team and enterprise brokerage customers that CINC targets.
- Realtor.com (Move, Inc.): Realtor.com is one of the largest real estate listing portals in the US, integrated with CINC for listing data and serving as both an indirect lead source and a competing consumer destination for real estate leads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CINC social profiles
Digital presenceCINC compliance and trust
Trust signalCompliance7 records
CINC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CINC leadership team
Management profileNumber of profiles
CINC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CINC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CINC
What does CINC do?
CINC provides an all-in-one real estate lead generation and conversion CRM platform that combines paid advertising management on Google and Facebook, an intelligent CRM with automated nurturing, IDX-powered consumer websites, AI-driven conversation intelligence, and team management tools. The platform is delivered to real estate agents, teams, and brokerages via tiered monthly subscriptions (Solo through Select) and supports the full lead-to-close lifecycle.
Is CINC a public or private company?
CINC is a private company. It is classified as corporate owned and is currently operating.
When was CINC founded?
CINC was founded in 2011. It employs 51 to 100 people.
Where is CINC based?
CINC is headquartered in Atlanta, United States, in the North America region.
How does CINC make money?
Three revenue lines are on record. Platform Subscription Fees are the primary driver. The others are advertising Services and telecom Management Fees.
Who are CINC's main competitors?
Zurple is listed as an emerging player. Direct peers are Real Geeks, Follow Up Boss, Inside Real Estate (kvCORE), BoomTown, Lofty (Chime Technologies) and Ylopo. Broad incumbents are Zillow Premier Agent, Compass and Realtor.com (Move, Inc.).
Does CINC have an API?
No public API is recorded for CINC.
What industry is CINC in?
CINC's product category is Real Estate CRM Software. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 54183.