What FX Blue does

FX Blue is a London-headquartered, privately held software vendor founded in 2009 that builds forex-focused analytics tools and a customizable trading hub used primarily by retail and semi-professional forex traders. Its product architecture centers on the MyTrader Platform, a configurable trading hub, supported by a suite of downloadable apps: account analysis, trade copying, monitoring and alerts, technical indicators, chart tools, and a trading simulator. A parallel set of market-data tools — currency strength tracking, mini charts, market analysis, trader sentiment, a currency heat map, profit calculators, and an economic calendar — is delivered through the website at fxblue.com. Functionally, the products visualize uploaded trade histories, track real-time currency strength and sentiment, and aggregate brokerage positioning data.

Name

FX Blue

Legal name

FX Blue

Website

https://fxblue.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

FX Blue is a London-based, privately held software firm founded in 2009 that provides retail and semi-professional forex traders with a suite of analytics, charting, sentiment, and trade-copying tools, monetized primarily through affiliate and referral arrangements with 40+ forex brokers via its MyTrader Platform.

Ownership category

akta.pro rank

Product category

Forex Trading Analysis Software

akta.pro primary industry

Multibank FX Trading Platforms (FSAFADAC)

Keywords

• Forex trading analysis
• Trading performance analytics
• Currency strength indicators
• Market data visualization
• Trade copying services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Broker Referrals and Featured Broker Placements: FX Blue features and promotes forex brokers on its platform, likely generating revenue through referral arrangements, broker placement fees, or affiliate arrangements. The platform displays logos of major brokers including FXTM, OANDA, AvaTrade, HFMarkets, and many others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FX Blue provides a free, web-based trading analysis platform for retail and semi-professional forex traders, offering downloadable Trader Tools (account analysis, technical indicators, trade copying, monitoring & alerts, chart tools), Market Data Tools (currency strength, mini charts, trader sentiment, currency heat map, trading calculators), the customizable MyTrader Platform hub, MyTrader App Suite, a Trading Simulator, and an Economic Calendar. The platform monetizes through affiliate/referral arrangements and featured placements with 40+ major forex brokers rather than direct user fees.

Product overview

FX Blue offers a platform-plus-modules architecture centered on its MyTrader Platform, which serves as a customizable trading hub. The core offering includes Trader Tools for account analysis, technical indicators, trade copying, and monitoring, as well as Market Data Tools providing Currency Strength, Mini Charts, Market Analysis, Trader Sentiment, Currency Heat Map, and Trading Calculators. Additional modules include the MyTrader App Suite, Trading Simulator, Economic Calendar, Analysis Section, and Publishing Apps. All products are accessible via the web platform at fxblue.com, with the company positioning itself as a provider of analysis, apps, and live charts for forex traders.

Differentiator

Problem solved

Functional benefit

Brands

• MyTrader Platform: Trading platform for traders to analyse results, follow strategies, and manage their trading activities
• MyTrader App Suite
• FX Bluelabs

Products and services

• Trader Tools A downloadable suite of trading analysis tools including account analysis, technical indicators, trade copying, monitoring & alerts, chart tools, and Slingshot, designed to help forex traders track progress and make trading decisions.
• Market Data Tools A suite of real-time market data, calculators, and charts including Currency Strength, Mini Charts, Market Analysis, Trader Sentiment, Currency Heat Map, and Trading Calculators (such as the profit calculator), designed to help forex traders stay informed on what is moving the market.
• MyTrader Platform A customizable trading hub platform that allows traders to set up their own trading environment, connect with their community, and access all FX Blue tools in one unified interface.
• MyTrader App Suite A suite of applications designed to work within the MyTrader Platform ecosystem for enhanced trading functionality.
• Trading Simulator A practice tool that allows traders to test strategies without risking real capital using demo accounts, with free trading challenges for skill development.
• Economic Calendar A tool tracking upcoming economic events and data releases (such as Retail Sales and GDP) that may impact financial markets.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• FXTMcoreChannel Partner/ Reseller/ DistributorMajor forex broker featured prominently on FX Blue's platform as a preferred broker partner. FX Blue tools are available to FXTM traders.
• OANDAcoreChannel Partner/ Reseller/ DistributorFeatured broker on FX Blue platform, providing trading tools access to OANDA's customer base.
• AvaTradecoreChannel Partner/ Reseller/ DistributorFeatured broker partner integrated with FX Blue's tool ecosystem.
• HFMarketscoreChannel Partner/ Reseller/ DistributorFeatured broker partner on FX Blue platform.
• IC MarketscoreChannel Partner/ Reseller/ DistributorFeatured broker partner providing FX Blue tools to traders.
• PepperstonecoreChannel Partner/ Reseller/ DistributorFeatured broker partner integrated with FX Blue's analysis tools.
• AdmiralscoreChannel Partner/ Reseller/ DistributorFeatured broker partner on FX Blue platform.
• VantagecoreChannel Partner/ Reseller/ DistributorFeatured broker partner providing FX Blue tools access.
• DerivcoreChannel Partner/ Reseller/ DistributorFeatured broker partner integrated with FX Blue's platform.
• FX Blue LabscoreOthersFX Blue Labs is a related brand/entity under the FX Blue umbrella, potentially serving as a separate product line or innovation arm.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myfxbook: Forex analytics platform offering account analysis, trade tracking, sentiment indicators, and broker integrations. Closest direct peer: overlapping free-tools PLG funnel, broker referral revenue, and Account Analysis/Sentiment feature set mirrors FX Blue's core offerings.
• TradingView: Multi-asset charting and social-trading platform with broker listings, publishing apps, and free charting tools. Peer because it competes head-on for trader attention on charts, sentiment, and broker placement — and sits on the same PLG-plus-broker-affiliate monetization axis.
• Spotware (cTrader): Trading platform (cTrader) with broker integrations, charting, copy trading (cTrader Copy), and analytics modules. Comparable product surface (account analytics, broker partnership model, technical indicators) and overlapping broker customer base to FX Blue.
• Autochartist: Automated technical analysis and pattern-recognition service sold primarily to forex brokers (white-label). Comparable B2B motion: FX Blue's broker tooling (Account Analysis, Trade Copying, white-label) maps to Autochartist's broker white-label analytics.
• FXStreet: Forex news, economic calendar, and analysis site with broker listings and affiliate revenue. Direct overlap with FX Blue's Economic Calendar, news/content, and broker placement strategy for forex audiences.

Emerging players

• BabyPips: Forex education portal with community, broker listings, and increasingly trading tools. Comparable audience and broker-affiliate funnel; smaller tool product but similar content/community/affiliate strategy.
• TradingSim / TradeZella: Trade-journal and analytics SaaS for active retail traders offering account analysis, performance breakdowns, and trade reviewing — direct overlap with FX Blue's Account Analysis and Publishing Apps features on a pure-SaaS model.

Broad incumbents

• Investing.com: Large multi-asset financial portal offering charts, economic calendar, calculators, broker links and trading analytics. Comparable as a free, ad/affiliate-funded retail trading portal covering FX — a broader incumbente competing for the same search/affiliate traffic FX Blue monetizes.
• MetaQuotes (MetaTrader/MQL5): Incumbent forex trading platform (MT4/MT5) with the MQL5 signals and analytics ecosystem for strategy publishing and trade copying. Comparable as the dominant infrastructure layer for retail forex brokers — many of FX Blue's broker partners run MetaTrader — and overlaps on indicators, trade copying, and publishing.
• FXCM (Trading Station): Forex broker that ships its own native analytics, charting, and strategy tools to traders. Adjacent comparable — illustrates the competitive threat that broker-native analytics pose to third-party platforms like FX Blue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fxbluenews
• YouTubeyoutube.com/@fxblue8280
• Facebookfacebook.com/profile.php?id=61576350784208
• Instagraminstagram.com/fxblue_com
• LinkedInlinkedin.com/company/fxblue

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FX Blue