Broadway San Francisco

What Broadway San Francisco does

Broadway San Francisco (legal entity: ATG Tickets US LLC; DBA: BroadwaySF, ATG San Francisco, ATG Tickets) operates the official primary ticketing box office for three of San Francisco's most prominent historic theatres — the Curran Theatre (445 Geary Street), Golden Gate Theatre (1 Taylor Street), and Orpheum Theatre (1192 Market Street) — plus programming at the War Memorial Opera House (401 Van Ness Avenue). The company is a subsidiary of ATG Entertainment and powers its operations on the ATG Tickets platform, a conventional e-commerce ticketing infrastructure that supports event browsing, individual ticket purchases, subscription processing, and group sales.

The company generates revenue through three streams: (1) primary ticket sales for individual performances, (2) multi-year subscription plans including the Pick 3+ Weekday Plan, Pick 3+ Weekend Plan, and Preview Night Plan (offering 3 orchestra seats at $50 each, totaling $150), and (3) an official secondary resale partnership with Vivid Seats, which generates transaction-fee economics on authenticated resale across all three flagship venues. Active programming at the time of data capture included 32+ shows spanning Broadway musicals (Disney's Beauty and the Beast, The Outsiders), concerts (Harry Potter in Concert, Art Garfunkel, Robert Plant), dance (Dracula Ballet, Swan Lake), comedy, family shows (Bluey's Big Play), film screenings, and talks, with events scheduled through at least October 2026.

The customer base is entirely consumer-facing: theatre enthusiasts, music lovers, families, and tourists visiting San Francisco, with no named enterprise customer dependencies. Distribution relies on direct online sales (tickets.broadwaysf.com, us.atgtickets.com), email newsletter marketing, on-site venue marketing, and the Vivid Seats resale channel. The company does not disclose revenue, has no venture capital or private equity ownership signals, and operates as a strategic subsidiary within the broader ATG Entertainment venue network.

Name

Broadway San Francisco

Legal name

ATG Tickets US LLC

Website

https://broadwaysf.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway San Francisco (ATG Tickets US LLC) operates the official primary ticketing box office for three historic San Francisco theatres under ATG Entertainment, selling individual tickets, subscriptions, and group sales for Broadway and live entertainment.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

Keywords

• Live entertainment
• Theatre ticketing
• Broadway subscriptions
• Performing arts
• Event box office

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Primary Ticket Sales: Direct ticket sales for Broadway and live entertainment events at Curran Theatre, Golden Gate Theatre, and Orpheum Theatre. Customers purchase individual tickets for specific performances through the official box office platforms.
2. Subscription Plans: Season subscription packages including Pick 3+ Weekday Plan, Pick 3+ Weekend Plan, and Preview Night Plan offering 3 shows at discounted orchestra seat pricing ($50 per ticket, $150 total for Preview Night Package).
3. Official Secondary Resale Partnership: Partnership with Vivid Seats as the official secondary ticket reseller for productions at the Orpheum Theatre, Golden Gate Theatre, and Curran Theatre. Vivid Seats charges service fees on transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Broadway San Francisco operates as the official ATG San Francisco box office, providing primary ticketing, subscription packages, and group sales for live entertainment events at three historic San Francisco venues: Curran Theatre, Golden Gate Theatre, and Orpheum Theatre. The platform sells individual event tickets and season subscription plans spanning Broadway musicals, plays, concerts, dance performances, comedy, family entertainment, films, and talks.

Product overview

Broadway San Francisco operates as a ticketing platform powered by ATG Tickets, offering two primary interfaces: the ATG Tickets platform for general event browsing and the BroadwaySF portal for San Francisco-specific Broadway productions. The platform serves multiple historic theatre venues (Curran Theatre, Golden Gate Theatre, Orpheum Theatre, War Memorial Opera House, Davies Symphony Hall) and features over 32 shows including musicals, plays, concerts, dance performances, comedy, family events, films, and talks. Revenue streams include individual ticket sales and subscription packages (Pick 3+ Weekday/Weekend Plans and Preview Night Plan). Vivid Seats serves as the official secondary marketplace partner.

Differentiator

Problem solved

Functional benefit

Products and services

• BroadwaySF Ticketing Portal

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Vivid SeatscoreChannel Partner/ Reseller/ DistributorVivid Seats serves as the Official Secondary Ticket Reseller for productions at the Orpheum Theatre, Golden Gate Theatre, and Curran Theatre in San Francisco. The partnership provides authenticated secondary market access with a 100% Buyer Guarantee, serving fans who seek tickets to sold-out or high-demand events.
• ATG EntertainmentcoreOthersBroadway San Francisco operates as part of ATG Entertainment's venue network. ATG Tickets is the official ticketing platform powering broadwaysf.com, providing the technology infrastructure for primary box office operations, event management, and subscription processing.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• StubHub: Major secondary ticketing marketplace that competes directly with Vivid Seats for the same SF resale demand at Curran, Golden Gate, and Orpheum. Comparable on transaction-fee-based secondary distribution and authenticated-resale consumer experience.
• SeatGeek: Primary and secondary ticketing marketplace with growing Broadway and theatre presence. Comparable because it competes directly for the same SF Broadway consumer via secondary resale and increasingly primary on-sales for touring shows.
• Vivid Seats: Official secondary reseller for BroadwaySF's SF venues. Directly comparable because it monetizes the same secondary ticket flow via fees and buyer guarantees for the identical venues and productions.

Broad incumbents

• Shubert Organization: Largest Broadway theatre owner/operator in NYC, producing and presenting shows through its venue network. Comparable as a venue operator and Broadway presenter, though operating in NYC rather than SF; competes for national Broadway-touring talent routing decisions.
• Jujamcyn Theaters: NYC-based Broadway theatre operator and producer presenting major touring productions. Comparable as a peer operator of historic Broadway venues, though regionally focused on NYC rather than SF.
• Ticketmaster: Dominant US primary ticketing platform for live entertainment including Broadway tours. Comparable because it processes primary ticket sales and fees for touring shows that compete for the same SF consumer attention and on-sale demand.
• Live Nation Entertainment: Vertically integrated live entertainment promoter and venue operator (through its Ticketmaster ownership). Comparable because it bundles venue operation, primary ticketing, and concert/Broadway promotion at a national scale that competes for touring productions routed to SF.
• Nederlander Producing Company: Major theatrical producer and venue operator with touring Broadway productions across multiple US cities. Comparable because it books, presents, and operates venues for touring Broadway shows that compete with ATG/BroadwaySF for routing and venue usage.

Emerging players

• TodayTix: Mobile-first Broadway and theatre ticketing app with a focus on last-minute and discounted seats in major markets including SF. Comparable on the consumer-facing Broadway discovery and discounted-ticket subscription experience that parallels BroadwaySF's Pick 3+ model.
• Goldstar: Discount live-event ticketing marketplace serving the same SF Bay Area audience for theatre, concerts, and comedy. Comparable on discount-driven consumer acquisition in the same geography and category mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/broadwaysf
• Facebookfacebook.com/BroadwaySF
• LinkedInlinkedin.com/company/broadway-sf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway San Francisco