Wing & Barrel Ranch
Wing & Barrel Ranch is a privately held, membership-only hunting and sporting lifestyle club on 1,000 acres in Sonoma, California, serving affluent sportsmen, vintners, and corporate clients with sporting clays, upland bird hunting, fly casting, fine dining, and curated travel excursions.
- Company typePrivate
- Founded-
- HeadquartersSonoma, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wing & Barrel Ranch does
Wing & Barrel Ranch is a privately held, membership-only hunting and sporting lifestyle club located on 1,000 acres at 6600 Noble Road in Sonoma, California, less than one hour from San Francisco's Golden Gate Bridge. Founded in 2013 by Darius Anderson and Mike Sutsos, Sr., the club operates a tightly capped, application-vetted membership model with an inheritable/transferable structure, supplemented by a public-facing 'Member for a Day' experience at $900 for two. Core sporting offerings include a 25-acre sporting clays course designed by Chris Batha (his only West Coast design) with 15 fully automated stations and over 90 target presentations, seasonal upland bird hunting across 24 fields, and a 1.5-acre fly casting pond stocked with striped bass. Supporting infrastructure includes an 8,500 square foot dog kennel facility for up to 44 dogs, expert instruction by NSCA-certified coaches, and a Federal Firearms License-backed pro shop holding one of only 12 Premium Beretta dealer slots in the U.S. and the only Purdey dealer position in California.
The business operates a multi-stream hospitality model anchored by recurring membership dues and annual F&B minimums, layered with wine locker subscriptions, F&B and winemaker dinner revenue, branded merchandise, gun retail and fitting services, dog boarding and training, youth summer camps (via Kids Outdoor Sports Camp), and corporate/private event hosting through Tripleseat software. A dedicated Vintner & Winery Membership tier formalizes commercial relationships with premium California wineries (Silver Oak, Signorello, Cirq, Turley, Ram's Gate), creating a B2B hospitality channel where vintners entertain clients and access allocated wines. Culinary programming is anchored by Michelin-starred Charlie Palmer as Culinary Advisor, with Executive Chef Jim Cutler leading a seasonally sourced, wild-game-influenced Field to Table program. International sporting excursions to Tulchan Estate (Scotland), Alnwick Castle, Blenheim Palace, Stock Farm Club (Montana), and Hearst Ranches (California) extend member value through reciprocal destination partnerships.
Wing & Barrel Ranch firmographics
Firmographics- Name
- Wing & Barrel Ranch
- Legal name
- Wing & Barrel Ranch
- Website
- https://wingandbarrelranch.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wing & Barrel Ranch is a privately held, membership-only hunting and sporting lifestyle club on 1,000 acres in Sonoma, California, serving affluent sportsmen, vintners, and corporate clients with sporting clays, upland bird hunting, fly casting, fine dining, and curated travel excursions.
- Ownership category
- akta.pro rank
Wing & Barrel Ranch industry classification
Industry- Product category
- Private Sporting & Lifestyle Club
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)
- akta.pro secondary industry
- Mountain & Wilderness Lodges (THAAAHAE)
Keywords
Where Wing & Barrel Ranch is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wing & Barrel Ranch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Dues and Deposits: Non-equity, inheritable and transferable memberships with deposits submitted with applications. General and Corporate Memberships offered in Hunting or Sporting Clays designations. Membership is limited.
- Day Experiences: 'Member for a Day' experiences at $900 for two, typically valued at $1,800. Includes sporting clays instruction, shooting, archery, fishing, gourmet lunch with wine pairings.
- Food and Beverage: Full-service dining room, bar, and deck dining. Winemaker lunches, dinners and tastings. Year-round culinary experiences featuring seasonal menus with locally sourced ingredients, wild game and fish.
- Retail Merchandise: Branded merchandise including hats, apparel, and accessories sold through on-site shop and e-commerce.
- Dog Boarding and Training: Short and long-term dog boarding, training and grooming services for members' dogs.
- Wine Locker Rentals: Members can purchase and store wines in private lockers located throughout the Clubhouse. Yearly food and beverage minimums may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | General and Corporate Membership - Hunting or Sporting Clays designations |
| One time/ perpetual license | Pay-as-you-go | Member for a Day Experience |
| Unit Pricing | Pay-as-you-go | Branded merchandise - hats and accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wing & Barrel Ranch product offering
Product offeringCore offering
Wing & Barrel Ranch is a private membership-based sporting club on 1,000 acres in Sonoma, California offering year-round sporting clays, seasonal upland bird hunting, fly casting, expert shooting instruction, premium gun retail (Beretta and Purdey), dog boarding and training, fine wine country dining, vintner member experiences, sporting excursions, and private event hosting. Memberships are limited, non-equity, inheritable and transferable, with a Member-for-a-Day experience available as a non-member entry point.
Product overview
Wing & Barrel Ranch is a private sporting club offering a unified suite of outdoor recreation and hospitality services on 1,000 acres in Sonoma, California. The core experience combines sporting clays (featuring Chris Batha's only West Coast course with 15 automated stations), upland bird hunting across 24 fields, and fly casting at a 1.5-acre pond. These field activities are supported by expert instruction, a premium pro shop with Beretta and Purdey offerings, and dog kennels for up to 44 dogs. Members access fine dining with Chef Charlie Palmer's seasonal menus, wine lockers for Vintner Member wines, and exclusive travel excursions to destinations like Tulchan Estate and Blenheim Palace. The clubhouse provides dining, bar, and event spaces for gatherings. Add-on offerings include a Member for a Day experience, KOSC summer camps for youth, private event hosting, and branded merchandise through the shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Sporting Clays Course World-class sporting clays course featuring 15 fully automated shooting stations with over 90 different target presentations across 25 acres of the Vintners Shooting Grounds, designed by Chris Batha (only West Coast installation). Available to members and via the Member for a Day experience.
- Upland Bird Hunting Seasonal hunting program offering access to 24 hunting fields across 1,000 acres for pheasant, chukar, and quail from October to April, with club dogs and handlers available. Targets members and guests of the sporting club.
- Fly Casting Program 1.5-acre fly casting pond stocked with striped bass and customized training for all skill levels, with fly fishing excursions throughout the U.S. and abroad led by certified master casting instructors.
- Expert Instruction Professional shooting instruction and gun fitting services delivered by world-class instructors including Bill McGuire, Don Currie, Chris Batha, and others, with hunter safety education classes.
- Pro Shop + Gun Services Premium gun retail and service offerings including one of only 12 Premium Beretta Dealers in the U.S. and the only Purdey dealer in California, with gunsmith services, gun fitting, and member gun vault storage. Operates under Federal Firearms License.
- Dog Kennels & Boarding 8,500 square foot dog facility housing kennels for up to 44 dogs with individual runs and exercise areas, offering short and long-term boarding, training, and grooming services under national champion dog trainer Mike Sutsos, Sr.
- Vintner & Winery Membership Exclusive membership program connecting members with top California winemakers through monthly shoots, lunches, dinners, and access to purchase and store highly allocated wines in private lockers.
- Field to Table Dining Full-service dining experience featuring seasonal menus with locally sourced meat, wild game, fish, and produce from the chef's herb and vegetable garden, paired with wines from Vintner Members and designed under Chef Charlie Palmer's advisory role.
- Member for a Day Experience One-time experience package at $900 for two offering expert instruction in sporting clays, clay shooting, archery, fishing, gourmet lunch with wine pairings, and access to pistol range. Valid for one year from purchase.
- Sporting Excursions Travel program offering members access to storied shooting destinations including Tulchan Estate (Scotland), Alnwick Castle, Blenheim Palace, Stock Farm Club (Montana), and Hearst Ranches (California).
- KOSC Summer Camp Overnight summer camp partnership with KOSC (Kids Outdoor Sports Camp) offering hunter education and outdoor skills training for ages 9-17, featuring archery, conservation, and survival skills.
- Clubhouse & Event Spaces Members clubhouse featuring dining room, The Trap Bar, locker facilities, private meeting rooms, and expansive deck overlooking Sonoma wine country for gatherings and celebrations.
- Private Events & Gatherings Corporate retreats, team gatherings, and private celebrations hosting access to sporting clays, archery, fireside gatherings, seasonal cuisine, wine pairings, and live entertainment. Booked through Tripleseat.
- Branded Apparel & Merchandise Logo apparel including hats, caps, and accessories sold through the on-site shop and online store.
- Private Membership (General & Corporate) Limited, non-equity, inheritable and transferable memberships with Hunting or Sporting Clays designations. Membership requires application and committee review with deposits. Corporate memberships also available.
- Private Wine Locker Rentals Members can purchase and store wines in private lockers located throughout the Clubhouse. Yearly food and beverage minimums may apply.
Quantifiable outcome
- One of only 12 Premium Beretta Dealers in the U.S. and only Purdey dealer in California
- +1 more outcomes
Companies that use Wing & Barrel Ranch
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Wing & Barrel Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wing & Barrel Ranch partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KOSC (Kids Outdoor Sports Camp)corePartnership to bring hunter education and outdoor skills summer camps to Wing & Barrel Ranch. First-time overnight camp experience on WBR property. Designed for ages 9-17 with hands-on training in conservation, hunting education, archery, and outdoor survival skills.
- Point Blue Conservation SciencecoreConservation science partnership for sustainable land management. Focus on habitat connectivity and climate change resiliency. Re-vegetation practices to increase native plant species and link wildlife corridors in San Pablo Bay region.
- Tulchan Estate (Scotland)minorSporting excursion destination for members. One of the world's most storied shooting destinations in Scotland offering grouse shooting and driven pheasant.
- Alnwick CastleminorHistoric sporting excursion destination in Northumberland, England. Provides members access to world-class shooting experiences.
- Blenheim PalaceminorIconic English sporting excursion destination offering premium clay and live quarry shooting experiences on historic grounds.
- Stock Farm Club (Hamilton, Montana)minorPrivate sporting club destination for members offering world-class shooting experiences in Montana.
- Hearst Ranches (San Simeon and Cholame, California)minorPrivate hunting experiences across Hearst Ranch properties in California. Members access exclusive hunting opportunities.
- Chef Charlie PalmercoreCulinary Advisor for the club. Designed the clubhouse Dining Room and kitchen. Michelin-starred chef with Progressive American cuisine philosophy. Farm-to-table approach using locally sourced ingredients, wild game and fish.
- BerettacoreOne of only 12 Premium Beretta Dealers in the U.S. Offers Beretta range guns for rental and sale. Federal Firearms License enables legal gun purchases and shipping.
- PurdeycoreOnly Purdey dealer in California. Exclusive luxury shotgun brand offering.
- Various Brand Partners (Gunwerks, Revic, others)minorPartner logos displayed on website including Gunwerks, Revic, and other outdoor/luxury brands. Specific partnership details not detailed.
- Safari Club International (SCI)coreSCI Wine Country Chapter affiliation. Wing & Barrel Foundation associated with SCI auction events. Conservation and outdoor heritage preservation partnership.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Wing & Barrel Ranch competitors and assessment
Company assessmentDirect peers
- Snake River Sporting Club: Private sporting club in Jackson Hole, Wyoming offering fly fishing, upland bird hunting, and equestrian activities with luxury real estate and club amenities. Mirrors Wing & Barrel's combination of multiple sporting disciplines under a paid membership on a large contiguous land base.
- Roaring Fork Club: Private club in Aspen, Colorado offering fly fishing, wing shooting, sporting clays, and luxury clubhouse dining to a vetted membership. Closely comparable business model of combining a multi-discipline outdoor sporting program with high-end hospitality.
- Stock Farm Club: Private, members-only sporting club in Hamilton, Montana, offering upland bird hunting, sporting clays, and luxury lodge accommodations on thousands of acres. Explicitly referenced as a partner destination for Wing & Barrel members and operates a nearly identical sport-and-hospitality model.
- Fishers Island Club: Historic private sporting club on Fishers Island, New York offering upland bird hunting, shooting, golf, and waterfront clubhouse hospitality. Comparable legacy private sporting-club model with curated multi-discipline outdoor activities under one limited membership.
Broad incumbents
- Silverado Resort and Spa: Luxury resort in Napa Valley with private club membership options, golf, spa, and dining. Adjacent Northern California wine country luxury hospitality peer with similar affluent clientele and experiential events model.
- Yellowstone Club: Private members-only mountain resort community in Big Sky, Montana offering skiing, golf, and exclusive outdoor recreation. Similar 'ultra-premium private club with curated outdoor experiences' framework, though broader recreation focus.
- Mayacama Golf Club: Private golf and lifestyle club in Sonoma Valley with ultra-premium membership, dining, and event hosting. Geographically and demographically closest private club competitor and parallels Wing & Barrel's wine country luxury positioning, though golf-focused rather than shooting-focused.
- Bighorn Golf Club: Ultra-luxury private golf and lifestyle club in Palm Desert, California with limited membership, fine dining, and curated events. Comparable gated-luxury-club concept in California competing for similar high-net-worth lifestyle discretionary spend.
- Spanish Oaks Golf Club: Private, members-only club offering championship golf, dining, and curated member events for a limited affluent membership. Represents the broader category of high-end private lifestyle/membership clubs competing for similar U.S. wealth demographics.
Regional players
- Hearst Ranches: Private hunting and hospitality operation across San Simeon and Cholame, California, owned by the Hearst Corporation. Directly named as a partner destination for Wing & Barrel members offering exclusive upland bird hunting in California.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Wing & Barrel Ranch social profiles
Digital presenceWing & Barrel Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wing & Barrel Ranch leadership team
Management profileNumber of profiles
Profiles10 records
Wing & Barrel Ranch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wing & Barrel Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wing & Barrel Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wing & Barrel Ranch
What does Wing & Barrel Ranch do?
Wing & Barrel Ranch is a private membership-based sporting club on 1,000 acres in Sonoma, California offering year-round sporting clays, seasonal upland bird hunting, fly casting, expert shooting instruction, premium gun retail (Beretta and Purdey), dog boarding and training, fine wine country dining, vintner member experiences, sporting excursions, and private event hosting. Memberships are limited, non-equity, inheritable and transferable, with a Member-for-a-Day experience available as a non-member entry point.
Is Wing & Barrel Ranch a public or private company?
Wing & Barrel Ranch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wing & Barrel Ranch founded?
Wing & Barrel Ranch was founded in -1. It employs 1 to 10 people.
Where is Wing & Barrel Ranch based?
Wing & Barrel Ranch is headquartered in Sonoma, United States, in the North America region.
How does Wing & Barrel Ranch make money?
Six revenue lines are on record. Membership Dues and Deposits are the primary driver. The others are day Experiences, food and Beverage, retail Merchandise, dog Boarding and Training and wine Locker Rentals.
Who are Wing & Barrel Ranch's main competitors?
Direct peers on record are Snake River Sporting Club, Roaring Fork Club, Stock Farm Club and Fishers Island Club. Broad incumbents are Silverado Resort and Spa, Yellowstone Club, Mayacama Golf Club, Bighorn Golf Club and Spanish Oaks Golf Club. Hearst Ranches is listed as a regional player.
Does Wing & Barrel Ranch have an API?
No public API is recorded for Wing & Barrel Ranch.
What industry is Wing & Barrel Ranch in?
Wing & Barrel Ranch's product category is Private Sporting & Lifestyle Club. Its primary akta.pro industry code is THAGAIAJ, Hunting & Fishing Lodges (Sporting Lodges), with a secondary code of THAAAHAE, Mountain & Wilderness Lodges. Its NAICS code is 712190 and its SIC code is 7997.