What Mayacama does

Mayacama is a privately-held luxury private golf and residential community operating on 675 acres in Sonoma County, California, near Healdsburg. Founded in 1999 by developer David Wilhelm and partners through the Wilhelm Family Partnership, the community was built on land acquired from Marv Soiland and Peanuts cartoonist Charles M. Schulz, and centers on a Jack Nicklaus Signature 18-hole golf course that is consistently ranked among the Top 100 courses in America. The physical platform includes a Mediterranean-inspired clubhouse, on-site gardens and apiary supporting farm-to-table dining, a wine program with over 500 selections, a wine cave, Exclusive Spa, fitness center, swimming facilities, tennis courts, bocce courts, hiking trails, and a Kids Club, along with residential villas and casitas. Revenue is generated through a combination of recurring membership subscriptions across four tiers (Social, Local Golf, National Golf, and Vintner), one-time fractional and full villa real estate sales (Quarter Share Villa with 12 weeks/year of usage, Residence Club with 3 planned weeks/year plus short-notice access, and full Villa Ownership), and transactional revenue from food and beverage, weddings and events, and spa services. The go-to-market is sales-led via dedicated phone lines, email, and website inquiry forms, with marketing support through a content blog covering Wine Country activities and an organic social media presence, supplemented by a reciprocal partnership with EliteAlliance for member travel. Members are affluent individuals and families seeking an exclusive golf, wine, and lifestyle experience in Northern California, anchored by community programming, a curated Vintner network of approximately 35 leading winemakers from Napa and Sonoma, and signature junior and family programming run by an in-house activities team.

Name

Mayacama

Legal name

Mayacama Golf Club, LLC

Website

https://mayacama.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Mayacama is a private luxury golf and residential community founded in 1999 on 675 acres in Santa Rosa, California, serving high-net-worth families with a Jack Nicklaus Signature Top 100 golf course, multiple membership tiers, fractional and full villa ownership, and a 35-vintner wine program.

Ownership category

akta.pro rank

Product category

Luxury Private Golf and Residential Community

NAICS

Golf Courses and Country Clubs (713910), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf club
• Fractional real estate
• Luxury resort amenities
• Wine country hospitality
• Private membership club

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Fees: Multiple membership tiers including Social Membership, Local Golf Membership, National Golf Membership, and Vintner Membership. Members pay membership fees for access to club facilities, golf privileges, and social events.
2. Fractional Real Estate Ownership: Quarter-share villa memberships and 1/10th Residence Club ownership opportunities. Includes fully furnished villas with golf membership. Members enjoy allocated weeks per year with ability to trade among members or rent weeks.
3. Villa Ownership: Full villa ownership opportunities for private residence within the community. Professionally managed and maintained vacation homes.
4. Food & Beverage: Restaurant, bar, and special events generating revenue from dining services, wine program, and catering for member events and weddings.
5. Wedding & Event Hosting: Wedding venue rental and event hosting services for non-members seekingWine Country wedding locations.
6. Spa Services: Exclusive spa treatments and wellness services for members including massages, facials, and body treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mayacama is a private golf and residential community in northern Sonoma County operating a Jack Nicklaus Signature 18-hole course, multiple membership tiers (Social, Local Golf, National Golf, Vintner), fractional and full villa real estate ownership programs, and resort amenities including an Exclusive Spa, tennis, swim center, fitness, hiking trails, Kids Club, farm-to-table Food & Wine program, Wine Cave with over 500 selections, and a Vintners Program with about 32 leading Napa/Sonoma winemakers. Weddings and member events are hosted on the property as ancillary revenue streams.

Product overview

Mayacama is a luxury private golf and residential community located in Sonoma County, California. The company offers a unified lifestyle platform centered around a Jack Nicklaus Signature 18-hole golf course, complemented by multiple membership tiers (Social, Local Golf, National Golf, and Vintner), fractional real estate ownership programs (Residence Club, 1/4 Share Villa, Villa Ownership), and resort-style amenities including an Exclusive Spa, Tennis, Swim Center, Fitness Center, Hiking Trails, and Kids Club. The Food & Wine Program features farm-to-table dining, a Wine Cave with over 500 selections, and partnerships with approximately 32 vintners from Napa and Sonoma. The property spans 675 acres and includes Mediterranean-inspired clubhouse, casitas, and villas for members and owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Membership A Mediterranean resort-style membership offering full year-round use of clubhouse facilities, social events, spa, fitness center, hiking trails, tennis courts, sport court, and seasonal pool, without unlimited golf privileges.
• Local Golf Membership A golf membership tier with all Social Membership benefits plus unlimited golf privileges without greens fees, with play guided by caddies.
• National Golf Membership A members-only golf experience tier including all Social Membership benefits plus unlimited golf privileges without greens fees and no required tee-time reservation.
• Vintner Membership Wine-focused membership tier featuring access to approximately 32-35 of the leading winemakers from Napa and Sonoma, with immersive wine country experiences and programming.
• Residence Club A Private Lodging Club fractional second-home ownership offering with villa and casita options, including 3 planned weeks per year plus unlimited Short Notice and Space Available vacations.
• Quarter-Share Villa Membership Fractional 1/4 villa ownership providing 12 weeks per year of villa usage, ability to trade weeks among members or offer weeks for rent, with golf membership included in multiple villa options.
• Villa Ownership Full ownership of a professionally managed vacation home on the golf course with 3 bedrooms, 4 bathrooms, access to a community pool, and hassle-free maintenance.
• Jack Nicklaus Signature Golf Course An 18-hole Jack Nicklaus-designed championship golf course featured among the Top 100 courses in America, with deep green fairways through golden valleys and oak-studded hills.
• Exclusive Spa A luxurious on-site spa offering treatments from local therapists, focusing on local artisanal and organic products, with private treatment rooms and a couple's suite.
• Tennis Program Year-round tennis programming including lessons, adult and children's clinics, round robin tournaments, and daily doubles matches for members.
• Swim Center Swim and tennis facility offering a full bar, food service, jacuzzi, kids pool, and basketball court for members.
• Food and Wine Program Farm-to-table dining program supported by on-site gardens and an apiary, featuring a Bar & Grill, special events, and a wine program with over 500 selections, plus partnerships with about 32 leading vintners from Napa and Sonoma.
• Wedding Venue Luxury Wine Country wedding venue with stunning natural beauty, serene atmosphere, and full resort amenities for weddings and private events.
• Junior Golf Programs Youth golf development programs including Boot Camp for ages 5-10, Drive Chip & Putt Camp for ages 7-15, and PGA Jr. League for ages 7-13.
• Kids Club Year-round activities program for members' children up to 14 years old featuring area adventures, crafts, glass fusion workshops, sculpture classes, and science experiments.

Quantifiable outcome

• Top 100 Golf Course - ranked among the very best of the 200 Jack Nicklaus courses
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor.

• EliteAllianceminorChannel Partner/ Reseller/ DistributorEliteAlliance reciprocal exchange program partnership allowing Mayacama members to access other participating private clubs, and members of other EliteAlliance clubs can visit Mayacama. This provides network value to the membership offering.
• 32 WindsminorOthersVintner Member winery featured in Mayacama's Vintner Member program, one of 35+ leading winemakers from Napa and Sonoma participating in the wine program.
• A. RafanelliminorOthersVintner Member winery participating in Mayacama's Vintner Member program, one of 35+ leading winemakers from Napa and Sonoma.
• Accendo CellarsminorOthersVintner Member winery participating in Mayacama's wine program featuring premium Napa and Sonoma wines.
• ApertureminorOthersVintner Member winery featured in Mayacama's wine program.
• BenoviaminorOthersVintner Member winery participating in Mayacama's wine program.
• Black KiteminorOthersVintner Member winery participating in Mayacama's wine program.
• Bricoleur VineyardsminorOthersVintner Member winery featured in Mayacama's wine program.
• DuMOLminorOthersVintner Member winery participating in Mayacama's wine program with premium estate wines.
• Jackson Family WinesminorOthersVintner Member winery group participating in Mayacama's wine program, including Verite Estate in Alexander Valley.
• MarcassinminorOthersVintner Member winery featuring ultra-premium Pinot Noir wines in Mayacama's wine program.
• Hundred AcreminorOthersVintner Member winery participating in Mayacama's wine program.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Estancia Club: Estancia is a private golf and lifestyle club in Scottsdale, Arizona offering a Thomas Bastanchury-designed course, tennis, spa and dining. It is a directly comparable luxury private club with a similar membership-tier structure and resort-style amenities targeting HNW members.
• The Vintage Club: The Vintage Club is a private, member-owned golf and country club in Indian Wells, California with multiple championship courses, full country club amenities, and an affluent retiree and second-home owner demographic. It is comparable to Mayacama as a California luxury private club combining golf with residential membership.
• Desert Mountain Club: Desert Mountain is a private golf and residential community in Scottsdale, Arizona featuring six Jack Nicklaus Signature courses, multiple clubhouses, and a similar mix of memberships, real estate and lifestyle amenities. Closely aligned with Mayacama in the luxury private golf community model.
• Cordillera Club: Cordillera is a private golf and residential community near Vail/Edwards, Colorado with multiple courses, lodges and resort amenities. It is a directly comparable private residential golf community serving an affluent second-home demographic, although located in a mountain rather than wine country setting.
• The Olympic Club: The Olympic Club is a prestigious private athletic and golf club in San Francisco with multiple championship courses, athletic facilities and dining. It is a directly comparable California private member-owned club with a similar multi-tier membership model and historic course pedigree.
• Meadowood Napa Valley: Meadowood is a luxury wine country resort and private club in Napa Valley offering hospitality, dining, and wine experiences on a large estate. It is a strong comparable given its overlapping Napa/Sonoma wine country positioning, HNW clientele and resort-style amenities.
• Carneros Resort and Spa: Carneros Resort and Spa is a luxury resort in Napa, California featuring cottages, spa, multiple restaurants and a working vineyard. It is a directly comparable wine country luxury hospitality property serving a similar affluent Napa/Sonoma visitor and second-home demographic.

Broad incumbents

• Riviera Country Club: Riviera Country Club is a historic, elite private golf club in Pacific Palisades, California with a single iconic course and a small, ultra-exclusive membership. Comparable as a benchmark California private golf club but operates as a traditional single-course club without Mayacama's fractional real estate or wine program.
• Pelican Hill Resort: Pelican Hill is a luxury resort in Newport Coast, California offering two Tom Fazio-designed golf courses, villas, spa and ocean-view dining. It is comparable as a California luxury golf and resort destination but operates as a hotel/resort rather than a member-owned private club.
• Auberge Resorts Collection: Auberge Resorts Collection is a portfolio of ultra-luxury boutique hotels, resorts and residences in destination locations including Napa Valley (Auberge du Soleil, Solage). Comparable as an adjacent luxury hospitality operator in California wine country with overlapping HNW clientele and residential elements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mayacamagolf
• Facebookfacebook.com/mayacama
• Instagraminstagram.com/mayacama

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayacama