What Seen does

Seen is a female-led, independent brand experience agency headquartered in London (Zetland House, 25 Scrutton St, EC2A 4HJ) with a US office in New York (2 West 45th Street). The firm designs and delivers experiential marketing campaigns, brand activations, product launches, red carpets, festivals, and hybrid events for leading technology, social media, entertainment, and culture-first brands. Its three core service lines are Experiential Marketing, Content and Broadcast, and Seen&Heard, with delivery spanning creative concept development, multi-sensory immersive environments (e.g., the Volvo EX30 'Hus of Volvo' four-room experience), broadcast production with 4K wire cam rigs, RFID wristband activation, and creator community management.

The agency operates on a project-based professional services model, earning revenue through bespoke agency fees tied to the scope of each client engagement. It serves enterprise clients exclusively, with named engagements including TikTok, Netflix, Amazon, Volvo, McDonald's, eBay, Back Market, Peroni Nastro Azzurro, Red Bull, ITV, The New York Times, and adidas x JD Sport. Campaigns frequently span multiple geographies including the UK, US, France (Paris), Las Vegas, and Cannes, and are executed in partnership with sister agency SEEN Connects and external collaborators such as Creative Artists Agency (CAA), McCann London, Red Consultancy, and JOY! Collective. The legal entity operates as Seen Presents Ltd (UK) and Seen Presents Inc (US) under the parent Seen Live Limited. Headcount is in the 11-50 band and there is no public funding, external investor, or parent company disclosed.

Name

Seen

Legal name

Seen Live Limited

Website

https://seenpresents.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seen Presents is a female-led, independent London- and New York-based brand experience agency that designs and delivers experiential marketing campaigns, product launches, festivals, and broadcast-grade live events for enterprise clients including TikTok, Netflix, Amazon, Volvo, and McDonald's.

Ownership category

akta.pro rank

Product category

Brand Experience & Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Experiential marketing services
• Brand experience agency
• Event production services
• Experiential campaign management
• Creative content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Experience and Experiential Marketing Services: Project-based professional services delivering imaginative and impactful brand experiences, events and experiential marketing campaigns. Revenue is generated through creative agency fees for concept development, production, event management, and execution of brand activations for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Seen is a female-led, independent brand experience agency that crafts and delivers exclusive product launches, marketing tent-pole events, red carpets, festivals and immersive experiential marketing campaigns for leading technology, social, entertainment and culture-first brands. The agency's core service lines are Experiential Marketing (concept-to-execution of live brand experiences), Content and Broadcast (multi-layered creative, cinematic broadcast and mobile-first content production), and Seen&Heard (strategic brand experience services connecting brands to communities and culture). Notable enterprise work spans TikTok LIVE Fest in Las Vegas, Netflix Upfronts in New York, the Hus of Volvo EX30 launch, Netflix activations at Cannes Lions and CES, and McDonald's Best Burger 360-degree immersive experience.

Product overview

Seen is a female-led, independent brand experience agency that crafts imaginative and impactful brand experiences, events, and experiential marketing campaigns. The company's core service offerings include Experiential Marketing, Content and Broadcast, and Seen&Heard. They specialize in taking intangible brand elements—values, proposition, culture—and bringing them to life in unique, creative, and memorable ways. Working with leading technology, social, entertainment, and culture-first brands, Seen delivers exclusive product launches, marketing tent pole events, red carpets, festivals, and hybrid experiences across B2B and B2C audiences. The agency operates from London and New York offices and has delivered major campaigns for clients including TikTok, Netflix, Amazon, Volvo, McDonald's, ITV, eBay, Back Market, Peroni, and Red Bull. Notable projects include TikTok LIVE Fest (multi-day creator celebrations in London and Las Vegas), Netflix Upfront events (annual advertising showcases in New York), immersive brand activations for Netflix at Cannes Lions and CES, the Hus of Volvo EX30 Launch experience, and McDonald's Best Burger Campaign. Their services encompass end-to-end event production from conceptualization through logistics and production, including content creation, broadcast production, and multi-sensory immersive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing End-to-end design, production and delivery of exclusive product launches, marketing tent-pole events, red carpets, festivals and immersive brand activations that make intangible brand values tangible for enterprise clients across technology, social, entertainment and culture-first sectors.
• Content and Broadcast Multi-layered creative and technical production of cinematic broadcast and reactive, mobile-first content for live events, including multi-camera rigs (4K and HD wire cam) used for global broadcast at scale for clients such as TikTok.
• Seen&Heard Strategic brand experience service that connects brands to communities and culture, supporting brand-building moments beyond individual campaigns.

Quantifiable outcome

• 150% increase in interest to test drive the EX30 (Volvo campaign)
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• McCann LondoncoreStrategic or Co-development PartnerCollaborative agency partnership on Peroni campaigns. McCann London provided creative concept ('The First Taste') while Seen delivered experiential production and execution for the Il Fresco di Peroni Renaissance-inspired activation.
• JOY! CollectiveminorStrategic or Co-development PartnerArtist collective collaborated with Seen Presents to create the large-scale optical illusion fresco for Il Fresco di Peroni campaign, painted by 13 artists over 520 hours.
• CAAcoreStrategic or Co-development PartnerPartnership with Creative Artists Agency for Volvo EX30 Launch. CAA brought strategic direction while Seen delivered the exclusive 'Hus of Volvo' multi-sensory launch experience.
• Red ConsultancyminorStrategic or Co-development PartnerCollaboration with Red Consultancy on McDonald's 'Best Burger' Campaign. Red provided PR and communications while Seen delivered the 360° immersive experience at Outernet.
• Artists and Fleas WilliamsburgminorStrategic or Co-development PartnerPartnership with Artists and Fleas Williamsburg to deliver the immersive community party for Back Market's 'Back to School NYC' campaign in Brooklyn.
• SEEN ConnectscoreStrategic or Co-development PartnerSister agency collaboration for eBay x Love Island campaign. SEEN Connects hosted the eBay Live x Love Island shoppable livestream while Seen produced the 45-minute live event at Aftersun Studios.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: New York-based experiential marketing agency that creates brand experiences, immersive events, and product launches for cultural and consumer-facing brands. Comparable in scale, geography, and creative positioning to Seen.
• Momentum Worldwide: Global experiential and brand activation agency (IPG-owned) operating across the US, Europe, and APAC. Comparable to Seen in delivering culture-first brand experiences, product launches, and immersive events for major enterprise clients.
• Amplify: London-based independent brand experience agency with a global client roster spanning technology, entertainment, and culture-first brands. Amplify competes head-to-head with Seen for experiential mandates in the UK and US markets.
• Sparks: US-headquartered brand experience agency delivering trade show exhibits, product launches, and immersive events for global brands. Directly comparable to Seen in delivering tech and consumer electronics experiential programs.
• Jack Morton Worldwide: Global brand experience agency (IPG-owned) that designs and produces experiential campaigns, events, and activations for enterprise brands. Comparable in scope and client caliber to Seen's work for TikTok, Netflix, and Volvo.
• George P. Johnson Experience Marketing: Global experiential marketing agency (affiliated with Project/Omnicom) that delivers brand experiences, product launches, and trade show programs. Comparable to Seen on flagship event production for technology and enterprise clients.

Broad incumbents

• McCann Worldgroup: Global advertising network with dedicated experiential and brand activation capabilities. McCann London has partnered with Seen on Peroni campaigns, illustrating the integrated relationship between broad incumbent creative networks and boutique experiential specialists.
• Wasserman: Global sports, music, and entertainment marketing agency with significant experiential and brand activation capabilities. Comparable to Seen in delivering large-scale live events and brand experiences for major enterprise and entertainment clients.
• Dentsu: Global advertising holding company with multiple experiential, sports marketing, and event production subsidiaries. Comparable to Seen as a broader incumbent whose portfolio companies compete for the same enterprise experiential mandates Seen's clients award.

Emerging players

• Hot Pickle: London-based culture-first marketing and brand experience agency that creates events, campaigns, and content for brands targeting culture-conscious audiences. Comparable to Seen in working with entertainment, lifestyle, and culture-first clients in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeenPresents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seen