Live and Work in Maine

What Live and Work in Maine does

Live and Work in Maine is a 501(c)(3) nonprofit talent attraction initiative launched in November 2015 and headquartered in Maine, United States. The organization operates a dual-sided job board platform (careers.liveandworkinmaine.com) and content-rich marketing website (liveandworkinmaine.com) that connects job seekers and relocating professionals with Maine-based employers. It serves two primary segments: individual job seekers (free access to vetted job listings searchable by geography and lifestyle, relocation guides, Mainer testimonials, and region profiles) and Maine employers (paid job postings, employer partnership programs, the Talent Attraction Network, employee onboarding resources, and co-branded merchandise).

The organization's product surface is built around web-based resources with an undifferentiated technology stack not publicly disclosed beyond its Webflow-hosted public site. The business model is a hybrid nonprofit revenue structure: free for job seekers, monetized primarily through employer job posting services (subscription-recurring) and employer partnership programs (professional services), including the Talent Attraction Network and co-branded merchandise. A core strategic differentiator is the organization's exclusive partnership with Maine Revenue Services to market the Maine Student Loan Repayment Tax Credit, which provides up to $2,500 annually (up to $25,000 lifetime) in refundable state tax credits to eligible Maine residents with student loans.

The employer base consists of approximately 15 named enterprise partners spanning healthcare (MaineHealth, Central Maine Healthcare, Martin's Point), utilities (Central Maine Power), insurance (Unum, MEMIC), defense (General Dynamics), banking (Bangor Savings Bank, Capital One), technology (WEX, Oracle, Systems Engineering, The Roux Institute), and retail/grocery (Hannaford Supermarkets). The organization employs 1-10 people, has no disclosed funding rounds, and operates exclusively within the state of Maine with no geographic expansion signals. Leadership includes Founder and Advisory Board Chair Edward McKersie and Director of Engagement Katie Shorey.

Name

Live and Work in Maine

Legal name

Live and Work in Maine

Website

https://liveandworkinmaine.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Live and Work in Maine is a 501(c)(3) nonprofit job board and career resource platform connecting job seekers and relocating professionals with Maine-based employers, operating since November 2015 with free job-seeker access and paid employer partnership services.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Job Posting Services: Live and Work in Maine generates revenue through employer partnerships and job posting services. Employers pay to list open positions on the LWM job board, access employer partner programs, and receive co-branded merchandise. The job board login and post-a-job functionality are available at careers.liveandworkinmaine.com/login.
2. Employer Partnership Programs: The organization offers employer partnership programs including the Talent Attraction Network, employee resources for onboarding, and co-branded merchandise programs. These are paid engagement services for Maine employers seeking to attract and retain talent.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Live and Work in Maine is a 501(c)(3) nonprofit that runs a free public job board and Maine-focused lifestyle/relocation content hub. Job seekers get free access to vetted Maine jobs searchable by geography and lifestyle, region profiles, peer testimonials from Maine residents, and information about Maine's Student Loan Repayment Tax Credit (marketed in partnership with Maine Revenue Services). Employers pay to post jobs on the LWM job board, join the Talent Attraction Network, participate in the Employer Partnership Program, and order co-branded merchandise for recruiting and onboarding support.

Product overview

Live and Work in Maine is a job board and career resource platform that connects job seekers with Maine employers. The platform provides a job search functionality, resources for relocating to Maine, information about Maine's regions, industries, lifestyle, student loan repayment programs, and employer resources. The core product is the job board where employers post positions and job seekers can search and apply.

Differentiator

Problem solved

Functional benefit

Products and services

• Maine Job Board Free, curated online job board at careers.liveandworkinmaine.com listing vetted Maine jobs searchable by geography and lifestyle, with employer profiles and direct resume submission for job seekers.
• Talent Attraction Network (TAN) B2B networking and best-practices community for Maine employers and recruiters, providing talent attraction and retention resources, recruiter networking events, and engagement tools for member companies.
• Employer Job Posting Service Paid, recurring job posting service for Maine employers to list open positions on the LWM job board via the dedicated employer login at careers.liveandworkinmaine.com/login.
• Employer Partnership Program Sponsorship and partnership tier for Maine employers featuring logo placement on the LWM homepage, co-branded recruitment content, and integration into the Talent Attraction Network.
• Co-Branded Merchandise Program Custom Live + Work in Maine branded merchandise (via Shopify at live-work-in-maine.myshopify.com) available to employer partners as a recruiting and employee engagement tool.
• Maine Student Loan Repayment Tax Credit (Marketing & Education) Educational outreach and marketing program for the state-administered Maine Student Loan Repayment Tax Credit, providing up to $2,500 per year (up to $25,000 lifetime) to eligible Maine residents with student loans. The tax credit is administered by Maine Revenue Services; LWM markets and explains the program to job seekers and Maine residents.
• Quick Start Guide and Relocation Resource Hub Free online resource hub of region profiles, lifestyle guides, and orientation content for individuals and families relocating to or moving within Maine.

Quantifiable outcome

• Maine residents can claim up to $2,500 annually as a refundable state tax credit for eligible student loan payments, with a lifetime cap of $25,000. One-time election may allow up to $3,500 for eligible STEM degree holders in certain years.
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maine Revenue ServicescoreStrategic or Co-development Partner · 1 November 2015Live and Work in Maine operates in partnership with Maine Revenue Services, the state agency that administers the Maine Student Loan Repayment Tax Credit program. LWM markets the program while Maine Revenue Services administers the actual tax credit. This is the organization's flagship program, providing Maine residents with up to $2,500 annually (up to $25,000 lifetime) in tax credits for eligible student loan payments.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Glassdoor: Job board combined with employer reviews and salary insights — the review/insight angle partially parallels LWM's curated employer and lifestyle testimonials content offering.
• LinkedIn: Professional network with native job board, content distribution, employer branding, and recruiting tools. LinkedIn competes head-on in employer branding (Talent Solutions) and is where many LWM-targeted employers also post.
• Monster: Legacy generalist job board with broad employer reach and resume database services. Operates at national scale in the same job-posting category LWM serves for Maine roles.
• ZipRecruiter: AI-driven job-matching platform serving SMB and enterprise employers across the US. Comparable job-distribution model and employer monetisation, operating at vastly larger scale than LWM.
• CareerBuilder: Long-standing job board and talent-acquisition suite competing for the same employer posting and recruitment budget that LWM sells into within Maine.
• Indeed: World's largest general-purpose job board and the dominant incumbent against which any job platform competes. Overlaps with LWM on the job-posting and job-search product layer, though LWM adds the Maine-specific content and relocation engagement layer.

Emerging players

• Snagajob: Specialist hourly and shift-work job platform. Relevant overlap to LWM's hourly/retail postings (e.g., Hannaford deli, bakery, stock crew) and to its broader workforce-development mission.
• Jobcase: Worker-focused job discovery and community platform with roughly 20M members. Comparable in combining job listings with peer/community content and serves similar hourly and career-progression job seekers.
• SimplyHired: Aggregator-style job search engine distributing listings from employer ATS systems and major job boards. Provides another competitive surface for Maine employer job postings.

Direct peers

• MakeMyMove: Talent-attraction marketplace that connects professionals considering relocation with destination cities offering incentive packages — directly parallel to LWM's relocate-to-Maine model. Both operate as community-led marketplaces monetising relocation intent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/liveworkmaine
• YouTubeyoutube.com/@liveworkinmaine684/featured
• Facebookfacebook.com/liveworkmaine
• LinkedInlinkedin.com/company/live-work-in-maine
• Instagraminstagram.com/liveworkmaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live and Work in Maine