Aqualux International

What Aqualux International does

Aqualux International is a French manufacturer and distributor of swimming pool equipment, founded in 1973 in Saint-Rémy-de-Provence as a family enterprise (Entreprise Guillot), with the AQUALUX brand created in 1987 and the formal SAS AQUALUX entity established in 1993. The company designs, produces, and commercializes a comprehensive range of pool products organized into core essentials (underwater fittings, plumbing, filters, filtration pumps, electrical and electronic control boxes, heating, and cleaners), custom products (liners, reinforced membranes, shutters, automatic covers, safety covers and rollers), water treatment solutions (salt electrolyzers, home automation/connected systems, chemicals), and wellness offerings (spas, saunas, hammams, jacuzzis, steam baths). Aqualux operates two production sites in France plus a wholly-owned manufacturing subsidiary in Tunisia (Aqualux Tunisie, est. 2004) and runs an 18,000 m² logistics platform, transforming over 1 million m² of technical textiles annually. The technical foundation rests on an in-house design bureau with integrated hydraulic, mechanical, electrical, and electronic engineering capabilities, and includes IoT-oriented products under the 'Piscine Connectée' initiative launched in 2017 and the Vitalia sub-brand.

Aqualux commercializes through a multi-channel B2B distribution model serving three primary customer segments: traditional independent pool installers and purchasing groups, building materials and sanitary/heating trade distributors, and public authorities and collectivities. The company serves over 4,000 active B2B customers providing national coverage across France and an export footprint across Mauritius, UAE, Russia, Grenada, Algeria, Tahiti, and Tunisia (~10% of revenue). Distribution within Europe is amplified through the parent CF Group network (Chemoform, Heissner, Lacoform, Balena, Dynotec, Unipool) following Aqualux's 2014 integration into Chemoform Group and the 2019 formation of CF Group after Chemoform's acquisition of Fija. After-sales service performs over 3,000 repairs and dispenses nearly 2,000 technical advices annually, with revenue model based on hardware sales supplemented by professional services and logistics.

Revenue has been approximately €30M annually for the past 20 years, with headcount of 251–500 employees that scales seasonally above 100 collaborators. Pricing is quote-based and B2B-direct via commercial teams and technical-sales representatives, with no public price disclosure. The company is led by CEO Sébastien Guillot (second-generation family leadership, President of TGP Holding since 2009) with Francis Guillot serving as President of the Supervisory Board, and maintains brand partnerships including a regional sponsorship of Olympique de Marseille (2020/21–2022/23). Aqualux holds French Ministry of Health approval for its BlueMoon disinfection products (since 1989) and operates sub-brands including Vitalia, EDG Pool, Robot Orca, and Virtuoso.

Name

Aqualux International

Legal name

SAS AQUALUX

Website

https://aqualux.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Aqualux International designs, manufactures, and distributes a complete range of pool equipment — filtration, pumps, covers, liners, water treatment, and wellness products — serving over 4,000 B2B customers including independent pool installers, building materials distributors, and public authorities across France and export markets, as part of CF Group.

Ownership category

akta.pro rank

Product category

Pool Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Water Testing & Chemical Balancing (HSAIALAB), Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Pool equipment manufacturing
• Swimming pool supplies
• Pool filtration systems
• Pool water treatment
• Pool construction products

Headquarters

HQ city

Saint-rémy-de-provence

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pool Equipment Product Sales: Manufactures and commercializes complete range of reliable, innovative, and quality products for pool construction, maintenance, renovation, and enhancement. Products include essentils (sealing parts, plumbing, filters, filtration pumps, control boxes, heating, cleaners), custom products (liners, reinforced membranes, shutters, automatic covers), water treatment (electrolyzers, home automation, chemical products), and wellness (spas, saunas, hammams, jacuzzis, steam baths).
2. Aftermarket Services: Customer service including technical support, after-sales service performing over 3,000 repairs annually and dispensing nearly 2,000 technical advises via phone or on-site. Logistics services for storage and order fulfillment across 18,000 m² of facilities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Aqualux International designs, manufactures, and distributes a complete range of swimming pool products and equipment covering construction, maintenance, renovation, and enhancement. The portfolio spans essentils (filtration pumps, filters, control boxes, heating, plumbing, underwater fittings, cleaners), custom products (liners, reinforced membranes, shutters, automatic covers), water treatment (electrolyzers, chemicals, connected pool automation), and wellness equipment (spas, saunas, hammams, jacuzzis). Products are sold primarily to professional pool installers, building materials distributors, and public authorities through multi-channel B2B distribution in France and international export markets.

Product overview

Aqualux International is a manufacturer of pool products and equipment with over 40 years of experience, designing, producing, and distributing a comprehensive range of pool solutions across Europe. The product portfolio is organized into several categories: Core Essentials (underwater fittings, plumbing, filters, filtration pumps, control boxes, heating, and cleaners), Custom Products (liners, armored membranes, shutters, automatic covers), Water Treatment products (electrolyzers, home automation/domotics, chemical products), Wellness offerings (spas, saunas, hammams, jacuzzis, steam baths, water essences), and Solutions (above-ground pools, outdoor equipment). The company also operates under sub-brands including Vitalia (pool equipment) and BlueMoon (disinfection products), with the EDG digital catalog serving B2C customers. Aqualux manufactures most products in-house at its French production sites, transforming approximately 1 million m² of technical textiles annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Essentils (filtration, pumps, control boxes, heating, plumbing, fittings, cleaners) Core pool equipment line including underwater fittings, plumbing components, filtration systems, filtration pumps, electrical and electronic control boxes, pool heating solutions, and automated cleaning robots. Manufactured for professional pool installers and building materials distributors serving residential and collective pool construction and maintenance.
• Custom Pool Products (liners, reinforced membranes, shutters, automatic covers) Custom-made pool interior and covering products including vinyl liners for pool waterproofing, reinforced PVC armored membranes, pool shutters, and automated covers for safety and thermal insulation. Designed and fabricated to specification for professional pool installers and custom pool projects.
• BlueMoon Disinfection Products Range of pool disinfection products approved by the French Ministry of Health in 1989. Sold to professional pool installers and distributors for pool water treatment and maintenance.
• Vitalia Pool Equipment Sub-brand of pool equipment launched in 2017 including pumps, filters, and smart pool management products under the Piscine Connectée (Connected Pool) technology initiative. Commercialized through CF Group's distribution network to professional pool installers.
• Water Treatment Products (electrolyzers, home automation, chemicals) Pool water treatment solutions including salt electrolysis electrolyzers for chlorine generation, connected pool home automation/domotics systems for remote management, and chemical products for pH balance and disinfection. Distributed to professional installers and pool operators.
• Wellness Equipment (spas, saunas, hammams, jacuzzis, steam baths) Wellness and hydrotherapy equipment including spas, saunas, hammams/steam baths, jacuzzis, and aromatic water essences for home wellness and commercial spa installations. Sold through professional distribution channels for residential and hospitality projects.
• Pool Safety Products (safety barriers, covers, rollers) Pool safety and protection products including custom-made safety barriers, safety bar covers, solar covers, and cover roller systems. Manufactured at Aqualux's U2 production site and distributed through professional pool installer and safety equipment channels.
• EDG By Aqualux Digital Catalog Online digital catalog platform enabling consumers to browse Aqualux's product portfolio. Serves as a B2C touchpoint alongside the company's primary B2B distribution channels.

Quantifiable outcome

• Over 4,000 active customers served across France
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Olympique de Marseilleregional flagship partnershipGTM or Marketing Partner · 1 January 2021Aqualux-CF Group became 'Partenaire Région' (Regional Partner) of Olympique de Marseille for seasons 2020/21, 2021/22, and 2022/23. Partnership includes image association and usage rights, hospitality rights, and digital components including competitions. The collaboration reinforces the willingness of Olympique de Marseille to engage with regional actors and support local business development. CEO Sébastien Guillot emphasized the shared values of joy and leisure between pool enjoyment and sharing matches with friends.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Maytronics: Israeli-listed global leader in robotic pool cleaners (Dolphin brand), competing with Aqualux's Nettoyeurs/Orca and Virtuoso cleaner ranges and bringing stronger R&D in pool robotics.

Broad incumbents

• Waterco: Australian-listed manufacturer of pool filtration, pumps, heating, and water-treatment equipment serving residential and commercial pools across Asia-Pacific, Europe, and the Middle East.
• Fluidra: Spanish-listed global leader in pool and wellness equipment with overlapping product categories (pumps, filters, heaters, covers, automation) and a much larger international footprint than Aqualux.
• Hayward Holdings: US-listed pool equipment major producing pumps, filters, heaters, cleaners, and automation systems, competing with Aqualux in the upper end of the residential and commercial pool market globally.
• Pentair: US-listed global pool equipment manufacturer offering pumps, filters, heaters, and automation systems that overlap heavily with Aqualux's essentials range but at significantly greater scale and global reach.

Direct peers

• Procopi: French manufacturer and distributor of pool equipment (liners, covers, filtration, shelters) serving the same installer and distributor channel as Aqualux across France and Europe.
• Chemoform (CF Group): German water-treatment chemicals and pool products manufacturer that is also Aqualux's parent within CF Group; competes in pool chemicals and accessories and provides the European distribution platform Aqualux leverages.
• CCEI: French specialist in pool electrical and electronic equipment (control boxes, lighting, salt electrolysis) that competes directly with Aqualux's Coffrets and Electrolyseurs product lines.
• Heissner: German manufacturer of pool covers, liners, and garden/pond products within CF Group; comparable in scope to Aqualux and sister to it inside the same parent conglomerate.

Regional players

• SCP Europe: Pan-European specialty distributor of pool and spa equipment serving installers and trade professionals — overlapping with Aqualux's customer base (independent installers) on the distribution side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Aqualux-1643803775894036
• LinkedInlinkedin.com/company/aqualux-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualux International