What Heissner does

Heissner (HEISSNER GmbH, founded 1872, headquartered in Lauterbach, Germany) is a German specialty manufacturer of equipment for garden ponds, water features, and adjacent outdoor categories. Its product portfolio spans the full pond lifecycle — construction (pond basins, liners, streams, waterfalls), filtration (pressure, flow-through and submerged filters, UVC clarifiers), pumping (filter, stream, water-feature, multifunction, solar and well pumps), care (pond medicine cabinet, sludge vacuums, nets), solar energy solutions, and complementary lines such as Smart Lights IoT lighting, SMART PLUG power management, garden construction (Powerbox, raised beds, irrigation), and a decorative garden gnome line. Technical differentiators include hybrid solar technology combining solar and grid power backup, app-controlled RGB pond/garden lighting, and a 12-month Klarwasserversprechen (Clear Water Promise) money-back guarantee on designated filter systems.

The company monetizes hardware sales through a dual-channel go-to-market model. Direct-to-consumer sales are run through the heissner.de online shop, operated by wholly-owned subsidiary LiGaLo GmbH (HRB 5782, Gießen), which manages pricing (~€15–€700+ unit pricing, German parcel shipping €4.99), customer service, returns, and repair services. Wholesale distribution flows through every major German DIY chain — OBI, Hornbach, Bauhaus, Hagebau, Globus Baumarkt — alongside garden specialists Dehner, garten.com, Gärtner Pötschke, Hanako Koi, plus periodic factory-direct Werksverkauf events at Lauterbach. There are dedicated internal sales teams for domestic trade, international trade, and customer service; a CF Group Deutschland GmbH serves as EU product-safety responsible person.

Heissner's end customers are homeowners with garden or Koi ponds, environmentally conscious consumers seeking solar-powered alternatives, and the German DIY retail chains themselves as channel buyers. The company operates within the CF Group corporate structure, with current reach concentrated in Germany and Austria via online shop shipping and Pan-European retail partner coverage. Sub-brands include Aqua Craft eco (pumps), Smartline Jet Eco (water play), Smart Lights, HEISSNER Gartenzwerge (garden gnomes), and Summer Fun (pool products).

Name

Heissner

Legal name

HEISSNER GmbH

Website

https://heissner.de

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

51–100 employees

Short description

Heissner is a German specialty manufacturer (founded 1872, Lauterbach) of pond, water-garden and solar equipment, selling hardware directly through its heissner.de online shop (LiGaLo GmbH) and via major DIY retailers and garden specialists primarily in the DACH market.

Ownership category

akta.pro rank

Product category

Garden & Pond Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

Keywords

• Pond pump equipment
• Pond filtration systems
• Garden water features
• Solar pond solutions
• Pond construction materials

Headquarters

HQ city

Straße

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Online Shop: Direct e-commerce sales through heissner.de operated by LiGaLo GmbH subsidiary. Products include pond pumps, filters, pond care products, solar solutions, lighting, garden gnomes, and accessories. One-time purchase model with individual product transactions.
2. Product Sales - Retail Distribution: Sales through retail partners including OBI, Hornbach, Bauhaus, Hagebau, Globus Baumarkt, Dehner, garten.com, Gaertner Poetschke, and Hanako Koi. Products sold through these channels include the full product range.
3. Factory Direct Sales: Periodic factory sales events at the Lauterbach facility offering discounted products directly to end customers. Scheduled regularly during garden season on first Saturday of each month.
4. B2B Sales - Trade Customers: Sales to trade partners including specialized retailers like Hanako Koi (Koi specialty dealer) with dedicated sales team for commercial accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HEISSNER GmbH is a German manufacturer and retailer specializing in pond and garden products. The company designs, manufactures, and sells a comprehensive range of pond pumps, filtration systems, pond construction materials (liners, basins, streams), pond care products, solar-powered water management equipment, smart lighting, and decorative garden gnomes. Products are sold direct-to-consumer through the heissner.de online shop (operated by subsidiary LiGaLo GmbH) and through major DIY retail chains across German-speaking markets.

Product overview

Heissner is a German manufacturer and online retailer specializing in pond and garden products. The company offers a comprehensive product portfolio organized around core categories: Teichpumpen (pond pumps) including filter/stream pumps, water feature pumps, multifunction pumps, solar pumps, and well pumps; Teichfilter (pond filters) encompassing pressure filters, flow-through filters, submerged filters, and UVC clarifiers; Teichbau (pond construction) covering liners, basins, streams, and waterfalls; Teichpflege (pond care) including sludge vacuums and water treatments; and Solarlösungen (solar solutions) for energy-independent pond operation. The company also provides complementary products including SMART PLUG for automation, Smart Lights for RGB lighting control, garden construction supplies (Gartenbau), and the whimsical HEISSNER Gartenzwerge (garden gnomes) line. Products are sold both direct-to-consumer through the heissner.de online shop and through retail partners including OBI, Hornbach, Bauhaus, Hagebau, Globus Baumarkt, Dehner, garten.com, Gärtner Pötschke, and Hanako Koi.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Craft eco: Product line for filter and cascade pumps
• Smart Lights
• Smartline Jet Eco
• HEISSNER Gartenzwerge
• Summer Fun

Products and services

• Teichpumpen (Pond Pumps) Comprehensive range of pond pumps including filter and stream pumps (Filter- und Bachlaufpumpen), water feature pumps (Wasserspielpumpen), multifunction pumps (Multifunktionspumpen), solar pumps (Solarpumpen), and well pumps (Pumpen für Brunnen). Designed for residential pond owners, Koi enthusiasts, and water feature installers.
• Teichfilter (Pond Filters) Complete pond filtration systems including pressure filters (Druckfilter), flow-through filters (Durchlauffilter), submerged filters (Unterwasserfilter), UVC pond clarifiers (UVC Teichklärer), filter accessories, skimmers, and pond aerators (Skimmer und Teichbelüfter). Targets residential pond owners seeking water clarity solutions.
• Teichbau (Pond Construction) Pond construction materials including pond basins (Teichbecken), pond liners and underlay (Teichfolien und Teichvlies), streams and waterfalls (Bachlauf und Wasserfall), planting baskets and aids (Pflanzkörbe und -hilfen), EASY FIX repair tape, and miscellaneous construction supplies. For DIY pond builders and landscapers.
• Teichpflege (Pond Care) Pond maintenance products including pond medicine cabinet (Teichapotheke), pond sludge vacuum cleaners (Teichschlammsauger), pond tools and nets (Teichwerkzeuge und Kescher), swimming pond care (Schwimmteich Pflege), and water treatment products. For residential pond owners managing ongoing pond health.
• Solar Pumps and Solar Solutions (Solarpumpen und Solarlösungen) Solar-powered pond and garden products including solar pond pumps, solar aerators, solar fountain sets, solar stream pumps, solar underwater filters with UVC, solar pond and garden lights, and solar pond figures with water feature pumps. Targets environmentally conscious consumers seeking grid-independent pond operation.
• Smart Lights System Smart lighting system for garden, pond, and pool featuring RGB color control, programmable lighting scenes, scheduling capabilities, and integration for creating ambient lighting. For smart home enthusiasts and pond owners wanting app-controlled outdoor illumination.
• RGB-Controller RGB lighting controllers for customizable pond and garden illumination with color selection capabilities. Designed for pond and garden lighting applications.
• HEISSNER Gartenzwerge (Garden Gnomes) Original HEISSNER garden gnomes made from real ceramic and hand-painted, available in various character designs including Wilhelm the bookworm, Wendelin the flute player, Waldfried the collector, Waldemar the lantern gnome, and Die Waldmänner series. For decorative garden enthusiasts.
• Teich Komplettsets (Pond Complete Sets) Pre-configured pond starter kits and complete pond systems combining pumps, filters, and accessories for easy setup. Designed for first-time pond builders and DIY customers seeking all-in-one solutions.
• Gartenbau (Garden Construction) Garden construction products including Garden Powerbox (Garten Powerbox) power distribution box, raised bed liner (Hochbeetfolie), garden irrigation (Gartenbewässerung), garden fountains (Gartenbrunnen), and related supplies. For residential garden improvement projects.
• Teichfiguren & Wasserspeier (Pond Figures & Water Spitters) Decorative pond figures and water spitters including solar-powered options for pond decoration and water aeration. Made from polyresin and similar materials.

Quantifiable outcome

• 12-month money-back guarantee on designated filter systems provides risk mitigation for customers
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• OBIcoreChannel Partner/ Reseller/ DistributorMajor DIY retail chain partnership. OBI carries Heissner pond and garden products in stores and online. Heissner also provides a pool configurator tool accessible through OBI's platform (Poolkonfigurator OBI at modul-pool.de), integrating services with the retail partnership.
• HornbachcoreChannel Partner/ Reseller/ DistributorMajor DIY retail chain partnership. Hornbach offers Heissner products in their garden departments across stores in German-speaking markets.
• BauhauscoreChannel Partner/ Reseller/ DistributorLeading DIY retail chain partnership. Bauhaus carries Heissner pond equipment and garden products in their specialized trade-focused retail format.
• HagebaucoreChannel Partner/ Reseller/ DistributorCooperative retail chain partnership. Hagebau member stores carry Heissner products in their garden and outdoor sections.
• Globus BaumarktcoreChannel Partner/ Reseller/ DistributorIndependent retail chain partnership. Globus Baumarkt locations feature Heissner products in their garden pond sections.
• DehnermajorChannel Partner/ Reseller/ DistributorGarden center chain partnership. Dehner, as a specialty garden retailer, provides Heissner products to gardening enthusiasts with specialized advice.
• garten.comminorChannel Partner/ Reseller/ DistributorOnline garden e-commerce partnership. garten.com offers Heissner products through their online platform.
• Gaertner PoetschkeminorChannel Partner/ Reseller/ DistributorSpecialty garden retailer partnership. Gaertner Poetschke carries Heissner products for their customer base of serious garden enthusiasts.
• Hanako KoiminorChannel Partner/ Reseller/ DistributorKoi specialty retailer partnership. Hanako Koi focuses on the Koi enthusiast market and carries Heissner products suitable for Koi pond applications.
• CF Group Deutschland GmbHcoreOthersParent company relationship. Heissner GmbH is a member of CF Group. The EU responsible person for product safety for some products is CF Group Deutschland GmbH, Bahnhofstraße 68, 73240 Wendlingen, Germany. Products are supplied with contact information for CF Group.
• LiGaLo GmbHcoreOthersWholly-owned subsidiary company that operates the Heissner online shop (heissner.de). LiGaLo GmbH handles all direct-to-consumer e-commerce operations, customer service, and order fulfillment for online sales. Registered in Gießen, HRB 5782.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ubbink: Ubbink manufactures pond construction, preformed ponds, water features and pond liners — overlapping with Heissner's Teichbau category and competing for the same DIY and specialty garden retailer shelf.
• Pontec: Pontec is the value-tier OASE sub-brand for garden pond equipment, including pumps, filters, and care products sold through DIY channels — directly competing on price points adjacent to Heissner's mid-range offerings.
• OASE Living Water: OASE is the leading German manufacturer of pond equipment, pumps, filters, and water-feature technology — the most direct head-to-head competitor to Heissner across Teichpumpen, Teichfilter, and Solarlösungen categories in German-speaking retail.
• T.I.P. (TIP Pumpen): T.I.P. is a German pump manufacturer whose garden and pond pump range competes directly with Heissner's Teichpumpen — overlapping SKUs at similar price tiers, distributed through the same DIY channels.
• Velda: Velda is a Dutch Koi and pond equipment specialist producing pumps, filters, UV units, and pond care products — comparable niche, comparable consumer profile (Koi enthusiasts and garden pond owners), competing across EU channels.

Broad incumbents

• Laguna (Rolf C. Hagen): Laguna is Rolf C. Hagen's Koi and water-garden brand covering pumps, filtration, and pond hardware — a direct specialty-channel peer for Koi pond builders (e.g., Heissner's Hanako Koi partnership).
• Gardena: Gardena (Husqvarna Group) is a major European garden equipment brand with adjacent products including garden watering and pond care — shares the same German DIY shelf, overlapping in irrigation/pond-adjacent categories.
• Kärcher: Kärcher is the dominant German outdoor/cleaning equipment manufacturer with growing outdoor/garden product lines (e.g., pond cleaning, watering) — competes indirectly for the same DIY consumer and shelf space but with much broader scale.

Others

• CF Group (parent context): CF Group Deutschland GmbH is Heissner's corporate parent/affiliate (named EU responsible person for product safety). As a holding group with other garden/pool brands, it is an ecosystem participant — relevant to understanding ownership, distribution synergies, and strategic positioning rather than direct competition.

Emerging players

• Tetra (Tetra Pond): Tetra's Pond line covers pond care, filtration, lighting and water treatments — overlapping with Heissner's Teichpflege and filter care SKUs at the specialty/aquatics retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heissner