Kirby Medical Center

What Kirby Medical Center does

Kirby Medical Center is an independent, not-for-profit critical access hospital founded in 1941 in Monticello, Illinois, operating as John and Mary E. Kirby Hospital and now serving Piatt County and surrounding central Illinois communities. The organization provides a vertically integrated care continuum spanning emergency, inpatient, and outpatient acute care; primary care clinics in Atwood, Cerro Gordo, and Monticello; two Kirby Rx pharmacies; Kirby Quick Care urgent care; Kirby Therapy & Wellness Center for rehabilitation; Senior Life Solutions outpatient behavioral health; oncology clinic; wound care with hyperbaric medicine; sleep diagnostics; and ambulance services through Kirby Ambulance Service.

The clinical and operational technology stack includes the Kirby Connect patient portal for record access, telepsychiatry for remote behavioral health, LUCAS mechanical chest compression for emergency response, imaging and laboratory diagnostic systems, and an AI-driven Switchboard patient workflow automation partnership announced in December 2025 for call routing and scheduling. The organization has also expanded into wellness with KMC Active fitness facilities in Monticello and Cerro Gordo offering CrossFit, endurance, and weightlifting programs.

Revenue is generated primarily through insurance billing across the multi-line service portfolio, supplemented by retail pharmacy transaction revenue and community donations through The Kirby Foundation, which received nearly $75,000 for COVID-19 school testing programs. The go-to-market is community-led: local partnerships with seven school districts, community health fairs (Kirby Connection, Paint Piatt Pink, Kirby Derby), volunteer organizations, and The Kirby Foundation drive patient acquisition. A December 2024 Eastern Illinois University education partnership, a planned new Atwood clinic, and a 2026 CEO transition from Steve Tenhouse to Jennifer Moss signal ongoing operational and leadership investment.

Name

Kirby Medical Center

Legal name

Kirby Medical Center

Website

https://kirbyhealth.org

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Short description

Kirby Medical Center is an independent, not-for-profit critical access hospital in Monticello, Illinois serving Piatt County and surrounding communities since 1941. It operates acute care, primary care clinics, pharmacies, urgent care, therapy, behavioral health, and fitness services.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Independent/Chain Urgent Care Centers (HLAFADAD), Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI), Retail & Walk-In Primary Care Clinics (HLAFAGAC), Home Health Clinical Care Coordination & Case Management (HSABACAO)

Keywords

• Acute care hospital
• Primary care clinics
• Urgent care services
• Rehabilitation therapy services
• Retail pharmacy services

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Primary revenue from healthcare services including emergency care, inpatient care, outpatient services, diagnostic imaging, laboratory, pharmacy, surgery, and specialty clinics. Revenue is generated through insurance billing and self-pay from patients.
2. Pharmacy Services: Retail pharmacy services through Kirby Rx locations offering prescription medications and pharmacy consultations.
3. Foundation and Grant Funding: The Kirby Foundation supports healthcare programs and scholarships through community donations and grants. The foundation received nearly $75,000 in donations for the COVID-19 school testing program.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Kirby Medical Center operates an independent, not-for-profit critical access hospital and integrated care network that delivers acute inpatient care, 24/7 emergency services, primary care, urgent care, retail pharmacy, surgery, diagnostic imaging, laboratory, oncology, orthopedics, sleep medicine, wound care, behavioral health, and rehabilitation/therapy services to residents of Piatt County and surrounding central Illinois communities. The organization extends its reach through wholly owned primary care clinics, retail pharmacy locations, a fitness/wellness facility, a senior behavioral health program, a home-based Mobile Integrated Health program, and the Kirby Connect online patient portal.

Product overview

Kirby Medical Center operates as a not-for-profit independent hospital system in Piatt County, Illinois, offering a comprehensive portfolio of healthcare products and services. The core hospital provides acute care, emergency services, surgery, diagnostic imaging, and laboratory services. This is supported by Kirby Rx pharmacy, Kirby Medical Group primary care clinics, and Kirby Quick Care urgent care locations. The system includes specialized services such as Kirby Therapy & Wellness Center for rehabilitation, Senior Life Solutions for senior behavioral health, and Kirby Wound Care. KMC Active provides fitness and wellness programs, while Kirby Connect Patient Portal enables digital health record access. Mobile Integrated Health extends care into patients' homes. The organization was established in 1941 and serves the Monticello, Atwood, and Cerro Gordo communities through multiple facility locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Kirby Medical Center Hospital Services Full-service acute care critical access hospital providing emergency department, inpatient care, surgery, diagnostic imaging, laboratory, and specialty clinic services for residents of Piatt County and surrounding communities.
• Kirby Rx Pharmacy Services Retail and hospital pharmacy services operating at multiple locations including Kirby Rx on KMC Campus and Kirby Rx on Market, offering prescription fulfillment and pharmaceutical care for patients and the community.
• Kirby Medical Group Primary Care Clinics Network of primary care and family medicine clinics located in Atwood, Cerro Gordo, and Monticello, Illinois providing comprehensive outpatient medical services for local communities.
• Kirby Quick Care Urgent Care Walk-in and urgent care clinic providing immediate treatment for non-emergency conditions with extended hours and no appointment necessary.
• KMC Active Fitness and Wellness Health and fitness facility offering CrossFit KMC, KMC Endurance, and KMC Weightlifting classes, along with athletic training services for student athletes.
• Kirby Therapy & Wellness Center Comprehensive rehabilitation center offering physical therapy, occupational therapy, speech therapy, cardiac rehabilitation, pulmonary rehabilitation, pediatric therapy services, and swing bed programs.
• Senior Life Solutions Intensive outpatient group therapy program designed for senior adults dealing with depression, anxiety, life transitions, or grief, meeting up to three times per week.
• Kirby Connect Patient Portal Online patient portal providing access to lab results, radiology reports, medical records, and health information for Kirby Medical Center patients.
• Kirby Wound Care Specialized wound care services including hyperbaric medicine and Clinical Distinction Award-winning treatment for chronic and non-healing wounds.
• Mobile Integrated Health Community-based healthcare program bringing services to patients in their homes, supporting transitions from hospital to home and reducing readmissions.
• Oncology Clinic Specialty clinic providing oncology services as part of Kirby Medical Center's specialty care network.
• Telepsychiatry Telepsychiatry services providing remote psychiatric care to patients as part of Kirby Medical Center's behavioral health offerings.
• Kirby Ambulance Service Emergency ambulance and pre-hospital care service operating across Kirby Medical Center's coverage area, supported by the Adopt-a-Medic community program.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Switchboard, MDcoreTechnology or Integration · 1 December 2025Partnership to implement patient workflow automation system using AI-driven solutions for automating patient communication workflows, including routing calls and scheduling. The deployment aims to reduce administrative burden, improve response times, and support routine patient needs.
• Eastern Illinois UniversitysupportingStrategic or Co-development Partner · 1 December 2024Education partnership announced December 2024 for worker education and training programs.
• Air Methods AscendsupportingTechnology or Integration · 1 August 2023Partnership to provide online training for EMTs and paramedics at Kirby Ambulance Service, enhancing emergency medical personnel education and certification programs.
• Piatt County Fire AssociationsupportingOthersAssociation donated $2,500 to The Kirby Foundation for purchase of LUCAS Chest Compression System to improve CPR quality during emergency responses.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Carle Health: Large regional health system headquartered in Urbana, IL that dominates tertiary care in central Illinois and competes for referrals and specialty patients from Piatt County; relevant as the upstream referral destination and primary competitive threat for specialty services.
• OSF HealthCare: Large multi-state Catholic health system with significant central Illinois presence (including nearby Bloomington); competes for rural referrals and represents a potential acquirer/partner for independent critical access hospitals in the region.

Regional players

• Sarah Bush Lincoln Health Center: Independent non-profit regional health system based in Mattoon, IL serving a similar east-central Illinois rural corridor with hospital, primary care, and specialty services; larger than Kirby but a relevant independent-peer benchmark.
• HSHS Good Shepherd Hospital: Critical access hospital in Shelbyville, IL operated by Hospital Sisters Health System, providing similar rural inpatient and outpatient services to a comparable central Illinois community; comparable in service mix though system-affiliated.
• Decatur Memorial Hospital: Community hospital in Decatur, IL (adjacent Macon County) providing a similar mix of inpatient, outpatient, primary care, and specialty services to a comparable central Illinois population; relevant regional referral competitor.

Direct peers

• Taylorville Memorial Hospital: Critical access hospital in Taylorville, IL affiliated with Memorial Health, serving a comparable rural Christian County population; directly comparable in critical access scale and central Illinois rural community hospital positioning.
• Gibson Area Hospital & Health Services: Independent critical access hospital in Gibson City, IL serving a rural east-central Illinois community with a comparable mix of inpatient, primary care, specialty clinics, therapy, and outpatient services — directly comparable in scale, service mix, and rural community-hospital mission.
• Iroquois Memorial Hospital: Rural community hospital in Watseka, IL offering inpatient, emergency, primary care, and specialty services to a comparable small-town rural population; similar size, payer mix, and operational challenges as Kirby.
• Horizon Health: Independent critical access hospital in Paris, IL with a similar rural community footprint, multi-clinic primary care network, and broad outpatient service portfolio — a near-direct structural peer to Kirby in the east-central Illinois rural hospital landscape.
• Richland Memorial Hospital: Independent critical access hospital in Olney, IL serving a similar rural southeast Illinois community with comparable service mix and operational profile; a structural peer in independent rural hospital stewardship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/KirbyMedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirby Medical Center