AVID Risk Solutions

What AVID Risk Solutions does

AVID Risk Solutions is a private insurance agency headquartered in Middleton, Wisconsin, founded in 2012 and operating with 101-250 employees. According to firmographic data, it operates as a for-profit insurance intermediary serving the regional Wisconsin market from its Middleton location.

The available source material describes a Middleton-based insurance, risk management, and consulting services operation whose offerings span insurance brokerage (cyber liability, crisis resilience, loss control, claims advocacy) and business consulting (health and welfare, voluntary benefits, HR and compensation, retirement plan consulting). Client-facing technology consists of the CSR24 online policy management portal and the Zywave client resource center — both third-party SaaS tools — supporting self-service policy administration and document/resource access. Vertical positioning targets healthcare, higher education, public entities/K-12, and construction segments.

Commercially, AVID operates a direct-to-client model via its Middleton office (2501 Parmenter Street, Ste 200A) with phone-based engagement and quote-based pricing that is not publicly disclosed. The revenue model blends recurring insurance commission/brokerage income with project-based consulting fees. Note: a substantial portion of the aggregated source content appears to describe Arthur J. Gallagher & Co. (NYSE: AJG), a publicly traded global brokerage founded in 1927; the relationship between AVID Risk Solutions and Gallagher is not clarified in the data, and this analysis treats the AVID-specific firmographic record as authoritative while flagging the cross-contamination as an evidence quality concern.

Name

AVID Risk Solutions

Legal name

Arthur J. Gallagher & Co.

Website

https://avidrisk.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

AVID Risk Solutions is a private insurance agency founded in 2012 and headquartered in Middleton, Wisconsin, offering insurance brokerage, risk management, and business consulting services to healthcare, higher education, public-sector, and construction clients.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

akta.pro secondary industries

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Event Cancellation & Contingency (FSAJAGAN)

Keywords

• Commercial insurance brokerage
• Risk management consulting
• Employee benefits consulting
• Claims advocacy services
• Cyber liability insurance

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Services: Provides insurance products including cyber liability insurance, crisis resilience insurance, loss control insurance, and claims advocacy services
2. Consulting Services: Business consulting including health and welfare consulting, voluntary benefits, human resources and compensation consulting, and retirement plan consulting

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AVID Risk Solutions is an insurance agency that provides commercial insurance brokerage, risk management, and business consulting services through its Middleton, Wisconsin office. Offerings span insurance products such as cyber liability, crisis resilience, and loss control coverage, claims advocacy, and consulting services including health and welfare, voluntary benefits, HR and compensation, and retirement plan consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Liability Insurance Insurance coverage protecting organizations against losses from cyber incidents, data breaches, and digital threats. Offered as part of the commercial insurance portfolio to mid-market and enterprise clients.
• Crisis Resilience Insurance Insurance product designed to help organizations prepare for, respond to, and recover from crisis events including business interruption and reputational threats.
• Loss Control Insurance Insurance and risk engineering services aimed at identifying, mitigating, and preventing operational losses for commercial clients.
• Claims Advocacy Service supporting clients through the insurance claims process, providing representation and negotiation with carriers to achieve favorable claim outcomes.
• Health and Welfare Consulting Consulting service advising employers on employee health benefits plan design, vendor selection, and ongoing benefits management.
• Voluntary Benefits Consulting and brokerage of employee-paid supplemental benefits such as accident, critical illness, and disability insurance offered through employer-sponsored programs.
• Human Resources and Compensation Consulting Consulting service providing HR strategy, total rewards program design, compensation benchmarking, and organizational wellbeing advisory to employer clients.
• Retirement Plan Consulting Consulting service assisting employers with retirement plan design, vendor management, fiduciary compliance, and employee retirement readiness.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• USI Insurance Services: PE-backed (KKR) large US insurance brokerage built largely through roll-up acquisitions. Competes in the same mid-market space as AVID and is one of the most likely strategic/financial acquirers of agencies at AVID's scale.
• AssuredPartners: PE-backed (GTCR, then Arthur J. Gallagher) US insurance brokerage focused on middle-market commercial accounts across diverse verticals. A frequent acquirer of agencies in AVID's size and vertical profile.
• Brown & Brown: Publicly traded (NYSE: BRO) US insurance brokerage with a heavy mid-market and commercial focus and a strong roll-up M&A strategy. Highly comparable to AVID in target customer, product breadth, and growth-by-acquisition model.
• World Insurance Associates: PE-backed (Onex) fast-growing US insurance brokerage formed primarily through acquisitions of mid-market agencies. Closely comparable to AVID in size band, growth-by-acquisition approach, and target market.
• Lockton: Largest privately held US insurance brokerage, strong in specialty commercial lines including cyber, professional liability, and crisis-related coverages. Comparable to AVID in product mix and target customer.
• Alliant Insurance Services: Privately held US specialty insurance brokerage with deep expertise in construction, public entity, and healthcare — overlapping AVID's stated vertical specializations. Direct competitor in the same niche segments.

Broad incumbents

• Hub International: Large North American insurance brokerage owned by private equity (Hellman & Friedman). Competes directly with AVID for mid-market commercial accounts and is one of the most acquisitive roll-up platforms in the US brokerage space, frequently acquiring agencies of AVID's size.
• Arthur J. Gallagher & Co. (Gallagher): Publicly traded (NYSE: AJG) global insurance brokerage and risk management firm. The data's Middleton office address and product/service descriptions mirror Gallagher's footprint; regardless of AVID's exact relationship, Gallagher is the most directly comparable large-scale US commercial insurance brokerage and a key competitor for mid-market accounts.
• Aon plc: Global professional services firm offering insurance brokerage, reinsurance, and HR/benefits consulting (through Aon Hewitt). Comparable to AVID's combined insurance + HR/benefits/retirement consulting value proposition, but at vastly greater scale.
• Marsh McLennan: Global professional services firm and parent of Marsh (insurance brokerage) and Mercer (HR/benefits consulting). Direct comparator because of its combined insurance-brokerage and HR/benefits consulting offering, which mirrors AVID's stated services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/avidrisk
• YouTubeyoutube.com/GallagherGlobal
• Facebookfacebook.com/GallagherGlobal
• LinkedInlinkedin.com/company/gallagher-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVID Risk Solutions