What Ranks.fr does

Ranks.fr, operated by KIWAX SARL and headquartered in Grenoble, France, is a cloud-based SaaS platform for automated keyword position tracking on Google and Bing search engines across 200+ country-specific domains. Founded in 2005/2006, the company serves SEO professionals, agencies, webmasters, independent consultants, and e-commerce operators who need daily visibility scoring, competitor benchmarking, and client reporting. The core product is a hosted ranking tracker that updates positions each morning, accompanied by a proprietary RankSeo visibility index (0-100) that weights positions by keyword search volume, competitiveness, and country-specific search-engine market share.

Underlying technology runs on dedicated server infrastructure with rotating IP pools to mitigate Google blacklisting risks associated with desktop scrapers, and integrates with Google Analytics via API to correlate rankings with traffic and goal completion. Module suite includes the Serpomètre daily SERP turbulence index, scheduled email reports, real-time alerts, long-tail keyword tracking, on-demand SEO audits, and XML/CSV export plus an XML export API gated to Référenceur Pro and Agence Web tiers. A 2016-launched sub-brand, Ranxplorer, extends the portfolio into broader SEO analysis (visibility audits, backlink analysis, keyword generation) targeted at the French market.

The revenue model is a tiered annual or quarterly subscription, with publicly disclosed prices spanning from Webmaster 10 at €19.99 HT/year to Agence Web 1000 at €999 HT/year, plus custom enterprise plans above 1000 keywords. Customer acquisition runs through a fully self-serve online subscription with a 30-day free trial (Webmaster 10, no credit card required), an online demo, and a 25% commission affiliate program aimed at the French SEO ecosystem. Direct-sales motion covers professional and enterprise plans. Ranks.fr is bootstrapped and founder-operated with no disclosed external funding, with Cédric Messoumian named as Directeur de la publication.

Name

Ranks.fr

Legal name

KIWAX SARL

Website

https://ranks.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Ranks.fr is a French cloud-based SaaS platform, operated by KIWAX SARL in Grenoble, that provides daily keyword position tracking on Google and Bing across 200+ regional domains for SEO agencies, independent consultants, webmasters, and e-commerce operators.

Ownership category

akta.pro rank

Product category

SEO Analytics Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• SEO position tracking
• Keyword ranking monitoring
• Search visibility analytics
• SERP monitoring software
• Competitor rank tracking

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription Plans: Subscription-based revenue model with tiered pricing based on keyword limits. Plans range from 10 keywords (Webmaster 10) to 1000+ keywords (Agence Web 1000+). Billing available monthly or annually with significant discounts for annual commitment.
2. Free Trial Period: 30-day free trial on Webmaster 10 plan (10 keywords, 4 URL follows) with no credit card required. Converts users to paid tiers after trial period.
3. Affiliate Program: 25% commission on subscriber revenue for referred customers who convert to premium plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ranks.fr is a cloud-based SaaS platform that tracks keyword positions on Google and Bing search engines across more than 200 regional versions and languages. The service delivers daily automated position updates, rank evolution graphs, competitor analysis, and a proprietary RankSeo visibility index scored 0-100. It serves SEO professionals, agencies, independent webmasters, and e-commerce sites through tiered subscription plans ranging from 10 to 1,000+ tracked keywords.

Product overview

Ranks.fr is a cloud-based SEO analytics platform providing subscription-based keyword position tracking and search visibility monitoring. The core product suite consists of the Ranks.fr tracking platform with integrated RankSeo scoring, supplemented by optional modules including competitor tracking (Suivi Concurrent), market leader monitoring (Sites Leaders), Google Analytics correlation, scheduled reporting, real-time alerts, long-tail tracking, SEO audits, SERP turbulence measurement, and data export. The platform supports tracking across Google and Bing across 200+ country-specific domains and languages. A related but separate product, Ranxplorer, offers expanded SEO analysis capabilities including backlink analysis and competitive benchmarking. Subscription tiers range from Webmaster (10-30 keywords) through Référenceur Pro (150-250 keywords) to Agence Web (500-1000+ keywords), with custom enterprise offerings available.

Differentiator

Problem solved

Functional benefit

Brands

• Ranxplorer: A separate SEO analytics tool offering visibility audits, competitor benchmarking, keyword generation, and backlink analysis for French websites.
• RankSeo

Products and services

• Ranks.fr SEO Position Tracking Platform Cloud-based SaaS subscription platform that automates daily keyword position tracking on Google and Bing across multiple countries and languages, providing the proprietary RankSeo visibility score, competitor benchmarking, market leader tracking, scheduled email reports, real-time alerts, SEO audits, and XML/CSV data export. Sold to SEO professionals, agencies, independent webmasters, and e-commerce operators through tiered plans from Webmaster 10 (10 keywords) to Agence Web 1000+ (1,000+ keywords).
• Ranxplorer Separate SEO analytics platform under the same KIWAX SARL parent, offering visibility audits, competitive benchmarking, keyword generation, backlink analysis, and a Looker Studio connector for French websites.

Quantifiable outcome

• Daily position updates without manual checking
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationDeep product integration with Google search engines. Ranks.fr extracts real Google SERP data (not API data) for position tracking across all Google regional versions. This is the core data source for the service.
• Google AnalyticscoreTechnology or IntegrationAPI integration enabling correlation between keyword positions and website traffic data, allowing users to measure ROI of SEO efforts.
• La Banque PostaleminorOthersPayment processing partner for secure credit card transactions. Alternative payment methods include bank transfer, check, and PayPal.
• PayPalminorOthersAlternative secure payment method available on request for professional accounts.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mangools (SERPWatcher): Suite of SEO tools including SERPWatcher for rank tracking. Comparable self-serve SaaS pricing tiers and SMB/agency customer profile.
• Ubersuggest: Freemium rank tracking and keyword research tool targeting SMBs and individual webmasters with low-cost subscription tiers that overlap directly with Ranks.fr's Webmaster plans.
• SE Ranking: Cloud-based rank tracker and SEO platform with tiered subscription pricing similar to Ranks.fr. Targets SMBs, agencies, and enterprises for daily SERP monitoring across multiple search engines.
• Ahrefs: SEO tool suite with rank tracking as a core module, plus backlink and content features. Competes for the same agency and in-house SEO budgets as Ranks.fr.
• Screaming Frog SEO Spider: Technical SEO audit tool widely used by the same SEO professional audience as Ranks.fr, though focused on site crawling rather than rank tracking.
• AccuRanker: Specialized enterprise rank tracking tool with on-demand SERP updates and a proprietary index. Closest direct peer in product focus, though aimed at higher-end enterprise customers.
• SEMrush: All-in-one SEO and digital marketing platform offering rank tracking alongside keyword research, backlink analysis, and content tools. Directly comparable SaaS pricing model and target customer base (SEO agencies and professionals).
• CognitiveSEO: SEO toolset offering rank tracking, backlink analysis, and content optimization aimed at agencies and in-house SEO teams with comparable subscription model.
• Rank Ranger: Enterprise SEO platform with daily rank tracking, custom reports, and white-label options aimed at agencies—directly comparable feature set to Ranks.fr's Pro and Agence Web tiers.

Broad incumbents

• Moz Pro: Established SEO platform with rank tracking as one component of a broader suite including Domain Authority and link analysis. Targets the same SEO professional audience but with deeper moat in US/English-speaking markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ranksfr
• LinkedInlinkedin.com/company/ranxplorer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranks.fr