SE Ranking
- Company typePrivate
- Founded2013
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
SE Ranking firmographics
Firmographics- Name
- SE Ranking
- Legal name
- SER Acquisition Inc.
- Website
- https://seranking.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where SE Ranking is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SE Ranking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Platform Plans): SE Ranking operates on a subscription model with tiered platform plans (Core, Growth) billed monthly or annually. Annual billing provides discounted rates. Add-ons for Agency Pack, AI Search, and API are available at additional monthly costs.
- API Access (Standalone): Standalone API plans for teams requiring consistent SEO and GEO data access without the full web application. Available as annual billing with volume discounts. Enterprise tier with 120M+ credits/year for high-volume needs. Wallet/pay-as-you-go option with $50/month for 250K credits.
- API Credits (Consumption-based): Usage-based credit consumption model for API access. Credits never expire on Wallet plans. Annual plan credits expire at end of billing cycle. Pricing scales from $179/year (1M credits) up to custom enterprise pricing at 120M+ credits/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core plan for repeatable SEO and GEO delivery |
| Subscription | Monthly | Growth plan for multi-client SEO and GEO workflows |
| Usage-based | Annual | API Standalone for teams with consistent volume |
| Usage-based | Pay-as-you-go | API Wallet for pay-as-you-go flexibility |
| Usage-based | Annual | API Enterprise for high-volume access and custom integrations |
| Usage-based | Annual | API Add-on for existing SE Ranking subscribers |
| Subscription | Monthly | Agency Pack add-on |
| Subscription | Monthly | AI Search add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
SE Ranking product offering
Product offeringCore offering
SE Ranking is an AI-powered SEO and AI search visibility SaaS platform that provides rank tracking, keyword research, backlink analysis, website audits, competitor analysis, and brand visibility monitoring across traditional and AI-driven search engines (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode). It also offers dedicated APIs (Data API, Project API, Keyword Research API, Backlinks API, Domain Analysis API), an MCP server for AI assistant integration, agency tooling (White Label, Lead Generator), and acquired products SE Visible (AI visibility) and Planable (social media management).
Product overview
SE Ranking is an AI-powered SEO platform (founded 2013) offering a unified portfolio of tools for tracking visibility across traditional search and AI-driven platforms. The platform consists of the core SE Ranking platform with integrated AI Search Toolkit, the strategic AI visibility sub-brand SE Visible, and the acquired social media management platform Planable. Core modules include Rank Tracker, Keyword Research Tool, Website Audit, Backlink Checker, Competitor Analysis Tool, On-Page SEO Checker, Content Marketing Tool with AI Writer and Content Editor, and Local Marketing Tools. An Agency Pack add-on bundles White Label, Lead Generator, SEO Report Generator, and Client Seats for agency workflows. Two APIs (Data API and Project API) plus dedicated Keyword Research API, Backlinks API, and Domain Analysis API provide programmatic access, while the SE Ranking MCP server connects live data to AI assistants. The platform maintains 188 country databases, 5.4B keywords, and 2.2B domain profiles, trusted by 40,000+ agencies globally.
Differentiator
Problem solved
Functional benefit
Brands
- SE Visible: AI visibility tracking platform that monitors brand presence across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode
- Planable
Products and services
- SE Ranking Platform Core AI-powered SEO platform combining rank tracking, keyword research (5.4B keyword database across 188 countries), backlink analysis (2.2B+ domain profiles), technical website audits, competitor analysis, content marketing, and local SEO. Trusted by 40,000+ agencies across 150+ countries.
- SE Ranking MCP (Model Context Protocol) Server Centrally hosted MCP server that connects SE Ranking's 180+ SEO and GEO tools directly into AI assistants including Claude, ChatGPT, Cursor, Gemini, VS Code, Windsurf, Codex, and Zed, allowing users to query live keyword data, backlinks, domain performance, site audits, and AI search visibility via plain-language prompts.
- SE Visible AI visibility analysis sub-brand for strategic monitoring of brand presence across AI search engines including ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode. Tracks mentions, citations, and links within AI-generated responses.
- Planable Social media management platform acquired by SE Ranking in August 2025 that enables teams to plan, collaborate on, publish, and track social performance in a unified workflow with automation and API access.
- Agency Pack Bundle of agency-focused tools sold as a $69/month add-on, including White Label reporting, Lead Generator, SEO Report Generator, Agency Catalog, and Client Seats for managing multi-client agency workflows.
- SE Ranking Data API REST API for large-scale retrieval of backlinks, domain analysis, keyword research, SERP data, website audits, and AI search visibility. Available standalone ($179/year for 1M credits up to enterprise 120M+ credits/year) or as a $45/month add-on (250K credits/year) for existing subscribers.
- SE Ranking Project API API for managing SE Ranking workspaces, including rank tracking, keyword groups, audit lifecycle, and competitor monitoring. Bundled with the Data API under a single subscription.
- Keyword Research API Dedicated API endpoint for keyword research including search volume, related keywords, questions, and long-tail keyword discovery.
- Backlinks API Dedicated API for backlink analysis including summary, metrics, anchor texts, referring domains, and authority scoring.
- Domain Analysis API API for domain-level analysis including traffic estimation, keyword rankings, competitor identification, and paid ads data.
Companies that use SE Ranking
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
SE Ranking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability9 records
Feature16 records
SE Ranking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlanablecoreSE Ranking acquired Planable, a social-media management platform, in August 2025. The acquisition aims to help brands adapt to the evolving AI-driven search landscape by integrating SEO and social media efforts. Legal advisors included Andronic and Partners, Melnic, Bercu, Gladei & Partners, BPV Grigorescu Stefanica, and Jizdan & Partners.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SE Ranking competitors and assessment
Company assessmentDirect peers
- Semrush: Semrush is a publicly-traded, all-in-one digital marketing platform that includes rank tracking, keyword research, backlink analysis, site audits, and content tools. It is the closest direct competitor to SE Ranking, targeting agencies and in-house teams with comparable product breadth and pricing tiers.
- Ahrefs: Ahrefs is a leading SEO toolset focused on backlink analysis, keyword research, rank tracking, and competitor research. It directly competes with SE Ranking's core SEO modules and is widely used by the same agency and in-house marketer audience.
- SpyFu: SpyFu is a competitor and keyword research platform that surfaces competitors' SEO and PPC keyword histories. It is comparable to SE Ranking's Competitor Analysis and Keyword Research tools and serves a similar SMB/agency buyer.
- Mangools: Mangools (KWFinder, Mangools API, SERPWatcher, LinkMiner, SiteProfiler) provides keyword research, SERP tracking, and backlink analysis for SMBs and bloggers. It overlaps directly with SE Ranking's keyword research and rank tracking modules at a lower price point.
- Moz: Moz Pro offers keyword research, rank tracking, backlink analysis (Moz Link Explorer), and site audits under a subscription SaaS model. It is a direct competitor in the mid-market SEO software category where SE Ranking positions itself.
Broad incumbents
- Conductor: Conductor is an enterprise SEO and content intelligence platform offering rank tracking, content recommendations, and analytics. It competes with SE Ranking in the enterprise segment and offers overlapping capabilities with broader marketing workflow integrations.
- BrightEdge: BrightEdge is an enterprise-focused SEO and content performance platform that includes rank tracking, content optimization, and competitive intelligence. It competes with SE Ranking's enterprise tier but is positioned further upmarket with deeper enterprise sales coverage.
- Similarweb: Similarweb is a digital intelligence platform covering website traffic, keyword research, and competitive benchmarking. It overlaps with SE Ranking's Competitor Analysis and keyword traffic estimation modules while operating at a larger enterprise scale.
Emerging players
- Profound: Profound is an emerging AI search visibility platform that tracks brand presence across AI assistants such as ChatGPT, Perplexity, and Gemini. It directly overlaps with SE Ranking's AI Visibility Tracker, ChatGPT Tracker, and Perplexity Tracker modules but is a newer entrant focused solely on the AI/GEO category.
- Otterly.ai: Otterly.ai is an early-stage AI search and GEO monitoring tool that tracks brand mentions and citations across generative search platforms. It is comparable to SE Ranking's AI Search Toolkit and SE Visible sub-brand, focused narrowly on the emerging AI visibility niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
SE Ranking social profiles
Digital presenceSE Ranking financial estimates
Financial estimateRevenue estimate
Valuation estimate
SE Ranking leadership team
Management profileNumber of profiles
Profiles5 records
SE Ranking subsidiaries and ownership
Company hierarchySubsidiaries2 records
SE Ranking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SE Ranking M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SE Ranking
What does SE Ranking do?
SE Ranking is an AI-powered SEO and AI search visibility SaaS platform that provides rank tracking, keyword research, backlink analysis, website audits, competitor analysis, and brand visibility monitoring across traditional and AI-driven search engines (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode). It also offers dedicated APIs (Data API, Project API, Keyword Research API, Backlinks API, Domain Analysis API), an MCP server for AI assistant integration, agency tooling (White Label, Lead Generator), and acquired products SE Visible (AI visibility) and Planable (social media management).
Is SE Ranking a public or private company?
SE Ranking is a private company. It is classified as venture growth investor backed and is currently operating.
When was SE Ranking founded?
SE Ranking was founded in 2013. It employs 101 to 250 people.
Where is SE Ranking based?
SE Ranking is headquartered in Wilmington, United States, in the North America region.
How does SE Ranking make money?
Three revenue lines are on record. SaaS Subscription (Platform Plans) is the primary driver. The others are API Access (Standalone) and API Credits (Consumption-based).
Who are SE Ranking's main competitors?
Direct peers on record are Semrush, Ahrefs, SpyFu, Mangools and Moz. Broad incumbents are Conductor, BrightEdge and Similarweb. Emerging players are Profound and Otterly.ai.
Does SE Ranking have an API?
Yes. SE Ranking offers two APIs: the Data API (for large-scale retrieval of backlinks, domain analysis, keyword research, SERP data, website audits, and AI search visibility) and the Project API (for managing SEO workflows including rank tracking, keyword groups, audit lifecycle, and competitor monitoring). Authentication uses Bearer token via Authorization header. Rate limits: 5 requests per second (RPS) for Project API, 10 RPS for Data API. MCP (Model Context Protocol) server available for connecting to AI assistants including Claude, ChatGPT, Cursor, Gemini, VS Code, Windsurf, Codex, and Zed. A Postman collection is available for testing. Credit-based pricing system with various tiered annual plans. Developer documentation is at seranking.com/api.html.