Limitless

What Limitless does

Limitless Behavioral Services and Consulting LLC (DBA Limitless) is a New Jersey-based, founder-owned applied behavior analysis (ABA) provider founded in 2013 by Rebecca Zegas, M.A., BCBA, LBA. The company delivers empirically-based ABA therapy to children ages 1-16 with autism and other developmental disabilities, operating from a 5,300-square-foot center in Hamilton, NJ (moved into November 2022 after opening its first center in January 2019). Service delivery spans center-based, home-based, school-based, and community-based modalities, with program offerings including the Social Sprouts intensive early intervention program (ages 1-5, 1:1 ratio, 5 full or half days per week), after-school Social Skills groups (ages 6+), Skills Training (self-help, language, safety), and Parent/Caregiver Training, all supervised by Board Certified Behavior Analysts.

The business is built on a clinician-led model: ownership and operations reside with a BCBA rather than a financial sponsor, and the company is explicitly positioned in its marketing as prioritizing clinical quality over profit motives. Its core technology is the ABA clinical methodology itself, augmented by established augmentative and functional communication tools (e.g., PECS) and supported by standard SaaS for web presence, scheduling, and revenue cycle management. Customers are individual families and their children with autism; clinical staff (BCBAs and, implicitly, behavior technicians/RBTs) deliver therapy under BCBA supervision.

Limitless generates revenue primarily through insurance reimbursement for ABA therapy services, holding in-network status with Blue Cross Blue Shield, AmeriHealth, United Healthcare/Optum (including United Healthcare Community Plan), Magellan, Aetna, and Horizon NJ Health. A secondary private-pay stream is offered for families without applicable insurance coverage. Customer acquisition relies on direct family outreach, school district partnerships (the founder consults for local districts), insurance network referrals, and community/peer (BCBA) referrals, supported by an active Instagram (@lbsac_nj) and Facebook presence and a Google-review-driven testimonial profile on lbsac.com. The company is privately held, has no disclosed external funding or subsidiaries, and operates solely within New Jersey.

Name

Limitless

Legal name

Limitless Behavioral Services and Consulting LLC

Website

https://lbsac.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Limitless is a founder-owned, BCBA-operated applied behavior analysis (ABA) therapy provider in Hamilton, NJ, delivering center-based, home-based, school-based, and community-based services to children ages 1-16 with autism and developmental disabilities, reimbursed primarily through major commercial and Medicaid insurance plans.

Ownership category

akta.pro rank

Product category

Behavioral Health Services (Applied Behavior Analysis / Autism Therapy)

NAICS

Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Early Intervention ABA (Birth–3) (EDAKAHAD), Social Skills, Play Skills & Group ABA Programs (EDAKAHAJ), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)

Keywords

• Applied behavior analysis
• Autism therapy services
• Behavioral health services
• Early intervention programs
• Parent caregiver training

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-Reimbursed ABA Therapy: Majority of revenue comes from insurance reimbursements for ABA therapy services. The company is in-network with Blue Cross Blue Shield, AmeriHealth, United Healthcare/Optum, Magellan, Aetna, Horizon NJ Health, and United Healthcare Community Plan. Services are covered by most insurance plans for children with autism diagnosis.
2. Private Pay: For families without autism diagnosis or without applicable insurance coverage, the company offers affordable private-pay rates for ABA services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Limitless provides Applied Behavior Analysis (ABA) therapy and related behavioral intervention programs for children with autism and developmental disabilities (ages 1-16). Services are delivered center-based, home-based, school-based, and community-based, and include intensive early-intervention (Social Sprouts), after-school social skills groups, parent/caregiver training, and skills training in self-help, language, and safety. All programming is designed, supervised, and overseen by Board Certified Behavior Analysts (BCBAs).

Product overview

Limitless Behavioral Services and Consulting LLC offers a unified suite of Applied Behavior Analysis (ABA) therapy services for children with autism and developmental disabilities. The portfolio centers on ABA therapy as the foundational approach, delivered through multiple program modalities including Social Sprouts (intensive early intervention for ages 1-5), Social Skills groups (after-school program for ages 6+), Parent/Caregiver Training, and Skills Training. Services are provided in center-based, home-based, and community settings, with Board Certified Behavior Analysts (BCBAs) overseeing all programming. The company accepts most major commercial insurance plans including Blue Cross Blue Shield, AmeriHealth, United Healthcare, Magellan, Aetna, and various Medicaid plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Sprouts Intensive Applied Behavior Analysis (ABA) program for children with Autism ages 1-5, providing 5 full or half-days per week with 1:1 staff-to-child ratio and individualized programming. Comprehensive instruction is delivered across social, functional, and pre-academic skills, with embedded social skills and small-group instruction, intended for young children who need intensive early intervention.
• Social Skills Program After-school social skills groups for children ages 6 and older that cover social cues, friendship skills, emotional regulation, and self-regulation. Sessions are available between 4-6pm on weekdays and on Saturday mornings, designed for school-age children with autism who need structured peer-interaction practice.
• Parent/Caregiver Training Education and hands-on training program for parents and caregivers that covers autism, ABA principles, behavior management, functional communication, and skill generalization in home environments. Helps families implement ABA strategies at home to support their child's development and reduce challenging behaviors; also delivered virtually for flexibility.
• Skills Training Skills training program for children with autism covering self-help skills (toilet training, bathing, dressing), language skills (oral motor work, PECS, augmentative communication), and safety skills (community signs, crossing streets, identifying helpers). Designed to build functional independence and safety awareness.
• Applied Behavior Analysis (ABA) Therapy Empirically-based Applied Behavior Analysis (ABA) therapy for children and adults with autism and other behavioral issues. Provided in center-based, home-based, school-based, and community-based settings to meet the needs of each child, using evidence-based principles to increase desirable behaviors and decrease undesirable ones; all programs are designed and supervised by Board Certified Behavior Analysts.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AdobeminorGTM or Marketing Partner · 22 April 2026Corporate partner supporting The Power Table LIVE 2026 conference where Limitless founder Rebecca Zegas was named Power Table Woman of the Year.
• FlodeskminorGTM or Marketing Partner · 22 April 2026Corporate partner supporting The Power Table LIVE 2026 conference. Flodesk provides email marketing services and was a sponsor of the event.
• DubsadominorGTM or Marketing Partner · 22 April 2026Corporate partner supporting The Power Table LIVE 2026 conference. Dubsado provides client management software and was a sponsor of the event.
• Blue Cross Blue ShieldcoreOthersMajor commercial insurance provider. Limitless is in-network with Blue Cross Blue Shield for ABA therapy services, allowing families with this coverage to access services.
• AmeriHealthcoreOthersIn-network insurance provider for ABA therapy services at Limitless.
• United Healthcare / OptumcoreOthersIn-network insurance provider including United Healthcare Community Plan for ABA therapy services.
• MagellancoreOthersIn-network insurance provider for ABA therapy services at Limitless.
• AetnacoreOthersIn-network insurance provider for ABA therapy services at Limitless.
• Horizon NJ HealthcoreOthersIn-network Medicaid managed care provider for ABA therapy services in New Jersey.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lighthouse Autism Center: ABA therapy provider operating multiple centers across the Midwest serving children with autism. Directly comparable center-based ABA model with insurance payor relationships and age-tiered programs analogous to Limitless's Social Sprouts and Social Skills offerings.
• Caravel Autism Health: Regional multi-center ABA provider focused on children with autism, delivering center-based therapy with insurance reimbursement. Closest direct competitor profile to Limitless — single clinical discipline (ABA), center-based delivery, and similar age range — but operating across multiple states.
• ACES ABA: ABA therapy provider operating across multiple US states with center-based services for children with autism. Directly comparable clinical model and payor strategy to Limitless, though at meaningfully larger scale.
• Bierman Autism Centers: Multi-center ABA provider offering intensive early intervention (ages 18 months–8 years) plus social skills and parent training. Closely mirrors Limitless's program structure (early intensive ABA + social skills + parent training) at a larger scale across multiple US states.
• Autism Learning Partners: Multi-state ABA provider offering center-based and home-based therapy with insurance payor partnerships. Directly comparable operating model and customer segment to Limitless, with a similar emphasis on early intervention and social skills programming.

Broad incumbents

• Hopebridge: Multi-state ABA and occupational therapy provider with center-based delivery for children with autism. Comparable in service model and payor mix, but operates a much broader geographic footprint and significantly larger center network.
• Trumpet Behavioral Health: National ABA provider with center, home, and school-based services for children with autism. Comparable across all service modalities that Limitless offers, but at enterprise scale and as part of a broader behavioral health portfolio following prior acquisitions.
• BlueSprig Pediatrics: One of the largest US ABA therapy providers operating multi-state centers serving children with autism. Directly comparable business model (center-based ABA, insurance reimbursement, age-tiered programming) but at materially greater scale than Limitless.

Regional players

• Princeton Child Development Institute: Long-established NJ-based autism services organization offering ABA and educational programming for children and adults. Comparable NJ footprint and clinical pedigree (founder Rebecca Zegas trained there), but serves a broader age and service range including adult services.

Emerging players

• Cortica: Integrated autism care provider combining ABA with medical, speech, and developmental services for children. Partial overlap — Limitless competes in the ABA arm while Cortica offers a broader multidisciplinary model that is increasingly shaping family expectations in the same NJ market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LBSAC.NJ
• Instagraminstagram.com/lbsac_nj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limitless