Believe Advertising & PR

What Believe Advertising & PR does

Believe Advertising & PR is an Australian-founded boutique public relations and digital marketing agency, incorporated as Believe Advertising Pty Ltd in New South Wales and headquartered in Bondi/Sydney, with a distributed office network across Melbourne, Perth, Brisbane, Gold Coast, and Adelaide in Australia, plus London (UK) and the United States. Founded by Adrian Falk, who has over two decades of industry experience, the firm serves a dual market: (1) SMB service businesses — specifically tradies, mortgage brokers, and real estate agents — using a proprietary $10/day Meta Ads lead-generation methodology, and (2) lifestyle, fashion, beauty, and premium brand clients seeking tier-one media placements in outlets such as BBC, Daily Mail, Forbes, and major Australian broadcasters.

The firm's core service portfolio spans public relations, strategic social media management, video production, press release distribution, product placement (e.g., The Voice, Dancing with the Stars), media buying, blogger/influencer marketing, and events management. Technology infrastructure is built on the GoHighLevel CRM platform integrated with Meta Ads, providing automated SMS, email, appointment reminders, and pipeline tracking. A free AI chatbot and a Meta Analyzer tool are offered as self-service acquisition assets. Pricing is custom quote-based with no public tiers; the entry-level SMB offer is positioned at approximately $10/day in ad spend.

The business model is predominantly professional services engagement-based, with subscription-style recurring revenue from the digital marketing/lead-generation line and a self-serve component via educational webinars, a PR course, and free tools. Go-to-market is sales-led, driven by founder-led free 30-minute strategy calls, combined with event-driven (webinars) and community/referral-led growth. The company is bootstrapped and privately held under founder Adrian Falk, with no disclosed institutional investment, M&A activity, or major leadership changes.

Name

Believe Advertising & PR

Legal name

Believe Advertising Pty Ltd

Website

https://believeadvertising.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Believe Advertising & PR is a bootstrapped Australian boutique PR and digital marketing agency, serving SMB verticals (tradies, mortgage brokers, real estate agents) and lifestyle/premium brands across Australia, the UK, and the US, with a $10/day lead-generation offer and tier-one media placement capabilities led by founder Adrian Falk.

Ownership category

akta.pro rank

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Public Relations Services: Core PR services including media relations, press release distribution, crisis management, and brand awareness campaigns. Services span television, print, and digital media placements.
2. Digital Marketing & Lead Generation: Strategic social media marketing, Meta Ads management, and lead generation services for tradies, mortgage brokers, and real estate agents. Includes $10/day ad spend strategy and marketing automation using GoHighLevel CRM.
3. Video Production: Cost-effective video production services for marketing, non-profit, documentary, and explainer videos. Services include in-house filming and production capabilities.
4. Media Buying: Media planning and buying services combining print and digital channels for targeted advertising campaigns with over 15 years of experience.
5. Product Placement: Strategic product placement services securing placements in hit Australian TV shows such as The Voice, Dancing with the Stars, and Neighbours.
6. Events Management: Event services including invitation design, attendance coordination with social influencers, and press follow-up.
7. Blogger & Influencer Marketing: Partnerships with bloggers across various industries to generate online exposure and brand awareness for clients.
8. PR Course & Education: PR training course teaching insider knowledge and time-saving tips for business owners seeking to improve media exposure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Believe Advertising & PR is a PR and digital marketing agency delivering media relations, press release distribution, and brand awareness campaigns across television, print, and digital outlets, combined with performance-driven lead generation services (proprietary $10/day ad spend model) targeting tradies, mortgage brokers, and real estate agents. The agency also offers social media management, video production, product placement in Australian TV shows, media buying, blogger/influencer marketing, and event management for clients in Australia, the UK, and the US.

Product overview

Believe Advertising & PR is a PR and digital marketing agency offering a comprehensive suite of services centered on lead generation and brand publicity. The core portfolio includes Public Relations (media coverage across TV, print, and online), Lead Generation Services (using a proprietary $10/day ad spend strategy), Social Media Management, Video Production, Press Release Distribution, Product Placement, Media Buying, Blogger & Influencer Marketing, and Events services. Supporting free tools include a GoHighLevel-powered AI Chatbot and Meta Analyzer. The company serves diverse industries including lifestyle, fashion, beauty, real estate, NFPs, and trades sectors across Australia, US, and UK markets. Founded by Adrian Falk with over 20 years of experience, the agency differentiates through integrated PR-lead generation combinations and a results-driven approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services Affordable lead generation services targeting mortgage brokers, real estate agents, and tradies (tradespeople), using a proprietary $10/day ad spend strategy for consistent daily leads, business automation, and CRM-integrated follow-up.
• Public Relations Strategic PR campaigns delivering publicity and media coverage across television, print, and online platforms, helping clients build brand awareness, credibility, and sales through media relations.
• Social Media Management Strategic social media marketing services to boost digital presence, generate leads, and increase sales through platforms including Facebook, Instagram, LinkedIn, and other social channels.
• Video Production Cost-effective, innovative video production for marketing, non-profit, documentary, and explainer videos designed to engage audiences and improve ROI, leveraging in-house filming and production capabilities.
• Press Release Distribution News wire and press release distribution services to get stories published across national and international media outlets, including television, radio, and major online publications.
• Product Placement Strategic product placement services to secure placement in hit Australian TV shows such as The Voice, Dancing with the Stars, and Neighbours, providing brand exposure through celebrity usage and media features.
• Media Buying Media planning and buying services combining print and digital media channels to maximize advertising budget efficiency and reach targeted audiences.
• Blogger & Influencer Marketing Collaboration with bloggers and influencers across various industries to generate online exposure and brand awareness through targeted influencer partnerships.
• Events Comprehensive event services including invitation design, arranging celebrity and media attendance, and post-event press follow-up.

Quantifiable outcome

• 7-8x return on PR investment for clients, with some achieving sold-out inventory
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• GoHighLevel (HighLevel)coreTechnology or IntegrationGoHighLevel is an all-in-one marketing platform used by Believe Advertising & PR for CRM, marketing automation, lead management, and client communications. The company integrates Meta Ads with GoHighLevel CRM to automate follow-up including SMS responses, email sequences, appointment reminders, and pipeline tracking. Believe operates as an affiliate partner receiving referral commissions for client sign-ups through their affiliate link.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global public relations and communications agency providing media relations, influencer, and digital services — comparable enterprise PR capabilities across consumer verticals.
• Edelman: World's largest independent PR firm offering media relations, crisis, and integrated communications globally — competes for enterprise and luxury brand accounts (e.g., Furla-tier clients).
• Havas PR: Global advertising and communications holding company with extensive PR, media buying, and digital capabilities — competes for the same premium brand briefs but at much larger scale.
• Ogilvy PR: Global creative, advertising, and PR network with deep earned-media capabilities — overlaps with Believe on integrated campaigns for lifestyle and consumer brands.
• Publicis Groupe: Global advertising and communications holding group with PR, media buying, and digital arms (Publicis Sapient, Leo Burnett) — sets the benchmark for integrated full-service agency competition.

Direct peers

• Sling & Stone: Independent Australian PR and communications agency offering media relations, integrated campaigns, and digital strategy for consumer and B2B brands — directly comparable in service mix and target verticals.
• The Frontier: Australian integrated marketing agency spanning PR, digital, content, and lead generation for challenger and growth-stage brands — closely aligned on service breadth and audience.
• Haystac: Australian integrated marketing and PR agency combining earned media, content, social, and influencer work — overlapping service portfolio and SMB-to-mid-market positioning.
• Elephant Creative: Australian boutique creative and digital marketing agency offering PR-adjacent brand, content, and social services to consumer and lifestyle clients — comparable boutique positioning.
• Thrive Digital: Australian digital marketing agency offering Meta Ads, lead generation, and SEO services to SMBs — directly comparable on the lead-gen and paid social pillar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/believe_advert
• Facebookfacebook.com/BelieveAdvertising
• LinkedInlinkedin.com/company/believe-advertising-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believe Advertising & PR