Eskadra

What Eskadra does

Eskadra (legal entity Grupa Eskadra Sp. z o.o.) is a privately held, full-service 360-degree advertising agency founded in 1993 and headquartered in Kraków, Poland. The firm operates across the full creative-marketing stack: television production, digital/programmatic campaigns, public relations and social media, event marketing, market-place congresses, and integrated 360-degree campaigns, serving both commercial brands and public-sector clients. Named enterprise accounts include Bank Polskiej Spółdzielczości (BPS), Grupa LOTOS, Teva Operations Poland, Salomon, Knauf, KRUK S.A., Mercedes-Benz, W.KRUK, Grupa Azoty, Red Bull Polska, PLL LOT, and the Tatrzański Park Narodowy, spanning banking, automotive, pharmaceutical, FMCG, retail, debt management, energy, aviation, and government. Distribution is direct-to-client, with engagement acquired through direct sales, industry referrals, and award recognition; revenue is generated on a project/agency-fee professional services model with pricing not publicly disclosed.

The agency's underlying technology stack centers on an AI-powered advertising capability built around proprietary generative-AI models and avatar technology, first deployed for the Bank BPS campaign in 2023 and extended in 2024 with an AI avatar of celebrity Tomasz Jakubiak. The pipeline maps facial micro-expressions and gestures, draws on studio-recorded training data, and uses Python-based automation to orchestrate base materials, subtitles, and trained models, enabling hundreds of personalized geotargeted video variants. Programmatic execution is delivered through Google Display & Video 360, with Brand Lift studies running concurrently. Beside the AI module, Eskadra owns and operates the Open Eyes Economy Summit (OEES), a recurring large-scale economic congress now in its 10th edition (2025) drawing 2,500-3,000+ participants.

Commercially, Eskadra operates as a sales-led, project-based services business with no disclosed funding rounds, no parent company, no public listing, and headcount in the 11-50 band. A financial-subsidy relationship exists with Polski Fundusz Rozwoju S.A. (PFR), recorded as a COVID-era support beneficiary. The firm is independent and appears founder/management-controlled, with its most recent strategic emphasis pivoting toward AI-enabled personalization and deeper enterprise partnerships (e.g., MOL Polska in 2025, InPost co-marketing in 2025).

Name

Eskadra

Legal name

Grupa Eskadra Sp. z o.o.

Website

https://eskadra.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Eskadra is a Kraków-based, independent full-service advertising agency founded in 1993, offering 360-degree campaigns (TV, digital, PR, events, social media) to enterprise and public-sector clients across Poland, with a proprietary AI avatar and generative-AI personalization capability.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Advertising agency services
• Integrated marketing campaigns
• Digital advertising
• AI-powered advertising
• Event marketing management

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Agency Services: Full-service advertising agency providing strategic and creative solutions including TV campaigns, digital marketing, outdoor advertising, PR/social media, events, and comprehensive campaign management for commercial brands and public sector clients in Poland. Revenue generated through agency fees and project-based engagements with major corporate and government accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Eskadra is a full-service 360-degree advertising agency that develops and executes integrated marketing campaigns for commercial brands and public sector clients in Poland. The agency offers television advertising production, PR and social media management, digital/programmatic campaigns, event marketing, large-scale congress organization, and AI-powered personalized advertising using proprietary generative AI avatar technology.

Product overview

Eskadra is a 360-degree full-service advertising agency founded in 1993, operating as Grupa Eskadra Sp. z o.o. headquartered in Kraków, Poland. The agency offers a comprehensive portfolio of marketing and advertising services organized into six core product categories: TV Advertising Services (commercial concept development and production), PR/Social Media Services (communication management and social media handling), Digital Campaigns (online advertising and programmatic placements), Event Marketing (comprehensive event organization), Market Place Campaigns (congress and conference management), and 360-Degree Campaigns (integrated multi-channel marketing). The agency has evolved its offering with AI-Powered Advertising as an advanced module, incorporating generative AI technology and avatar systems for personalized content production. The company positions itself around the concept of WISE BRAND/WAiSE BRAND, emphasizing artificial intelligence integration as a differentiator, claiming to be the first advertising agency in Poland to execute an AI-powered campaign and the first to create a campaign using a celebrity avatar.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Advertising Services Television commercial concept development and production for brand clients, including creative strategy, scriptwriting, on-set production, and post-production coordination with production partners like Studio D35.
• PR / Social Media Services Public relations management, social media communication handling, content creation, community moderation, and crisis communication services for brand and public sector clients.
• Digital Campaigns Online advertising including display banners, programmatic campaigns, geotargeted advertising, YouTube campaigns, VOD placements, and digital asset creation for brand clients.
• Event Marketing Complete event organization including concept development, creative design, stage production, speaker coordination, multimedia content production, event website management, and event execution for corporate clients.
• Market Place Campaigns Large-scale congress and event organization including the Open Eyes Economy Summit series, European Economic Forum, and business sustainability conferences for institutional clients.
• 360-Degree Campaigns Full-service integrated marketing campaigns combining TV, digital, PR, events, and BTL activities under a unified creative strategy for brand clients across sectors.
• AI-Powered Advertising AI-driven personalized advertising using generative AI avatar technology and automated production pipelines to create hundreds of personalized content variations for targeted campaigns at scale.

Quantifiable outcome

• Nearly 15 million YouTube views achieved for AI-powered Bank BPS campaign
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• InPostminorGTM or Marketing Partner · 1 January 2025Co-marketing partnership for BPS x InPost promotional campaign. InPost provided the promotional mechanics and delivery infrastructure (Paczkomat devices), while Eskadra developed visual materials for Paczkomat and branch communications. The partnership created a unique activation connecting banking services with parcel delivery convenience.
• Google Display & Video 360coreTechnology or IntegrationTechnology platform partnership for programmatic video advertising. Eskadra utilizes Google Display & Video 360 platform for campaign execution, geotargeting, and dynamic content delivery. The platform enables precise audience targeting and automated ad serving for personalized campaigns.
• Studio Produkcyjne D35minorStrategic or Co-development PartnerProduction studio partnership for television commercial production. D35 provides professional film production capabilities including set work and commercial production for Eskadra's client campaigns.
• SynergionminorStrategic or Co-development PartnerCreative concept partnership for KRUK S.A. campaign. Synergion developed the creative concept for the debt management company's advertising campaign, with Eskadra providing screenplay and production supervision.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PZL: Independent Polish creative agency with strong event and integrated campaign capabilities. Comparable in full-service orientation, festival recognition, and serving Polish enterprise brands; competes in the same independent-agency segment for major brand RFPs.
• Huncwot: Polish independent creative agency with a strong reputation for digital and integrated campaigns. Comparable on customer profile (Polish enterprise brands) and creative-led positioning, though typically smaller and more digital-niche than Eskadra's full-service scope.
• Bęc Zmiana: Polish independent creative agency recognized at Polish creative festivals with similar mid-market positioning. Comparable in offering (integrated creative, events, brand campaigns) and in serving discerning Polish enterprise clients, competing in the same non-network segment.
• Walk: Polish independent creative agency of comparable size, also serving major Polish brands across integrated campaigns. Closely comparable on business model (independent, mid-size, full-service) and customer profile (Polish enterprise brands), and competes directly for the same RFPs as Eskadra.

Broad incumbents

• VMLY&R: WPP network agency with strong digital, CRM, and AI-augmented creative capabilities. Comparable in targeting digitally-led Polish enterprise brands and in investing in AI/technology-enabled campaign production, but at global scale.
• McCann Poland: IPG-owned network agency with full Polish operations. Overlaps with Eskadra on integrated brand campaigns and event work for major Polish advertisers; offers network scale and global reach that Eskadra cannot match.
• Publicis Poland: Publicis Groupe's Polish operations spanning creative, media, digital, and PR. Competes for the same enterprise accounts as Eskadra across the full service spectrum, with substantially larger headcount and global network leverage.
• Dentsu Poland: Dentsu network agency in Poland with integrated creative, media, and technology offerings. Overlaps with Eskadra on integrated campaigns for large Polish advertisers and is investing heavily in proprietary AI marketing platforms globally.
• Ogilvy Poland: WPP-owned network agency in Poland offering full-service advertising, PR, and digital. Directly competes for the same blue-chip Polish enterprise clients (e.g., Bank BPS, Mercedes, Teva) but with vastly greater headcount, global network, and capital resources.

Emerging players

• Synthesia: AI avatar and synthetic video platform whose technology is functionally similar to Eskadra's proprietary AI avatar pipeline (Tomasz Jakubiak). Represents a potential substitute/competitor at the tooling layer, and could enable in-house teams to bypass agencies for similar personalized video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EskadraGrupa
• Facebookfacebook.com/eskadra
• LinkedInlinkedin.com/company/eskadra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskadra