Preferred Commercial

What Preferred Commercial does

Preferred Commercial is a privately held, full-service commercial real estate brokerage headquartered in Calgary, Alberta, Canada. The firm represents sellers, buyers, landlords, and tenants across commercial leasing, sales, and investment transactions, with service coverage spanning office, retail, industrial, multi-family, and hospitality (hotels and motels) property types, as well as business brokering for operating company acquisitions and divestitures.

The firm is led by President Richard Seguire, who brings over 30 years of hotel and motel brokerage experience, supported by Operations Director Edna Llagas Seguire and Associate Jason Cottier. The leadership team collectively provides integrated expertise across property valuation, transaction negotiation, project marketing, tenant and landlord representation, and consulting. Preferred Commercial's stated service reach extends beyond the Calgary metro area to surrounding Alberta communities including Strathmore, High River, Brooks, Red Deer, Redwater, and Wabamun.

Preferred Commercial generates revenue on a transaction-fee basis, earning commissions on commercial property sales and lease transactions as well as fees from business brokering engagements. The firm operates with 1-10 employees using a direct broker-to-client sales motion with no proprietary technology platform, marketplace presence, or self-service tools. Marketing is conducted through the company website, downloadable property brochures, client testimonials, and direct agent outreach, with distribution limited to the firm's own broker network and claimed local and international investor relationships.

Name

Preferred Commercial

Legal name

Preferred Commercial

Website

https://preferredcommercial.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Preferred Commercial is a Calgary-based full-service commercial real estate brokerage representing buyers, sellers, landlords, and tenants across office, retail, industrial, multi-family, and hospitality properties, plus business brokering, in the Calgary metro area.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Commercial real estate brokerage
• Commercial property sales leasing
• Tenant landlord representation
• Business brokering services
• Commercial property acquisitions

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Commercial Real Estate Sales Commission: The company earns commissions on successful commercial property sales transactions. Fees are negotiated on a per-transaction basis, typically a percentage of the sale price.
2. Commercial Leasing Commission: Revenue generated from lease transactions, both representing landlords seeking tenants and tenants seeking commercial spaces.
3. Business Brokering Services: Guiding clients through the process of buying or selling businesses, generating transaction-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Preferred Commercial is a full-service commercial real estate brokerage that represents sellers, buyers, landlords, and tenants in commercial leasing, sales, and investments across the Calgary metropolitan area. The firm covers office, retail, industrial, multi-family, and hotel/motel property types and additionally provides business brokering, tenant and landlord representation, project marketing, and consulting services with transaction-based commissions negotiated per deal.

Product overview

Preferred Commercial is a full-service commercial real estate brokerage offering a comprehensive suite of services for buying, selling, and leasing commercial properties in the Calgary metro area. The company provides specialized services across multiple property types including office, retail, industrial, multi-family, and hospitality (hotels/motels), as well as business brokering. The service portfolio includes Real Property Acquisition, Property Sale, Business Sale and Acquisition, Tenant Representation, Landlord Representation, Project Marketing, and Consulting services. The company represents sellers, buyers, landlords, and tenants in commercial leasing, sales, and investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Property Acquisition Services Comprehensive suite of services encompassing all processes involved in real property acquisition for buyers and investors in the Calgary market, including property finding, valuation, negotiation, contract drafting, tax information, expense guidance, closing facilitation, and professional referrals.
• Property Sale Services End-to-end services to help commercial property sellers in Calgary achieve the highest possible profit, including property assessment, pricing strategy, marketing, photography, exposure to local and international investor networks, negotiation, and closing support.
• Tenant Representation Representation services for Calgary businesses seeking commercial space, including location analysis, rental rate consideration, present and future space requirements assessment, and lease negotiations.
• Landlord Representation Services helping Calgary landlords maximize profits through local market understanding, strategic planning, comprehensive property optimization, and tenant placement across office, retail, industrial, multi-family, and hospitality assets.
• Business Brokering Services Guides clients through the process of buying or selling businesses, providing comprehensive support for business acquisitions, sales, valuation, deal protection, and professional transaction guidance in the Calgary market.
• Project Marketing Asset marketing services focused on establishing brand presence, distinguishing assets from competitors, and reaching targeted buyers, including pre-launch marketing support for commercial property projects in Calgary.
• Consulting Services Expert advisory services for asset and project management, business and property sales, acquisitions, and tenant and landlord representation, with support for planning and strategy development across commercial real estate engagements.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lee & Associates: Commercial real estate brokerage with an agent-owned structure serving office, industrial, retail, and multi-family across North America. Comparable brokerage model with similar mid-market transaction focus.
• NAI Global: Global commercial real estate brokerage network with member firms providing brokerage and related services across all major property types. Comparable as a CRE intermediary with similar transaction services focus.
• Avison Young: Canadian-founded global full-service commercial real estate services firm offering brokerage, valuation, and advisory across office, retail, industrial, multi-family, and hospitality. Highly comparable as a CRE brokerage with deep Canadian roots, though materially larger and more diversified than Preferred Commercial.
• Marcus & Millichap: Investment sales brokerage specializing in commercial real estate transactions across multiple property types with a research-driven, agent-centric model. Comparable as a transaction-focused CRE broker, though typically serving larger investment-sale mandates.
• Binswanger: Commercial and industrial real estate firm with brokerage, property management, and consulting services across North America. Comparable as a CRE services firm with similar transaction and consulting offerings.

Broad incumbents

• JLL: Global CRE services firm with active Calgary operations covering brokerage, capital markets, property management, and advisory. Directly comparable in transaction services but operating at materially larger scale with corporate and institutional mandates.
• Cushman & Wakefield: Global commercial real estate services firm with Canadian operations including Calgary, providing brokerage and advisory across all major property types. Comparable in service breadth but competing at the institutional end of the market.
• Newmark Group: Global commercial real estate advisory and services firm providing leasing, investment sales, and valuation across multiple property types. Comparable in core brokerage services but operating at materially larger institutional scale.
• CBRE Group: World's largest commercial real estate services firm with a Calgary office and full-service brokerage, capital markets, valuation, and property management capabilities. Directly comparable in service line but vastly larger scale and broader institutional relationships.
• Colliers International: Global commercial real estate services firm with strong Canadian and Calgary presence offering brokerage, project management, and advisory. Comparable service mix across sales and leasing; substantially larger institutional client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/preferredcomm
• LinkedInlinkedin.com/company/preferred-commercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Commercial