ProProperty
ProProperty Group is a privately held, full-service Perth-based real estate agency offering residential and commercial sales, leasing, property management, strata management, and land sales to owners, investors, buyers, and tenants across the Perth metropolitan area.
- Company typePrivate
- Founded2007
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ProProperty does
ProProperty Group is a privately held, full-service real estate agency headquartered in Leederville, Perth, Western Australia, serving residential buyers and sellers, commercial property investors, landlords, and land/development buyers across the Perth metropolitan area. The firm operates a sales-led model with direct engagement through property managers and sales executives, generating revenue through a blend of transaction-based commissions on residential and commercial sales/leasing and recurring property management fees for both residential and commercial portfolios. Service breadth is unusually wide for a boutique agency, spanning residential sales, commercial sales, residential and commercial property management, strata management, appraisals, land sales, house-and-land packages, subdivisions, and business sales, supported by digital tools such as property alerts, a tenant maintenance request portal, and a newsletter subscription.
The underlying technology stack is not proprietary: the company's website and listing platform are powered by Rex Software, a third-party real estate website and CRM provider, supplemented by an in-house marketing team that handles property promotion. No mobile app, public API, AI/ML capabilities, patents, or proprietary data assets are disclosed. The firm's competitive proposition rests on the experience of its co-founders Christopher Tana (Managing Director) and Nick Sworder (COO/Licensee), a combined 40+ years of team industry experience, and a horizontal local brand across 300+ Perth suburbs rather than on differentiated technology.
From a commercial standpoint, ProProperty is founder-owned and operated with no institutional investors, parent company, or external funding rounds identified. Headcount sits at 20+ team members across sales, property management, trust accounting, marketing, and administration. Geographic reach is intentionally bounded to Western Australia, and the customer base is fundamentally long-tail, with ARWA cited as a notable commercial/strata client and the remainder distributed across a wide pool of property owners, buyers, tenants, and investors served through transaction-fee and recurring management engagements.
ProProperty firmographics
Firmographics- Name
- ProProperty
- Legal name
- ProProperty Group
- Website
- https://propropertygroup.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProProperty Group is a privately held, full-service Perth-based real estate agency offering residential and commercial sales, leasing, property management, strata management, and land sales to owners, investors, buyers, and tenants across the Perth metropolitan area.
- Ownership category
- akta.pro rank
ProProperty industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where ProProperty is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ProProperty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
- Property Leasing: Revenue from commercial and residential property leasing services
- Property Management Services: Ongoing property management fees for residential and commercial portfolios
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Residential Sales |
| Unit Pricing | Weekly | Residential Rentals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ProProperty product offering
Product offeringCore offering
ProProperty Group is a Perth-based real estate agency that facilitates residential and commercial property sales and leasing, and provides ongoing residential and commercial (including strata) property management services. The firm additionally handles land sales, house-and-land packages, subdivisions, business sales, and property appraisals, supported by an in-house marketing team and a Rex Software-powered online listing platform.
Product overview
ProProperty Group is a Perth-based real estate agency offering an integrated suite of property services. The core offering includes residential and commercial property sales and leasing, along with dedicated property management services for both residential and commercial portfolios. Additional services encompass land sales, house-and-land packages, subdivisions, and business sales. The platform also provides supplementary tools including property alerts, maintenance request portals, and a newsletter subscription. The company operates from a single location in Leederville and covers properties across metropolitan Perth and surrounding regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Facilitates the sale of residential properties including houses, apartments, townhouses, and villas across Perth suburbs for individual homeowners and buyers.
- Commercial Property Sales Handles the sale of commercial properties including offices, retail, industrial, and investment assets for commercial property investors and business owners.
- Residential Property Management Manages residential rental properties on behalf of landlords including tenant sourcing, rent collection, maintenance coordination, and compliance.
- Commercial Property Services Comprehensive commercial property management including lease administration, strata management, and commercial asset oversight for commercial property investors, businesses, and strata bodies.
- Property Appraisals Market appraisal services to help property owners determine accurate valuations for selling or renting their residential or commercial property.
- Property Leasing Residential and commercial property leasing services supporting tenants and landlords, with weekly rental pricing ranging from $450 to $895 for residential properties based on features and location.
- Land Sales Sale of vacant land parcels and land development opportunities for individual land buyers and small-scale developers.
- House-and-Land Packages Combined property offerings including land purchase with construction of new residential dwellings for buyers seeking new-build homes.
- Subdivisions Land subdivision services for development and sale of divided property parcels, supporting developers and land bankers.
- Business Sales Sale of commercial businesses and business premises for business owners and investors.
- Strata Management Management of strata titled properties and community title schemes for commercial strata clients and community title schemes.
Companies that use ProProperty
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ProProperty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ProProperty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rex SoftwaresupportingWebsite and property management platform powered by Rex Software's real estate website solutions. The platform enables property listings, search functionality, and property management operations.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ProProperty competitors and assessment
Company assessmentDirect peers
- Ray White (Western Australia / Perth): Australia's largest residential real estate network, with substantial presence in Perth offering residential sales, property management, and commercial services — directly competing with ProProperty for the same buyers, sellers, and landlords in the Perth metro.
- McGrath Estate Agents (Perth): National residential real estate agency with Perth operations focused on sales and property management — directly overlapping with ProProperty's residential sales and management offerings.
- Century 21 (Western Australia): Globally recognized real estate franchise operating across Perth with residential and commercial sales/leasing services — directly competing with ProProperty for mid-market Perth clients.
- The Agency (Western Australia): Australian-listed real estate agency with a Perth presence offering residential and commercial sales, leasing, and property management — directly comparable integrated-service competitor.
- LJ Hooker (Perth / Western Australia): Long-established national real estate franchise with multiple Perth offices offering residential sales, leasing, and property management — directly comparable in service mix and target customer to ProProperty Group.
- Belle Property (Perth): Premium-leaning national real estate brand with Perth offices offering residential sales, leasing, and management — directly comparable boutique-style agency competing for the same Perth homeowner and investor base.
- Professionals Real Estate (Perth): Australian real estate group with Perth offices offering residential sales, leasing, and property management — directly comparable boutique-to-mid-tier agency model serving the same Perth metro.
- RE/MAX Western Australia: International real estate franchise operating across Perth metro, offering sales, leasing, and property management with a similar mid-market customer focus as ProProperty.
- Harcourts (Western Australia): International real estate network with WA offices offering sales, leasing, and property management across residential and commercial — closely comparable service mix to ProProperty.
Regional players
- Acton | Belle Property: Western Australia-rooted real estate group historically focused on Perth metro, offering residential sales and property management — overlapping service mix with ProProperty though anchored to a different brand and broader network reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ProProperty social profiles
Digital presenceProProperty financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProProperty leadership team
Management profileNumber of profiles
Profiles7 records
ProProperty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProProperty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProProperty
What does ProProperty do?
ProProperty Group is a Perth-based real estate agency that facilitates residential and commercial property sales and leasing, and provides ongoing residential and commercial (including strata) property management services. The firm additionally handles land sales, house-and-land packages, subdivisions, business sales, and property appraisals, supported by an in-house marketing team and a Rex Software-powered online listing platform.
Is ProProperty a public or private company?
ProProperty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProProperty founded?
ProProperty was founded in 2007. It employs 11 to 50 people.
Where is ProProperty based?
ProProperty is headquartered in Perth, Australia, in the Oceania region.
How does ProProperty make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Leasing and property Management Services.
Who are ProProperty's main competitors?
Direct peers on record are Ray White (Western Australia / Perth), McGrath Estate Agents (Perth), Century 21 (Western Australia), The Agency (Western Australia), LJ Hooker (Perth / Western Australia), Belle Property (Perth), Professionals Real Estate (Perth), RE/MAX Western Australia and Harcourts (Western Australia). Acton | Belle Property is listed as a regional player.
Does ProProperty have an API?
No public API is recorded for ProProperty.
What industry is ProProperty in?
ProProperty's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 53121 and its SIC code is 6531.