What Rex Software does

Rex Software is a cloud-based real estate software platform headquartered in Brisbane, Australia, serving residential and commercial real estate agencies across Australia, the United Kingdom, and New Zealand. Founded in 2015, the company reports that over 2,500 agencies and 10,000+ agency professionals use its platform, with $511 billion in property sold through the system and $14 billion in commissions earned by customers. It operates through two primary legal entities — Rex Software Pty Ltd (Australia, ACN 145 420 284) and Rex Labs Limited (United Kingdom, Company No. 11241778) — and owns wholly-owned subsidiaries Cirrus8 Pty Ltd (commercial property management) and TRACC Pty Ltd (Rex RealTrust, outsourced trust accounting). The platform is privately held with no disclosed external funding and is structured around founder/management ownership.

The product suite spans Rex CRM (cloud and mobile sales and rentals CRM with trust accounting, pipeline management, and workflow automation), Rex Sites (lead-generating websites), Rex Reach (digital marketing and targeted advertising across social and display networks), Rex Cirrus8 (commercial property management), Rex RealTrust (outsourced accounting and property management services), and the Rex AI suite launched in May 2026. Rex AI comprises AI Admin (natural language CRM operations, in beta), AI Prospecting (outbound sales workflows), AI Manage (lead follow-ups), and AI Nurture (performance oversight), built on third-party LLM inference from Anthropic Claude, OpenAI, and Google Vertex AI. The platform is hosted on Google Cloud Platform, offers native iOS and Android applications, supports an open API for custom integrations, and connects to 50+ pre-built integrations including Xero, Zapier, Pricefinder, Core Logic RP Data, CampaignTrack, Homepass, ADL Forms, CRM2Print, Compare & Connect, The Whole House, and YourPorter. Data is segregated by region — Australian customers' data resides in Australian data centres, UK customers' data in UK/EEA — with pseudonymisation (SHA-256 hashing) performed in-region prior to any cross-border transfer.

Rex Software generates revenue through monthly subscription SaaS fees billed in advance, with tiered plans whose pricing and feature differentiation are defined in proposal documents rather than publicly disclosed. The go-to-market motion is sales-led: dedicated product-specific sales teams run demo bookings and discovery calls, supported by onboarding managers and data migration services. The company serves a horizontal segmentation across small, medium, and large real estate agencies, with named enterprise customers including major franchise brands such as Harcourts, LJ Hooker, RE/MAX, Professionals, Toop+Toop, Stockdale & Leggo, and BresicWhitney. Reported customer experience metrics include a 97% CSAT score, a 4.6-star Google rating, and a 2-hour support response time.

Name

Rex Software

Legal name

Rex Software Pty Ltd

Website

https://rexsoftware.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Rex Software is a Brisbane-headquartered SaaS provider of an all-in-one CRM, marketing, websites, and AI platform for residential and commercial real estate agencies across Australia, the UK, and New Zealand, serving 2,500+ agencies and 10,000+ agents.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Real estate CRM
• Property management software
• Real estate AI
• Property marketing platform
• Trust accounting services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Platform: Monthly subscription fees for access to Rex CRM and suite of products. Fees are billed in advance on a monthly basis. Access fees are non-refundable and there are no credits for unused months. Marketing Credits (for SMS, Microsites, consumables) are pre-purchased and non-refundable.
2. Platform Plans & Tiers: Different plan levels with varying features and capacity. Upgrades and downgrades in plan level result in automatic charging of new rates on next billing cycle. Plan details specified in Proposal documents.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Rex Software provides a cloud-based, AI-first SaaS platform for residential and commercial real estate agencies. Its core offering is Rex CRM — a sales and rentals CRM with contact and pipeline management, trust accounting, prospecting, and mobile apps — extended by Rex AI (generative AI and automation), Rex Reach (digital marketing/advertising), Rex Sites (lead-generating websites), Rex Cirrus8 (commercial property management), and Rex RealTrust (outsourced trust accounting and property management staffing).

Product overview

Rex Software is a full-suite real estate software platform offering integrated products for residential and commercial real estate agencies. The core platform is Rex CRM, a cloud and mobile sales and rentals CRM supplemented by specialized modules: Rex AI (AI-powered automation and insights), Rex Reach (digital marketing and advertising), Rex Sites (lead-generating websites), Rex Cirrus8 (commercial property management), and Rex RealTrust (trust accounting and property management services). Products are designed to work for single agents or multi-office enterprises, with integrations connecting essential real estate tools and an Open API for custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Rex CRM: Cloud and mobile sales and rentals CRM platform for real estate agencies
• Rex AI
• Rex Cirrus8
• Rex Reach
• Rex Sites
• Rex RealTrust

Products and services

• Rex CRM Cloud and mobile sales and rentals CRM platform for real estate agencies, delivering contact management, pipeline tracking, workflow automation, sales trust accounting, listing portfolio management, prospecting, lead capture, marketing communication tools, and reporting for residential agencies.
• Rex AI Integrated AI suite providing generative AI and automation for real estate workflows, including AI Admin (natural-language CRM operations and content generation), AI Prospecting (outbound sales workflows), AI Manage (lead follow-ups), and AI Nurture (performance oversight and client nurturing sequences).
• Rex Cirrus8 Commercial property management system for managing commercial property businesses on one connected platform, covering tenant management, lease administration, and financial reporting.
• Rex Reach Digital marketing platform for real estate agencies that runs targeted advertising campaigns across social and display networks, supports property audience targeting and remarketing, and promotes listings and brand presence.
• Rex Sites Real estate website platform designed to convert visitors into leads, featuring structured enquiry capture, clear calls to action, listing management, and seamless syncing with Rex CRM.
• Rex RealTrust Outsourced staffing solutions providing trust accounting, property management, variable outgoings reconciliation, and budgeting services for real estate agencies.

Quantifiable outcome

• 9.5 Extra Hours, 100 Extra Calls—Every Single Week (Stockdale & Leggo)
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Snowflake Inc.coreTechnology or IntegrationCloud data warehouse provider for Business Intelligence data and AI Admin interaction logs. Provides persistent storage for Australian BI environment with Customer Managed Keys (CMK) encryption ensuring Rex maintains control over key hierarchy.
• Anthropic (Claude)coreTechnology or IntegrationAI/LLM provider for natural language processing and inference in AI Admin operations. Strict contractual prohibition on model training. Ephemeral processing with immediate data discard post-inference.
• OpenAIcoreTechnology or IntegrationAI/LLM provider for natural language processing and inference in AI Admin operations. Strict contractual prohibition on model training. Ephemeral processing with immediate data discard post-inference.
• Google (Vertex AI)coreTechnology or IntegrationAI/LLM inference provider for AI Admin operations. Zero-retention policy verified. Strict contractual prohibition on model training.
• EstuarysupportingTechnology or IntegrationData pipeline and ingestion service for UK/EEA. Manages data ingestion with pseudonymisation (SHA-256 hashing) occurring in the UK prior to AU transfer for identity segregation.
• JitsusupportingTechnology or IntegrationEvent streaming service for interaction logging and Business Intelligence. All hashing logic and salts reside strictly in the UK ensuring identity segregation.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider. For Australian customers, data is stored in Australian data centres. For UK customers, data is stored in EEA or UK data centres.
• XerosupportingTechnology or IntegrationAccounting software integration for financial management and property accounting sync with Rex CRM.
• ZapiersupportingTechnology or IntegrationAutomation integration allowing Rex CRM to connect with thousands of third-party applications through Zapier's automation platform.
• PricefindersupportingTechnology or IntegrationReal estate data integration providing property data and analytics within Rex CRM.
• Core Logic RP DatasupportingTechnology or IntegrationProperty data and analytics integration providing real estate market data within Rex CRM.
• ADL FormssupportingTechnology or IntegrationDigital forms integration for real estate data collection and management within Rex CRM.
• CampaignTracksupportingTechnology or IntegrationMarketing campaign tracking integration for Rex CRM.
• Compare & ConnectsupportingTechnology or IntegrationIntegration for comparative property data and connection features within Rex platform.
• CRM2PrintsupportingTechnology or IntegrationPrint integration for CRM data within Rex platform.
• HomepasssupportingTechnology or IntegrationProperty inspection and open home management integration within Rex CRM.
• The Whole HousesupportingTechnology or IntegrationProperty marketing and presentation integration within Rex platform.
• YourPortersupportingTechnology or IntegrationProperty management integration for agent onboarding and compliance processes within Rex CRM.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RealPage: Large US-based data, analytics and software platform serving residential and commercial property managers and multi-family operators. Broad incumbent that competes with Rex Cirrus8 in commercial property management.
• HubSpot: Broad CRM, marketing automation and CMS platform frequently adopted by small and mid-sized real estate teams as a generic alternative to vertical CRMs. Adjacent threat to Rex CRM in the SMB segment.
• MRI Software: Global real estate software provider spanning CRM, property management, accounting and analytics across residential and commercial. Broad incumbent with portfolio overlap into Rex's CRM and Cirrus8 product areas.
• Yardi Systems: Established real estate software vendor offering CRM, property management and accounting for residential, commercial and corporate real estate. Competes most directly with Rex Cirrus8 in commercial property management.

Direct peers

• Agentbox: Australian real estate CRM and trust accounting software serving small, medium and large agencies. Direct ANZ competitor to Rex CRM with comparable workflow automation and franchise-brand adoption.
• VaultRE: Australian real estate CRM and agency management platform built specifically for residential sales, rentals and trust accounting. Direct competitor to Rex CRM in the ANZ market with overlapping franchise customers.
• Follow Up Boss: US real estate CRM focused on lead routing, follow-up automation and team pipelines for residential brokerages. Overlaps with Rex CRM on pipeline management, prospecting and mobile-first workflows.
• Chime Technologies: US-based real estate CRM, IDX websites, lead generation and AI-powered marketing platform for real estate teams. Competes with Rex on AI-assisted prospecting, lead nurturing and digital advertising.
• Alto (by Vebra): UK-based real estate CRM and agency management software used by large UK estate agency networks. Directly competes with Rex in the UK market for agency CRM, sales, lettings and workflow automation.

Emerging players

• Re-Leased: New Zealand-based cloud commercial property management software for landlords and property managers. Direct emerging competitor to Rex Cirrus8 in the Australasian commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rex-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Software