Paiza
Paiza operates a Japanese IT engineer platform combining patented online skill assessment, video learning content, and recruitment services, serving approximately 960,000 registered users, 5,000+ corporate clients, and 679 educational institutions in Japan.
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Paiza does
Paiza株式会社 is a Tokyo-based, privately held Japanese company founded in 2012 (originally as ギノ株式会社) that operates a multi-sided platform for IT engineers combining online programming skill assessment, structured learning content, and recruitment services. The company's flagship technology is the patent-protected paizaスキルチェック (Patent No. 5649148), a 6-tier (S–E) online coding evaluation system that executes real code submissions across more than 28 programming languages and has accumulated 35.9 million examinations as of March 2026. The platform serves three primary customer segments: individual IT engineers and programming learners (subscription at 1,490 yen/month, supplemented by free tiers and a free "school pass" for educational institutions), Japanese companies recruiting IT talent (5,000+ corporate accounts as of March 2026), and educational institutions (679 schools enrolled in the free pass program, with paid content distribution through partners such as Benesse).
The technology stack centers on a cloud-based online code execution environment (paiza.IO / PaizaCloud) and a video-based learning management system, with 2025–2026 product extensions that include an SQLスキルチェック for non-engineer business users and a Vibe Coding curriculum series that integrates Claude Code, OpenAI Codex, and MCP servers for AI-assisted development learning. Revenue is generated through five distinct streams: B2C subscription (paizaラーニンング), B2B recruitment services (paiza転職/paiza新卒), freelance matching (paizaフリーランス, launched May 2024), B2B licensing to partners such as Benesse's Shinken Zemi course, and paid IT-engineer career-change support (paiza.EN:TRY).
Paiza distributes through a hybrid go-to-market: self-serve web platform for individuals, direct enterprise sales for recruitment clients, a freemium channel to schools, and co-marketing partnerships. The company employs 51–100 people, is headquartered in Minato-ku, Tokyo, and is currently led by President/CEO 舘康人 (appointed November 28, 2025), with founder 片山良平 transitioning to Chairman. The business is debt-free by appearance (no disclosed funding rounds, 140,000 thousand yen registered capital) and holds ISO/IEC 27001:2022 certification, paid job-placement and worker-dispatch licenses, and brand recognition reinforced by ASPIC Cloud Award 2023 and a #1 ranking in an IT-engineer survey of career-development job-hunting services.
Paiza firmographics
Firmographics- Name
- Paiza
- Legal name
- paiza株式会社
- Website
- https://paiza.co.jp
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Paiza operates a Japanese IT engineer platform combining patented online skill assessment, video learning content, and recruitment services, serving approximately 960,000 registered users, 5,000+ corporate clients, and 679 educational institutions in Japan.
- Ownership category
- akta.pro rank
Paiza industry classification
Industry- Product category
- IT Engineer Recruitment & Learning Platform
- NAICS
- Custom Computer Programming Services (541511), Professional and Management Development Training (61143), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industries
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Paiza is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Paiza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- paizaラーニング (Learning Service): Subscription-based online programming learning service at 1,490 yen/month (tax included). Provides video lessons and exercises for languages including Java, PHP, Python, Ruby, JavaScript, plus web app development, logic, and peripheral knowledge.
- paiza転職/paiza新股 (Recruitment Services): Fee-based recruitment services for companies seeking IT engineers. Companies use paizaスキルチェック for skills-based screening. Over 5,000 companies use these services as of March 2026.
- paizaフリーランス (Freelance Matching): Matching service connecting freelance IT engineers with companies for contract work, launched May 2024.
- paiza.IO / PaizaCloud: Cloud-based development environment services for individuals and teams.
- B2B Licensing - Shinken Zemi Partnership: Co-developed programming course for Benesse Shinken Zemi targeting middle/high school students, generating revenue through course enrollment fees.
- paiza.EN:TRY: Career change support service for non-engineers transitioning to IT engineering roles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | paizaラーニング - Individual subscription |
| Subscription | Monthly | 進研ゼミ プログラミング講座 (Co-developed with Benesse) |
| Freemium | Pay-as-you-go | paiza learning for educational institutions (School Free Pass) |
| Other | Multi-year contract | paiza転職 (Recruitment service for companies) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Paiza product offering
Product offeringCore offering
paiza operates an integrated online platform for IT engineers combining three core offerings: (1) a patented programming skill assessment system (paiza Skill Check) that produces a 6-tier ranking, (2) a subscription video learning service covering programming languages, web development, and AI/vibe coding, and (3) recruitment and freelance matching services connecting assessed engineers with hiring companies. The platform serves both individual users (skill verification, learning, career change) and corporate clients (skills-based hiring, pre-screened candidates).
Differentiator
Problem solved
Functional benefit
Brands
- paiza転職: IT工程师专用求职・转职服务
- paiza新股
- EN:TRY
- paiza学习
- paiza学习 学校自由通行证
- paiza自由职业
- PaizaCloud
- paiza.IO
- paiza森林
- paiza e-NOW GAMING
Quantifiable outcome
- 90%+ placement rate for partner Ms.Engineer bootcamp graduates
- +3 more outcomes
Companies that use Paiza
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Paiza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability14 records
Feature4 records
Paiza partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Ms.Engineer株式会社corePartnership to support women transitioning to IT engineering careers. Ms.Engineer operates bootcamps with 95%+ graduation rate and 90%+ employment rate; average graduate salary 484万 yen. Paiza provides learning platform and recruitment services for Ms.Engineer students.
- 株式会社IGSA (東京大学松尾研究室発)minorCo-developed 生成AI組込みアプリの企画・開発 基礎編 course supervised by IGSA. Course teaches LLM product development for executives, product managers, and developers. IGSA is Tokyo University Matsushima Lab startup focused on AI sensing and wellness technology.
- 福岡女子商業高校minorEducation partnership agreement signed. Paiza provides school free pass for programming education; joint IT career events for female students. 3rd edition of IT career event series targeting gender gap elimination.
- 株式会社MiraiecoreBusiness partnership for freelance IT engineer career support, specifically targeting experienced engineers aged 40s-60s. Miraie operates SEES platform for senior freelance engineers with 10,000+ job postings and connections to 5,000+ companies. Partnership combines paiza's skill assessment with Miraie's senior talent network.
- 学校法人大原学園coreEducation partnership agreement with Tokyo Information Creator Kogakuin Technical College. 28 schools of the group adopted paiza learning school free pass. Collaboration on curriculum development and faculty recruitment support.
- クラウドエース株式会社 (Programming Koshien)minorSponsorship of プログラミング甲子園2025 national programming competition for high school/college students. Sponsor providing paiza learning access to participants.
- LPI-JapanminorPaiza learning's 新・Linux入門編 (LinuC対策版) designated as LPI-Japan certified textbook. Joint seminar events for IT skill development. LPI-Japan is NPO promoting Linux and OSS certification in Japan.
- 株式会社ベネッセコーポレーションcoreCo-developed 進研ゼ only first coding course for middle/high school students launching April 2025. Benesse distributes through Shinken Zemi; paiza provides content and platform technology. Course covers HTML, CSS, JavaScript, Python for 高校生-main audience at 4,980-5,980 yen/month.
- GMOメディア株式会社minorMarketing partnership for high school programming education. GMO Media offers コエテコStudy byGMO test creation tool; paiza provides learning content. Joint campaigns and events planned for school DX support.
- ラクスル株式会社minorJoint event for female high school students to promote IT careers. Paiza and Rakusul collaborated on IT career event at Yamagata Nishi High School (2nd event after Kyoto Women's University). Part of gender gap elimination initiative.
- NextTechPR Community (with サーバーワークス, パーソルクロステクノロジー, ゆめみ)minorPR community launched July 2024 to promote IT engineer appeal and working style improvements. Four tech companies cooperating on media relations, technical education, and IT talent shortage solutions. Paiza contributed as founding member.
- 株式会社サイバーエージェントminorJoint event with Cyber Agent to eliminate IT gender gap at Kyoto Women's University. Cyber Agent's female engineers shared career experiences; part of Tech DE&I Project initiative.
- Python VTuber サプー氏coreOngoing collaboration with Python VTuber サプー on vibe coding educational content. Series of free courses including Claude Code, Codex, and MCP tutorials for AI-assisted development learning. 5th collaboration released June 2026.
- U-22プログラミング・コンテスト実行委員会minorGold sponsor of U-22 Programming Contest 2025 and 2026. CEO 片山良平 serves as executive committee member and judge. Competition targets under-22 programmers; 46th edition in 2025.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Paiza competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global online learning platform partnering with universities and enterprises. Comparable on the corporate training and credentialing side of paiza's business, particularly for upskilling existing engineers.
- Udemy: Global marketplace for online technical courses with significant Japanese user base. Competes for the same individual learner wallet as paizaラーニング, especially in higher-priced, self-paced programming content.
- Bizreach: Largest Japanese platform for mid-career and executive recruitment, owned by Visional. Operates a much broader HR business but is the dominant incumbent in the same Japanese talent market where paiza's recruitment business competes.
- Recruit Holdings: Japan's largest HR/education conglomerate, operating Rikunabi (new-grad hiring), Indeed Japan, and Study Sapuri. Encompasses the same hiring-and-learning categories as paiza at vastly greater scale, and is the new CEO's former employer.
Emerging players
- AtCoder: Japan's largest competitive programming platform with a global following. Adjacent to paiza's programming-games franchise and a potential talent-pool upstream of paiza recruitment, though it does not directly operate a hiring marketplace.
- HackerRank: Global developer skill assessment and hiring platform. The closest international analog to paizaスキルチェック, serving the same corporate need for objective coding skill verification that paiza's patented system addresses in Japan.
Direct peers
- Progate: Leading Japanese online programming education service with a subscription model and tiered curriculum. Most direct peer to paizaラーニング for individual learner subscription revenue, and increasingly a competitor for entry-level education content.
- LAPRAS: Japanese developer-portfolio and skill-based matching platform that screens engineers using public code activity (GitHub, Qiita, blogs). Directly comparable to paiza's skill-check + recruitment thesis, with a similar dual-sided marketplace for engineers and employers.
- Qiita Jobs: Recruitment vertical of Qiita, the dominant Japanese programming knowledge-sharing community. Competes with paiza for both candidate mindshare (developer community traffic) and corporate recruitment spend, especially for mid- and senior-level engineers.
- Wantedly: Japanese tech-focused recruitment and company-information platform. Closest direct competitor to paiza転職 in the Japanese IT engineer hiring market, with overlapping B2B subscription model and similar target user base of working engineers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paiza social profiles
Digital presencePaiza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paiza leadership team
Management profileNumber of profiles
Profiles9 records
Paiza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paiza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paiza
What does Paiza do?
paiza operates an integrated online platform for IT engineers combining three core offerings: (1) a patented programming skill assessment system (paiza Skill Check) that produces a 6-tier ranking, (2) a subscription video learning service covering programming languages, web development, and AI/vibe coding, and (3) recruitment and freelance matching services connecting assessed engineers with hiring companies. The platform serves both individual users (skill verification, learning, career change) and corporate clients (skills-based hiring, pre-screened candidates).
Is Paiza a public or private company?
Paiza is a private company. It is classified as management employee owned and is currently operating.
When was Paiza founded?
Paiza was founded in 2012. It employs 51 to 100 people.
Where is Paiza based?
Paiza is headquartered in Tokyo, Japan, in the Asia region.
How does Paiza make money?
Six revenue lines are on record. paizaラーニング (Learning Service) is the primary driver. The others are paiza転職/paiza新股 (Recruitment Services), paizaフリーランス (Freelance Matching), paiza.IO / PaizaCloud, B2B Licensing - Shinken Zemi Partnership and paiza.EN:TRY.
Who are Paiza's main competitors?
Broad incumbents on record are Coursera, Udemy, Bizreach and Recruit Holdings. Emerging players are AtCoder and HackerRank. Direct peers are Progate, LAPRAS, Qiita Jobs and Wantedly.
Does Paiza have an API?
No public API is recorded for Paiza.
What industry is Paiza in?
Paiza's product category is IT Engineer Recruitment & Learning Platform. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 541511 and its SIC code is 7371.