Coley & Associates

What Coley & Associates does

Coley & Associates, Inc. (DBA Coley Solutions and Coley GTS) is a San Antonio, Texas-based, VA-verified Service-Disabled Veteran-Owned Small Business founded in 2001 by retired Air Force officer Jack Coley. The firm provides training and performance solutions, information technology, healthcare IT, mentoring and coaching, staffing, and integrated program support services to federal government customers, with the Department of Veterans Affairs as the primary client base across VHA, VBA, and NCA. The company operates two wholly owned subsidiaries — Coley GTS, LLC and Coley Government Contract Services, LLC — and has delivered more than 100 projects across 20+ VA organizations over a 15-year period.

The technical stack centers on eLearning content development using the ADDIE instructional design methodology, SCORM and Section 508 compliant courseware, cloud-based mentoring delivered through an exclusive partnership with Chronus on FedRAMP-approved infrastructure, and a registered micro-learning product called SmartBursts that delivers short animated training bursts for point-of-need consumption. The firm also resells several COTS products through its GSA Schedule, including GeoVox, PeriOptimization suites, SimplyGov, TomiTribe, and VLogic.

Coley's go-to-market is exclusively through federal contracting vehicles, with positions on nine major contracts and joint ventures: GSA MAS #GS-02F-0172Y, VA VECTOR IDIQ ($25B ceiling), FAA eFAST, USAF EPASS BPA, VETS 2 GWAC, Navy SeaPort-e, and as a team member in the Aspire-LUKE Joint Venture ($23B VA ICSP) and HR Services Solutions Joint Venture ($6.1B Army PLS). The firm captures revenue predominantly through time-and-materials and fixed-price professional services task orders, with a growing subscription component from the Chronus mentoring SaaS. The firm has 101–250 employees, has recorded double-digit annual growth since inception, and was recognized as a Best Places to Work employer for five consecutive years (2012–2016).

Name

Coley & Associates

Legal name

Coley & Associates, Inc.

Website

https://coleysolutions.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Coley & Associates is a VA-verified SDVOSB federal contractor that delivers custom eLearning, IT, mentoring, healthcare IT, and staffing services primarily to the Department of Veterans Affairs, DoD, and other federal agencies through multiple IDIQ and GSA contract vehicles.

Ownership category

akta.pro rank

Product category

Government Training and Workforce Development Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

IT, Systems & Tools Onboarding (Access, Apps, Security Basics) (EDABAOAE)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Government training services
• Workforce development solutions
• ELearning development services
• Federal IT solutions
• Mentoring program management

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Training & Performance: Custom eLearning design, development, delivery and hosting; instructor-led training; virtual instructor-led training; classroom and webinar support; curriculum development; and training administration support services delivered to government agencies.
2. Information Technology Solutions: Web and mobile application development, learning management systems, content management systems, knowledge management systems, software development, and Section 508 accessibility services.
3. Mentoring Software as a Service (SaaS): Turn-key managed mentoring solutions and mentoring software platform subscriptions through Chronus partnership, including program design, execution, and ongoing administration.
4. Commercial Off-The-Shelf (COTS) Software: Resale and licensing of third-party software products including GeoVox Avian Heartbeat Detection Software, PeriOptimization Surgical Suite, PeriOptimization Dental Suite, SimplyGov Workflow Automation, TomiTribe Apache Tomcat Solutions, and VLogic Space Management.
5. Healthcare IT & Professional Services: Integrated business and program office support, IT solutions, training, communications, and staffing services specifically for healthcare organizations serving military and veteran populations.
6. Staffing Solutions: Recruiting and retention services providing ready-to-work candidates across project management, training, IT, logistics, graphic design, and administration specialties.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Coley & Associates designs, develops, and delivers training and performance solutions, custom eLearning, mentoring and coaching programs, IT professional services, and integrated program support for federal government agencies — primarily the Department of Veterans Affairs and Department of Defense. The company offers its proprietary SmartBursts micro-learning video platform, resells third-party COTS software (including GeoVox, PeriOptimization, SimplyGov, TomiTribe, and VLogic) through its GSA Schedule, and operates as both prime contractor and joint-venture team member on multi-billion-dollar IDIQ vehicles. All services are delivered through government contract vehicles (GSA MAS, VA VECTOR, FAA eFAST, USAF EPASS, VETS 2, SeaPort-e, and SDVOSB sole-source mechanisms).

Product overview

Coley & Associates is a verified Service-Disabled Veteran-Owned Small Business (SDVOSB) that offers a portfolio of training, performance, IT, and professional services primarily to government clients. The company's offerings span multiple categories: (1) SmartBursts, a standalone micro-learning video platform for on-demand skills training; (2) COTS software products including GeoVox Avian Heartbeat Detection Software, PeriOptimization Surgical Suite, PeriOptimization Dental Suite, SimplyGov Workflow Automation, TomiTribe Apache Tomcat Solutions, and VLogic Space Management offered through their GSA MAS Schedule; (3) professional services including IT services (software development, web/mobile apps, LMS, CMS, knowledge management, Section 508), training services (ADDIE methodology eLearning, ILT, virtual training), mentoring and coaching programs using the Chronus platform, staffing support, and integrated business consulting. The company primarily serves federal government agencies including the VA, DoD, FAA, and civilian agencies.

Differentiator

Problem solved

Functional benefit

Brands

• SmartBursts: Micro-learning videos providing short, animated training content for employees at their point of need.
• GTS (Government Training Solutions)

Products and services

• SmartBursts

Quantifiable outcome

• Delivered over 100 projects across more than 20 VA organizations in 15+ years
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• ASM Research, Inc.coreStrategic or Co-development PartnerMentor company under VA Mentor-Protégé Program. Provided business infrastructure, processes, and technology guidance to Coley. Helped prepare Coley for acquisition and delivery of new business opportunities. ASM served as prime with Coley as subcontractor on VA T4 ($12B) and other contracts.
• Aspire-LUKE Joint VenturecoreStrategic or Co-development PartnerJoint venture awarded $23B VA VHA Integrated Critical Staffing Program (ICSP) IDIQ. Coley is team member providing training, mentoring, and workforce development solutions. 10-year contract with 5-year base and 5-year option period.
• HR Services Solutions (HRSS) Joint VenturecoreStrategic or Co-development PartnerJoint venture established to support Army's HR Personnel Lifecycle Support (PLS) requirements. One of eight small business awardees for $6.1B IDIQ through 2028. Coley CEO Jack Coley serves as HRSS Member.
• ChronuscoreTechnology or IntegrationExclusive partnership to offer Chronus Mentoring Software platform to government agencies through Coley's GSA Schedule. Platform resides on FedRAMP-compliant infrastructure, is Section 508 compliant, and is tailored for government security requirements.
• CodeupstrategicStrategic or Co-development PartnerPartnership with VA VBA to provide accelerated learning program (bootcamp) for up to 200 Veterans per year. Coley/Codeup team provides IT training with tuition fully funded by VA. 94% graduate placement rate.
• Education Development Center, Inc.minorImplementation/ SI/ Consulting PartnerSubcontractor relationship for VA National Center for PTSD work. Coley develops PTSD and TBI educational materials under this teaming arrangement.
• Halfaker and AssociatesstrategicStrategic or Co-development PartnerPartnership with VA on Veteran Self-Employment Accelerator (VetSEA) program designed to assist service-disabled Veterans in becoming self-employed through interactive training and automated guides.
• Rackspace Open Cloud AcademyminorStrategic or Co-development PartnerPartnership to develop Cybersecurity Learning Track, a 12-week boot camp for San Antonio area military Veterans. Curriculum includes Security+ and CISSP certification preparation.
• Supply Chain VistasstrategicStrategic or Co-development PartnerTeam Coley member for VA VBA Field Leadership Operations Management Training contract alongside International Training Consortium.
• International Training ConsortiumstrategicStrategic or Co-development PartnerTeam Coley member for VA VBA Field Leadership Operations Management Training contract alongside Supply Chain Vistas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maximus: Federal services firm with a large U.S. federal citizen services and health segment including training and workforce development work for VA and other civilian agencies. Comparable in training delivery but far larger and more diversified.
• ICF International: Federal contractor with a dedicated public sector learning and organizational change practice serving VA, DoD, HHS, and federal civilian agencies. Comparable to Coley on training design, change management, and program support, but at far greater scale.
• Booz Allen Hamilton: Large federal professional services and IT firm with a substantial VA, DoD, and federal civilian training/learning practice. Overlaps Coley on workforce development, learning modernization, and Section 508 work but competes at much larger scale.
• Leidos: Top-tier federal systems integrator with major VA, DoD, and federal civilian contracts. Overlaps Coley in VA training, health IT, and program support, but competes across a much broader portfolio and serves as a prime where Coley is typically a sub.

Direct peers

• CALNET (Cognosante subsidiary): Federal health IT and training services provider with deep VA exposure. Comparable to Coley in VA-centric delivery, IT and training integration, and SDVOSB/SDB contracting strategy.
• BRTRC Federal Solutions: Service-Disabled Veteran-Owned Small Business providing training, human capital, and IT solutions to DoD, VA, and federal civilian agencies. Closely comparable to Coley in size, SDVOSB set-aside strategy, training-centric offering, and federal customer mix.
• Pluribus International: Veteran-owned federal contractor delivering training, mission support, and IT services to VA, DoD, and DHS. Similar size band to Coley with comparable SDVOSB positioning and a similar reliance on training and workforce development task orders.
• ASM Research: Federal IT and training services firm historically focused on VA and DoD; was Coley's mentor in the VA Mentor-Protégé Program and joint venture partner on VA T4 ($12B). Closely comparable in VA training/IT scope, customer set, and joint venture structure.
• Halfaker and Associates: Service-Disabled Veteran-Owned Small Business focused on federal IT, health IT, and analytics with deep VA and DoD relationships. Highly comparable to Coley in size, SDVOSB status, VA focus, and use of joint ventures for capture; Halfaker is even a documented Coley teaming partner on the VetSEA program.

Emerging players

• VetsEZ: Service-Disabled Veteran-Owned Small Business focused on VA and federal health IT, including EHR support, data, and software services. Comparable SDVOSB positioning and VA focus, but with a stronger IT/technical orientation than Coley's training-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ColeySolutions
• LinkedInlinkedin.com/company/coleysolutions

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coley & Associates