CodeUp
CodeUp is a Serbia-headquartered full-service software development firm providing custom development, staff augmentation, and dedicated teams (TaaS) to 100+ enterprise and mid-market clients across eCommerce, finance, logistics, loyalty, and other verticals.
- Company typePrivate
- Founded-
- HeadquartersBelgrade, Serbia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CodeUp does
CodeUp is a full-service software development services firm headquartered in Belgrade, Serbia, with a secondary delivery office in Skopje, North Macedonia. The company delivers custom software across web, mobile, QA & testing, business analysis, database design, and UI/UX design, with three commercial packaging models — Fixed Price, Time & Material, and Dedicated Team (TaaS) — that allow it to operate as both a project outsourcer and an embedded staff-augmentation provider. Its roster of 100+ clients includes recognizable multinationals (ABB, British American Tobacco, OTP Bank, Banca Intesa, Zuhlke, EPS) alongside mid-market and startup accounts (Jupiter Labs, Khaoticen, Fuentis, Holycode, SourceIT AS), with named case studies spanning eCommerce (Everytable), legal/IP (Insperanto), loyalty (BAT), aviation crew management, medical diagnostics UI, real estate, and online banking widgets. The company publicly cites 100+ qualified employees, of which 87% are at the medior or senior level, and supports its services across nine industry verticals (eCommerce, Transportation & Logistics, Finance & Banking, Loyalty, Social Network, Health & Lifestyle, Sports, Legal Services, Retail & FMCG).
The underlying technology stack spans Angular, React, and Next.js on the front end; .NET, Node.js, and Nest.js on the back end; React Native and Ionic for mobile; and AWS and Azure for cloud, with documented architectural patterns including microservices (illustrated by an Azure Functions-heavy reference architecture), service-oriented architecture with NestJS, JAMstack with Next.js, and cross-platform mobile with Ionic multi-tenancy. CodeUp does not expose a public API or SDK and has no disclosed app product of its own — revenue is derived entirely from professional services and managed-team engagements. The firm is privately held, has no disclosed parent company, no recorded institutional funding rounds, and operates without any disclosed revenue figure.
Go-to-market is sales-led and consultative: direct enterprise acquisition is driven through prominent 'Get Quote' and 'Let's Talk' website CTAs, industry and technology landing pages, and detailed case-study content, with C-suite involvement (CEO, CFO, CIO, CTO, CSO, CBDO, plus Head of Sales and Head of HR) in business development. Geographic reach covers Serbia, North Macedonia, the UK, and the US, with a self-stated '200% Fast Growing Company' positioning. The combination of senior-heavy staffing, multi-model engagement packaging, and enterprise-grade logo access points to a mid-sized IT services firm competing in the European nearshore/custom development market.
CodeUp firmographics
Firmographics- Name
- CodeUp
- Legal name
- CodeUp
- Website
- https://codeup.rocks
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CodeUp is a Serbia-headquartered full-service software development firm providing custom development, staff augmentation, and dedicated teams (TaaS) to 100+ enterprise and mid-market clients across eCommerce, finance, logistics, loyalty, and other verticals.
- Ownership category
- akta.pro rank
Where CodeUp is headquartered
LocationHeadquarters
- HQ city
- Belgrade
- HQ country
- Serbia
- HQ region
- Europe
Offices2 records
Markets served
CodeUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Software Development Services: Professional services revenue from custom software development including web development, mobile development, QA & testing, business analysis, database design, and UI/UX design services. Revenue is generated through project-based engagements with multiple pricing models including Fixed Price, Time & Material, and Dedicated Team arrangements.
- Staff Augmentation: Providing skilled professionals to supplement client teams. Billed at negotiated hourly rates or monthly service fees depending on engagement model. Allows clients to scale teams without recruiting and training full-time staff.
- Team as a Service (TaaS): Dedicated development teams working exclusively on client projects. Charged via monthly service fee after thorough analysis of requirements. Clients retain control over team selection, management, and project processes while CodeUp handles operations, bookkeeping, and office management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Fixed Price Model - For smaller projects with detailed specifications |
| Usage-based | Monthly | Time & Material Model - For projects with evolving requirements |
| Subscription | Monthly | Dedicated Team (TaaS) Model - For long-term exclusive project teams |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
CodeUp product offering
Product offeringCore offering
CodeUp is a full-service software development services company that designs, builds, and tests custom web and mobile applications for enterprise and mid-market clients. Its offerings are delivered through three engagement models—Fixed Price, Time & Material, and Dedicated Team (Team as a Service)—covering Staff Augmentation, Web Development, Mobile Development, QA & Testing, Business Analysis, Database Design, and UI/UX Design.
Product overview
CodeUp is a full-service software development company offering a comprehensive portfolio of development services rather than a single unified product. The core service offerings include Staff Augmentation, Dedicated Team (TaaS), Web Development, Mobile Development, QA & Testing, Business Analysis, Database Design, and UI/UX Design. These services work together to provide end-to-end software solutions: Business Analysis and UI/UX Design establish requirements and interfaces at project start; Database Design and Web/Mobile Development build the core product; QA & Testing ensures quality throughout; while Staff Augmentation and Dedicated Team (TaaS) provide flexible workforce models to support any engagement. CodeUp applies these services across diverse industry verticals including eCommerce, Transportation & Logistics, Finance & Banking, Loyalty, Social Network, Health & Lifestyle, Sports, Legal Services, and Retail & FMCG.
Differentiator
Problem solved
Functional benefit
Products and services
- Staff Augmentation
Quantifiable outcome
- 100+ clients worldwide served across various industries
- +3 more outcomes
Companies that use CodeUp
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles2 records
CodeUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
CodeUp partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
CodeUp competitors and assessment
Company assessmentDirect peers
- Scalefocus: Scalefocus is a Bulgarian IT services firm offering custom software development, dedicated teams, and digital transformation to enterprise clients across banking, finance, and tech. Near-identical size band, CEE base, and service portfolio to CodeUp.
- EPAM Systems: EPAM is the most directly comparable peer — a publicly-listed, Eastern European-born IT services firm offering custom software development, digital engineering, and dedicated teams across global enterprise clients. Same business model and talent arbitrage, but at vastly larger scale, validating the model CodeUp is executing.
- Globant: Globant is a digitally-native IT services firm (LatAm-originated) providing custom software development, staff augmentation, and digital transformation for enterprise clients. Same delivery model and competitive positioning, slightly larger scale.
- Ciklum: Ciklum is a global digital solutions company with deep roots in CEE (Ukraine), offering custom software engineering, team extension, and dedicated teams to enterprise clients. Closest analog in terms of origin, size band, and service mix.
- Toptal: Toptal runs a curated marketplace connecting top freelance engineers and developers with enterprise clients for staff augmentation and dedicated teams. Closest analog for the talent-marketplace component of CodeUp's GTM.
- BGO Software: BGO Software is a Bulgarian IT services company focused on custom web and mobile development for enterprise clients. Same CEE origin and delivery model; smaller scale than CodeUp but direct mid-market competitor.
- Thoughtworks: Thoughtworks is a premium technology consultancy offering custom software development, digital transformation, and dedicated engineering teams to enterprise clients. Comparable on enterprise custom-development focus and tech-stack breadth (Angular/React/.NET/cloud).
Broad incumbents
- Deloitte Digital: Deloitte Digital is the consulting arm of Deloitte offering enterprise software implementation, custom development, and digital transformation services. Adjacent competitor for large enterprise clients CodeUp targets.
- Accenture: Accenture is the world's largest IT services and consulting firm, offering everything from staff augmentation to digital transformation. Competes with CodeUp on enterprise custom software work but at vastly larger scale and broader portfolio.
- Infosys: Infosys is a global IT services giant offering custom application development, maintenance, and dedicated teams. Competes on enterprise custom-software bids though typically at larger scale and with broader service portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CodeUp social profiles
Digital presenceCodeUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodeUp leadership team
Management profileNumber of profiles
Profiles9 records
CodeUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodeUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodeUp
What does CodeUp do?
CodeUp is a full-service software development services company that designs, builds, and tests custom web and mobile applications for enterprise and mid-market clients. Its offerings are delivered through three engagement models—Fixed Price, Time & Material, and Dedicated Team (Team as a Service)—covering Staff Augmentation, Web Development, Mobile Development, QA & Testing, Business Analysis, Database Design, and UI/UX Design.
Is CodeUp a public or private company?
CodeUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CodeUp founded?
CodeUp was founded in -1. It employs 51 to 100 people.
Where is CodeUp based?
CodeUp is headquartered in Belgrade, Serbia, in the Europe region.
How does CodeUp make money?
Three revenue lines are on record. Software Development Services are the primary driver. The others are staff Augmentation and team as a Service (TaaS).
Who are CodeUp's main competitors?
Direct peers on record are Scalefocus, EPAM Systems, Globant, Ciklum, Toptal, BGO Software and Thoughtworks. Broad incumbents are Deloitte Digital, Accenture and Infosys.
Does CodeUp have an API?
No public API is recorded for CodeUp.